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The Papua New Guinea Tourism Promotion Authority (PNGTPA) is leading the National Destination Rebranding & Image Improvement Project—a national initiative to refresh how Papua New Guinea is presented, promoted and experienced as a tourism destination.
The project will develop a refreshed destination brand, strengthen PNGTPA’s corporate identity, and establish a clear communications strategy that reflects the country’s unique culture, natural beauty and tourism experiences.
Guided by research and nationwide consultation, the project will ensure Papua New Guinea’s tourism brand is shaped by the voices of its people, tourism industry and stakeholders.
Over four months, PNGTPA and project partners Trove Tourism Development Advisors and VERGE Papua New Guinea will undertake extensive research and consultation across the country.
The project includes:
The insights gathered will guide how Papua New Guinea is promoted to domestic and international visitors for years to come.
We’ll share regular updates here as the project progresses.
Recent milestones include:
PNGTPA invites all residents of Papua New Guinea to participate in the PNG Resident Survey. Participants
The survey explores how Papua New Guineans see their country, what makes PNG unique, and how we can better share our stories, culture and visitor experiences with the world.
Your feedback will help shape the future of Papua New Guinea’s tourism brand.
The survey takes approximately 10–15 minutes to complete, and participants who complete the survey will go into the draw to win one (1) Return domestic flight and one (1) K1,000 cash prize. Terms and conditions apply.
An International Traveller Survey will soon be launched for visitors and friends of Papua New Guinea around the world, providing valuable insights into how our destination is perceived internationally.
Read the official announcement of the PNG National Destination Rebranding & Image Improvement Project:
Papua New Guinea is unlike anywhere else on Earth. This project is about creating a destination brand that authentically reflects who we are today while strengthening our position as one of the world’s most remarkable travel destinations.
Together, we’re shaping the future of Papua New Guinea’s tourism story.
For more information, email: info@papuanewguinea.travel
Thank you for submitting your registration for the PNG Tourism Sector Legislation Review!
Spaces are limited per consultation, so only registered participants will be contacted.
Kind regards,
The Papua New Guinea Tourism Promotion Authority
Thank you for submitting your business form. We will have our team look over the details and then contact you once we have added your details to our website.