Pacific Tourism Organisation Release Latest Tourism Insights

The Pacific Tourism Organisation (SPTO) released insights into tourism trends for Papua New Guinea through the International Visitor Survey (IVS) conducted over six months, from June to November 2023, through its Pacific Tourism Data Initiative (PTDI). This initiative is pivotal in collating and analyzing data that reflect current trends, challenges, and opportunities within the tourism sector.

The ongoing research conducted by SPTO provides information for stakeholders to grasp the intricacies of tourism patterns, thereby enabling informed decision-making that can bolster economic growth and sustainability across Pacific nations. The IVS survey for PNG gathered essential insights from visitors during this period. Using recent visitor email addresses provided by the Papua New Guinea Tourism Promotion Authority (PNGTPA), the SPTO PTDI team invited recent visitors to Papua New Guinea to participate in the IVS to capture their valuable feedback on visitor satisfaction, expenditure, and perceptions of recent travel experiences.

993 participants, representing 941 adults and 144 children, contributed their experiences and perspectives. These responses account for two percent of the total visitors to Papua New Guinea during this time. Between June and November 2023, PNG experienced approximately 60,277 international air arrivals. Based on IVS estimates, these visitors brought in an estimated $182 million USD.

In their responses to the surveys, respondents cited several influential factors in their decision to travel to Papua New Guinea, including:

• Nature attractions, ecotourism, and photography opportunities
• Business and conference prospects
• Cultural experiences, including festivals and events
• Connections with friends and family in Papua New Guinea
• Historical aspects, such as war history
• Visitor Expenditure and Economic Impact

Furthermore, the survey revealed that 46% of respondents were first-time visitors to Papua New Guinea, and the average annual household income among respondents was around USD 90,000. Feedback from respondents was overwhelmingly positive, with an average satisfaction rating of 4 out of 5. Additionally, 85% of respondents indicated they would recommend PNG as a travel destination, and 86% expressed their intention to return on a future visit. The timeline for the delivery of the Annual IVS report, covering data collected over twelve months from June 2023 to May 2024, is set for July 2024. A subsequent IVS report covering data collected over six months from January to June 2024 will be available by August 2024.

PNGTPA CEO Eric Mossman Uvovo shared that the data would be instrumental in guiding TPA as PNGTPA continued to work towards promoting the country’s rich culture and natural treasures on the global stage.

“By understanding visitor trends and economic impacts, we can tailor our marketing campaigns to attract more tourists, strengthen economic growth, and create more job opportunities for our people. These insights from the survey will help us navigate the challenges and opportunities ahead, ensuring that PNG continues to grow as a leading destination in the Pacific. This initiative is crucial for understanding visitor trends, enabling us to refine our strategies and enhance our marketing efforts to position PNG as a premier tourism destination. The survey, conducted by the SPTO through the PTDI, provides invaluable insights into our visitors’ motivations, experiences, and economic contributions.  We look forward to the continued collaboration with SPTO and other stakeholders to drive sustainable tourism development in our beautiful country,” Mr Uvovo said.

SPTO Chief Executive Officer Chris Cocker mentioned that SPTO’s commitment to disseminating these findings is crucial for empowering the NTOs, local businesses, and governments. 

“By providing access to comprehensive data analyses, stakeholders can develop targeted initiatives that enhance visitor satisfaction and promote longer stays.  Ultimately, the PTDI serves as an essential tool for fostering collaboration among various entities involved in tourism management and plays an integral role in shaping a resilient and thriving tourism landscape across the diverse nations of the Pacific region,” Mr Cocker said.

 The PTDI data collection covers ten Pacific nations and is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (MFAT).  The PTDI work supports these nations in understanding and adapting to the evolving landscape of tourism, ensuring sustainable growth and positive impacts for communities, businesses, and visitors.  The PTDI’s research includes an International Visitor Survey (IVS), a Business Confidence Index (BCI), and a Community Attitudes Survey (CAS).  These tools collectively generate essential data that guide evidence-based decision-making by government tourism agencies and businesses in the Pacific.  As of October 1st, 2023, the PTDI has transitioned from the New Zealand Tourism Research Institute (NZTRI) at Auckland University of Technology (AUT) to the Pacific Tourism Organisation (SPTO). ◼️