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More than five prominent European Travel Agents travelled to Papua New Guinea to experience PNG’s unique birdlife and picturesque landscapes from Wednesday 9 to Wednesday 16 October this year.
The exclusive familiarization (FAM) tour was a tour organized by the Papua New Guinea Tourism Promotion Authority (TPA), in collaboration with Air Niugini (PX) and Flight Directors UK.
This trip was the outcome of TPA’s participation in the UK’s Global Bird Fair event earlier this year, which generated over 50 leads and sales, sparking international interest in PNG’s vast bird biodiversity. The coordinated FAM tour was organized by the Managing Director for Flight Directors UK, Air Niugini’s General Sales Agent (GSA), Vikky Joyce, alongside representatives from TPA.
The tour’s aim was to showcase PNG’s potential as a world-class bird-watching destination, with an itinerary designed to maximize exposure to diverse bird species and pristine habitats across renowned locations such as Walindi, Magic Mountain Lodge, Kumul Lodge, Rondon Ridge, Lake Murray, and Variarata National Park.
General Manager of Spazio and Vice President of Commercial for Distal & ITR Group, Francesco Veneziano, who was a part of the tour, commended TPA and PX for the opportunity for him to see PNG’s tourism potential.
“I am deeply grateful to PX, TPA, and our sponsors for providing me with this opportunity. This FAM tour has equipped us with the firsthand insights we need to champion Papua New Guinea’s eco-tourism potential in Italy and beyond.
The Italian market holds tremendous potential for sustainable tourism in PNG. We’re committed to developing tourist traffic that values PNG’s pristine environments as a final frontier of natural beauty—a journey that will bring great benefits to all involved,” said Veneziano.
Account Manager for Flight Directors, Alison Sorrell, who was also on the tour, highlighted PNG’s remarkable beaty.
“It was thrilling to explore PNG’s beautiful islands, and Walindi Resort was truly amazing. The large bungalows, fully equipped with all necessary facilities, were set in stunning gardens. Waking up to the sound of birds and watching the sunrise over the ocean was unforgettable.
“We were even able to observe the King of Saxony up close, which was truly amazing! This trip has been a memorable experience and an invaluable introduction to Papua New Guinea’s potential for bird tourism,” said Sorrell.
Walindi Plantation Resort, known for its traditional bungalows, breathtaking ocean views, and nearby rainforests, offered a welcoming start to the itinerary. Birding excursions revealed spectacular species such as the Raggiana Bird of Paradise and Blue Bird of Paradise, thrilling the participants in the tour, including BBC Wildlife TV presenter Mike Dilger and acclaimed bird photographer Laurens Steijn.
Bob Bates from Trans Niugini Tours added another level of adventure by arranging light aircraft transport to Lake Murray in the Western Province, where Bensbach Wildlife Lodge, served as an ideal base for bird-watching and wildlife photography.
Local community involvement was integral to the tour’s success, with residents and guides sharing their knowledge of PNG’s birdlife and engaging directly with visitors. This initiative aligns closely with TPA’s sustainable tourism goals, which prioritize protecting PNG’s natural habitats and enriching the economic prospects of local communities.
Future efforts by TPA will continue to focus on attracting special-interest groups such as photographers and nature enthusiasts, diversifying tourism opportunities while promoting the conservation of PNG’s environmental.
TPA’s CEO, Eric Mossman Uvovo, commended the efforts of his team, PX and Flight Directors.
“Our partnership with Air Niugini and Flight Directors has proven that Papua New Guinea holds significant potential in the birding and eco-tourism market.
We look forward to expanding these initiatives, sharing PNG’s unique natural wonders with a global audience, and supporting sustainable tourism practices that benefit all,” said Uvovo.
Uvovo also highlighted the importance of the tour to attract special tour groups to experience PNG’s million different journey.
“Our hope is that their firsthand accounts and enthusiasm will spark a ripple effect, positioning PNG as a leading bird-watching and nature-based tourism destination.
The goal of this FAM tour was to showcase PNG’s remarkable bird biodiversity to industry professionals who can promote our unique country globally, and it can only be done when we provide an authentic experience of our landscapes and endemic bird species,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) attended the 2024 Global Bird Fair (GBF) on Friday 12 to Sunday 14 July to showcase Papua New Guinea’s exceptional birding potential in Rutland, Oakham, UK.
TPA’s participation in this B2B trade fair event provided a valuable platform for connecting with international birding tour operators, travel agents, and conservation organizations.
The event was highly productive, with over 50 qualified leads generated through meetings and discussions with potential birding tourism partners, including tour operators, travel agents, conservation groups, media representatives, photographers, and bird watchers. This engagement led to increased awareness of Papua New Guinea as a premier birding destination among key industry players, established valuable connections for future travel packages, and sparked media interest in PNG’s birding industry.
The presence of professional PNG bird photographer Dustin Chen, whose high-resolution images and expertise also drew considerable attention, effectively directing sales to Papua New Guinea-based tour operators.
A TPA representative who attended the event, Product Development Officer, David Monai, said that the PNG booth was one of the main attractions.
“Our booth was a focal point at the event, featuring high-quality photographs of Papua New Guinea’s diverse birdlife and birding destinations, with informative brochures, maps, and promotional materials. The booth also offered one-on-one and small group information sessions, providing a personalized approach for attendees.
The connections made at the GBF have opened doors for potential partnerships and future initiatives to promote responsible birding practices and community development in Papua New Guinea. Our plans now are to maintain communication with interested parties, provide further
information and support to potential tour operators, and explore collaboration opportunities with conservation organizations,” said Monai.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of PNG’s presence at the GBF.
“The success at the event highlights the growing demand for bird watching from the UK and European markets. To capitalize on this, we start preparing ourselves early for next year’s Global Bird Fair. After a hiatus of 5-6 years due to Covid-19 restrictions, the post-Covid bookings and travel plans secured at this year’s fair emphasizes the need for continuous participation.
Proper training and capacity building for PNG birding industry stakeholders are crucial to meet market demands. This includes standard compliance, bird identification, constructing hides near leks, placing bird feeders, and using bird box solar-powered cameras,” said Uvovo.
Uvovo commended his team for their participation in this year’s GBF.
“Our participation in this year’s Global Bird Fair was a resounding success, providing a strategic platform to showcase our exceptional birding potential and establish vital connections within the global birding tourism industry, which will ultimately lead to empowering our local and rural communities in PNG,” said Uvovo. ◼️
📸: Top banner image, (L-R) PNG Tourism Promotion Authority’s Product Development Officer, David Monai with Air Niugini’s UK office representative, Steve Bresh, Paiya Tours Owner, Pym Mamindi, Flight Directors’s Managing Director, Vikki Joyce and TPA’s UK & Europe’s Trade Marketing representative, Robin Russell-Pavier at the PNG Booth during the 2024 Global Bird Fair in the UK.
For more information, email: info@papuanewguinea.travel
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