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The Papua New Guinea Tourism Promotion Authority (TPA), in partnership with the Pacific Trade Invest (PTI) Australia, successfully delivered the Advanced Digital Tourism Workshop to strengthen digital strategies for PNG’s online tourism presence on Tuesday 24 June at the Lamana Hotel Famagusta Room, in Port Moresby. The full-day event brought together key tourism stakeholders and operators to explore innovative digital ideas.
Trade Commissioner for PTI Australia, Tim Martin, spoke about PTI Australia’s Digital Tourism Program, a long-running initiative supporting Pacific tourism operators with tools and training to improve their digital capabilities.
Martin introduced the Digital Tourism Program as well as highlighting the importance of strengthening online visibility and bookings for PNG tourism businesses.
“Digital transformation is not a luxury—it’s a necessity. PTI Australia is proud to walk alongside PNG’s tourism operators as they embrace digital tools that connect them directly to the global traveler,” said Martin.
The core of the day’s program was delivered by Craig Smith from Counterpoint, PTI Australia’s digital service provider, who led the technical training. Smith emphasized the importance of utilizing digital tools such as SEO, social media, Online Travel Agents (OTA), and secure payment systems.
“The goal is to turn your websites into your most powerful sales agents. With the right strategies, even small operators in PNG can reach international markets and increase direct bookings significantly,” said Smith.
The workshop covered essential topics such as strategies to increase direct bookings via websites, leveraging search engine marketing (SEM), balancing OTA partnerships, and creating cost-effective social media campaigns. Attendees also explored how to effectively use Google’s digital tools, including Google My Business and Hotel Ads.
Further sessions focused on secure, automated payment processing for accommodation and tour operators, introducing solutions such as Hotel Link Pay and Nabooki. These tools are part of a broader push to streamline the booking experience and boost customer confidence across the Pacific’s tourism industry.
The afternoon sessions included a review of key learnings, steps for ongoing support and onboarding, and a vote of thanks from the PTI Australia team. One-on-one meetings between facilitators and participants followed, offering tailored advice to help operators begin their digital transformation journey.
Managing Director for VilLink Tours & Expeditions and the Chairlady for Milne Bay Tourism Association, Maleta Martha Tokwakwasi thanked TPA and PTI for the insightful workshop.
“One of the most valuable takeaways from the workshop was understanding online booking and cancellation policies. As tourism operators, we need to be prepared when a client changes their mind or cancels, and this session gave us real clarity on how to manage those situations professionally.
The one-on-one consultation with Craig Smith was also incredibly useful—it gave us tailored insights into improving our website and online presence, which is crucial for a business like ours,” said Tokwakwasi.
She also added that the training should be conducted at a grassroot level for local tour operators to understand digital tools.
“PTI and PNGTPA have taken a great step forward with this digital workshop. But we strongly encourage that these programs be extended beyond the major centers. Our remote communities and grassroots operators also deserve access to digital tools and training to help grow their small tourism businesses,” said Tokwakwasi.
PTI Australia’s Digital Tourism Program, established in 2012, has supported over 300 websites across the Pacific region, generating more than AUD 10 million annually in online bookings. By equipping local tourism operators with user-friendly websites, booking tools, and digital marketing strategies, the program continues to elevate the region’s visibility and competitiveness in the global tourism market.
TPA’s Executive Manager for Marketing & Promotions, Joel Keimelo, highlighted TPA’s role in developing and marketing the country’s unique tourism experiences.
“Papua New Guinea’s tourism sector holds immense potential. Through partnerships like this with PTI Australia, we’re equipping our operators with digital capabilities that can unlock new markets and drive sustainable tourism development across the country,” said Keimelo.◼️
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The Pacific Tourism Organisation (SPTO), in partnership with the Papua New Guinea Tourism Promotion Authority (PNGTPA), has released Papua New Guinea’s first Business Confidence Index (BCI) report. This report provides valuable insights into business outlook and tourism recovery, helping guide smarter policies and stronger private sector involvement
PNG is one of 10 Pacific Island nations participating in the PTDI, alongside the Cook Islands, Niue, Kiribati, Samoa, Vanuatu, Tonga, Solomon Islands, Timor-Leste, and FSM-Yap. Funded by the New Zealand Government, PTDI continues to play a key role in strengthening regional tourism strategies through data-driven research, including the bi-annual IVS, the annual Business Confidence Index (BCI), and the annual Community Attitude Survey (CAS).
The BCI survey was conducted from November 2024 to February 2025, gathering 299 responses, with 206 valid entries analyzed. The effort was made possible through a strong partnership between SPTO and PNGTPA, with both organisations working together to reach businesses across all four regions of the country.
SPTO Chief Executive Officer Christopher Cocker highlighted the importance of the collaboration, “This achievement reflects the strong leadership of PNGTPA. Their close connection with the local business community and focus on data-driven planning were key to collecting valuable insights that will help shape the future of tourism in Papua New Guinea.”
While responses came from a wide range of sectors, it is important to note that the sample was primarily focused on tourism businesses — a deliberate approach aligned with the survey’s aim of understanding tourism recovery and business confidence within the sector. As a result, 62% of respondents were tourism-related businesses, while the remainder represented sectors such as real estate, healthcare, media, engineering, and events.
The survey also found that 90% of participating businesses were Papua New Guinean-owned. More than half (52%) were based in the Southern region, followed by Momase (25%), Islands (25%), and Highlands (22%). The report found that large tourism businesses generated an average annual revenue of PGK 10.3 million, while micro-enterprises averaged PGK 15,594. Labour costs accounted for 33% of business expenditure, inventory 37%, and other operating costs 31%. Notably, 47% of goods and services were sourced locally, with 53% imported.
Despite persistent challenges, there is optimism across the sector. 59% of businesses reported they were actively hiring, although workforce availability (40%), recruitment (33%), and financial barriers (19%) remain key concerns. Broader systemic issues were also cited, including security (21%), infrastructure (19%), and limited government support (10%).
Even so, many businesses see growth opportunities through increasing visitor demand (19%), strategic partnerships (16%), expansion opportunities (15%), and enhanced government support (14%).
PNGTPA CEO Eric Mossman Uvovo welcomed the report and praised the partnership with SPTO: “The BCI report is an important step forward in understanding the real-time challenges and opportunities our businesses face. We thank SPTO for its technical leadership and are proud to have partnered in this effort. This collaboration reflects our shared commitment to shaping a resilient, inclusive, and data-driven tourism sector for PNG.”
This report marks the beginning of a data-driven approach to tourism recovery and private sector engagement in Papua New Guinea. SPTO and PNGTPA will use the findings to guide planning, investment, and business support initiatives.
“The Business Confidence Index is a key part of the New Zealand-funded Pacific Tourism Data Initiative, designed to capture local perspectives and guide tourism development that truly reflects community needs. We sincerely thank NZMFAT for funding this important survey, the PNGTPA team for their strong collaboration and the businesses that contributed their time and insights,” said Mr Cocker.
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Proprietor of Trans Niugini Tours, Bob Bates, honoured with a Lifetime Achievement Award during the Gala Dinner segment of the National Tourism Conference & Expo (NTCE2025) on Thursday 10 April, at the Hilton Port Moresby Hotel & Residence.
The Lifetime Achievement Awards were proudly sponsored by the Platinum Sponsor of the National Tourism Conference & Expo, the Mineral Resources Development Company (MRDC) and its subsidiaries. Their partnership played a significant role in recognising industry legends who have shaped the tourism landscape of Papua New Guinea.
The award was jointly presented by the Prime Minister of Papua New Guinea, Hon. James Marape, and the Minister for Tourism, Arts & Culture, Hon. Belden Namah, in recognition of Mr. Bates’ lifelong commitment to developing and promoting tourism in Papua New Guinea.
Mr. Bates joined two other proud recipients recognised for their legacy and contributions to the tourism industry. These included Andrew and Juanita Barter, who received the award on behalf of the late Sir Peter Barter, founder of Melanesian Tourist Services Ltd; and Cheyne and Cecilie Benjamin, the son and wife of the late Max Benjamin, proprietor of the iconic Walindi Plantation Resort in West New Britain Province.
With more than four decades of service to the tourism sector, Bob Bates has long been a cornerstone of adventure and eco-tourism in Papua New Guinea. He arrived in the country in the early 1970s and quickly established Trans Niugini Tours, which has since become one of PNG’s most respected inbound tour operators.
His company is known for its commitment to cultural authenticity, environmental conservation, and community-based tourism. From setting up eco-lodges in remote parts of the country, such as Rondon Ridge, Karawari Lodge, and Ambua Lodge, to organising carefully curated cultural tours and expeditions, Mr. Bates has helped place Papua New Guinea on the global tourism map.
Bob Bates offered his thanks to the Prime Minister, the Minister for Tourism, PNG Tourism Promotion Authority (TPA), and the PNG Tourism Industry Association (PNGTIA).
“I thank you all for this honour — although I must say, I’ve still got another 40 years in me, so it’s not quite a ‘lifetime’ yet!” said Bates.
TPA’s CEO, Eric Mossman Uvovo, commended Mr. Bates for his remarkable contribution.
“Mr Bates is a name that resonates across the tourism industry not just in PNG but internationally. His deep respect for local culture, his investment in sustainable tourism, and his pioneering spirit have inspired generations. On behalf of TPA and the entire tourism family, we extend our heartfelt congratulations and thanks for his dedication to Papua New Guinea.”
Photo Caption: L-R): Minister for Tourism, Arts & Culture, Hon. Beldan Namah, proprietor of Trans Niugini Tours, Bob Bates and the Prime Minister of PNG, Hon. James Marape presenting the Lifetime Achievement Award to Bob Bates during the presentation at the Hilton Port Moresby Hotel & Residence.
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The legacy of the late Sir Peter Barter, was honoured during the National Tourism Conference & Expo (NTCE) 2025 Gala Dinner, held on Thursday 10 April at the Hilton Port Moresby Hotel & Residence.
The Lifetime Achievement Award was proudly sponsored by the Platinum Sponsor of the NTCE2025, the Mineral Resources Development Company (MRDC) and its subsidiaries, who played a key role in supporting the event and recognising industry leaders.
The Lifetime Achievement Award was presented to Sir Peter’s son, Andrew Barter, who received the honour on behalf of his late father, alongside his wife Juanita Barter. The award was presented by the Prime Minister of Papua New Guinea, Hon. James Marape, and the Minister for Tourism, Arts & Culture, Hon. Belden Norman Namah, in recognition of Sir Peter Barter’s lifelong service and contribution to the tourism sector in Papua New Guinea.
Andrew and Juanita joined two other proud recipients of the evening: Bob Bates, proprietor of Trans Niugini Tours, and Cheyne and Cecilie Benjamin, the son and wife of the late Max Benjamin, founder of the world-renowned Walindi Plantation Resort in West New Britain Province.
Sir Peter Barter’s name is etched into the foundation of PNG tourism. After arriving in Papua New Guinea in the years prior to the 1970s, he later established Melanesian Tourist Services Ltd, which would go on to operate the Melanesian Discoverer expeditionary cruise and Madang Resort Hotel, helping to position Madang as one of the country’s leading tourism destinations. Beyond business, Sir Peter was known for his deep cultural appreciation, his strong love for the people, which he supported through the Melanesian Foundation, and his passion for promoting PNG’s diversity to the world.
The late Sir Peter Barter was also a prominent figure in Papua New Guinea’s government, serving as Minister for Health and Bougainville Affairs during the early 2000s under the Somare Government. As Minister for Bougainville Affairs, he played a key role in the peace and reconciliation process following the Bougainville Civil War, helping to rebuild trust and to strengthen dialogue. He also served as Governor of Madang Province, where he championed
rural development, health, education, and tourism, leaving a lasting legacy for the people of Madang and Papua New Guinea.
The Gala Dinner marked the close of a two-day national conference, hosted on Wednesday 9 to Thursday 10 April, where tourism operators, government officials, development partners, and community leaders gathered to reflect on the past 50 years of PNG tourism and plan for its next chapter under the theme: “Honouring Our Past, Transforming Our Future.”
Chief Executive Officer of the Papua New Guinea Tourism Promotion Authority (TPA), Mr. Eric Mossman Uvovo, praised the late Sir Peter’s enduring influence.
“Sir Peter Barter was not only a pioneer in the tourism industry but a statesman, philanthropist, and a prouder Papua New Guinean than most Papua New Guineans. His efforts extended far beyond economic gain — he championed peace, culture, and inclusive development through tourism. On behalf of TPA, I thank Andrew and Juanita for travelling to Port Moresby to receive this honour. It was a truly special moment,” said Uvovo.
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The Late Max Benjamin was honoured with a Lifetime Achievement Award, on Thursday evening, April 10, during the National Tourism Conference & Expo (NTC) 2025 Gala Dinner, held at the Hilton Port Moresby Hotel and Residence.
The Lifetime Achievement Awards were proudly sponsored by the Platinum Sponsor of the National Tourism Conference & Expo, the Mineral Resources Development Company (MRDC) and its subsidiaries, whose support made it possible to honour the tourism legends of PNG in such a meaningful way.
The Lifetime Achievement Award was presented by Prime Minister Hon. James Marape and Minister for Tourism, Arts & Culture Hon. Belden Namah to Max Benjamin’s wife, Cecilie Benjamin, who accepted the award alongside their son Cheyne Benjamin. The event marked a moment of heartfelt remembrance and celebration of a man whose vision helped shape the face of PNG’s marine tourism.
The Benjamins joined two other proud recipients of the award: Bob Bates, proprietor of Trans Niugini Tours, and Andrew Barter, son of the late Sir Peter Barter, who accepted the honour with his wife Juanita on behalf of the Melanesian Tourist Services founder.
Max Benjamin’s journey in Papua New Guinea began in the 1960s when he arrived as a young man with a love for exploration and conservation. He went on to establish Walindi Plantation Resort with his wife Cecilie in Kimbe Bay, West New Britain, which has since earned international recognition for its world-class diving, marine conservation efforts, and commitment to sustainable tourism. Under the Benjamin’s leadership, Walindi became a flagship for responsible tourism, attracting scientists, divers, and eco-travellers from around the globe and putting PNG on the world diving map.
In her acceptance remarks, Cecilie Benjamin thanked the Prime Minister, the Minister for Tourism, PNG Tourism Promotion Authority (TPA) and the PNG Tourism Industry Association (PNGTIA) for hosting an exceptional conference and Gala Dinner.
“A wonderful conference and an award that is a proud achievement for my husband,” said Mrs Benjamin.
She also reminded the audience of the unique treasure that PNG represents.
“Please, never compare Papua New Guinea to anywhere else on earth. This country is unlike any other — with its cultures, its biodiversity, and its pristine beauty. There is no place like PNG,” said Mrs Benjamin.
The Gala Dinner brought to a close the two-day National Tourism Conference, hosted on Wednesday 9 to Thursday 10 April, where tourism operators, government officials, development partners, and community leaders from across the country gathered under the theme “Honouring Our Past, Transforming Our Future” to celebrate 50 years of tourism and to chart the path forward for a vibrant, inclusive, and sustainable tourism industry.
Eric Mossman Uvovo, CEO of the Papua New Guinea Tourism Promotion Authority (TPA), praised the late Mr. Benjamin’s remarkable contributions to the sector:
“Max Benjamin was more than a resort owner — he was a true champion of eco-tourism, a protector of marine biodiversity, and a mentor to many in our industry. His passion and commitment to Papua New Guinea’s natural beauty and people have left a lasting legacy. On behalf of TPA and the tourism sector, we are grateful to Cecilie and Cheyne for travelling to Port Moresby to accept this award in his honour,” said Uvovo.
Photo Caption: Minister for Tourism, Arts & Culture, Hon. Beldan Namah, wife of the late Max Benjamin, Cecilie Benjamin, Cheyne Benjamin (son) and the Prime Minister of PNG, Hon. James Marape presenting the Lifetime Achievement Award to the Benjamins for the Late Max Benjamin’s contribution to tourism in PNG.
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Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo, has commended all industry members, stakeholders, and participants for their contributions to the successful staging of the National Tourism Conference & Expo 2025, held from Wednesday 9 April to Thursday 10 April at the Hilton Port Moresby Hotel & Residence in Port Moresby.
Through a statement, Uvovo expressed heartfelt appreciation to the national leaders, corporate sponsors, tourism operators, community representatives, and development partners who came together to honour five decades of tourism in Papua New Guinea under the theme “Honouring Our Past, Transforming Our Future: 50 Years of PNG Tourism.”
“This week’s events have been nothing short of extraordinary. We gathered not only to celebrate 50 years of tourism in our beautiful country, but to honour the visionaries, communities, and industry builders who laid the foundation for where we are today,” said Uvovo.
The event was also a tribute to three iconic figures who have shaped the course of tourism in the country — the late Sir Peter Barter, the late Mr. Max Benjamin, and Mr. Bob Bates. These individuals were honoured during the prestigious Lifetime Achievement Awards segment of the Gala Dinner.
TPA CEO, Mr. Eric Mossman Uvovo, acknowledged their lasting legacy and the profound impact of their work.
“We honour the families of these great pioneers who dedicated their lives to building Papua New Guinea’s tourism industry from the ground up. Their vision, sacrifice, and unwavering commitment continue to inspire us.
And to Mr. Bob Bates — the last strong man still standing in PNG’s tourism legacy — we salute you. Your resilience and lifelong service are a beacon for the generations to come,” said Uvovo.
The CEO acknowledged the generous support of the event sponsors, highlighting the Mineral Resources Development Company (MRDC) and its subsidiaries as Platinum Sponsor.
“Your investment and belief in the future of PNG tourism empowered us to host this event and recognise the legends of our industry with the honour they deserve,” he said.
He also extended gratitude to the Gold Sponsors,’ OK Tedi Mining Limited and ExxonMobil PNG, and the Bronze Sponsors, the Department of National Planning & Monitoring and China CSCEC Steel (PNG) for their partnership and continued support in strengthening tourism in Papua New Guinea.
Over the two-day conference, more than 300 participants engaged in sector updates, strategic panel discussions, and keynote presentations from leading tourism and business figures. Day One focused on post-COVID recovery, sustainability, SME development, and access to finance, with compelling input from speakers such as Alan Manning, Moses Wai, Andrew Abel, Dominic Sikakau, Lloyd Piari, and Cheyne Benjamin.
Day Two shifted toward the future, featuring sessions on investment, infrastructure, connectivity, and destination marketing. Presenters included John Tuaim, Fantasha Lockington, Simon-Marc Brendling, Gibson Holemba, Dominic Kaumu, Walter Yangomina, Charlie Wanma, David Rawlings, Noor Ahmad Hamid, Hannah Pearson, and Dr. Marcus Lee.
“To everyone who participated, from SMEs and landowners to youth representatives and investors, thank you. You are the heartbeat of this industry. Your stories and energy are shaping a future that is sustainable, inclusive, and authentically Papua New Guinean,” said Uvovo.
He noted that the outcomes of the conference provide a strong platform for future international milestones including Expo Osaka 2025 and the PNG-China Tourism Year 2026, as well as renewed commitment to improving industry standards, financing access, and digital marketing strategies.
Uvovo also extended special thanks to the TPA organising team, the PNG Tourism Industry Association (PNGTIA), and all the behind-the-scenes staff whose hard work ensured a professional and meaningful event experience.
“As we close this week of celebration and reflection, I thank you all for believing in the power of tourism to connect people, preserve culture, and transform lives. Let us move forward with pride, unity, and a shared purpose to take PNG tourism into the next 50 years,” said Uvovo.
📸Photo Caption: (L-R) Tourism Promotion Authority CEO Mr. Eric Mossman Uvovo, Minister for Tourism, Arts & Culture, Hon. Belden Norman Namah, Prime Minister Hon. James Marape, and Mineral Resources Development Company (MRDC) Managing Director, Mr. Augustine S. Mano.
The Papua New Guinea Tourism Promotion Authority (TPA) committed K50,000 towards the 51st Hiri Moale Festival during a cheque presentation on Thursday, March 13th, 2025, at the Motu Koita Assembly boardroom in Port Moresby.
Set to take place from April 3rd to 6th, the Hiri Moale Festival is one of Papua New Guinea’s most celebrated cultural events, honouring the historic Hiri trading voyages between the Motuans and Gulf people.
This year’s festival is expected to attract more than 15,000 attendees, drawing cultural enthusiasts from across the country and beyond.
Beyond the financial sponsorship, PNGTPA will collaborate with the Hiri Moale Festival Committee to capture high-quality photo and video content to promote the Hiri Motuan and Gulf cultures.
Motu Koita Assembly’s Manager & CEO, Mari Kila thanked TPA for its support.
“I’d like to thank TPA for its generous support towards the 51st Hiri Moale Festival. This support is vital in ensuring we deliver a successful event that honours our ancestors’ legacy while also providing opportunities for local artists, performers, and tourism operators.
TPA’s commitment strengthens our efforts to elevate the festival’s profile and show the unique traditions of the Motu Koita people to a broader audience,” said Kila.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival.
“TPA is proud to support this year’s Hiri Moale Festival, as it reaffirms our commitment to preserving and promoting Papua New Guinea’s rich cultural heritage.
The Hiri Moale Festival is not just a celebration of history; it is a testament of the resilience and traditions of the Motu Koita people. As we approach the nation’s 50th Independence Anniversary this year, this festival is one of those that shows our identity and the importance of cultural tourism,” said Uvovo.◼️
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The Pacific Tourism Organisation (SPTO), through its Pacific Tourism Data Initiative (PTDI) and in collaboration with the Papua New Guinea Tourism Promotion Authority (TPA), has published the 2024 Papua New Guinea Annual International Visitor Survey (IVS) Report. Covering the period from January to December 2024, the report provides critical insights into visitor demographics, spending patterns, and overall experiences of Papua New Guinea (PNG) international tourists. These findings will support evidence-based planning and enhance PNG’s tourism offerings to align with evolving visitor expectations.
SPTO Chief Executive Officer Christopher Cocker highlighted the significance of the PTDI in shaping sustainable tourism growth across the Pacific.
He said SPTO remains committed to working closely with TPA and other member countries to ensure the PTDI continues to deliver meaningful insights that drive sustainable tourism development across the Pacific.
“As the leading hub for Pacific tourism research, SPTO is committed to equipping our member countries, including PNG, with reliable data to inform strategic decisions. The PTDI is a vital resource that enables governments and industry stakeholders to make informed choices that strengthen regional tourism development,” he said.
TPA CEO Eric Mossman Uvovo acknowledged the value of the IVS findings, highlighting their role in improving visitor experiences and positioning PNG as a competitive destination.
“These insights are instrumental in shaping the future of tourism in PNG. We appreciate SPTO’s collaboration in delivering these reports, which will guide our strategies for sustainable tourism growth,” said Uvovo.
The survey ran from January to December 2024, analyzing 3,701 responses from 3,775 collected, with a 24% response rate. 42% of respondents were first-time visitors, with an average household income of USD 86,074.
Australia recorded the highest visitor arrivals into PNG at 39%, Asia at 35%, and Europe at 8%. The dominant age group was 40-59 years old. 48% traveled to PNG for business, 23% traveled for leisure and 18% visited PNG to visit friends and relatives (18%).
Key attractions included nature, cultural heritage, business opportunities, and family visits. World War II heritage sites were a major draw for historical tourism. Visitors appreciated the warmth and hospitality of the local people.
The average prepaid visitor spending was USD 2,613, with 65% (USD 1,699) benefiting the local economy. In-country spending averaged USD 1,385 per trip, with an average stay of 10.2 nights. Visitors contributed USD 309 million to PNG’s economy, a 9% increase from the previous year.
Overall satisfaction was 4 out of 5, with 86% recommending PNG and 89% willing to return. Visitors rated hospitality, tours, handicrafts, accommodation, and activities highly. Areas for improvement included safety, travel costs, domestic flights, infrastructure, cleanliness, and security.
Since transitioning to SPTO’s management in October 2023, the PTDI continues to serve as an essential resource for tourism data across the Pacific. Funded by the New Zealand Government, the PTDI supports ten Pacific Island nations—Cook Islands, Niue, PNG, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap—in evidence-based planning and decision-making. The initiative produces a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report to strengthen regional tourism strategies.
To read the latest PTDI reports for PNG, click here: https://southpacificislands.travel/pacific-tourism-data-initiative/ptdi-reports-png/
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The Papua New Guinea Tourism Promotion Authority (TPA) officially signed a contract with Dustin Chen, a UK-based wildlife photographer, on Tuesday 11th March at the TPA office in Port Moresby to position the country as a premier global birding destination.
Renowned for his stunning photos of Papua New Guinea’s diverse avian life, TPA will engage Chen as a consultant for the development of Papua New Guinea’s National Birding Trail.
The agreement is set to run from April 18th, 2025, to April 18th, 2026, with TPA providing logistical support and funding.
Under the agreement, Chen will lead the identification and mapping of key bird-watching hotspots, conduct capacity-building programs for local birding guides, and contribute to the creation of high-quality visual content to enhance TPA’s marketing of this unique niche market to the world.
Chen has been instrumental in bringing international attention to Papua New Guinea’s extraordinary birdlife. His award-winning photograph, “Dance of the Flame Bird,” received high commendation in the ‘Behaviour: Birds’ category of the prestigious Wildlife Photographer of the Year competition in 2022.
Capturing a male flame bowerbird in a captivating courtship display.
Through his extensive work, Chen has travelled to PNG many times to document the country’s birds, from the dense rainforests of Kiunga to other remote birding locations teeming with rare and endemic species. His expertise in the field will be crucial in shaping Papua New Guinea’s first structured National Birding Trail, aimed at attracting international birdwatchers and conservationists.
Chen highlighted the importance of the partnership with TPA.
“Based on my experience traveling across South America, Asia, and Africa, I am confident that PNG has the potential to become a leading destination for birding tourism.◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) proudly celebrated International Women’s Day (IWD) on Monday 11th March with a breakfast event, honouring the contributions of its female employees.
Thirty female staff members and their male colleagues celebrated this occasion demonstrating the organization’s inclusive work environment and the spirit of unity.
TPA’s Executive Manager for Corporate Affairs, Claire Kupo, delivered an inspiring message, emphasizing the importance of this year’s IWD theme, “Accelerate Action.“
“Today, on International Women’s Day 2025, we get to honour the strength, resilience, and vision of the women of TPA and around the world. This year’s theme, Accelerate Action, is a call to move beyond words and ignite real change,” said Kupo.
Kupo also encouraged everyone to take bold steps in empowering women across all sectors, reinforcing the need for meaningful progress toward gender equality.
“Together, we can create an environment where innovation and progress thrive, where each act of support propels us towards a more inclusive future. When women step forward with courage, every challenge becomes an opportunity, and together, we turn dreams into unstoppable change,” said Kupo.
TPA’s CEO, Eric Mossman Uvovo, reiterated the organization’s commitment to promoting an equitable workplace.
“Equality is a strong driver behind TPA’s dynamic team. We take pride in the fact that more than 50% of our workforce is made up of talented and hardworking women. Their leadership, creativity, and dedication continue to propel PNG’s tourism sector forward,” said Uvovo.
The celebration concluded with a cake-cutting ceremony, and a group photo to commemorate the occasion. Staff members were encouraged to wear purple—the symbolic colour of International Women’s Day—to show solidarity in advancing gender equality.◼️
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The National Tourism Conference & Expo, is set to take place on Wednesday 9th to Thursday 10th April, 2025, at the Hilton Hotel Port Moresby, aligning with the Nation’s 50th Independence Anniversary.
The Papua New Guinea Tourism Promotion Authority (TPA) urges tourism industry members, stakeholders, and business leaders to register for the much-anticipated National Tourism Conference & Expo 2025 (NTCE).
Under the theme “Honouring Our Past, Transforming Our Future,” the conference aims to bring together key industry players, government agencies, and international tourism experts to discuss strategies to advance Papua New Guinea’s tourism sector.
The event will be hosted by TPA in partnership Papua New Guinea Tourism Industry Association (PNGTIA) and sponsored by Mineral Resource Development Company (MRDC) as the event’s platinum sponsor.
TPA’s CEO, Eric Mossman Uvovo calls on all industry members to register and participate in the 2025 National Tourism Conference & Expo.
“We are calling on all industry players, from accommodation providers and tour operators to government agencies and corporate investors, to be part of this timely event.
This is more than just a conference, this is a catalyst to transform Papua New Guinea’s tourism sector for the future,” said Uvovo.
The Tourism Conference & Expo will feature panel discussions, keynote addresses, and networking opportunities designed to strengthen collaboration and innovation within the industry.
Over 35 expert speakers will share insights across eight conference sessions, while 300 participants and 43 exhibitors are expected to attend.
Interested participants can register through the TPA website. General admission fees are K1,000 per person, with discounted rates of K500 for PNGTIA, Surf, and Dive Association members.
For businesses looking to increase visibility, sponsorship opportunities are available under Gold, set at K100,000, Silver, at K75,000, and Bronze, at K50,000. Sponsors will receive premium branding exposure, VIP seating at the gala dinner, and media recognition.
Limited exhibition booth spaces are also available for corporates, at K1,500 or K700 for members of PNGTIA, offering businesses a chance to engage directly with potential clients and partners.
With the event drawing closer, TPA has set the deadline for registration: Saturday 29th March 2025. TPA urges all tourism industry stakeholders to secure their seats, exhibit their services, or take advantage of sponsorship packages before spaces run out.◼️
For more details, visit www.papuanewguinea.travel/ntc-2025/ or contact TPA’s event coordination team at ntc@papuanewguinea.travel
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The Tourism Promotion Authority (TPA), in partnership with the Papua New Guinea Tourism Industry Association (PNGTIA), announced the National Tourism Conference & Expo 2025.
The event will convene leading experts, industry stakeholders, and key decision-makers to explore critical issues, discuss emerging trends, and plan a sustainable course for the future of tourism in the country.
A significant highlight of the announcement was the presentation of the Platinum Sponsorship from Mineral Resources Development Company (MRDC) and its subsidiaries. MRDC, a major investor in tourism and hospitality and instrumental in bringing the international Hilton brand to Papua New Guinea, has demonstrated its commitment to the sector’s growth through the contribution.
Hon. Belden Norman Namah, Minister for Tourism, Arts & Culture, states the strategic importance of the conference within the broader context of Papua New Guinea’s development. “This National Tourism Conference is a key component of the PNG Tourism Sector Development Plan, which recognises tourism as a vital renewable resource,” said Minister Namah. “This conference will serve as a catalyst, awakening the immense potential of the tourism industry and encouraging Papua New Guineans to recognise the ‘pot of gold’ that exists within this sector.”
Mr. Eric Mossman Uvovo, CEO of the TPA, remarked on the significance of the conference for industry stakeholders, “The PNG Tourism Industry Association, represent over 60 members, including hoteliers, transport providers, tour operators, artisans, and trekking companies. The conference serves as a vital conduit for facilitating knowledge exchange and driving the development of actionable strategies to promote sustainable growth. Additionally, the conference will feature an exposition open to the public, allowing people to explore and understand more about the diverse packages offered.”
Mr. Augustine Mano, Managing Director of MRDC, explained MRDC recognises the immense, long-term potential of the tourism sector to contribute to Papua New Guinea’s economic diversification and sustainable development. Mr Mano explained, “Our investment in this conference, along with our broader commitment to tourism and hospitality through initiatives like the Hilton brand and infrastructure development in the communities we serve, reflects our vision for a future beyond extractive industries.”
“Tourism can complement extractive resources, as it offers a lasting benefit for our people. That’s why our investments, in aviation, finance, healthcare, real estate, power generation, all contribute to building a foundation that supports and promotes tourism. This conference will be instrumental in shaping that sustainable future and helping our communities thrive in the tourism industry.” Mr Mano said.
The National Tourism Conference will address a wide range of critical topics, including sustainable tourism development, destination marketing, cultural preservation, infrastructure development, and community engagement. It will provide a valuable forum for participants to network, share best practices, and collaborate on initiatives to enhance Papua New Guinea’s tourism offerings.
Further details about the conference, including dates, venue, and registration information, will be released soon.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the Australian Government-funded Kokoda Initiative Partnership (KIP) have signed an MOA to boost tourism infrastructure and services along the Kokoda Trail.
The MOA, signed at Owens Corner on Tuesday 4 February, launches the “Kokoda Sanitation Project”. The Kokoda Sanitation Project is part of a broader effort to strengthen sustainable tourism development in Papua New Guinea. It will address inadequate and poor sanitation along the Kokoda Trail, which have been longstanding challenges for both tourists and locals.
TPA’s CEO Eric Mossman Uvovo said that the primary objective of the MOA is to strengthen tourism development along the Kokoda Trail.
“This partnership marks a significant step forward in our efforts to not only preserve the historical importance of the Kokoda Trail, but to enhance the visitor experience by improving facilities and services,” said Uvovo.
Uvovo also emphasized the importance of upgrading campsite facilities and improving working conditions for porters.
“The Kokoda Trail is a national treasure. By improving the amenities and ensuring that local operators are better equipped to serve tourists, we are ensuring that the benefits of tourism reach the communities directly involved.
Local communities are at the heart of our tourism industry. This partnership ensures that they will directly benefit from the development projects along the trail,” said Uvovo.
The MOA will be in effect until 2026, with between three and five major projects planned for implementation. Success will be measured by the timely delivery of projects, the positive impact on local trekking facilities, and the subsequent benefits to the communities involved.
The core focus of this partnership is the promotion of sustainable tourism development and the utilization of local resources and knowledge. The TPA, with the support of KIP, aims to enhance the tourism infrastructure along the Kokoda Trail while preserving its cultural and historical significance.
The partnership is expected to deliver many benefits, including improved services and facilities, which will enable local businesses to charge higher campsite fees and increase revenue for the communities along the Track.
Future capacity-building initiatives for local tourism operators and associations will strengthen the Kokoda trekking industry, making it more competitive and sustainable, while environmentally, the introduction of upgraded sanitation services will support a healthier and safer environment for both locals and visitors.
Daniel Wells, Counsellor for Kokoda and Bougainville at the Australian High Commission, emphasized the significance of the Kokoda Track to the Australia-Papua New Guinea bilateral relationship.
“The Kokoda Trail remains one of the most important people-to-people links between PNG and Australia, with nearly 3,000 people, most of them Australian, walking the Track each year.
This is an investment by Australia in PNG’s most important tourism asset. Australia, through the Kokoda Initiative Partnership, is proud to have invested in measurable improvements to livelihoods outcomes for Kokoda communities, including through sustainable tourism initiatives,” said Wells.◼️
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An employee from the Papua New Guinea Tourism Promotion Authority (TPA) represented the country’s Tourism sector at the 16th UTM-UN training in Macao late last year to enhance PNG’s digital innovation in the tourism industry.
TPA’s Digital Marketing Officer for Website, Craig Kaviagu joined more than 40 participants from the Asia Pacific Region in the digital training program hosted on Monday 18 to Friday 21 November 2024.
Kaviagu highlighted the transformative role of technology in promoting tourism in PNG.
“Technology allows us to reach the other side of the world almost instantly.”
In PNG we need a strong digital system involving government departments, industry players, and SMEs to allow us to identify trends across sectors, improving decision-making and targeted strategies,” said Kaviagu.
Kaviagu explored the practical applications of artificial intelligence (AI) in enhancing tourism experiences.
“While infrastructure limitations remain, we cannot afford to delay, as technology evolves rapidly with the current use of AI, which can streamline bottleneck processes that assist travellers and tour operators,” said Kaviagu.
The training was facilitated through the United Nations World Tourism Organization (UNWTO) and University of Macao’s (UTM) joint training program. It is designed to provide professionals in the tourism industry with valuable insights and skills related to tourism marketing, digital transformation, and current global trends.
TPA’s CEO, Eric Mossman Uvovo commended Craig for his valuable knowledge gained through the training program emphasizing on the importance of investing in people.
“There is a need to upskill our current human resources and our industry, educating the next generation. Closing the digital literacy gap and preparing for jobs of the future are vital steps for PNG’s tourism sector to grow and change,” said Uvovo.
TPA’s CEO, Eric Mossman Uvovo acknowledged the challenges of implementing technology in PNG.
“We do have issues like infrastructure limitations, digital literacy gaps, but despite these challenges there is a huge opportunity if we act now to bridge these gaps,” said Uvovo.
The training also provided actionable insights for immediate application, which TPA sees the potential for AI to enhance efficiency without replacing human roles in the industry and training industry members to be well equipped to use AI-driven processes.
Uvovo also supports launching digital literacy workshops for local tourism operators aimed at establishing a strong digital presence, equipping operators with skills in social media management, website management, and running online advertisements.
Looking ahead, Uvovo envisions a tourism sector that integrates technology, culture, and the environment.
“We must ensure our traditions and natural surroundings thrive alongside technological advancements to promote PNG’s million different journeys,” he said.
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Papua New Guinea Tourism Promotion Authority’s (TPA) HR and Payroll Officer praised TPA for supporting his achievement in completing his Associate Degree in Human Resource Management in November last year.
51-year-old, Marley Heai, shared his journey and insights following the completion of his Associate Degree from the PNG Human Resource Institute in Port Moresby. His inspiring story demonstrates TPA’s commitment to professional growth and the organization’s passion for creating a positive impact in the workplace.
“I was inspired to pursue an Associate Degree in Human Resource Management due to my passion for helping people develop and succeed in their careers,” explained Marley.
His fascination with workplace culture and the crucial role HR plays in promoting a positive environment motivated him to seek formal education in the field.
Marley’s studies equipped him with essential skills such as conflict resolution, communication, and employee engagement strategies. These skills have been invaluable in his role at TPA, where he applies his expertise to recruitment, training, and performance management.
One course that particularly resonated with Marley was Organizational Behaviour.
“It was a deep understanding into the psychology of employees and the factors that influence their performance,” Marley shared.
This knowledge has directly contributed to his ability to understand team dynamics and implement strategies to boost morale and productivity.
As a HR and Payroll Officer, Marley emphasizes accuracy and efficiency in processing employee salaries and benefits.
He uses a combination of manual calculations and automated payroll software to minimize errors and conducts regular audits to ensure compliance.
He also emphasized the use of open communication with employees and clear guidelines to further enhance his approach to each member’s of TPA’s dynamic team.
Marley stays informed on labour laws and tax regulations in Papua New Guinea through his own initiative in subscribing to legal newsletters, participation in workshops, and networking with HR professionals. He also uses government publications to ensure he has the most current information.
Marley remains committed to professional growth, expressing interest in pursuing certifications such as the Certified Payroll Professional (CPP). He is also exploring training in employment law and HR analytics to strengthen his expertise further.
Beyond his payroll responsibilities, Marley’s goals are to advancing TPA’s mission.
“I aim to contribute to talent development initiatives and employee engagement strategies that align with the organization’s goals to enhance local tourism and employees in TPA,” he said.
TPA’s CEO, Eric Mossman Uvovo commended Marley’s on his achievement adding this the knowledge gain will benefit the workforce in TPA.
“Congratulations to Marley on his outstanding achievement in obtaining an Associate Degree in Human Resource Management. His initiative to mentor colleagues and conduct informational sessions on payroll systems and benefits has created a supportive environment where all TPA employees feel empowered to seek clarification and grow their understanding,” said Uvovo.
Uvovo also added that Marley’s journey demonstrates TPA’s commitment to capacity building in the workforce.
“His contributions continue to make a positive impact within TPA, inspiring others to pursue their own professional development. As we strive to promote and develop the tourism industry in Papua New Guinea, it is my team here at TPA that will carry excellence and the organization’s mission and vision,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) marked Father’s Day in a special celebration at the TPA office on Friday 30 August, Port Moresby.
The event, which honored the themes of strength, love, and sacrifice, brought together more than thirty male employees, including the organization’s CEO and their female team members in a heartwarming tribute to fathers everywhere.
The celebration was a time of reflection and appreciation, as the TPA team gathered to recognize the vital role fathers play in both their personal and professional lives. The event highlighted the qualities that are often associated with fatherhood, paying homage to the dedication and commitment shown by fathers in their families and communities.
The day concluded with special remarks from the CEO, Executive Managers, and other staff members. Each speaker took a moment to commemorate the day, offering heartfelt tributes to all fathers—both those present and those who have passed.
TPA’s CEO, Eric Mossman Uvovo, emphasized the importance of celebrating fatherhood and acknowledged the hard work and dedication of all fathers.
“Our fathers are the pillars of strength in our lives, and today we honour their love, sacrifice, and support. As we celebrate Father’s Day, we also reflect on the values that drive us forward as an organization—values of dedication, resilience, and care, which are so often exemplified by those great men that have shaped our lives,” said Uvovo.
Uvovo also highlighted the importance of celebrating such events.
“By celebrating Father’s Day in this way, TPA not only recognized the contributions of its male employees but also reinforced the importance of family and community in our organization,” said Uvovo.
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On behalf of the Papua New Guinea Tourism Promotion Authority board, management and staff, I am pleased to officially announce Papua New Guinea’s tourism brand ambassador, Justin Olam.
Justin recently travelled to PNG and started working with our PNG TPA team on our planned activities and campaigns for this year.
Given the short time with us, he was able to visit some Port Moresby attractions and also travel to Kokopo, East New Britain.
Justin Olam is a remarkable Papua New Guinean athlete who is well-known and respected throughout Papua New Guinea, Australia and the Pacific, as a professional rugby league footballer who currently plays as the Centre for the Melbourne Storm in the Australian National Rugby League.
Tourism in Papua New Guinea has endured a lot of set-backs in recent years – especially with the effects of the COVID-19 global pandemic, climate change, and the rise in social law-and-order issues. Our international and domestic image as a travel destination has hit an all-time low.
In 2022, our Visitor Arrivals Report recorded 69,376 international visitors. Our highest number of annual arrivals was in 2019, when we had 210,980 visitors.
As the national tourism office representing our tourism sector, we continue to show our resilience and commitment despite the economic and social stumbling blocks we continuously face.
The PNGTPA remains true to its mandated role as a non-revenue earning government body, which is to market, promote and develop tourism in Papua New Guinea.
Guided by our Tourism Sector Development Plan (TSDP 2022 – 2026), we are dedicated to developing sustainable marketing campaigns that enhance the image of our destination, as well as encourage travel and tourism in our great nation.
The PNGTPA’s engagement of Justin Olam as our country’s official tourism brand ambassador is one of many crucial steps my organisation is taking to actively promote and market our unique destination, Papua New Guinea – the land of ‘A Million Different Journeys’.
Justin Olam will be engaged as our tourism brand ambassador for a period of 12-months. In the coming days and months, we will be developing content for our tourism ambassador campaign across the country.
Our marketing campaign messages involving Justin Olam will take the form of TV and online video and print media. There are two main objectives to our tourism brand ambassador campaign:
The tourism brand ambassador campaign will be launched next month in August 2023.
We welcome everyone’s support for our tourism brand ambassador Justin Olam, especially our tourism campaign – because we believe that ‘Tourism is Everyone’s Business’.
Yours in Tourism,
Mr. Eric Mossman Uvovo
Chief Executive Officer
PNG Tourism Promotion Authority
For further information please email acting director marketing, Ms. Alice Kuaningi alice.kuaningi@papuanewguinea.travel | phone: +675 320-0211
The Papua New Guinea Tourism Promotion Authority (PNGTPA) is one of the proud corporate sponsors of the 27th Pacific Island Telecommunications Association AGM & Business Expo Forum (PITA 27), hosted by the Telikom PNG Limited at the Hilton Hotel, Port Moresby. The event’s theme was: Reimagining Service Excellence, Ubiquity and Resilience in a Post COVID Pacifica.
The prestigious ICT event was held over a four-day period, with many different topics presented by expert individuals working in the ICT space.
Guest speakers at the PITA 27 event were deputy prime minister Hon. John Rosso, and Hon. Timothy Masiu, Minister for Information and Communications Technology.
The PITA 27 registered over 300 participants from 35 countries across the Pacific, representing more than 100 organizations.
As a sponsor of PITA 27, the PNGTPA supported the event in-kind by providing entertainment throughout the whole four-day event. Entertainment included multimedia – destination promotion videos that played during intermissions in the program, as well as a variety of cultural and contemporary performances. From welcoming choirs stationed at the Jackson’s international airport, to the Oro singsing group performing at the Hilton Hotel Port Moresby – the PNGTPA ensured participants were warmly welcomed and experienced a sample of Papua New Guinea’s unique culture. A strong supporter of PNG’s creative industry, the PNGTPA also organized contemporary performances for the event, these included live bands, interpretive dance, storytelling and poetry in motion.
Hosts of the event, Telikom PNG Limited, provided the PNGTPA with exhibition booths, which were utilized to showcase and promote Papua New Guinea’s many travel and tourism opportunities through tourism brochures, posters, maps, and merchandise. The PNGTPA also used the opportunity to run a survey competition involving participants who were asked to share their MICE Tourism experience (meetings, incentives, conferences and events).
Tourism industry members brochures and marketing material were also on display at the PNGTPA booths. Local tour operators Buna Treks and Tours were on site at the tourism booth marketing their tour packages to event participants, and managing to successfully book sightseeing and trekking tours. The Loloata Island Resort team were also present at the booths, they were kind enough to offer a day-trip as a draw prize for the business-card-draw that happened daily. The Loloata team also managed to secure bookings during the event.
NCDC Tourism and Amazing Port Moresby collaborated with PNGTPA to sponsor the welcoming groups, which was the Peroveta group from Central Province and the West New Britain group. With their sponsorship, they were also given a booth to exhibit alongside PNGTPA.
The team representing PNGTPA at the PITA 27 were director marketing Alice Kuaningi, and marketing officers: Pamela Hoepel-Aupae, Liebert Kirakar, Gohi Oring, Kadara Wanu, Esther Jack, IT officer Gini Gabi, as well as tourism volunteers: Dylan Tamari, Steven Komboli, James Lamang and Melanie Nup.
Telecommunications is a key enabler for tourism development and business initiatives. PNGTPA’s commitment towards PITA 27 also aims to build networks with our PNG telecommunications companies, encourage their interest in our tourism sector that can potentially enhance digital infrastructure and drive communication into remote regions of Papua New Guinea where many of our tourist attractions are found.
Tourism in PNG can be positively influenced by telecommunications, however there are challenges related to network coverage, internet speeds, and access to remote areas. However, ongoing efforts are being made to improve telecommunications infrastructure throughout the country to further support the tourism industry. The Tourism Sector Development Plan (2022 – 2026), demonstrates a way forward on how the country’s tourism sector can vastly improve through partnerships with ICT service providers.
The Pacific Islands Telecommunications Association (PITA) is a non- profit organization formed to represent the interests of Pacific Islands in the field of telecommunications industry, bringing together experts, industry leaders, and stakeholders from across the Pacific to discuss latest trends, technologies, and challenges facing the industry.
Above image: Melanie Nup and Kadara Wanu at the Tourism booth, PITA27. Credit: Liebert Kirakar
Above image: Florence Bunari of Buna Treks and Tours at the Tourism booth, PITA27. Credit: Liebert Kirakar
Above image: Oro traditional group performing at the Hilton Hotel Port Moresby, PITA27. Credit: Liebert Kirakar
Above image: Peroveta group welcoming the PITA27 officials at the Jacksons International Airport, PITA27. Credit: Pamela Hoepel-Aupae
For further information, email: info@papuanewguinea.travel
ON Wednesday 31st August, 2022, new board members were welcomed at a swearing in ceremony at the Tourism Promotion Authority (PNGTPA) office, Down Town, Port Moresby.
Magistrate Sandy Tiakin facilitated the legal oaths and affirmations of the ceremony, wherein the new members swore to uphold their awarded roles and duties, while upholding the mission and values of the PNGTPA.
Joining the PNGTPA Board are key industry heads: Mr. Andrew Abel, Mrs Keryn Hargreaves, Mr. Michael Cassell, Mr. Willie Gagma, Captain Andui Koralyo, Mr. John Pung and Mr. Dominic Ira.
The new board members represent Papua New Guinea’s tourism sector, including the airlines, tour operators, attractions, hotelier industry, as well as government and financial institutions.
Also present at the new board members swearing-in were PNGTPA’s CEO Mr. Eric Mossman Uvovo and senior management: Director Corporate Affairs Ms. Abuti Kevin, Director Policy & Planning Ms. Ingrid Kuman and Director Marketing Research & Promotions Ms. Alice Kuaningi.
For further information, contact the PNG Tourism Promotion Authority, Office of the CEO: cleopatra.aramanat@papuanewguinea.travel
Image (L-R): Michael Cassell, Hon. Kennedy Wenge, Willie Gagma, Hon. Isi Leonard, Magistrate Sandy Tiakin, Eric Mossman Uvovo, Keryn Hargreaves, John Pung, Captain Andui Koralyo and Abuti Kevin.
Papua New Guinea officially opened its borders to international visitors on the 1st July 2022, and visitor arrivals from January to August 2022 show that the country has received 37,537 visitors – 2,182 of these visitors were here on holiday.
Obtaining a tourist visa remains a challenge for bona fide tourists as the 60-day tourist visa on arrival is no longer available. The PNG Tourism Promotion Authority (PNGTPA) will be working closely with the PNG Immigration and Citizenship Authority to reinstate the tourist visa-on-arrival facility to encourage international travellers to visit Papua New Guinea. Meanwhile, tour operators and agents must continue to comply with PNGICA requirements and apply online for their client’s tourist visas using the Immigration Authority’s website portal.
All COVID-19 travel restrictions have been lifted by the Government since 5th October 2022, the most recent being the vaccine test entry requirement for travelers, and the wearing of masks inside airports.
PNGTPA is aware that COVID-19 has become endemic – meaning the world is learning to live with the disease. Therefore, through the Safe Traveller PNG awareness program, the PNGTPA continues to advocate for the health and safety of the members of PNG’s tourism industry and visitors in the country. Industry members volunteer to participate in the program by undergoing training, and are then certified and promoted through the PNGTPA website as a Safe Traveller PNG business that is equipped to provide a safe and healthy environment for their guests and clients.
Since the lifting of the COVID-19 restrictions across the country, tourism in the country is slowly being revitalized, especially with the return of iconic national events like the Hagen Show, Frangipani Festival, Goroka Show and the recent Morobe Show in Lae. These events have not only brought back international travellers to the country, but refocused a great deal of marketing and promotions towards PNG’s domestic market.
For Morobe Tourism in particular, especially the recent 59th Morobe Show, hundreds and thousands of people attended the two-day event hosted at the Lae Showgrounds. Papua New Guinean show-goers came from the Highlands region, as well as from the Madang and Northern Provinces to attend, what is now becoming the nation’s biggest show with a strong focus on agritourism. Morobe Show is one of the most well-run, self-sustaining events in Papua New Guinea, hosted by the Morobe Agricultural Society – a successful case study for all events and festivals in Papua New Guinea.
Despite the Morobe Show’s success, there are many challenges ahead for tourism in the Morobe Province. Developments of attractions and products in Lae and the wider and remote Morobe Province are key areas the PNGTPA wish to assist the province with. However, the issue of a functioning provincial tourism office is vital in the bridging this assistance at a national level for tourism development in Morobe. The PNGTPA will be revisiting an MOU signed in 2018 by the Morobe Provincial Government and the Ministry of Tourism Arts and Culture.
In March this year, PNGTPA visited the districts of Nawae and Finschaffen to meet tourism product owners and service providers. The team also carried out marketing awareness and delivered guest lectures to the students of the Poly Technical College in Lae.
PNGTPA continues to market and promote Morobe as a travel destination in Papua New Guinea through its website: www.papuanewguinea.travel, particularly events like the Morobe Show, accommodation providers in Lae, as well as local tour operators like LaeAbout Tours and Fuzzy Wuzzy Expeditions.
Morobe Attractions will be a significant part of PNGTPA’s online marketing and promotions next year, working with the Morobe Provincial Government will be a vital and necessary step in showcasing the best of one of PNG’s most vibrant industrial hubs.
Image: Competitors at the Morobe Show rodeo style event. Lae city, Morobe Province.
For further information email PNGTPA director marketing Ms. Alice Kuaningi: marketing@papuanewguinea.travel
The Papua New Guinea Tourism Promotion Authority (PNGTPA) is one of the proud sponsors of the Papua New Guinea Rugby Football League (PNGRFL) and the PNG LNG Kumuls team, contesting at the 2022 Rugby League World Cup in England.
Mr. Eric Mossman Uvovo, PNGTPA chief executive officer, announced the sponsorship as creating a new pathway in Sports Tourism, which explores a different angle of destination marketing and awareness through local and international sporting events.
The sponsored partnership with the PNGRFL offers PNGTPA an incredible opportunity to carry out promotion and awareness of Papua New Guinea as a travel destination at one of the world’s most prestigious sporting events in the United Kingdom (UK) – the Rugby League World Cup (RLWC).
The UK is also an important travel source market for tourism in Papua New Guinea (PNG). The PNGTPA is utilising the opportunity at the RLWC to promote PNG as a travel destination worthy of its ‘A Million Different Journeys’ brand, all the while raising awareness that our country’s borders are now open, and that we are warmly welcoming travellers back into the country.
Two PNGTPA marketing officers and a cultural tourism ambassador join the PNG LNG Kumuls during the team’s community engagements and pregame entertainments throughout the five-week long tournament in England.
Simon Pih, PNGTPA marketing officer Australia & New Zealand / RLWC lead; Pamela Hoepel-Aupae, PNGTPA marketing officer North America and Europe; and Cedrick John, cultural ambassador have completed several media engagements. The team were interviewed by the Warrington Worldwide media crew, The Guardian newspaper and local radio station where they spoke passionately about the country.
The PNGTPA team were similarly involved in public engagements at touristic sights and localities in England namely, Warrington, St. Helen, London, Liverpool, Manchester and Doncaster.
Warrington Market and the Two Brothers Café also invited the PNGTPA and PNG LNG Kumuls team for PNG Coffee Tasting and livestream on Saturday 22nd October, 2022. The Two Brother Coffee Shop will be selling PNG coffee throughout the RLWC and are happy to distribute destination marketing collaterals such as visitor maps, tourism product brochures, pamphlets and banners brought over by the PNGTPA team.
These and other events are opportunities presented to the PNGTPA by PNGRFL to participate together with PNG LNG Kumuls as side events. As part of its mandate, the PNGTPA proudly promotes all Papua New Guinea products and services, this includes Accommodation, Tours, Travel & Leisure activities, Arts & Crafts, Food & Textile, Sports & MICE (meetings, incentives, conferences and events).
The highlight of the PNGTPA and PNG LNG Kumuls community engagements was the school visits to Bradshaw Primary School and Sacred Heart Primary School in Warrington.
The PNGTPA officers were given an opportunity to briefly share about travel and tourism in Papua New Guinea, while the cultural ambassador briefly demonstrated the colorful Huli Mali dance of Hela Province.
The School Principals and teaching staff were thrilled about the extra surprise by the Huli Wigman, commenting that this will have a lasting impact on an individual child’s life. The school visit presented the PNGTPA with a different angle to introduce the destination to a younger generation of future travellers.
The PNGTPA and PNG LNG Kumuls team will be visiting major cities and towns for more destination marketing engagements at public squares, photo opportunities and most importantly engaging with the public, while sharing wonderful stories and travel information about destination Papua New Guinea, the land of ‘A Million Different Journeys’.
Images: Cultural tourism ambassador Cedrick John in London and Warrington engaging with the local communities, alongside team members of the PNG LNG Kumuls and the PNG Tourism Promotion Authority.
For more information about this partnership please contact Ms. Alice Kuaningi – Director Marketing Research & Statistics on email alice.kuaning@papuanewguinea.travel
In light of the current situation in Goroka, Eastern Highlands Province, PNG Tourism Promotion Authority would like to advise our valued international tourists in the Eastern Highlands Province of Papua New Guinea, whom have attended the 2022 Goroka Show, to seek further information from our office should the need arise.
PNGTPA will assist, as and where need be to provide accurate information and advice to ensure your transit to Port Moresby and onto your next destination is expedited. An emergency hotline has been established, please contact any of the following PNGTPA numbers:
When prompted, dial any of the following extensions – 202 or 204.
OR Email: info@papuanewguinea.travel
We are devastated by the situation that has unfolded in this peaceful province of PNG and stand ready to support our international tourists.
PNGTPA extends our deepest sympathies to all whom have been affected by the tragedies that have occurred and pray for peace in the beautiful Eastern Highlands Province.
Authorised by:
Mr. Eric Mossman Uvovo
CHIEF EXECUTIVE OFFICER
Tourism Promotion Authority
The official handover-takeover ceremony of Papua New Guinea’s new tourism minister was held last week at the Tourism Promotion Authority, Tuesday 6th October, 2020.
In-coming Minister for Tourism, Arts and Culture Hon. Walter Schnaubelt, thanked out-going Minister Hon. Emil Tammur, for leading the ministry for almost four years through the agencies: Tourism Promotion Authority, National Museum and Art Gallery, and the National Cultural Commission.
Minister Schnaubelt said he would continue the good work done by his predecessor Minister Tammur. He said he was excited to work with everyone under the Ministry including the tourism sector.
During his speech, outgoing Minister Tammur highlighted his many achievements, especially establishing the Board of Trustees for the National Museum and Art Gallery; the successful hosting and delivery of APEC PNG 2018 under the tourism sector; as well as the permanent appointment of an Executive Director for the National Cultural Commission.
Member for Namatanai Walter Schnaubelt was commissioned the Minister for Tourism, Arts and Culture – replacing Member for Kokopo Emil Tammur, during a mini cabinet reshuffle on Thursday 1st October 2020.
For further information, email: info@papuanewguinea.travel
Newly appointed Minister for Tourism, Arts and Culture Hon. Walter Schnaubelt and outgoing Minister Emil Tammur.
PNG’s active engagement in the Asia Pacific Economic Cooperation (APEC) forum has been sector lead in recent years with the vision to address sector priority areas on the regional level. PNGTPA, through its involvement in the APEC Tourism Working Group was able to garner support from the other 20 APEC member economies to drive the development of the APEC Economic Study on the Impact of Cruise Tourism: Fostering MSME Growth and Creating Sustainable Communities.
Prior to the onset of covid-19, global cruise tourism was one of the strongest tourism sectors, registering a growth rate of 5.4% since 2009 with 30 million people expected to cruise globally in 2019.
PNGTPA developed the PNG Cruise Strategy in 2009 that laid out the foundation of what would become an evolution of the PNG cruise sector. PNG had always enjoyed the arrival of small expedition cruises, itineraries included island or up-river visit’s with shore excursions.
In 2014, PNG saw the inaugural visit of the Carnival Australia, P&O Cruise Line, Pacific Dawn dock in Alotau, Milne Bay and then sail into Rabaul. The entry of large capacity passengers’ ships is attributed to the strong cross-sectoral engagement between government agencies PNG Ports, NMSA, PNG ICSA, NAQIA, PNG Customs and PNGTPA.
Since then, PNG cruise numbers have increased significantly from 4,000 in 2007 to 19,123 cruise arrivals in 2016. In 2019 PNG recorded its highest cruise arrivals with 51,417, cruise visitors experienced Milne Bay, East New Britain, East Sepik, Morobe, West New Britain, AROB, Oro Province and NCD.
Alotau, the first port of call for PNG, was featured in this study. A wide range of stakeholders from both public and private sector contributed towards the findings of this study through the consultation workshop hosted in Alotau, March 2019. Given that each cruise destination has different facilities and economic attributes that determine the tourism size, scale and overall economic benefits, this study provides an assessment of the destination type, value proposition and frequency, nature and quantum of passenger and crew expenditure.
Milne Bay Province is the most visited provinces in the country, outside of Port Moresby. In 2018 the province registered a total of 34, 961 international visitors, 33,616 of which were cruise visitors. The economic impact study shows that 60% of MSME’s actively engaged in tourism generate most of their revenue from cruise tourism activities whilst 68% of respondents noted that employment opportunities increased significantly to service cruise tourism in the province. Crime, influence of foreign culture, congestion were a number of negative impacts discussed in the study.
To download the study please visit https://www.apec.org/Publications/2020/08/APEC-Economic-Study-on-the-Impact-of-Cruise-Tourism or contact the Policy and Planning Division on email: policy@papuanewguinea.travel
Thank you for submitting your registration for the PNG Tourism Sector Legislation Review!
Spaces are limited per consultation, so only registered participants will be contacted.
Kind regards,
The Papua New Guinea Tourism Promotion Authority
Thank you for submitting your business form. We will have our team look over the details and then contact you once we have added your details to our website.
