Press Statement

Tourism Ambassador Justin Olam Commences Promotional Engagement with PNG Tourism Promotion Authority

On behalf of the Papua New Guinea Tourism Promotion Authority board, management and staff, I am pleased to officially announce Papua New Guinea’s tourism brand ambassador, Justin Olam. 

Justin recently travelled to PNG and started working with our PNG TPA team on our planned activities and campaigns for this year.

Given the short time with us, he was able to visit some Port Moresby attractions and also travel to Kokopo, East New Britain.

Justin Olam is a remarkable Papua New Guinean athlete who is well-known and respected throughout Papua New Guinea, Australia and the Pacific, as a professional rugby league footballer who currently plays as the Centre for the Melbourne Storm in the Australian National Rugby League.

Tourism in Papua New Guinea has endured a lot of set-backs in recent years – especially with the effects of the COVID-19 global pandemic, climate change, and the rise in social law-and-order issues.   Our international and domestic image as a travel destination has hit an all-time low.

In 2022, our Visitor Arrivals Report recorded 69,376 international visitors. Our highest number of annual arrivals was in 2019, when we had 210,980 visitors.

As the national tourism office representing our tourism sector, we continue to show our resilience and commitment despite the economic and social stumbling blocks we continuously face.

The PNGTPA remains true to its mandated role as a non-revenue earning government body, which is to market, promote and develop tourism in Papua New Guinea.

Guided by our Tourism Sector Development Plan (TSDP 2022 – 2026), we are dedicated to developing sustainable marketing campaigns that enhance the image of our destination, as well as encourage travel and tourism in our great nation.

The PNGTPA’s engagement of Justin Olam as our country’s official tourism brand ambassador is one of many crucial steps my organisation is taking to actively promote and market our unique destination, Papua New Guinea – the land of ‘A Million Different Journeys’.

Justin Olam will be engaged as our tourism brand ambassador for a period of 12-months.  In the coming days and months, we will be developing content for our tourism ambassador campaign across the country.

Our marketing campaign messages involving Justin Olam will take the form of TV and online video and print media.   There are two main objectives to our tourism brand ambassador campaign:

  • Welcome and Destination Brand Messages: targeting both our domestic and international travellers, particularly our Australian market;
  • Social Impact Messages: targeting the general public in Papua New Guinea.

The tourism brand ambassador campaign will be launched next month in August 2023.

We welcome everyone’s support for our tourism brand ambassador Justin Olam, especially our tourism campaign – because we believe that ‘Tourism is Everyone’s Business’. 

Yours in Tourism,
Mr. Eric Mossman Uvovo
Chief Executive Officer
PNG Tourism Promotion Authority

For further information please email acting director marketing, Ms. Alice Kuaningi alice.kuaningi@papuanewguinea.travel | phone: +675 320-0211 

Domestic Tourism Data Methodologies Workshop Conducted in Port Moresby  

A Domestic Tourism Data Methodologies and Stakeholder Consultation workshop was conducted in Port Moresby on the 1st and 2nd of June 2023, by The Pacific Private Sector Development Initiative (PSDI) and the PNG Tourism Promotion Authority (PNGTPA).

The workshop and consultations emphasized how domestic tourism can strengthen Papua New Guinea’s overall tourism sector, and how domestic travel data capture is crucial to developing informed tourism policies and measuring sector performance.

Facilitators of the workshop and consultation meeting were representatives of the Pacific PSDI: Professor John Cheer of the Western Sydney University in Australia, and Associate Professor Anne Hardy.  Both have a wealth of experience as research professionals who have worked with tourism agencies across the Asia-Pacific region.

The PNGTPA was the host agency of the meetings facilitated by the Pacific PSDI, particularly officers of the Research and Statistics Unit under the Marketing Division.

“My team and I at the PNGTPA are seeking to develop a suitable and consistent methodology for measuring domestic tourism in PNG. This workshop is an important step for us in fostering insight on how to source, gather and visualize data for developing domestic tourism policies and marketing initiatives.  I wish to thank The Pacific PSDI, as well as Professor John Cheer and Professor Anne Hardy for their time and support,” said Noah Mikmik, Research and Statistics Coordinator of the PNGTPA.

There were 30 participants at the workshop and consultations meeting – representing various tourism stakeholders in the country, including the National Statistics Office (NSO), National Research Institute (NRI), PNG Air, NCDC Tourism, the PNG Tourism Industry Association and more.

The PNGTPA’s Visitor Arrivals Report for Papua New Guinea has been a key source of data feeding into regional and international travel data reports for almost two-decades.  The PNGTPA’s collection of Incoming Passenger Arrival Cards from the Citizenship and Immigration Authority office at the Jackson’s International Airport has been a crucial component in collating visitor arrivals data for the country.

Since the global pandemic, the PNGTPA’s marketing activities has modified its focus from the international market towards the domestic tourism market.  The biggest challenge in this area is data collection, however the PNGTPA are committed to managing.

Image: Participants of the Domestic Tourism Data Methodologies Workshop in Port Moresby, Thursday 1st June, 2023.    

For further information email Ms. Alice Kuaningi marketing@papuanewguinea.travel 

MEMBERSHIP SUBSIDY SUPPORT FOR PAPUA NEW GUINEA TOURISM INDUSTRY ASSOCIATION

The PNG Tourism Promotion Authority (PNGTPA) has partnered with the PNG Tourism Industry Association (PNG TIA) to boost membership for 2023.

In joint efforts to build back the tourism industry better after the devastating impacts of the COVID-19 pandemic, PNGTPA has provided a 50,000 Kina subsidy to the association for 2023 membership fees. Under the subsidy, past and current members pay 30% while PNGTPA pays 70% of the total membership fees.

Other interested members of the Tourism & Hospitality Industry are encouraged to also register. Since the promotion of membership drive, registered members for 2023 have risen to 35 registered members. This is a good indication shown by the industry members about their commitment to build back better post COVID-19. We expect more tourism industry operators to register before end of April with the aim of having about 100 members registered.  All visitors wishing to book a tour, accommodation or host an event, can check our social media page and website for a full listing of registered members.  Members of the public, visitors, tourists are encouraged to book tours services, accommodation and other related services with PNGTIA registered members.

Mr. Eric Uvovo, CEO of PNGTPA acknowledges our Tourism Industry members as key partners, “Tour Operators, Guest Houses, Hotels, Restaurants, Transport Services, Airlines, Attractions, Museums, Festivals and others offer specific services to leisure travellers, tourists, visitors, the public as well as Business Travelers who have the option of extending their trip to experience the destination of their choice.  Through such a recognised and registered membership with PNGTIA, TPA will be able to promote each business as well as invite participation at upcoming, events, trade shows, training, conferences and participate also in the subsidized travel packages.”

Mr Alois Mateos, President of TIA thanked PNGTPA saying, “The PNG TPA is the national tourism office responsible for tourism development, marketing and promoting PNG as a desirable tourist destination. This gesture by TPA is very much appreciated by the industry members and we thank those who have utilised this subsidy to renew their membership. Under the subsidy, Associate Members pay 120 Kina while Corporate Members pay 240 Kina only. We encourage those members who have not yet renewed their membership to utilise this subsidy and join the association before the end of April 2023 to benefit from shared PNGTPA and TIA programs”.

The PNGTIA is a peak body for the tourism industry in PNG. It is a platform for tourism sector operators to come together and form one collective voice. It is the only professional, non-profit peak body that brings together all actors in the tourism value chain.

For more details regarding the subsidy program or related membership queries, contact the PNG Tourism Industry Association on Ph: 320 0211, extn 260 or email: manager@pngtia.org or tourismindustryassociation.png@gmail.com.

Minister Gives Thumbs Up for Sports Tourism

By: KEVIN TEME

Brisbane, AUSTRALIA (11 May 2023) – Minister for Tourism, Arts and Culture Hon. Isi Henry Leonard is impressed about the initiatives taken by PNG Tourism and Promotion Authority (PNGTPA) to help promote Papua New Guinea as a tourist destination.

PNGTPA in a nutshell is pushing for sports tourism as one of its vehicles under the MICE segment of Meetings, Incentives, Conferences and Exhibitions. We have well developed sporting facilities and infrastructure such as Stadiums, Amenities, International Airport, Hotels, Restaurants etc., which are important facilities any destination would have. We are building back better and Sports Tourism is one important segment for PNGTPA to develop and promote.

Minister Leonard, accompanied by his first secretary Elijah Tapie were able to witness and be part of the various meetings held by PNGTPA and several high-profile rugby league executives including Norm Black, the Founding Managing Director of Trip-A-Deal and Australian National Rugby League CFO Shaun McMartin and NRL Vaughan Vitale (Government Partnership).

Minister Leonard after attending several meetings was impressed in the way Sports Tourism can take a new direction amidst PNGTPAs new Marketing Strategy. “I took the office during the COVID-19 period and it was a short but very challenging period at that time. When I returned, the Marape-Rosso Government had that confidence in me to continue on my role as the Minister for Tourism, Arts and Culture. We want to be innovative to see the growth of Tourism in PNG. Just by sitting through all these various meetings, I am encouraged and to be honest, I am happy to see how TPA is conducting its meetings. Such networking will enable and develop important partnerships with stakeholders abroad, especially in Australia where Australia is a major source market for PNG Tourism,” Minister Leonard said.

The sports tourism activities included meetings with various relevant partners in bringing an NRL premiership round to PNG in 2024 or 2025 and also making the official announcement of PNG’s rugby league icon and Melbourne Storms center Justin Olam as TPA’s brand ambassador.

“I believe Sports Tourism is a way forward and by looking at it, it is a great concept. My Ministry under the Marape-Rosso government will support this and ensure we fulfil the planned activities in order to unite both Australia and PNG through sports tourism,” The tourism minister said.

Image: Minister Leonard discussing importance of Sports Tourism during a meeting with Australian Rugby League senior executives.  

For more information, email: alice.kuaningi@papuanewguinea.travel 

Justin Olam is Proud to be PNGTPA’s Tourism Brand Ambassador

By KEVIN TEME

Brisbane, AUSTRALIA (11 May 2023) – Papua New Guinea rugby league icon and Australian NRL Melbourne Storms star centre Justin Olam is officially the PNG Tourism Promotion Authority’ s tourism brand ambassador.

The formal announcement was made in the presence of Minister for Tourism, Arts and Culture Hon. Isi Henry Leonard and other notable dignitaries that were in Brisbane on Friday to witness the official signing of the engagement.

Other representatives present were Olam’s manager David Rawlings, first secretary to the minister Elijah Tapie, PNGTPA’s Chief Executive officer Eric Uvovo, marketing director Alice Kuaningi and staff Simon Dari Pih.

Minister Leonard who witnessed the signing of the contract between Olam and PNGTPA said, “Olam will certainly be a great ambassador for TPA and the country given his status as one of the top rugby league players in the World.”

“I am humbled and excited as well by this bold step taken by PNGTPA and our rugby league icon Justin Olam to help showcase what PNG will offer in tourism using rugby league as its vehicle,” Minister Leonard said.

“Rugby League as we know is the national sport for the country and to use Olam as PNGTPA’s tourism brand ambassador to help us promote Papua New Guinea as a beautiful country is encouraging. My ministry under the Marape-Rosso Government is in full support of the direction taken by PNGTPA,” the tourism minister said.

Meanwhile Olam after signing his contract said he is humbled by the gesture and direction taken also by PNGTPA. He is keen to be part of this programme and looks forward to working with TPA.

“I am very honoured to be the Tourism Ambassador for the PNGTPA and Destination Papua New Guinea. I am appreciative and so encouraged that Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard and his delegates are here in Brisbane to witness my official engagement,” Olam said.

“Papua New Guinea is my home and I want to help support initiatives which allow the rest of the world to see just how beautiful our country, PNG is”

“Our diverse and rich cultures, our pristine waters and environment and our wonderful people make for an ideal tourist destination which I look forward to sharing what PNG has to offer,” Olam said.

He further added that he will have an eight-week break and looks forward to travel to PNG so he can work with team PNGTPA to start immediately on promoting this amazing destination. He has some great ideas too and so excited that he can now be able to engage more in promoting PNG. He has an online following of over 300,000 plus followers and aims to promote and showcase places he will be visiting in PNG, to inspire his followers and fans. The resharing of posts and positive messages will be a multiplier effect.

He said, “Rugby league in PNG is fanatical and I can use my platform and relationships in the NRL to support Tourism and encourage visitors from Australia and the Pacific Regions.”

Olam said, “There are a lot of positive initiatives happening for the benefit of PNG like the discussions for the 18th NRL team and how that can benefit and be supported through the tourism sector and the PNGRL working together.”

Justin Olam Tourism Ambassador

Image: Minister for Tourism Arts and Culture Hon. Isi Leonard, Australian NRL player Justin Olam and CEO of the PNG Tourism Promotion Authority Eric Uvovo.  

For further information, email alice.kuaningi@papuanewguinea.travel 

Tourism Promotion Authority: Discussions Underway for an Australian NRL Match to be Played in Papua New Guinea 

By Kevin Teme 

A planned meeting between PNG Tourism Promotion Authority and the relevant concerned authorities and partners in bringing an Australian National Rugby Leagure (NRL) Premiership round to Papua New Guinea in the year 2024/2025 went successful on the weekend during the magic round in Brisbane.

This is in light of PNGTPA’s drive to develop  Sports Tourism in PNG through its MICE program. Meetings, Incentives, Conferences and Exhibitions; an area which they believe can showcase PNG to the world. and generate greater awareness about PNG as a desirable tourism destination.

“There are massive benefits from Sports Tourism given the bigger picture of how sports can come into play especially with rugby league, where it is widely followed right across our country,” Eric Uvovo, the Chief Executive officer of PNGTPA said.

To start off this great journey to ensure an NRL match is played in PNG, a group of PNG delegates led by Minister for Tourism, Arts and Culture Hon. Isi Henry Leonard, TPA’s Executive Officer Eric Uvovo and two of his staff from the Marketing Division, Director Marketing, Alice Kuaningi and Marketing Officer, Simon Pih  met  with the NRL and relevant partners during the Magic round in Brisbane. The meetings were to discuss a way forward in bringing an NRL premiership round to PNG in 2024/2025.

The journey and dialogue started off last year when TPA came on board sponsoring PNGRFL for its world Cup campaign and also getting in touch with PNG rugby league icon and current Melbourne Storms star Justin Olam to be TPA’s Tourism Brand Ambassador.

TPA also met Mr. Norm Black, the Founder, Managing Director of Trip-A-Deal, NRLs Mr. Shaun McMartin CFO, NRL  Vaughan Vitale (Government partnership) and others was a step in the right direction putting together what needs to be done in order that the aim and goal of hosting a NRL Match in PNG look certain.

The meeting was organised and facilitated by David Rawlings, the current Manager for Justin Olam.

PNGTPA CEO Uvovo thanked Rawlings for his time and effort in ensuring the meeting with the respective rugby league people were meaningful.

“We thank David for organising these important meetings looking forward to our continued dialogue to ensure we achieve the outcome of our plans,” said Uvovo.

Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard who also attended the meetings, gave his undertaking that he will support PNGTPA with this initiative. He further stated that he will brief his colleague Minister for Sports and other relevant PNG agencies to work with PNGTPA in implementing this brilliant concept of Sports Tourism starting off with an NRL match.

Png Tourism Justin Olam Reps Australia 2

Image: L-R: David Rawling (Justin Olam’s Manager), Simon Pih (TPA rep), Trip-A-Deal Founder Managing Director Norm Black, Minister for Tourism, Arts and Culture Hon Isi Henry Leonard, TPA CEO, Eric Mossman Uvovo and TPA’s Marketing DIrector Alice Kuaningi during one of their meeting with Norm Black. PIcture by KEVIN TEME in Brisbane 

For more information, email PNGTPA director marketing Ms. Alice Kuaningi, marketing@papuanewguinea.travel  

PORT MORESBY NATURE PARK RECEIVES SPONSORSHIP FROM TOURISM PROMOTION AUTHORITY

The Tourism Promotion Authority is a proud sponsor of the Easter events at the Port Moresby Nature Park, taking place, 8th – 16th of April 2023.

The PNGTPA supported the Port Moresby Nature Park with a sponsorship of 7,000 Kina, which will go towards the Easter Egg Hunt event from the 8th to 16th of April; as well as the Family Fun Day event happening on the 10th of April.

“The PNG Tourism Promotion Authority is proud to sponsor the Port Moresby Nature Park in its Easter Egg Hunt and Family Fun Day events.   We commend the Park for continuing to offer residents and visitors in Port Moresby a safe environment to enjoy their leisure time, while learning about the importance of nature conservation in Papua New Guinea,”  said Ms. Abuti Kevin, PNGTPA director corporate affairs.

Ms. Kevin further added, “The Easter Egg Hunt and Family Fun Day at the Port Moresby Nature Park is a wonderful opportunity for families to get together for the Easter celebrations.  We encourage everyone to register early for the Park’s Easter events and enjoy the fun activities, the delicious food, as well as the relaxing natural atmosphere.”

PNGTPA director corporate affairs, Ms. Abuti Kevin, officially presented the check sponsorship to the Port Moresby Nature Park marketing manager Mr. Harry  Egimbari at the PNG Tourism Promotion Authority board room yesterday afternoon.

Above image: (L-R) Mr. Douglas Keari, PNG TPA senior internet marketing officer; Ms. Abuti Kevin, PNG TPA director corporate affairs; Mr. Harry Egimbari, Port Moresby Nature Park marketing manager; Ms. Pamela Hoepel-Aupae, PNGTPA North America and Europe marketing officer.  

For further information, email pauline.riman@papuanewguinea.travel 

PNG Tourism Promotion Authority Launches Four-Year Corporate Plan 

THE Tourism Promotion Authority proudly launched its four-year Corporate Plan 2023-2026, at The Stanley Hotel in Port Moresby, last week Friday 17th March, 2023. 

Minister for Tourism, Arts and Culture, Hon. Isi Henry Leonard, was present at the momentous occasion to officially launch the newly developed Corporate Plan. 

“The country’s tourism industry is a thriving sector that has so much potential and is integral to PNG’s development agenda.  Being the statutory body established by the Government to manage and promote the country’s tourism interest to the world, PNG TPA needs a clear directive to achieving its mandated tasks; and this policy document has been produced to direct its mission and purpose to achieving just that,” Minister Leonard said. 

He added, “The previous Corporate Strategy expired in 2014, which means the agency has been operating over the last eight years without one in place”

“The re-emergence of a new Corporate Strategy demonstrates a renewed and stronger commitment by PNG TPA to make a positive difference in growing the tourism sector”

Hon. Isi Leonard further stated, “The PNGTPA Corporate Plan 2023-2026 sets a clear vision for the agency and articulates well what PNGTPA will do in the next four years, consistent with the Tourism Promotion Authority Act and the Tourism Sector Development Plan 2022-2026.

Minister Leonard also recalled the devastating impact of the COVID-19 global pandemic on the travel industry worldwide, especially the resulting loss of trillions of US dollars in international tourism receipts.     

He also pointed out PNG TPA’s shift in focus of its promotions towards domestic tourism, declaring that the Corporate Plan will be able to assist and guide the organisation in developing this overlooked area of destination marketing.         

Chief Executive Officer of the PNG TPA, Mr. Eric Mossman Uvovo, opened the event with an official welcome to the Tourism Minister; including the heads of PNG TPA’s sister agencies under the Ministry of Tourism Arts and Culture: the National Cultural Commission and the National Museum and Art Gallery; as well as other distinguished heads and representatives from PNG’s tourism industry, and its stakeholder partners from the private and public sector.

In his speech, CEO Uvovo emphasised how his organisation’s four-year Corporate Plan was developed to align itself with the Tourism Sector Development Plan 2022-2026, which was launched last year. 

“The Corporate Plan is the operation plan of the bigger plan – the Tourism Sector Development Plan 2022-2026.   The Corporate Plan 2023-2026 is a small strategic plan that spins the wheels of the bigger plan – the TSDP 2022-2026,” explained Mr. Uvovo.     

He stressed that his responsibility as CEO, and that of the senior management of the PNG TPA, was to successfully implement the corporate plan. 

Mr Uvovo also mentioned in his speech that the PNG TPA’s priority for the year 2023 is dedicated to reviewing the current National Tourism Policy 1995, and formulating a new National Tourism Policy Framework that will guide PNG’s tourism growth into the future.

The new PNG TPA Corporate Plan has seven strategic priorities, these are:

  1. Expanding Global, Regional and Domestic Reach  
  2. Accelerating Tourism Investment through SMART Policies and Plans;  
  3. Raising the Levels of Tourism Service Education and Management;  
  4. Maximizing Value from Tourism Research and Monitoring;  
  5. Strengthening Tourism Product Development for Sustainable Tourism;
  6. Maintaining Excellence in Corporate Governance and Performance; and  
  7. Providing Effective Services through Human Resource, ICT and Financial Management.

These seven priorities are also derived from the Tourism Sector Development Plan 2022-2026. 

The Corporate Plan 2023-2026 is available for download online via the PNG TPA’s corporate website: www.papuanewguinea.travel/corporate-site  

Images taken at the PNG TPA Corporate Plan Launch: (1) Hon. Isi Henry Leonard, Minister for Tourism Arts and Culture; (2) Mr. Eric Uvovo, Chief Executive Officer of the PNG Tourism Promotion Authority; and (3) Group photo with the Tourism Minister and agency heads of the NCC and NMAG, including the board, management and staff of the PNG Tourism Promotion Authority.  Credit: Roan Paul Photography.  

For further information email acting public relations coordinator, Ms. Pauline Riman: pauline.riman@papuanewguinea.travel    

Tourism Promotion Authority Joins Government Agencies Involved in World Indigenous Business Forum Planned for October 2023

Port Moresby, PAPUA NEW GUINEA (3 March 2023) – Papua New Guinea’s preparations for the 2023 World Indigenous Business Forum – to be staged in October at the APEC Haus, began with the announcement of over a dozen government agencies joining the organizing steering committee in early March. 

Hon. Richard Maru and Hon. Kessy Sawang, Minister and Vice-Minister respectively for the Ministry of Trade and Investment, made the upcoming forum’s preparatory announcement at a press conference at the Hilton Hotel.

Both Ministers acknowledged the PNG Tourism Promotion Authority (TPA) for accepting their Ministry’s invitation to join the organizing steering committee. During the conference they emphasized TPA’s expected contribution to the World Indigenous Business Forum, which includes support for destination marketing and promotion, especially the production of videos highlighting Papua New Guinea as a unique travel and tourism destination, and also developing tour packages for visiting forum participants from around the world. 

Representing TPA on the organizing steering committee for the World Indigenous Business Forum, will be Ms. Alice Kuaningi, director of marketing, research and promotions.  Ms. Kuaningi and the TPA marketing division, have a great deal of experience with supporting world class events hosted in Papua New Guinea, especially the APEC 2018, FIFA U-20 Women’s World Cup, 2015 Pacific Games, 2014 Melanesian Festival of Arts and Culture, and more.      

TPA chief executive officer Mr. Eric Uvovo expressed his overwhelming support towards the Ministry of Trade and Investment.

The World Indigenous Business Forum is a wonderful occasion to showcase Papua New Guinea as an incredible travel destination.  Our tourism sector also has a large network of local tourism businesses who contribute to our economy, and we are looking forward to encouraging their presence at this very important forum”

“I would like to thank the Ministry of Trade and Investment, the Marape-Rosso Government and the National Executive Council for nominating the PNG Tourism Promotion Authority to be an integral part of the planning towards the World Indigenous Business Forum.  I am confident that my team will perform exceptionally to help the Government of Papua New Guinea deliver this world class event,” Mr. Uvovo said. 

The World Indigenous Business Forum is an annual event established by the Indigenous Leadership Development Institute of Canada.  The Forum has been staged throughout various parts of the world since 2011, and has amassed a global community of indigenous people who are focused on inspiring, mobilizing and supporting organizations and entrepreneurs in the sustainable development of indigenous businesses and communities across the globe. Visit the World Indigenous Business Forum website: www.wibf.ca

Press Conference Wibf Tpa Ministry Trade Investment 2023 3 C

For further information, email acting public relations coordinator, Ms. Pauline Riman: pauline.riman@papuanewguinea.travel / Ph: +675 3200211

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