The Papua New Guinea Tourism Promotion Authority (PNGTPA) is one of the proud sponsors of the Papua New Guinea Rugby Football League (PNGRFL) and the PNG LNG Kumuls team, contesting at the 2022 Rugby League World Cup in England.
Mr. Eric Mossman Uvovo, PNGTPA chief executive officer, announced the sponsorship as creating a new pathway in Sports Tourism, which explores a different angle of destination marketing and awareness through local and international sporting events.
The sponsored partnership with the PNGRFL offers PNGTPA an incredible opportunity to carry out promotion and awareness of Papua New Guinea as a travel destination at one of the world’s most prestigious sporting events in the United Kingdom (UK) – the Rugby League World Cup (RLWC).
The UK is also an important travel source market for tourism in Papua New Guinea (PNG). The PNGTPA is utilising the opportunity at the RLWC to promote PNG as a travel destination worthy of its ‘A Million Different Journeys’ brand, all the while raising awareness that our country’s borders are now open, and that we are warmly welcoming travellers back into the country.
Two PNGTPA marketing officers and a cultural tourism ambassador join the PNG LNG Kumuls during the team’s community engagements and pregame entertainments throughout the five-week long tournament in England.
Simon Pih, PNGTPA marketing officer Australia & New Zealand / RLWC lead; Pamela Hoepel-Aupae, PNGTPA marketing officer North America and Europe; and Cedrick John, cultural ambassador have completed several media engagements. The team were interviewed by the Warrington Worldwide media crew, The Guardian newspaper and local radio station where they spoke passionately about the country.
The PNGTPA team were similarly involved in public engagements at touristic sights and localities in England namely, Warrington, St. Helen, London, Liverpool, Manchester and Doncaster.
Warrington Market and the Two Brothers Café also invited the PNGTPA and PNG LNG Kumuls team for PNG Coffee Tasting and livestream on Saturday 22nd October, 2022. The Two Brother Coffee Shop will be selling PNG coffee throughout the RLWC and are happy to distribute destination marketing collaterals such as visitor maps, tourism product brochures, pamphlets and banners brought over by the PNGTPA team.
These and other events are opportunities presented to the PNGTPA by PNGRFL to participate together with PNG LNG Kumuls as side events. As part of its mandate, the PNGTPA proudly promotes all Papua New Guinea products and services, this includes Accommodation, Tours, Travel & Leisure activities, Arts & Crafts, Food & Textile, Sports & MICE (meetings, incentives, conferences and events).
The highlight of the PNGTPA and PNG LNG Kumuls community engagements was the school visits to Bradshaw Primary School and Sacred Heart Primary School in Warrington.
The PNGTPA officers were given an opportunity to briefly share about travel and tourism in Papua New Guinea, while the cultural ambassador briefly demonstrated the colorful Huli Mali dance of Hela Province.
The School Principals and teaching staff were thrilled about the extra surprise by the Huli Wigman, commenting that this will have a lasting impact on an individual child’s life. The school visit presented the PNGTPA with a different angle to introduce the destination to a younger generation of future travellers.
The PNGTPA and PNG LNG Kumuls team will be visiting major cities and towns for more destination marketing engagements at public squares, photo opportunities and most importantly engaging with the public, while sharing wonderful stories and travel information about destination Papua New Guinea, the land of ‘A Million Different Journeys’.
Images: Cultural tourism ambassador Cedrick John in London and Warrington engaging with the local communities, alongside team members of the PNG LNG Kumuls and the PNG Tourism Promotion Authority.
For more information about this partnership please contact Ms. Alice Kuaningi – Director Marketing Research & Statistics on email alice.kuaning@papuanewguinea.travel
In light of the current situation in Goroka, Eastern Highlands Province, PNG Tourism Promotion Authority would like to advise our valued international tourists in the Eastern Highlands Province of Papua New Guinea, whom have attended the 2022 Goroka Show, to seek further information from our office should the need arise.
PNGTPA will assist, as and where need be to provide accurate information and advice to ensure your transit to Port Moresby and onto your next destination is expedited. An emergency hotline has been established, please contact any of the following PNGTPA numbers:
When prompted, dial any of the following extensions – 202 or 204.
OR Email: info@papuanewguinea.travel
We are devastated by the situation that has unfolded in this peaceful province of PNG and stand ready to support our international tourists.
PNGTPA extends our deepest sympathies to all whom have been affected by the tragedies that have occurred and pray for peace in the beautiful Eastern Highlands Province.
Authorised by:
Mr. Eric Mossman Uvovo
CHIEF EXECUTIVE OFFICER
Tourism Promotion Authority
The official handover-takeover ceremony of Papua New Guinea’s new tourism minister was held last week at the Tourism Promotion Authority, Tuesday 6th October, 2020.
In-coming Minister for Tourism, Arts and Culture Hon. Walter Schnaubelt, thanked out-going Minister Hon. Emil Tammur, for leading the ministry for almost four years through the agencies: Tourism Promotion Authority, National Museum and Art Gallery, and the National Cultural Commission.
Minister Schnaubelt said he would continue the good work done by his predecessor Minister Tammur. He said he was excited to work with everyone under the Ministry including the tourism sector.
During his speech, outgoing Minister Tammur highlighted his many achievements, especially establishing the Board of Trustees for the National Museum and Art Gallery; the successful hosting and delivery of APEC PNG 2018 under the tourism sector; as well as the permanent appointment of an Executive Director for the National Cultural Commission.
Member for Namatanai Walter Schnaubelt was commissioned the Minister for Tourism, Arts and Culture – replacing Member for Kokopo Emil Tammur, during a mini cabinet reshuffle on Thursday 1st October 2020.
For further information, email: info@papuanewguinea.travel

Newly appointed Minister for Tourism, Arts and Culture Hon. Walter Schnaubelt and outgoing Minister Emil Tammur.
PNG’s active engagement in the Asia Pacific Economic Cooperation (APEC) forum has been sector lead in recent years with the vision to address sector priority areas on the regional level. PNGTPA, through its involvement in the APEC Tourism Working Group was able to garner support from the other 20 APEC member economies to drive the development of the APEC Economic Study on the Impact of Cruise Tourism: Fostering MSME Growth and Creating Sustainable Communities.
Prior to the onset of covid-19, global cruise tourism was one of the strongest tourism sectors, registering a growth rate of 5.4% since 2009 with 30 million people expected to cruise globally in 2019.
PNGTPA developed the PNG Cruise Strategy in 2009 that laid out the foundation of what would become an evolution of the PNG cruise sector. PNG had always enjoyed the arrival of small expedition cruises, itineraries included island or up-river visit’s with shore excursions.
In 2014, PNG saw the inaugural visit of the Carnival Australia, P&O Cruise Line, Pacific Dawn dock in Alotau, Milne Bay and then sail into Rabaul. The entry of large capacity passengers’ ships is attributed to the strong cross-sectoral engagement between government agencies PNG Ports, NMSA, PNG ICSA, NAQIA, PNG Customs and PNGTPA.
Since then, PNG cruise numbers have increased significantly from 4,000 in 2007 to 19,123 cruise arrivals in 2016. In 2019 PNG recorded its highest cruise arrivals with 51,417, cruise visitors experienced Milne Bay, East New Britain, East Sepik, Morobe, West New Britain, AROB, Oro Province and NCD.
Alotau, the first port of call for PNG, was featured in this study. A wide range of stakeholders from both public and private sector contributed towards the findings of this study through the consultation workshop hosted in Alotau, March 2019. Given that each cruise destination has different facilities and economic attributes that determine the tourism size, scale and overall economic benefits, this study provides an assessment of the destination type, value proposition and frequency, nature and quantum of passenger and crew expenditure.
Milne Bay Province is the most visited provinces in the country, outside of Port Moresby. In 2018 the province registered a total of 34, 961 international visitors, 33,616 of which were cruise visitors. The economic impact study shows that 60% of MSME’s actively engaged in tourism generate most of their revenue from cruise tourism activities whilst 68% of respondents noted that employment opportunities increased significantly to service cruise tourism in the province. Crime, influence of foreign culture, congestion were a number of negative impacts discussed in the study.
To download the study please visit https://www.apec.org/Publications/2020/08/APEC-Economic-Study-on-the-Impact-of-Cruise-Tourism or contact the Policy and Planning Division on email: policy@papuanewguinea.travel
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Kind regards,
The Papua New Guinea Tourism Promotion Authority
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