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The Papua New Guinea Tourism Promotion Authority (TPA) presented Project Management certificates to six participants at the Institute of Banking and Business Management’s (IBBM) campus on Friday 23rd August, Port Moresby.
Among the proud recipients of the certificates were TPA’s sponsored participants, Leo Ameua, Acting Advisor for Commerce Industry & Tourism with the Central Provincial Government Administration, and Muriel Gerari, Acting Tourism Coordinator for the National Capital District Commission (NCDC).
Both participants expressed their gratitude to TPA for providing this valuable opportunity to enhance their professional skills.
Ameua highlighted the significance of the training in enhancing his capacity with his work.
“Through this workshop, I learned how to analyze and collect data effectively, which is crucial for making informed decisions in our projects. Additionally, I’ve gained insights into managing my team more efficiently, ensuring that we can carry out our projects with greater precision and success,” said Ameua.
Gerari echoed Ameua’s sentiments, thanking TPA for its support.
“This training is vital for our work in tourism, particularly in understanding how to manage resources, including finances, more efficiently. These skills are essential to ensuring that our projects are completed to the highest standards,” said Gerari.
The one-week workshop commenced on Monday 19th and concluded on Friday 23rd August at the IBBM Training Centre.
Led by IBBM’s Manager of Special Projects, Ignatius Timothy, who commended the participants for their dedication.
“It’s commendable that all these participants took time off from their busy schedules to build their project management skills. Their hard work and commitment will undoubtedly benefit their respective regions, their work and the broader tourism sector,” Timothy said.
He also extended his appreciation to TPA and other supporting organizations for their commitment to capacity building for their respective industries.
The training was designed to equip participants with the necessary skills to develop project plans that align with timelines, budgets, and resource requirements. The participants also gained proficiency in using essential project management tools, such as Gantt charts and project management software, enhancing their ability to deliver successful projects.
The TPA’s sponsorship is part of a broader strategy to certify all 22 provincial tourism officers in project management. This effort is aimed at strengthening provincial offices to effectively coordinate and implement tourism projects, thereby achieving the Tourism Sector Development Plan’s (TSDP) Governance subsector objectives at the provincial level.
TPA’s CEO, Eric Mossman Uvovo, congratulated the participants on their achievement and wished them success in their careers.
“I am always pleased to see our tourism industry members excel through the skills and knowledge they acquire from such training programs. TPA is eager to continue developing the industry by investing in the professional growth of our tourism officers,” said Uvovo.
Uvovo also highlighted the importance of the training aimed at strengthening the tourism industry in the country.
“The goal of the Governance subsector is to provide leadership, synergy, and coordination to strengthen the tourism sector. By equipping Provincial Tourism Bureaus with the necessary skills, TPA ensures that these offices are well-prepared to coordinate and implement the TSDP effectively within their provinces, driving the growth and sustainability of Papua New Guinea’s tourism industry,” said Uvovo. ◼️
📸(banner image) L-R: Papua New Guinea Tourism Promotion Authority’s Senior Monitoring & Evaluation Officer, Daphne Galore, Institute of Banking and Business Management’s (IBBM) Manager Special Projects, Ignatius Timothy, TPA’s Executive Manager for Policy & Planning, Ingrid Kuman, Acting Advisor for Tourism with the Central Provincial Administration and TPA’s sponsored participant for the training, Leo Ameua, Acting Advisor for Commerce Industry & Tourism for the National Capital District Commission (NCDC) and another TPA sponsored participant, Muriel Gerari with TPA’s Monitoring & Evaluation Officer, Faith Kaupa following the certificate presentation at the IBBM Training Centre, Port Moresby.
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The Papua New Guinea Tourism Promotion Authority (TPA) promoted tourism at the 57th Mt Hagen Cultural Show on the weekend of August 17th – 18th at Queen’s Park in Mt Hagen, Western Highlands Province.
TPA representatives set up an information booth at the showground, where they interacted with a large number of showgoers, particularly the youth. The booth became a hub of activity as curious visitors sought information about tourism opportunities within Papua New Guinea. Many expressed interests in creating their own tourism products in their communities, a growing awareness and enthusiasm for the industry.
The presence of TPA at the cultural festival was warmly received by the Mt Hagen town mayor, Councilor Jacob Michael, who paid a visit to the stall.
“I am very pleased to see the Papua New Guinea Tourism Promotion Authority actively participating in this year’s show. Their engagement with the community, especially the younger generation, is crucial in strengthening a deeper understanding of the importance of tourism,” said Michael.
He went on to emphasize the vital role tourism plays in preserving the cultural heritage of the people, not just in Mt Hagen, but across the country.
“Tourism is an essential tool in safeguarding our traditions and cultural practices. Events like the Mt Hagen Cultural Show are a testament to the rich diversity of our country, and I am glad to see TPA promoting this aspect of our people,” said Michael.
TPA’s Senior Marketing Officer, Simon Pih expressed his satisfaction with the turnout and the level of interest generated from the event.
“The numbers from this year’s festival were exceptional, and the enthusiasm shown by the people indicates a promising future for tourism in Mt Hagen and the broader Western Highlands Province. The interest in developing community-based tourism products is particularly encouraging.”
The 57th Mt Hagen Cultural Show featured more than 50 different cultural dance groups from various regions, including provinces from the Western, Southern Highlands, and Eastern Highlands, as well as participants from Bougainville, Madang, and Morobe Province. The colourful and dynamic performances highlighted the diverse cultural uniqueness that the show brings each year, drawing large numbers of tourists and local people.
TPA’s participation in the Mt Hagen Cultural Show demonstrates the organization’s commitment to promoting tourism across the nation and supporting initiatives that preserve and celebrate Papua New Guinea’s unique cultural heritage. ◼️
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📸 (above banner image) L-R: Town Mayor for Mt Hagen, Councillor Jacob Michael and the Papua New Guinea Tourism Promotion Authority’s (TPA) Senior Marketing Officer, Simon Pih at TPA’s Information booth during the 57th Mt Hagen Cultural Show at Queen’s Park, Mt Hagen.
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The Papua New Guinea Tourism Promotion Authority (TPA) officially launched the Enga Cultural Festival on Friday 9th August in Wabag, Enga Province.
The festival, renowned for celebrating the rich culture of Enga Province, marked a significant milestone this year with its 30th Anniversary.
Honourable Sir Peter Ipatas, Governor of Enga Province, expressed his gratitude for TPA’s continued support.
“I’d like to thank TPA for its continued support throughout the years, making this annual cultural festival one of the best in the country,” said Sir Ipatas.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival in reflecting the cultural richness of the Enga people.
“The people of Enga have been through a lot in the past few years, and it is always beautiful to see the vibrant culture of the Enga people come alive through this annual event,” said Uvovo.
Uvovo also emphasized the importance of preserving cultural heritage.
“Shows such as this remind us of our proud culture, and it’s always an honour to see so many young faces proudly dressed in their traditional attire and showing their culture,” said Uvovo.
From Friday 9th to Saturday 10th August, the Enga Cultural Festival showcased a weekend of more than 30 different unique traditional performances, vibrant displays of traditional rituals, traditional craft & artifacts, floral displays and community spirit, reinforcing its reputation as one of the country’s most celebrated cultural events.
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The Pacific Tourism Organisation (SPTO) released insights into tourism trends for Papua New Guinea through the International Visitor Survey (IVS) conducted over six months, from June to November 2023, through its Pacific Tourism Data Initiative (PTDI). This initiative is pivotal in collating and analyzing data that reflect current trends, challenges, and opportunities within the tourism sector.
The ongoing research conducted by SPTO provides information for stakeholders to grasp the intricacies of tourism patterns, thereby enabling informed decision-making that can bolster economic growth and sustainability across Pacific nations. The IVS survey for PNG gathered essential insights from visitors during this period. Using recent visitor email addresses provided by the Papua New Guinea Tourism Promotion Authority (PNGTPA), the SPTO PTDI team invited recent visitors to Papua New Guinea to participate in the IVS to capture their valuable feedback on visitor satisfaction, expenditure, and perceptions of recent travel experiences.
993 participants, representing 941 adults and 144 children, contributed their experiences and perspectives. These responses account for two percent of the total visitors to Papua New Guinea during this time. Between June and November 2023, PNG experienced approximately 60,277 international air arrivals. Based on IVS estimates, these visitors brought in an estimated $182 million USD.
In their responses to the surveys, respondents cited several influential factors in their decision to travel to Papua New Guinea, including:
Furthermore, the survey revealed that 46% of respondents were first-time visitors to Papua New Guinea, and the average annual household income among respondents was around USD 90,000. Feedback from respondents was overwhelmingly positive, with an average satisfaction rating of 4 out of 5. Additionally, 85% of respondents indicated they would recommend PNG as a travel destination, and 86% expressed their intention to return on a future visit. The timeline for the delivery of the Annual IVS report, covering data collected over twelve months from June 2023 to May 2024, is set for July 2024. A subsequent IVS report covering data collected over six months from January to June 2024 will be available by August 2024.
PNGTPA CEO Eric Mossman Uvovo shared that the data would be instrumental in guiding TPA as PNGTPA continued to work towards promoting the country’s rich culture and natural treasures on the global stage.
“By understanding visitor trends and economic impacts, we can tailor our marketing campaigns to attract more tourists, strengthen economic growth, and create more job opportunities for our people. These insights from the survey will help us navigate the challenges and opportunities ahead, ensuring that PNG continues to grow as a leading destination in the Pacific. This initiative is crucial for understanding visitor trends, enabling us to refine our strategies and enhance our marketing efforts to position PNG as a premier tourism destination. The survey, conducted by the SPTO through the PTDI, provides invaluable insights into our visitors’ motivations, experiences, and economic contributions. We look forward to the continued collaboration with SPTO and other stakeholders to drive sustainable tourism development in our beautiful country,” Mr Uvovo said.
SPTO Chief Executive Officer Chris Cocker mentioned that SPTO’s commitment to disseminating these findings is crucial for empowering the NTOs, local businesses, and governments.
“By providing access to comprehensive data analyses, stakeholders can develop targeted initiatives that enhance visitor satisfaction and promote longer stays. Ultimately, the PTDI serves as an essential tool for fostering collaboration among various entities involved in tourism management and plays an integral role in shaping a resilient and thriving tourism landscape across the diverse nations of the Pacific region,” Mr Cocker said.
The PTDI data collection covers ten Pacific nations and is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (MFAT). The PTDI work supports these nations in understanding and adapting to the evolving landscape of tourism, ensuring sustainable growth and positive impacts for communities, businesses, and visitors. The PTDI’s research includes an International Visitor Survey (IVS), a Business Confidence Index (BCI), and a Community Attitudes Survey (CAS). These tools collectively generate essential data that guide evidence-based decision-making by government tourism agencies and businesses in the Pacific. As of October 1st, 2023, the PTDI has transitioned from the New Zealand Tourism Research Institute (NZTRI) at Auckland University of Technology (AUT) to the Pacific Tourism Organisation (SPTO). ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) attended the 2024 Global Bird Fair (GBF) on Friday 12 to Sunday 14 July to showcase Papua New Guinea’s exceptional birding potential in Rutland, Oakham, UK.
TPA’s participation in this B2B trade fair event provided a valuable platform for connecting with international birding tour operators, travel agents, and conservation organizations.
The event was highly productive, with over 50 qualified leads generated through meetings and discussions with potential birding tourism partners, including tour operators, travel agents, conservation groups, media representatives, photographers, and bird watchers. This engagement led to increased awareness of Papua New Guinea as a premier birding destination among key industry players, established valuable connections for future travel packages, and sparked media interest in PNG’s birding industry.
The presence of professional PNG bird photographer Dustin Chen, whose high-resolution images and expertise also drew considerable attention, effectively directing sales to Papua New Guinea-based tour operators.
A TPA representative who attended the event, Product Development Officer, David Monai, said that the PNG booth was one of the main attractions.
“Our booth was a focal point at the event, featuring high-quality photographs of Papua New Guinea’s diverse birdlife and birding destinations, with informative brochures, maps, and promotional materials. The booth also offered one-on-one and small group information sessions, providing a personalized approach for attendees.
The connections made at the GBF have opened doors for potential partnerships and future initiatives to promote responsible birding practices and community development in Papua New Guinea. Our plans now are to maintain communication with interested parties, provide further
information and support to potential tour operators, and explore collaboration opportunities with conservation organizations,” said Monai.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of PNG’s presence at the GBF.
“The success at the event highlights the growing demand for bird watching from the UK and European markets. To capitalize on this, we start preparing ourselves early for next year’s Global Bird Fair. After a hiatus of 5-6 years due to Covid-19 restrictions, the post-Covid bookings and travel plans secured at this year’s fair emphasizes the need for continuous participation.
Proper training and capacity building for PNG birding industry stakeholders are crucial to meet market demands. This includes standard compliance, bird identification, constructing hides near leks, placing bird feeders, and using bird box solar-powered cameras,” said Uvovo.
Uvovo commended his team for their participation in this year’s GBF.
“Our participation in this year’s Global Bird Fair was a resounding success, providing a strategic platform to showcase our exceptional birding potential and establish vital connections within the global birding tourism industry, which will ultimately lead to empowering our local and rural communities in PNG,” said Uvovo. ◼️
📸: Top banner image, (L-R) PNG Tourism Promotion Authority’s Product Development Officer, David Monai with Air Niugini’s UK office representative, Steve Bresh, Paiya Tours Owner, Pym Mamindi, Flight Directors’s Managing Director, Vikki Joyce and TPA’s UK & Europe’s Trade Marketing representative, Robin Russell-Pavier at the PNG Booth during the 2024 Global Bird Fair in the UK.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the National Capital District Commission (NCDC), along with more than 20 PNG participants from the public and the private sector, have concluded a seven-day international China roadshow to promote PNG as a prime tourism destination.
A total of 21 participating organizations, including four government agencies and 17 tourism operators, reported successful engagements and promising leads. The productive interactions throughout the event showed a strong interest for collaboration between PNG and Chinese tourism stakeholders.
Participants included representatives from PNGTPA, the National Capital District Commission (NCDC), the National Gaming Control Board (NGCB), Beijing Kumul Consular, Air Niugini Hong Kong GSA, and various tour operators and accommodation service providers. This diverse group worked together to showcase PNG’s tourism potential and establish strong connections with Chinese agents and wholesalers.
The China Ready Roadshow, held in the cities of Shenzhen and Guangzhou, received overwhelmingly positive feedback from a total of 117 Chinese agents and wholesalers, with 45 visitors in Shenzhen on Tuesday 18th June and 72 in Guangzhou on Thursday 20th June during the B2B exchange events.
The event commenced with a presentation led by TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo and TPA’s Videographer, John Vaii, who highlighted the unique attractions and experiences PNG offers – pertinent to Papua New Guinea’s destination brand – A Million Different Journeys, simultaneously capturing the attention of the Chinese audience.
Participants on the roadshow also experienced cultural and city tours around Shenzhen and Guangzhou, which strengthened cultural ties and enriched their overall experience. These tours allowed the participants to immerse themselves in the local culture and landscape, enhancing the connection between the two countries.
China Travel Online’s CEO, Dr. Marcus Lee, who is a facilitator of the China Ready program emphasized the invaluable lessons learned during the event.
“The China Ready Roadshow has taught valuable lessons on market entry and positioning. If a destination is China Ready, then they are ready for any market,” said Dr Lee.
Dr. Lee also commended the efforts of TPA and various other organizations who ensured that the event was a success.
“With strategic planning, effective execution, and continuous follow-up, PNG is poised to unlock its tourism potential,” said Dr Lee.
TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo, shared his insights on the event’s impact and future prospects.
“The China Ready Roadshow not only promoted PNG as an attractive tourist destination but also laid the groundwork for future partnerships and growth in the Chinese market. Focus was also given to Port Moresby as the gateway to the country and with direct flights from Guangzhou (with China Southern Airlines) and Hong Kong (with Air Niugini) respectively, we will certainly see Chinese travellers to PNG.
The Chinese market, characterized by a preference for leisure and soft adventure activities, presents vast opportunities for PNG. However, addressing specific needs such as visa requirements, direct flight routes, and cost-effective airfares remains crucial and also ensuring translation services and meeting Chinese tourists’ preferences are vital steps toward a successful market entry,” said Keimelo.
Keimelo further elaborated on the structured approach adopted by PNGTPA.
“The China Ready Program, adopted by the Papua New Guinea Tourism Promotion Authority (PNGTPA), is making significant strides in preparing PNG for an influx of Chinese visitors. The program follows a four-stage process: Destination Audit, Industry Workshop, Accreditation, and Distribution. This structured approach is designed to ensure that PNG becomes visitor-ready not only for the Chinese market but also for other international tourists,” said Keimelo.
Addressing one of the key challenges faced during the roadshow, Keimelo highlighted the team’s efforts to overcome the language barrier.
“One of the key challenges addressed during the roadshow was the language barrier. To overcome this, the team organized translations of brochures and business cards and ensured that translators were available at each table during the B2B sessions. This initiative facilitated clear communication and helped Chinese agents better understand PNG’s tourism offerings,” said Keimelo.
TPA’s CEO, Eric Mossman, highlighted the significant progress and future steps for PNG’s tourism industry.
“Through these strategic efforts, TPA is effectively positioning Papua New Guinea as a prime destination for Chinese tourists, ensuring that the country meets the specific needs and preferences of this growing market,” said Uvovo.
He emphasized the importance of understanding and catering to the unique requirements of Chinese travellers to enhance their experience in PNG. Uvovo also outlined the roadmap for maintaining this momentum.
“Following the successful roadshow, the next steps involve nationwide destination audits, workshops, and accreditation to ensure comprehensive readiness across PNG. Establishing a Destination Marketing Representative (DMR) office in China is under consideration to maintain connections and support ongoing promotional efforts,” Uvovo explained.
Looking ahead, TPA’s focus will be on several key initiatives. Firstly, the organization is committed to implementing a comprehensive China Digital Marketing Plan to effectively reach and engage Chinese travellers.
Secondly, exploring the establishment of a dedicated TPA China Office to strengthen PNG’s presence and support in the Chinese market. Additionally, TPA will also be implement a PNG-CHINA Tourism Year 2025, marking the 50th anniversary of Papua New Guinea’s independence. This initiative aims to celebrate PNG’s cultural richness and strengthen bilateral tourism ties between PNG and China. ◼️
📸 Above banner image: Papua New Guinea tourism roadshow participants in Guangzhou, China, June 2024.
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Port Moresby, Papua New Guinea – Friday 14th June, 2024:
The Papua New Guinea Tourism Promotion Authority (PNG TPA), National Capital District Commission (NCDC) and the National Gaming Control Board (NGCB) are excited to announce the Papua New Guinea Tourism China Roadshow, scheduled to take place in Shenzhen and Guangzhou, China, from Tuesday 18 to Thursday 20 June, 2024. This initiative aims to enhance Papua New Guinea’s appeal as a premier travel destination for Chinese tourists.
The China Ready Program is an inclusive initiative for PNG’s tourism industry, focusing on the National Capital District (NCD) and interested tourism businesses throughout PNG. It is proudly organized by the NCDC Governor’s Office and the PNG Tourism Promotion Authority (PNG TPA).
Established in 2002, the China Ready Program ensures that target travel destinations and service providers meet Chinese hospitality standards. The program is operated by the CBISN, exclusively issued by the China Outbound Tourism Research Academy (COTA), and endorsed by the Chinese Ministry of Culture and Tourism.
The upcoming roadshow builds on the success of the China Ready Workshop held on April 24, 2024, at the APEC Haus in Port Moresby. This event attracted over 60 tourism service providers, who were trained to accommodate Chinese tourists.
The China Ready Program aims to prepare PNG’s tourism industry to effectively welcome Chinese travellers. With the recent establishment of direct flights from Guangzhou to Port Moresby via China Southern Airlines, a significant increase in tourism is expected in the coming months.
A total of 24 participants from Papua New Guinea will travel across to China for the roadshow, which includes members from NCDC, PNGTPA, and stakeholders of the tourism industry. The itinerary of the roadshow is as follows:
The roadshow offers an excellent platform for PNG tourism operators to establish valuable connections with Chinese wholesalers and explore collaborative opportunities. PNG TPA Chief Executive Officer Mr Eric Mossman Uvovo spoke on the importance of the newly created flight route from China to PNG as a gateway for to boost tourism in Papua New Guinea.
“With the success of the China Ready Workshop and the new direct flights between Port Moresby and Guangzhou, this has opened a new realm of opportunities for tourism in Papua New Guinea as we expect to welcome a boost of tourists to our shores,” said Uvovo. ◼️
📸 Top Image: PNG tourism industry representatives involved in the 2024 China Ready PNG Tourism Roadshow taking place in Shenzhen and Guangzhou. (Front L-R) Maleta Tokwakwasi, Joel Keimelo, Eric Mossman Uvovo (TPA CEO), Kennewton Kennedy and Kim Arut. (Back L-R) Emma Nasinom, Elizabeth Pym, Helen Tuakara, Alice Alu, Margaret Tambagle, Lawrence Walep, Huandong Li, Andy Utuwai, Bob Gonapa, Naomi Eringe, Clarissa Moi, Clare Kolma and Natasha Giraure.
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Balancing work and pursuing academic excellence can be a daunting experience to many, yet Samantha Iyapeng has balanced her role with the Papua New Guinea Tourism Promotion Authority (TPA) and has accomplished her academic goals.
Samantha, a 35 year old woman from Galeoale Village in Hoskins, West New Britain Province and a proud graduate from the University of Papua New Guinea’s (UPNG) with a Bachelor of Business & Management Professional Studies in Tourism & Hospitality Management program (BBMPS – THM).
She began her journey with the PNGTPA in 2015 as a receptionist. Armed with a diploma in Information Technology (IT), she embraced the opportunity with dedication, “I really didn’t mind, as long as I had a job, sometimes stepping in to perform simple IT duties,” said Samantha.
In 2021, Samantha was sponsored by PNGTPA to pursue her studies at UPNG. However, her educational pursuits were halted by the passing of her mother. Despite this, Samantha remained focused on her goal.
“It was a very difficult time for me, yet I remained committed to my professional development and completed the program,” she affirmed with a smile.
“Balancing my role as a student at UPNG with my responsibilities at PNGTPA presented both challenges and rewards, making it a journey filled with many fond experiences,” Samantha reflects.
Resuming her studies in 2022, Samantha encountered numerous challenges – from balancing work responsibilities at PNGTPA with academic coursework to managing household chores amidst late-night studies. Yet, fuelled by her passion for the tourism industry and a relentless desire to advance her career, Samantha pushed through.
“Effective time management and flexibility were key with the support from friends, colleagues and supervisors who helped me navigate the workload. Obviously, sacrifices were made, but the experience enriched my understanding of the tourism industry and enhanced my skills,” said Samantha.
Her passion for travel and cultural exploration, with a vision for positive change, were the key motivators as she proudly received her bachelor’s degree in the industry which she proudly claims as one of the best.
“As a recent graduate, several aspects of my education are highly applicable to my role at PNGTPA,” Samantha notes.
“From strategic planning to marketing and promotion, Samantha’s academic endeavours aligned with her responsibilities as a Business Development Officer.
Douglas Keari, Executive Manager for Research & Business Development at PNGTPA, speaks highly of Samantha’s dedication and potential.
“Samantha is a keen learner and always willing to take on challenges. Her commitment to professional development is commendable, and I am confident that the degree will enhance her understanding of her role, said Keari.
Samantha’s passion for her job has given her the responsibility to spearhead the “Tourism MSME Training” initiative, a project aimed at developing entrepreneurship and promoting sustainable tourism development across Papua New Guinea. By conducting training sessions in different regions, Samantha ensures broader participation and engagement from local communities, thereby spreading the benefits of tourism more evenly across the country.
“The project demonstrates PNGTPA’s commitment to maximizing the potential of PNG’s tourism sector. It’s an exciting endeavour that has the potential to make a positive and lasting impact on the tourism landscape of the country. This is why I love my job and the industry that I proudly serve,” said Samantha.
Samantha’s vision for her future is clear – to advance into leadership roles, drive innovation, and champion talent development within the organization. Her experience as a sponsored student has given her a deep appreciation for education and professional development, motivating her to support initiatives that empower others within the tourism sector to thrive and succeed.
“To the young graduates aspiring to work in the PNG tourism sector. Find your passion, embrace challenges, make an impact, and believe in yourself. Your passion and determination will carry you far in this dynamic and rewarding industry,” said Samantha with her heartfelt advice.
PNGTPA’s CEO, Eric Mossman Uvovo also commended Samantha and many other employees who have graduated with their Bachelor’s Degree in Tourism Hospitality Management from the University of Papua New Guinea.
“I extend my heartfelt congratulations to all of our PNGTPA employees for their outstanding accomplishment in achieving their career development. Their commitment to furthering their education while balancing each of their responsibilities at PNGTPA is truly commendable,” said Uvovo.
Left to Right: Joline Kavo, Verolyn Yeme, TPA’s Product Development Officer for Culture, Jessy Pundu, TPA’s Personal Assistant to the CEO, Lynette Buseh, Muriel Gerari, Talianne Oki and TPA’s Senior Policy and Planning Officer, Daphne Galore during their graduation last year at UPNG with their Bachelor’s Degree in BBMPS – THM, under TPA and UPNG’s collabotive program.
“We are proud to have sponsored six TPA employees through this program so far. It is a testament of our commitment to investing in the professional development of our team members and empowering them to reach their full potential.
We believe that investing in our employees’ education not only benefits them individually but also contributes to the overall success and sustainability of our organization,” Uvovo affirms.
The BBM PS – THM is UPNG and PNGTPA’s joint program, which is tailored to meet the needs of working professionals in the tourism sector. It provides a pathway for individuals like Samantha and many other employees, who have extensive experience in the industry but lack formal academic qualifications, to obtain recognized degrees.
The inclusive nature of the program, accommodates individuals with various educational backgrounds and levels of experience, ranging from graduates with secondary school certifications to those with existing diplomas or degrees in relevant fields.
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Standing from left to right: TPA’s Accountant, Emilia Jeffrey, TPA’s Data Entry Officer, Wari Ricky, TPA ’s Senior Marketing Officer, Simon Pih,an officer from the Melanesian Safari Ltd, the General Manager for the Melanesian Safari Ltd, Glynn Iruru Seated left to right: Air Niugini’s Business Development Manager–NWS -AU, Marie Ozaltin and Air Niugini’s Executive Manager for Sales & Distribution, Charlie Wanma, during the SPTE event in Fiji.
The Papua New Guinea Tourism Promotion Authority (TPA) participated in the South Pacific Tourism Exchange (SPTE) to strengthen tourism ties and promote PNG’s attractions to the Pacific Islands and beyond earlier this month in Nadi, Fiji.
The event took place on Saturday 4 to Sunday 5 May with a total of eight TPA staff who attended various programs during the SPTE, reflecting PNG’s commitment as a member of the Pacific Tourism Organisation (PTO) and aligning with tourism-related objectives.
SPTE is organized by the PTO, formerly known as the South Pacific Tourism Organisation (SPTO), is a premier trade event that serves as a platform for Pacific Island partners to showcase their tourism attractions to international buyers from key markets.
With a mandate to market, promote, and develop tourism in the Pacific region, SPTE provides a vital opportunity for PNG’s local tour operators, hoteliers, airlines, and travel logistics providers to engage directly with international buyers, building their networking and conducting business.
TPA’s Chief Executive Officer, Eric Mossman Uvovo, commended members from the PNGTPA who attended the event in Fiji.
“Active participation in the South Pacific Tourism Exchange, organized by PTO, serves as a premier platform to showcase our nation’s tourism attractions to international buyers from key markets.
The face-to-face meetings facilitated at SPTE will allow us to effectively promote PNG as an iconic tourist destination, renowned for our pristine landscapes, rich cultural heritage, and unique experiences. It’s a chance for us to showcase the best of what our country has to offer,” said Uvovo.
Participation in SPTE aligns with TPA’s objective to establish and nurture partnerships within the tourism and hospitality sector. The event serves as a platform for building lasting relationships and exploring opportunities for future collaboration and growth.
Uvovo reiterated the importance of PNG’s participating in global tourism events strengthening PNG’s brand as a premier tourism destination.
“Our presence at SPTE reaffirms our dedication to showcasing PNG’s tourism potential and forging international cooperation in advancing our country’s tourism industry. Through initiatives like SPTE, we continue to position ourselves as a leading destination for travellers seeking authentic experiences in the South Pacific,” said Uvovo.
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The Pacific Tourism Organisation (SPTO) in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA) conducted a week-long in-country workshop (May 13-17) focused on data initiatives and the Digital Measurement and Benchmarking Dashboard under the Pacific Digital Transformation project. A crucial project focused on collecting and analysing tourism data to make informed decisions for sustainable tourism development.
The PTDI project supports evidence-based planning and decision-making. Its components include the creation of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report. These reports offer crucial insights into community awareness and attitudes toward tourism.
Papua New Guinea is among the ten countries (including Niue, Cook Islands, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap) under the PTDI project aimed at collecting and analysing tourism data, funded by the New Zealand Government. The Digital Measurement and Benchmarking Dashboard Programme plays a vital role in SPTO’s monitoring and evaluation function, which is carried out in three components and sets standards for marketing and sustainable tourism indicators in the Pacific region.
Hosted at the Citi Boutique Hotel, Port Moresby, the workshop drew the participation of fifteen individuals who will be armed with the necessary tools to drive insightful research outcomes within PNG’s tourism sector.
In opening the workshop, PNGTPA’s Executive Manager for the Corporate Affairs Division, Claire Kupo, emphasised the importance of data and research in making informed decisions and developing public policies that contribute to sustainable tourism development in the region.
PNGTPA’s CEO, Eric Mossman Uvovo reiterated the significance of the collaboration with the Pacific Tourism Organisation (SPTO) on initiatives like the Pacific Tourism Data Initiative (PTDI) project.
“The recent week-long in-country workshop focused on data initiatives and the Digital Measurement and Benchmarking Dashboard shows the importance of collecting and analyzing tourism data for informed decision-making.
By working together with SPTO and other stakeholders, we are committed to using data-driven insights to drive sustainable tourism development in Papua New Guinea and across the Pacific region. Through initiatives like the PTDI project, we aim to enhance our understanding of visitor behavior, preferences, and trends, ultimately shaping a vibrant future for tourism in our country and the region,” said Uvovo.
Echoing similar sentiments SPTO Chief Executive Officer, Christopher Cocker also stressed the importance of weaving together the power of data to contribute to informed decision-making and shape a sustainable and vibrant future for tourism in the Pacific.
“SPTO has been very fortunate to conduct an in-country visit to PNG to enhance the proficiency of research officers in utilising statistical analysis software (Survey Monkey, SPSS & NVIVO) through funding from the New Zealand government,” Mr. Cocker said.
“The workshop is pivotal for driving insightful research outcomes within the PNG tourism sector and data collaboration is key within the Tourism Industry Stakeholders in the implementation of the Digital Measurement and Benchmarking Dashboard.”
Workshop participant PNGTPA Research & Statistics Officer Abigail Pangwinyen mentioned that the four-day workshop has greatly enhanced her skills in data analysis in the travel and tourism industry which has enabled her to understand customer behavior, preferences, and trends using the statistical analysis software.
Through conducting workshops and fostering collaborations with local partners, SPTO reaffirms its dedication to advancing sustainable tourism development in both PNG and the broader Pacific region.
Image: Standing from left to right: PTO’s Research & Statistics Manager, Prashil Parkas, TPA’s Research Officer for Domestic, Abigail Pangwinyen, PNG Air’s Marketing & Media Coordinator, Dalai Thomas, TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava, TPA’s Planning & Project Officer, Murray Variambu, Leo Ameua from the Central Provincial Office, TPA’s Data Analyst, Jephet Keako, PTO’s Senior Research Officer, Rovarovaivalu Vesikula,TPA’s Policy Analyst, Faith Kaupa and Air Niugini’s Executive Manager for Sales and Distribution, Floyd Smith.
Seated from left to right: Executive Manager for PNGTIA, Joybertina Piasinu, Lucy Miro from Kokoda Track Authority, Lavinia Fine Naivalurua from SPTO, Henna Esela from POM Business College, Imelda Atu from UPNG and Monalisa Kamuri from POM Business College during the conclusion of the workshop in Port Moresby.
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