TPA Unveils New Governance and Marketing Frameworks

The Papua New Guinea Tourism Promotion Authority (TPA) officially launched its Financial Policy & Procedures Manual (FPPM), PNG Marketing Strategy 2025–2028, and the PNGTPA Staff Housing Policy & Procedures Manual on Thursday 4 December 2025 at the Holiday Inn, Port Moresby.

The event was attended by the staff from TPA, representatives from the private sector, academic institutions, government departments, financial institutions, tourism industry members and TPA’s new board who witnessed the unveiling of the three major documents that will guide the organization’s internal governance, financial management, marketing direction, and staff welfare over the next several years.

The Financial Policy & Procedures Manual formalizes TPA’s financial governance compliance system as a self-accounting statutory body fully funded by the Government of Papua New Guinea. The manual aligns with the TPA Act 1993, the Public Finance Management Act 1995, the 4th Edition of the Public Service, the Audit Act 1989, and other relevant government regulations. It is an internal governance tool that the organization expects all staff and management to comply with.

The PNG Marketing Strategy 2025–2028 reflects the agency’s renewed commitment to repositioning Papua New Guinea as a leading destination for adventure and cultural tourism. Developed through nationwide stakeholder consultations and informed by global travel trends following the COVID-19 pandemic, the strategy’s ambition is to position PNG as the world’s emerging destination for meaningful, transformative, high-value experiences.

The Staff Housing Policy & Procedures Manual introduces a comprehensive and equitable system designed to ensure TPA staff have fair access to affordable housing opportunities. Guided by the motto “Providing Affordable Housing for All,” the policy sets the goal for all staff to own homes before exiting TPA. The policy is supported by an annual implementation budget that covers all necessary equity assistance and suspensory loans. It is managed by the Housing Committee, which was established in May 2021 and has played a central role in the formulation, consolidation and review of the policy.

Speaking during the launch, the Chief Executive Officer of TPA, Mr. Eric Mossman Uvovo, said the three documents collectively represent a new era for the organization’s internal systems and external mandate.

“The launch of these documents demonstrates our alignment with best practice and our commitment to transparent and accountable management of public funds. Good governance is the foundation of a strong and resilient tourism sector, and we are lifting the standard for how we operate as a government agency,” said Uvovo.

Uvovo added that the Marketing Strategy reflects the aspirations of both the industry and the nation.

“This strategy is a bold step toward repositioning Papua New Guinea globally. It reflects the voices of stakeholders from across the country and signals that we are ready to welcome travelers, ready to compete internationally, and ready to redefine what adventure and cultural tourism truly mean. Let the work begin,” said Uvovo.

The CEO also emphasized the importance of staff welfare as part of TPA’s long-term transformation.
“Our people are at the heart of our mission. The Staff Housing Policy ensures stability, dignity and long-term security for our employees and their families. When we invest in our staff, we strengthen the very foundation of our work and the future of the tourism sector,” said Uvovo.

TPA extended its appreciation to the Board, management, staff, the Housing Committee, the Corporate Affairs and Finance Divisions, partners, former committee members, and all stakeholders who contributed to the development of these documents.

The launch of these three major documents marks a critical milestone in strengthening TPA’s internal systems and guiding the organization’s strategic direction for the years ahead. With improved governance, a clear marketing vision, and enhanced staff welfare structures, PNGTPA is positioned to lead the rebuilding and growth of Papua New Guinea’s tourism sector with renewed confidence and purpose.