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The Papua New Guinea Tourism Promotion Authority (PNGTPA) has announced plans to develop a Tourism Super App to help domestic and international travellers discover, plan and experience Papua New Guinea.
PNGTPA Chief Executive Officer, Mr Eric Mossman Uvovo, announced the proposed platform during the Gala Dinner at the Hilton Hotel in Port Moresby, following the conclusion of the two-day PNG Tourism Summit and Trade Exhibition 2026.
The app is envisioned as a central digital platform bringing together destination information, cultural experiences and relevant travel services.
Mr Uvovo said the initiative would support efforts to modernise tourism promotion and make destination information easier for travellers to access.
“The way people discover destinations and plan their travel is changing. We must embrace digital innovation to make Papua New Guinea more accessible to travellers and ensure visitors can find the information they need to explore our country with greater convenience and confidence,” Mr Uvovo said.
The proposed platform aims to help travellers explore Papua New Guinea’s diverse tourism offerings, including cultural festivals, traditional village experiences, adventure activities, marine attractions, nature-based experiences and hospitality services.
It is also envisioned to support access to real-time safety information, helping visitors make informed decisions when planning and undertaking their journeys.
For tourism operators and service providers, the platform could create opportunities to showcase their products and experiences to a wider audience.
The initiative responds to the growing role of digital technology in travel, with visitors increasingly using online platforms and mobile applications to research destinations and organise their trips.
Mr Uvovo said digital innovation would play an important role in strengthening Papua New Guinea’s competitiveness in regional and international tourism markets.
The announcement followed discussions at the 2026 PNG Tourism Summit and Trade Exhibition, which brought together government representatives, tourism operators, investors, development partners and service providers to explore opportunities for collaboration, investment and innovation.
The Tourism Super App remains a proposed initiative, reflecting PNGTPA’s intention to improve access to tourism information and strengthen the visibility of Papua New Guinea’s visitor experiences.◼️
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Papua New Guinea Tourism Promotion Authority (PNGTPA) Chief Executive Officer, Mr Eric Mossman Uvovo, has reaffirmed Papua New Guinea’s commitment to regional tourism cooperation following the country’s hosting of the 68th APEC Tourism Working Group Meeting.
Mr Uvovo thanked delegates and tourism representatives from across the Asia-Pacific region for participating in discussions on tourism development, shared challenges and opportunities for collaboration.
“Beyond our formal discussions, this gathering has been an opportunity to build connections, share stories, strengthen friendships across borders, and bring our economies closer together through our common commitment to tourism development,” Mr Uvovo said.
The meeting was held alongside the PNG Tourism Summit & Trade Exhibition 2026, bringing regional tourism representatives together with Papua New Guinea’s domestic tourism industry.
Mr Uvovo said the two gatherings demonstrated the value of connecting national tourism priorities with regional experiences, international best practices and shared knowledge.
He highlighted Session 5 of the Summit as an opportunity to connect Papua New Guinea’s domestic tourism agenda with broader regional discussions, acknowledging the contribution of Thailand’s representatives in facilitating the engagement.
“As Papua New Guinea continues to advance its tourism development agenda, we recognise the value of learning from our APEC partners. We also look forward to contributing our own experiences, perspectives and unique tourism opportunities to the wider Asia-Pacific region,” he said.
Mr Uvovo emphasised that continued engagement with APEC partners would support the exchange of ideas and meaningful cooperation across the region.
He also encouraged visiting delegates to experience Papua New Guinea’s extraordinary landscapes, rich cultural heritage and welcoming communities.
He expressed hope that the relationships established during the meeting would lead to practical outcomes for tourism development throughout the Asia-Pacific region.
“May the connections and friendships formed here continue beyond this meeting, translating into stronger partnerships and meaningful cooperation for tourism across our region.”◼️
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) has thanked the PNG Tourism Summit & Trade Exhibition 2026 sponsors and partners whose financial and in-kind contributions helped deliver the Summit and Trade Exhibition, held on 13–14 October at APEC Haus in Port Moresby.
The event brought together government representatives, industry leaders, tourism operators, investors and development partners to discuss opportunities for tourism development, investment and sustainable growth.
Mineral Resources Development Company (MRDC) led the sponsorship contributions as Platinum Sponsor, contributing K250,000.
Gold Sponsors contributed K100,000 each:
Bronze Sponsors contributed K50,000 each:
PNGTPA Chief Executive Officer, Mr Eric Mossman Uvovo, thanked the sponsors for supporting a national platform for collaboration and tourism development.
“On behalf of the Papua New Guinea Tourism Promotion Authority, I extend our sincere gratitude to MRDC for leading the way as our Platinum Sponsor, and to all our Gold and Bronze Sponsors for their generous contributions towards the PNG Tourism Summit & Trade Exhibition 2026.”
PNGTPA also acknowledged the in-kind contributions of Telikom PNG Limited, the National Museum and Art Gallery, National Cultural Commission, Pacific Industries – Pepsi PNG, Jack’s PNG Ltd, PNG Air, Air Niugini, Coral Sea Hotels, Crowne Plaza Residences, Port Moresby Nature Park, Alibi Bar & Grill, Sidaam Restaurant, Paradise Foods Limited, Loloata Island Resort, Lamana Hotel and Ela Motors.
Their support helped meet transport, logistics, accommodation, cultural programming and other operational requirements for the Summit and Trade Exhibition.
“We also acknowledge our supporting partners whose financial, logistical, transport, accommodation, cultural and institutional assistance helped make this important national event possible. Your contributions reflect a shared belief in the potential of tourism to create employment, attract investment, empower local communities and support sustainable economic development,” said Mr Uvovo.
The Summit provided opportunities to exchange ideas on destination marketing, infrastructure, cultural heritage, hospitality and sustainable tourism, while encouraging greater private sector participation in the industry.
Mr Uvovo emphasised that continued cooperation between government, industry, development partners and local communities would be essential to building a strong and sustainable tourism sector.
“The support demonstrated by our sponsors and partners is greatly appreciated. We look forward to building on these relationships and continuing to work together to create opportunities for our people, strengthen local businesses and grow tourism as an important pillar of Papua New Guinea’s economy,” Mr Uvovo said.◼️
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Kam, Yumi Raun! (Come Explore With Us!) invites the world to Papua New Guinea, in the words of Papua New Guineans
PORT MORESBY, Papua New Guinea, 16 October 2026: The Papua New Guinea Tourism Promotion Authority (PNGTPA) gave the country’s tourism industry its first look at Papua New Guinea’s new destination brand at the Tourism Summit and Trade Exhibition 2026 at APEC Haus, Port Moresby. Danny Cohanpour, CEO and Founder of Trove Tourism Development Advisors, presented the brand preview on Tuesday, 13 October. He unveiled the logo, the tagline Kam, Yumi Raun! (Come Explore With Us!) and the brand preview video.
Cohanpour walked delegates through the four-month process behind the brand, in which more than 5,500 residents and international travellers took part. He also introduced the majority Papua New Guinean team that built it. Delegates, tourism operators and government partners commended the brand throughout the day. PNGTPA will formally launch the brand in early 2027.
A majority Papua New Guinean team built the brand, with four organisations working together:
The new brand puts Papua New Guineans at the front. Past PNG campaigns showed landscapes, wildlife and aerial views, and rarely showed the people. Now, for the first time, Papua New Guineans themselves invite the world to visit, in Tok Pisin and in English. The Momase region asked the team to anchor the brand in a PNG-language word, and the Tok Pisin line delivers it. PNGTPA will always pair Kam, Yumi Raun! with its English translation, Come Explore With Us!, so every traveller understands the invitation.
The brand presents Papua New Guinea through its four regions and four sides of the country: diving, sport, culture, and nature and adventure. Together they show the range of experiences no other Pacific destination can match.
The logo is big and bold, built for a country of global importance with the richest nature and adventure on earth. As Cohanpour told delegates, it “can be seen from outer space.”
[Watch thePNG destination brand preview video]
The brand preview video tells the story of four Papua New Guineans, one from each region and each showing a different side of PNG, speaking to camera in their own words:
Port Moresby production company Cheyes Visuals filmed the video with Trove.
Residents, regional consultations and international travellers pointed to the same four requirements. The brand meets each one:
One idea ties the four together: “The bond between people and place is cherished in Papua New Guinea. Every visit is an invitation to honour that connection.” Residents named this bond, the regional consultations set its terms, and travellers confirmed it. 75% of past visitors say “local people, culture and land are closely connected” describes the PNG they experienced very or extremely well.
PNGTPA ran the consultation as the Have Your Say campaign, so Papua New Guineans could shape their own brand. Trove and VERGE Papua New Guinea asked residents first, met them in person in every region, then tested what they heard with travellers around the world. More than 5,500 people took part.
| Research stream | Scale |
| Resident Pride & Place Survey | 2,466 residents from all four regions, in English and Tok Pisin; 21,397 written answers read and coded one by one |
| In-person consultations, July and August 2026 | 600+ Papua New Guineans in workshops, community visits and one-on-one interviews in Port Moresby, Mount Hagen, Lae and Gabensis, and Kokopo; every province invited in person or by dial-in |
| Thematic focus groups | 8 groups and one-on-one interviews with leaders in sport, international trade, domestic trade, culture, heritage, tourism research, educational and medical tourism, and nature, dive and adventure |
| Steering committee | Public and private sector leaders who guided the work from start to finish |
| International traveller surveys | 2,480 international travellers: 1,604 who have visited PNG and 876 who have never been, including recent visitors reached through PNGTPA’s visitor records |
| Brand and PR audit | 15 destination brands reviewed; 2,942 online mentions of PNG tracked from 11 May to 1 July 2026 |
Pride runs deep across the country:
Residents also want the world to see them as they are. 55% want PNG known for the richness and diversity of its cultures and peoples, and only 29% say the way PNG is shown to the world today reflects people like them. The new brand closes that gap.
Asked how appealing each part of PNG felt looking back, past visitors rated the natural world (84%), the warmth and generosity of the people (80%) and cultural diversity (75%) very or extremely appealing. 82% of visitors are likely or very likely to return. Among the 876 travellers who have never visited, 59% say they are only slightly familiar with PNG, which gives the brand real room to grow awareness. Visitors and non-visitors alike said clear travel and safety information and trusted local guides would give them the confidence to book.
Four provincial tourism offices hosted and facilitated the regional consultations: the Western Highlands Provincial Government Office of Tourism, Arts & Culture (Mount Hagen); the Lae Tourism Bureau (Lae); the East New Britain Tourism Authority (Kokopo); and the National Capital District Commission (Port Moresby).
“Papua New Guineans told us who they are, and this brand lets them say it to the world,” said Joel Keimelo, Executive Manager, Marketing and Promotions, PNGTPA. “In early 2027 we take Kam, Yumi Raun! (Come Explore With Us!) to every market.”
“Papua New Guinea is big, bold and a place of global importance, so we built a logo that can be seen from outer space,” said Danny Cohanpour, CEO and Founder, Trove Tourism Development Advisors. “This brand belongs to Papua New Guineans. More than 5,500 people had their say, and Kam, Yumi Raun! (Come Explore With Us!) is their invitation to the world.”
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New national tourism brand shaped by thousands of Papua New Guineans and international travellers to be officially launched in early 2027.
PORT MORESBY, Papua New Guinea | 13 October 2026 — The Papua New Guinea Tourism Promotion Authority (PNGTPA) will preview Papua New Guinea’s new destination brand today at the Papua New Guinea Tourism Summit and Trade Exhibition 2026, held at APEC Haus in Port Moresby.
A short brand teaser will be screened during the opening day of the two-day Summit, providing tourism industry stakeholders, delegates and media with their first glimpse of the new destination brand ahead of its official launch in early 2027.
Developed over four months in partnership with Trove Tourism Development Advisors, a global tourism branding agency, and VERGE Papua New Guinea, a PNG-based branding agency, the new destination brand draws on extensive research and consultations involving Papua New Guineans, tourism stakeholders and international travellers.
The research process prioritised the voices of Papua New Guineans before testing the findings with travellers from around the world.
Key research activities included:
The research revealed a significant gap between how Papua New Guineans feel about their country and how they believe it is represented internationally.
According to the resident survey, 96% of respondents expressed pride in telling others where they come from, while only 29% believed that Papua New Guinea’s portrayal to the world accurately reflected who they are.
The new destination brand aims to help bridge this gap by presenting a more authentic representation of Papua New Guinea, informed by the people who call it home.
“Papua New Guineans told us who they are, and this brand is built on their words,” said Joel Keimelo, Executive Manager, Marketing and Promotions, PNGTPA.
“Residents, travellers and tourism operators in every region shaped it. On Tuesday we give our industry its first look, and in early 2027 we take it to the world.”
The brand teaser presentation at APEC Haus marks an important milestone in PNGTPA’s destination rebranding initiative.
The industry preview will provide Summit delegates, tourism operators and media representatives with an introduction to the direction of Papua New Guinea’s new destination brand.
The full destination brand, including its official logo, tagline and brand film, will be unveiled in early 2027, followed by marketing and public relations activities across Papua New Guinea’s key international tourism markets.
The initiative forms part of PNGTPA’s ongoing efforts to strengthen Papua New Guinea’s destination identity and international tourism positioning.◼️
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The Papua New Guinea Tourism Promotion Authority (PNGTPA), in partnership with Air Niugini and industry stakeholders, participated in the three-day exhibition from 25–27 September at the Hong Kong Convention and Exhibition Centre in Wan Chai. The event provided a platform to introduce Papua New Guinea to prospective visitors and connect with the travel industry.
Visitors to the PNG stand explored opportunities for diving, snorkelling, birdwatching, trekking, cultural festivals and island holidays. Traditional dancers from Rigo District, Central Province, brought the destination to life through performances featuring traditional dress and kundu drumming.
Industry partners included Coral Sea Hotels, Kokopo Beach Bungalow Resort, Karanas Comfort Tours, Dynasty Seafood Restaurant Vision City, Alibi Bar & Grill, Asia Aromas, Daikoku Japanese Restaurant and Cuppa Cafe.
Air Niugini Regional Manager Asia Joshua Koh reported encouraging visitor interest, with thousands visiting the booth to learn about PNG. He also highlighted the opportunity to develop relationships supporting future tourism and business activity.
Air Niugini Chief Executive Officer Alan Milne emphasised PNG’s distinctive visitor experiences and the role of direct flights between Hong Kong and Port Moresby in supporting access to the destination.
The Hong Kong exhibition followed PNGTPA and Air Niugini’s participation in the Travel Madness Expo in Manila in July and the NATAS Travel Fair in Singapore in August. Together, these activities continued the partners’ efforts to increase destination awareness and strengthen tourism connections across Asian markets.
Source credit: Based on an update published by Air Niugini on Facebook
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The Special Economic Zones Authority (SEZA) and the Papua New Guinea Tourism Promotion Authority (PNGTPA) have signed a Memorandum of Understanding (MoU) to strengthen cooperation on sustainable tourism development and investment within Papua New Guinea’s Special Economic Zones.
Signed on 17 August 2026, the MoU establishes a framework for the two organisations to collaborate on tourism investment, regulatory coordination and sustainable economic growth within the Kokopo Tourism Zone and other designated tourism-focused Special Economic Zones.
The partnership supports the One-Stop-Shop framework established under the Special Economic Zones Authority Act 2019. Through this framework, SEZA coordinates with relevant government agencies to facilitate investment, streamline regulatory processes and improve the delivery of services to investors operating within Special Economic Zones.
By combining SEZA’s investment facilitation mandate with PNGTPA’s tourism development and destination-marketing expertise, the partnership aims to create a more coordinated environment for attracting responsible tourism investment and supporting the growth of a globally competitive tourism sector.
Under the MoU, SEZA and PNGTPA will work together within their respective mandates to support:
The partnership is expected to attract greater tourism-related investment into Special Economic Zones and accelerate the development of the Kokopo Tourism Zone as a premier tourism and investment destination.
It will also help investors access coordinated government services, strengthen sustainable tourism practices and support the protection of Papua New Guinea’s cultural and natural heritage.
Other anticipated benefits include increased international visibility for Papua New Guinea’s tourism destinations, closer collaboration between tourism and economic-development institutions, and the creation of employment and business opportunities for local communities.
The collaboration reflects the shared commitment of SEZA and PNGTPA to position tourism as an important driver of economic diversification, regional development, foreign investment and inclusive growth in Papua New Guinea.
SEZA and PNGTPA will establish a Joint Tourism Special Economic Zone Taskforce comprising representatives from both organisations and relevant stakeholders.
The taskforce will oversee the implementation of the MoU, develop strategic action plans, monitor progress and coordinate investor-engagement activities and other initiatives supporting sustainable tourism development within Special Economic Zones.
The two organisations will also collaborate on digital investment-facilitation tools, investor-information platforms and coordinated tourism-promotion activities in accordance with applicable laws, policies and institutional mandates.◼️
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The Papua New Guinea Tourism Promotion Authority (PNGTPA), in partnership with Air Niugini, is showcasing Papua New Guinea’s remarkable tourism experiences at the National Association of Travel Agents Singapore (NATAS) Travel Fair 2026.
Held under the theme “A World Within Reach”, the three-day travel exhibition is taking place from 21–23 August at the Singapore EXPO. Recognised as one of Asia’s leading consumer travel events, the fair provides an important platform to promote Papua New Guinea’s natural beauty, cultural heritage and diverse tourism offerings to travellers and industry partners.
This is the second consecutive year that PNGTPA and Air Niugini have participated in the NATAS Travel Fair.
The event officially opened with a ribbon-cutting ceremony attended by dignitaries and representatives of the tourism and aviation industries, including Papua New Guinea’s High Commissioner, His Excellency Kapi Tau Maro; Air Niugini Chief Commercial Officer David Glover; and Air Niugini Regional Manager Asia Joshua Koh.
During his official remarks, His Excellency Kapi Tau Maro acknowledged NATAS for providing an important international platform through which Papua New Guinea can share its tourism potential.
“The NATAS Travel Fair offers an excellent platform for our national airline, Air Niugini, in partnership with PNGTPA and tour operators, to actively promote PNG as a destination. PNG’s rich cultural heritage and pristine environment are treasures we aim to share,” His Excellency said.
He added that these tourism initiatives, supported by 50 years of strong bilateral relations between Papua New Guinea and Singapore, are helping position PNG as a must-visit destination.
PNG tourism businesses Kokopo Beach Bungalow and Karanas Comfort Tours are also participating in the event, introducing visitors to holiday packages designed around the country’s culture, adventure and warm hospitality.
The fair enables PNGTPA and its partners to engage directly with travellers from Singapore and the wider Southeast Asian market, strengthen relationships with international travel-trade partners and promote Air Niugini’s direct connectivity between Singapore and Port Moresby.
Visitors to the PNG exhibition are also experiencing the country’s rich cultural heritage through live performances by the Paluai Sooksook Performers from Manus Province, the Amidal String Band from East New Britain Province and the Kairuku Dance Troupe from Central Province.
Together, the groups are sharing a vibrant glimpse of the traditions, music and cultural diversity that form part of Papua New Guinea’s “A Million Different Journeys” destination brand.
Air Niugini Chief Commercial Officer David Glover said participation in international travel events such as NATAS strengthens Papua New Guinea’s visibility in Asia, creates opportunities for new partnerships and bookings, and reinforces Air Niugini’s role in connecting Singapore and Asia with Papua New Guinea and the Pacific.
Exclusive, limited-time travel packages have also been developed by Air Niugini and PNGTPA in collaboration with local tour operators, hoteliers and other industry partners. Combining special airfares with tailored itineraries, the packages make it easier for Asian travellers to discover Papua New Guinea’s world-class diving, birdwatching, cultural festivals and pristine island escapes.
Air Niugini Regional Manager Asia Joshua Koh encouraged visitors to experience the cultural performances at the PNG booth, learn more about the country’s destinations and take advantage of the special travel offers available during the fair.
The 2026 NATAS Travel Fair brings together close to 100 exhibitors, including travel agencies, national tourism organisations, airlines, cruise operators, hotels, resorts, financial institutions, insurers and other travel-related businesses.◼️
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) has reaffirmed its commitment to supporting cultural events that preserve Papua New Guinea’s rich heritage while creating opportunities for tourism, investment and economic development.
Speaking at the official opening of the 2026 Enga Cultural Show on Friday, 7 August, at Aipus Oval in Wabag, PNGTPA Chief Executive Officer Eric Mossman Uvovo called for stronger collaboration among communities, government agencies, cultural institutions and tourism stakeholders to protect and promote the province’s cultural heritage.
Mr Uvovo acknowledged the Enga Provincial Government, event organisers, cultural groups, community leaders and participants for their continued commitment to keeping the annual cultural celebration alive.
“We are working closely with the National Cultural Commission and our people and communities to ensure that our culture continues to be respected, protected and promoted,” Mr Uvovo said.
He emphasised that PNGTPA was working alongside the National Cultural Commission, provincial authorities, communities and tourism industry stakeholders to promote Papua New Guinea’s cultures, landscapes, people and visitor experiences to wider domestic and international audiences.
“Culture is one of Papua New Guinea’s greatest tourism assets. It provides an important opportunity to showcase our traditional dances, customs, knowledge, identity and ways of life to visitors from across the country and overseas,” he said.
Mr Uvovo also stressed that peace, stability and law and order were essential to unlocking Enga’s tourism potential.
“Enga has the culture, the people and the beautiful environment to become a major tourism destination. But for tourism to grow, we must have peace, stability and law and order,” he said.
He encouraged community members and leaders to work together to create a safe and welcoming environment for visitors, tourism operators and investors.
A stable and secure environment, he noted, would help attract investment and generate employment, business and income opportunities for local communities.
The 2026 Enga Cultural Show brought together cultural groups and communities for two days of traditional performances and displays, celebrating Enga’s distinctive identity while showcasing the province’s tourism potential.
PNGTPA remains committed to strengthening the connection between culture, tourism, investment and economic development. Through continued collaboration, the Authority aims to support communities in preserving their heritage while creating sustainable opportunities for the people of Enga and Papua New Guinea.◼️
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) has contributed K20,000 to the East New Britain Provincial Government to support the ongoing search and rescue operation following the recent tragic boating incident near Pigeon Island.
The funding will help emergency teams meet essential operational costs as they continue their search for those affected by the tragedy.
PNGTPA Chief Executive Officer Eric Mossman Uvovo said the Authority stood in solidarity with the people of East New Britain during this difficult time.
“On behalf of PNGTPA, I extend our deepest concern and support to the people of East New Britain. Our thoughts and prayers are with the families who have lost loved ones or are still waiting for news. We remain hopeful for a positive outcome from the search and rescue efforts,” Mr Uvovo said.
Mr Uvovo acknowledged the dedication of the agencies, emergency personnel and volunteers involved in the operation.
“We acknowledge the outstanding work of the East New Britain Provincial Government, the Provincial Disaster Office, the Royal Papua New Guinea Constabulary, the National Maritime Safety Authority, and all the volunteers and responders working tirelessly under difficult conditions. Their commitment to helping others is truly commendable.”
He said that although PNGTPA’s primary role is to promote Papua New Guinea as a tourism destination, the Authority also has a responsibility to support communities and tourism destinations during times of crisis.
“East New Britain is one of Papua New Guinea’s leading tourism destinations, but more importantly, it is home to strong and resilient communities. When our people are facing hardship, it is important that we stand together,” Mr Uvovo said.
“This K20,000 contribution is our way of supporting the emergency teams who are working around the clock to assist those affected.”
Mr Uvovo said PNGTPA hoped the funding would help sustain the search and rescue operation by assisting with essential needs on the ground.
“We hope this support will ease some of the operational costs and allow emergency responders to continue their important work. PNGTPA is proud to stand alongside the East New Britain Provincial Government and everyone involved in this operation.”
He added that PNGTPA would continue working closely with provincial governments and tourism partners to help ensure Papua New Guinea’s tourism destinations remain safe, resilient and supported.
“Our tourism industry is built on the strength of our people and communities. Today, we stand in solidarity with the families affected by this tragedy and with everyone working tirelessly to bring the search and rescue operation to a successful conclusion.”
PNGTPA extends its sincere appreciation to all emergency responders, volunteers and partner agencies for their dedication, courage and service during this difficult time.◼️
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