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The Papua New Guinea Tourism Promotion Authority (TPA) officially launched its Financial Policy & Procedures Manual (FPPM), PNG Marketing Strategy 2025–2028, and the PNGTPA Staff Housing Policy & Procedures Manual on Thursday 4 December 2025 at the Holiday Inn, Port Moresby.
The event was attended by the staff from TPA, representatives from the private sector, academic institutions, government departments, financial institutions, tourism industry members and TPA’s new board who witnessed the unveiling of the three major documents that will guide the organization’s internal governance, financial management, marketing direction, and staff welfare over the next several years.
The Financial Policy & Procedures Manual formalizes TPA’s financial governance compliance system as a self-accounting statutory body fully funded by the Government of Papua New Guinea. The manual aligns with the TPA Act 1993, the Public Finance Management Act 1995, the 4th Edition of the Public Service, the Audit Act 1989, and other relevant government regulations. It is an internal governance tool that the organization expects all staff and management to comply with.
The PNG Marketing Strategy 2025–2028 reflects the agency’s renewed commitment to repositioning Papua New Guinea as a leading destination for adventure and cultural tourism. Developed through nationwide stakeholder consultations and informed by global travel trends following the COVID-19 pandemic, the strategy’s ambition is to position PNG as the world’s emerging destination for meaningful, transformative, high-value experiences.
The Staff Housing Policy & Procedures Manual introduces a comprehensive and equitable system designed to ensure TPA staff have fair access to affordable housing opportunities. Guided by the motto “Providing Affordable Housing for All,” the policy sets the goal for all staff to own homes before exiting TPA. The policy is supported by an annual implementation budget that covers all necessary equity assistance and suspensory loans. It is managed by the Housing Committee, which was established in May 2021 and has played a central role in the formulation, consolidation and review of the policy.
Speaking during the launch, the Chief Executive Officer of TPA, Mr. Eric Mossman Uvovo, said the three documents collectively represent a new era for the organization’s internal systems and external mandate.
“The launch of these documents demonstrates our alignment with best practice and our commitment to transparent and accountable management of public funds. Good governance is the foundation of a strong and resilient tourism sector, and we are lifting the standard for how we operate as a government agency,” said Uvovo.
Uvovo added that the Marketing Strategy reflects the aspirations of both the industry and the nation.
“This strategy is a bold step toward repositioning Papua New Guinea globally. It reflects the voices of stakeholders from across the country and signals that we are ready to welcome travelers, ready to compete internationally, and ready to redefine what adventure and cultural tourism truly mean. Let the work begin,” said Uvovo.
The CEO also emphasized the importance of staff welfare as part of TPA’s long-term transformation.
“Our people are at the heart of our mission. The Staff Housing Policy ensures stability, dignity and long-term security for our employees and their families. When we invest in our staff, we strengthen the very foundation of our work and the future of the tourism sector,” said Uvovo.
TPA extended its appreciation to the Board, management, staff, the Housing Committee, the Corporate Affairs and Finance Divisions, partners, former committee members, and all stakeholders who contributed to the development of these documents.
The launch of these three major documents marks a critical milestone in strengthening TPA’s internal systems and guiding the organization’s strategic direction for the years ahead. With improved governance, a clear marketing vision, and enhanced staff welfare structures, PNGTPA is positioned to lead the rebuilding and growth of Papua New Guinea’s tourism sector with renewed confidence and purpose.
The Papua New Guinea Tourism Promotion Authority (TPA) officially launched the Papua New Guinea National Tourism Policy (NTP) 2025–2045 on Tuesday 18 November at the APEC Haus in Port Moresby.
The launch signifies the culmination of more than a year of extensive nationwide consultations across the public and private sectors, academia, non-governmental organizations, and community representatives.
Developed with the support from Pacific Private Sector Development Initiative (PSDI), an Asian Development Bank technical assistance program undertaken in partnership with the governments of Australia and New Zealand, the review of the NTP 1995 was conducted in December 2022, followed by Key Informant Interviews and regional consultations in 2023. An Issues Paper was developed to guide the policy drafting and a National Tourism Policy Stakeholder Validation workshop was facilitated in December the same year. Following the validation, the draft NTP 2025-2045 was put through numerous rounds of technical vetting before obtaining endorsement from the National Executive Council in August 2025.
The NTP 2025-2045 serves as a guide for whole-of-government efforts to achieve a multistakeholder shared tourism vision. It will be implemented through the Tourism Sector Development Plans (TSDP) convened by the Authority every five years, outlining specific agreed medium term strategic actions for all public, private and community stakeholders. The NTP 2025-2045 is framed around fifteen (15) Policy Areas comprising five (5) cross-cutting themes and ten (10) tourism enabling functions.
Policy Areas by Cross-cutting Themes -1) Environmental Sustainability, 2) Cultural Heritage Preservation and Promotion, 3) Empowerment of Resource Custodians, 4) Inclusive Economic Growth and 5) Resilience Building.
Policy Areas by Tourism-enabling Functions – 6) Tourism Sector Governance, 7) Air Connectivity, 8) Hub-based Destination Development, 9) Niche-based Visitor Experience Development, 10)
Investment in Tourism Supply, 11) Public Infrastructure and Services, 12) Tourism Industry Standards, 13) Workforce Development, 14) Destination Marketing and 15) Visitor Entry and Safety.
TPA’s CEO, Eric Mossman Uvovo, described the policy as a transformative roadmap for tourism in Papua New Guinea.
“The launch of the National Tourism Policy marks a new chapter in our tourism journey as a nation.
This policy provides the strategic direction needed to position Papua New Guinea as a leading nation in tourism, a country that celebrates its rich cultural diversity, pristine natural environment, and authentic adventure experiences,” said Uvovo.
Mr. Uvovo emphasized that the policy’s implementation will focus on strengthening partnerships between government agencies, provincial authorities, tourism operators, and local communities.
He also highlighted the importance of building resilient tourism infrastructure, promoting investment, and supporting micro, small, and medium enterprises (MSMEs) within the tourism industry.
The launch event was officiated by the Minister for Tourism, Arts and Culture Honorable Belden Norman Namah and attended by senior government officials, industry leaders, development partners, and representatives from across the country.
The PNG National Tourism Policy 2025–2045 provides a long-term vision to ensure that tourism contributes meaningfully to national development, creates employment opportunities, supports cultural preservation, and enhances the well-being of communities throughout the country.◼️
For more information and a copy of the PNG NTP 2025-2045, please email: psp@papuanewguinea.travel
The Papua New Guinea Tourism Promotion Authority (TPA) officially swore in its new Board members during a ceremony held at TPA’s office on Wednesday, 29 October at the Kwalimu Haus in Port Moresby.
The establishment of the new Board fulfills TPA’s legal mandate as outlined in the TPA Act 1993, ensuring the organization operates under proper governance and oversight.
The Board comprises the Chairman of the Permanent Parliamentary Committee on Tourism, the Departmental Head of the Department responsible for Finance and Planning, and the Chief Executive Officer of the PNG Tourism Promotion Authority as ex-officio members. Other members are drawn from key areas of the tourism industry, including tour operators, the national airline, hoteliers, tourism attractions, third-level airlines, banks and financial institutions, and the tourism industry association. This diverse composition ensures balanced leadership, strategic insight, and inclusive decision-making that reflect the interests and priorities of Papua New Guinea’s tourism sector.
The Minister for Tourism, Arts & Culture, Hon Beldan Norman Namah, congratulated the new board members and highlighted their importance in building tourism in PNG.
“I extend my congratulations to all newly sworn-in Board Members of the TPA. Your appointment comes at a pivotal time for our tourism sector, and I have full confidence that your leadership will strengthen our goals in tourism.
As Minister, I intend to take several key tourism-related matters to the floor of Parliament — including improved tourism infrastructure, strengthened community participation, and the creation of a more sustainable framework for public-private partnerships in tourism development,” said Minister Namah.
Minister Namah also emphasized the importance of tourism in PNG.
“Tourism is not just about promoting our beautiful landscapes and cultures; it’s an engine for employment, SME growth, and regional development. With a functional Board now guiding TPA, we can move with greater unity and purpose to ensure tourism contributes meaningfully to the national economy,” Minister Namah emphasized.
TPA’s CEO, Eric Mossman Uvovo, highlighted the importance of the Board’s role in steering the organization toward achieving its long-term vision.
“The swearing-in of our new Board is more than a procedural requirement, it signifies a renewed commitment to strengthening our governance, policy implementation, and collaboration across the tourism sector.
With the depth of experience represented in this new Board, we are confident in our ability to deliver on our goals and position Papua New Guinea as a leading tourism destination in the Pacific,” said Mr. Uvovo.
The new Board will guide TPA in addressing key priorities, including strengthening tourism governance, enhancing partnerships with provincial authorities and industry players, and supporting sustainable tourism development that benefits communities and local businesses.
Uvovo further noted that the Board’s collective experience will ensure policies translate into tangible outcomes for tourism operators, SMEs, and communities across the country.
“A strong and diverse Board is essential for effective oversight and transparency. It also enables TPA to make informed decisions that deliver real impact on the ground, from empowering local tourism enterprises to promoting Papua New Guinea’s unique cultural and natural attractions globally,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) launched its Hello Poro Tourism Campaign alongside the 50th Independence Destination Tour Packages on Friday 5 September 2025 at Kwalimu Haus, Waigani in Port Moresby.
The launch, held as part of the nation’s 50th Independence Day Anniversary celebrations, is a part of TPA’s initiative to encourage Papua New Guineans to explore their own home.
The Hello Poro Campaign is a storytelling-driven media initiative that will highlight Mt. Hagen, Kavieng, Port Moresby, and Wewak as hero destinations through TPA’s social media reels, YouTube content and booking-enabled websites.
Alongside the campaign, the 50th Independence Tour Packages will offer ten curated four-day packages across the four main tourism regions, each subsidised by 50 per cent to make travel more affordable and accessible. Partner operators include Buna Treks & Tours, Paiya Tours, Bougainville Experience, PNG Tour Guide, and others who are collaborating with PNGTPA to deliver these experiences.
These initiatives are expected to drive higher visitation during the Independence period from September to December 2025, increase visibility for local operators and SMEs, strengthen domestic tourism habits, engage communities in showing PNG’s culture and history Speaking at the event, TPA’s CEO, Eric Mossman Uvovo said the initiatives reflect TPA’s
commitment to strengthening the tourism brand, boosting visitor engagement, supporting SMEs, and encouraging greater domestic travel.
“Tourism tells the story of who we are as Papua New Guineans – diverse, united, and welcoming. Hello Poro shows our people, our culture, and our destinations with authenticity and pride, while the subsidised Independence Tour Packages ensure that more people, both here at home and abroad, can share in these experiences. This is an investment in our long-term growth as a tourism nation,” said Uvovo.
The launch event featured remarks from industry representatives, media partners, and tourism operators. Guests were treated to a preview of the campaign video, a showcase of the subsidised tour packages, entertainment by Wan Squad, and a prize draw.◼️
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More than 20 years of photography of Papua New Guinea has been captured in a new book released this week as part of the country’s 50th anniversary celebrations.
Australian photographer David Kirkland has published Papua New Guinea – The Last Great Frontier, his sixth book on the country since he began capturing promotional photographs for the Papua New Guinea Tourism Promotion Authority (TPA) back in the early 2000s.
Kirkland highlighted the significance of PNG’s unique culture.
“It’s been one of my great privileges to return to this country frequently over the years and capture photographs that have been used to promote PNG worldwide.
To me, this country has always been The Last Great Frontier – an exceptional experience for the adventurous traveller. No where else in the world – and I’ve travelled it widely – offers such a spectacular array of culture and colour. And, in all the time I’ve travelled the country, I’ve only ever been welcomed by the friendliest of people,” said Kirkland.
According to Kirkland, his new book is the most prestigious publication he’s ever produced to reflect the status of the country’s 50th anniversary celebrations.
“It’s a large coffee table book – twice the size of my earlier books – which includes the best 150 photographs I’ve captured from throughout the country. I’d like to think it’s a unique testament to the country’s beauty, its tremendous cultural diversity, and the changes that have taken place since I first wandered the highlands around the time of the Mt Kare gold rush.
Since I arrived here, I’ve been working closely with the TPA which has been an exceptional partner. A member of its staff has travelled with me over the length and breadth of the country ensuring the images we captured appealed to the markets likely to be interested in the experience offered by PNG”, said Kirkland.
He also added that the book draws attention to what he considers to be the fragility of Papua New Guinea’s rich traditional culture.
“Papua New Guinea is changing rapidly. It has moved from the stone-age to the space age in less than a lifetime, and I fear much of its traditional culture – the thread that links generations – is being lost in the process”, he said.
I’d like to think my book draws attention to both the value, and vulnerability, of traditional practices in this country,” said Kirkland.
Coinciding with the release of the book, 150 large photographic prints by the photographer are being hung as a permanent collection throughout PNG’s K665 million Waigani Court Precinct.
The Papua New Guinea Tourism Promotion Authority (TPA) has secured more than 1,000 copies of renowned photographer David Kirkland’s newly released book, Papua New Guinea – The Last Great Frontier.
The acquisition will support its promotional efforts locally and abroad, providing a powerful visual tool to inspire travel and highlight PNG as a unique destination for adventurous travellers.
TPA’s CEO, Eric Mossman Uvovo commended Kirkland on his new publication and he highlighted the importance of capturing PNG’s rich culture through photography.
“This publication is a visual chronicle of Papua New Guinea’s journey over the decades. As we celebrate 50 years of nationhood, David Kirkland’s work captures the essence of our people, culture, and natural beauty that continue to inspire travellers from around the world.
For over 20 years, David Kirkland has been one of our strongest partners in sharing Papua New Guinea’s story with the world. His lens has helped position our country as The Last Great Frontier, a destination for those seeking adventure, authenticity, and cultural richness,” said Uvovo.◼️
For more information, email: info@papuanewguinea.travel
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Papua New Guinea was featured as a Partner Destination at the 2025 NATAS Holidays Travel Fair, held from 15–17 August at the Singapore EXPO Halls.
Under the banner PNG: Adventure Meets Culture, the Papua New Guinea Tourism Promotion Authority (PNGTPA), in collaboration with Air Niugini and Changi International Airport, and supported by the National Association of Travel Agents Singapore (NATAS), highlighted the country’s unique cultural and adventure tourism experiences to the Singaporean market.
As part of the showcase, Papua New Guinea cultural performers took centre stage at Singapore’s iconic Jewel Changi Airport on Sunday, 17 August, with a free public performance at the Forest Valley attraction. Known for its lush indoor gardens and the world’s tallest indoor waterfall, Jewel provided a stunning backdrop to celebrate PNG’s culture with travellers and visitors from around the world.
In addition to the live performance, a Papua New Guinea photo booth and display wall was installed at Changi International Airport in honour of Papua New Guinea’s 50th Independence Anniversary. The installation, featuring striking imagery of PNG, will remain on display for one month.
“Our presence at NATAS Holidays 2025 was a strong opportunity to share Papua New Guinea’s story with Singapore — a city that is itself a hub for international travellers,” said Joel Keimelo, Executive Manager – Marketing & Promotions, PNGTPA. “Through culture, adventure, and collaboration with valued partners like Air Niugini and Changi Airport, we invited travellers to discover the million different journeys Papua New Guinea has to offer.”
The NATAS Holidays Travel Fair is Singapore’s largest consumer travel showcase, attracting thousands of visitors each year. Papua New Guinea’s participation reinforced the country’s growing appeal as an authentic cultural and adventure destination in the Asia-Pacific region.◼️
For more information, email: marketing@papuanewguinea.travel
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PNG Tourism Promotion Authority (TPA) and the Small and Medium Enterprises Corporation (SMEC) signed a five-year Memorandum of Understanding (MoU) on Friday, 27 June 2025 at the Kokoda Trail Motel in Port Moresby, formalising a partnership focused on advancing micro, small, and medium enterprise (MSME) development in PNG’s tourism sector.
The MoU sets a collaborative framework to deliver business development services including entrepreneurship training, business formalisation support, and compliance assistance tailored specifically for tourism MSMEs. The partnership will also support financial literacy, training of trainers, and shared use of regional business hubs across the country.
TPA’s CEO, Eric Mossman Uvovo and Small and Medium Enterprises Corporation’s (SMEC) Managing Director, Mr. Petrus Ralda, signed the MOU. The signing was witnessed by Executive Manager for Research and Business Development, Douglas Keari, and the Director of SME Business Advisory & Capacity Building, Diana W. Guria.
The MOU outlines key areas of cooperation, including the delivery of “Start Your Business” and “Improve Your Business” training programs, support for business registration processes, assistance with tax compliance, and development of customized training materials for tourism operators. Costs associated with training logistics, materials, and trainer expenditure will be shared.
Ralda praised the initiative as a vital step in bridging tourism and entrepreneurship.
“Tourism has enormous potential to lift communities out of poverty and drive sustainable growth. This MOU allows us to reach deeper into rural and remote areas where tourism opportunities exist but lack the technical support to flourish,” said Ralda.
The partnership also includes mechanisms for joint oversight, regular communication, and review of projects, ensuring transparency and strategic alignment throughout its implementation.
Speaking on behalf of the CEO of TPA, Keari welcomed the partnership, highlighting the benefits of the MOU for the tourism industry members.
“This MoU marks a new chapter in our efforts to strengthen the grassroots level of our tourism economy. For too long, aspiring tourism entrepreneurs have lacked access to the training, resources, and the support needed to grow. This collaboration with SMEC fills that gap by ensuring our MSMEs are equipped to thrive in both local and international markets,” said Keari.
He added that the partnership aligns with TPA’s broader mission to stimulate sustainable tourism development and build resilient local economies.
“Through this partnership, we are creating the foundation for a more inclusive tourism industry, one that empowers our people, protects indigenous knowledge, and supports long-term economic growth,” said Keari.
During the graduation Mr. Keari and Mr. Pundu also graduated as ILO SIYB Trainers. Since first participating in 2023 TPA has graduated 6 staff as trainers. The training will enable TPA to conduct business startup and management training to Tourism SMEs throughout the country.
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The Papua New Guinea Tourism Promotion Authority (TPA) congratulated two of its staff for successfully graduating with their Training of Trainers (ToT) Certificate on Friday 27 June 2025 at the Kokoda Trail Motel, Port Moresby.
TPA’s Executive Manager for Research & Business Development, Douglas Keari and TPA’s Culture Officer, Jessie Pundu, join a certified network of SIYB Trainers responsible for delivering capability-building and business advisory services nationwide.
The training under the International Labour Organization’s (ILO) Start and Improve Your Business (SIYB) program took an intensive two-week training program facilitated by the Small and Medium Enterprises Corporation (SMEC), under the Ministry of Commerce and Industry.
The SIYB program is a globally recognized entrepreneurial training initiative designed by the International Labour Organization (ILO) to build the capacity of trainers who will provide business development training and support to Micro, Small, and Medium Enterprises (MSMEs) across the country.
Keari highlighted on the positive aspects of the training.
“This certification is a personal milestone and it’s an opportunity to directly contribute to the growth of our tourism MSMEs. The training has equipped us with tools and that are practical and rooted in the realities of what our small business operators across PNG face,” said Keari.
Pundu said that he was excited and committed to demonstrating some of his newly acquired skills from the training to the industry members in tourism.
“I’m incredibly grateful for this opportunity. The skills and knowledge I’ve gained will help me support grassroots tourism operators, especially in the cultural and community-based tourism space. I’m eager to start putting it all into action,” said Pundu.
Keari and Pundu will join a growing team of certified trainers within the organization. The duo will work alongside TPA’s Senior Partnership & Liaison Officer, Clare Atava Kolma, and Senior Business Development Officer, Dunstan Uluchoe, who both completed their ILO Trainers’ Certification in 2023.
The SIYB program covered a wide scope of responsibilities, including the promotion of entrepreneurship, training delivery, quality assurance, technical support, and ongoing mentorship of MSMEs. Trainers are expected to follow strict ILO and SMEC guidelines to ensure the consistency and quality of training delivery.
TPA’s CEO, Eric Mossman Uvovo commended both employees for their commitment to the training.
“This achievement reflects TPA’s commitment to investing in our human resources to better serve the tourism sector. I am proud of Douglas and Jessie for embracing this challenge. Their certification not only enhances our internal capabilities but also strengthens our outreach to communities and MSMEs that form the backbone of our tourism industry.”
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More than 70 Port Moresby youths were inspired by the PNG Tourism Promotion Authority’s (TPA) tourism Awareness Session on Wednesday, 9 July, under the NCDC Urban Youth Employment Project II (UYEP) at Pari Village, Port Moresby.
The session was the first of a series of targeted trainings aimed at exposing unemployed and out-of-school youth to the tourism and hospitality sector in PNG.
This collaborative initiative, by TPA and NCDC UYEP, will extend to other training locations, including Saivara Community and PNG Defence Force Barracks, and will cover key focus areas such as Basic Tourism Awareness, Customer Service Skills, and Tour Guiding Techniques.
UYEP’s Internship Training Coordinator, Bruce Imata, expressed the importance of TPA’s involvement in the project.
“Training like this is transformational. It introduces our youth to a whole new world of possibilities in the tourism industry. Many of them have never thought about a career in tour guiding. TPA’s presence here shows that tourism isn’t just for international travellers, it’s a local opportunity, and it can change lives and provide alternative economic opportunities,” said Imata.
The session not only educated participants on the fundamentals of tourism but also included interactive discussions and real-life insights into hospitality, service delivery, destination promotion, and cultural heritage.
One of the youth participants, Terence Apa, from Goroka, said the experience has inspired him to return home and contribute to his community.
“I see now how powerful tourism can be. Back in Goroka, we have beautiful mountains, culture, and coffee farms. This training has given me the vision to go back and build a small guesthouse, maybe even run cultural tours. I want other young people in my village to dream big too,” said Apa.
The NCDC Urban Youth Employment Project II is a World Bank-supported initiative designed to address PNG’s growing youth unemployment and crime crisis. Its objective is to equip out-of-school and unemployed youth aged 16–29 with skills, job exposure, and income-generating opportunities.
In PNG, one in four youth (approximately two million) are classified as NEET (Not in Education, Employment or Training).
Less than 16% of boys and 12% of girls complete secondary school, and youth are responsible for 80% of crimes committed in the country. In addition, 71% of the prison population is under the age of 25.
According to the United Nations Population Funds (UNFPA), 60% of PNGs current population is under the age of 25. These collaborative efforts provide opportunities for exposure for our youths who are not engaged to think outside of the box and venture into sectors such as tourism.
TPA CEO, Eric Mossman Uvovo, commended the youth for their participation and acknowledged the collaborative partnership for enhancing tourism awareness in Port Moresby.
“This initiative is a step into a doorway for our youth to participate in the formal economy. I thank the Policy & Strategic Planning Division for spearheading this engagement and for seeing tourism not just as an economic driver, but a youth empowerment tool to inspire and build potential tourism ambassadors that will become change agents for PNG in this industry,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) sponsored K10,000 towards the 3rd Jimi Marita Festival held at Karap Primary School in Middle Jimi, Jiwaka Province on Thursday 16 January celebrating the region’s unique cultural identity and the traditional superfood, Pandanus Conoideus (Marita).
TPA’s sponsorship supported the successful hosting of the event, which highlighted the cultural and health benefits of Marita. The National Agriculture Research Institute’s (NARI) research scientist Jonah Anton, spoke extensively about the significance of Marita.
“While Marita is not currently a priority crop for NARI, we have identified 16 species in Jimi, with the total across the province exceeding 20. It’s a vital food that is now gaining the recognition it deserves. Marita is a powerhouse of nutrients with incredible health benefits. It contains three key chemicals that make it a valuable food source: Carotene, which is essential for improving eye health; Tocopherol, a potent antioxidant that supports overall well-being; and Omega 3, 6, and 9 fatty acids, which are vital for heart health and brain function. These nutrients highlight why preserving and promoting Marita is so important for both our culture and our health. Preserving Marita is crucial as it’s a dying food, and its nutritional value and cultural importance cannot be overstated,” said Anton.
Marita Festival’s Chairman, Gabbi Apainga expressed his gratitude for TPA’s support.
“We are deeply thankful to TPA for their generous sponsorship. Their involvement ensures the success of this festival and helps shine a light on the cultural importance of Marita,” said Apainga.
Jiwaka Provincial Administrator, Rick Kogan commended both the organizing committee and TPA.
“I applaud Mr. Apainga and his team for orchestrating such a successful event. TPA’s commitment to preserving our culture through initiatives like this festival is truly commendable,” said Kogan.
During the event, SME and local producers and suppliers of Marita-based products, John and Lorin Kisan, shared their journey and vision.
“We officially registered our business this year, but we’ve always had a passion for Marita,” said Mr Kisan.
Mrs Kisan added that the production of Marita products helped the local communities.
“With the high cost of imported foods, especially oils, our Marita products—including oil, soup, and stock feed for pigs—provide a convenient and affordable option for local communities,” said Mrs Kisan.
A highlight of the festival was a ribbon-cutting ceremony, symbolizing the partnership established last year through an MOU signed between TPA and the Jimi District Development Authority. This officially launched TPA’s annual commitment to support the Jimi Marita Festival, ensuring its continuity and growth.
TPA CEO Eric Mossman Uvovo commended the organizing committee for their efforts.
“The success of this festival is a testament to the hard work and dedication of the organizing team. TPA is proud to support such initiatives that celebrate and preserve our unique cultural heritage, especially Marita and promote agritourism for the district,” said Uvovo.
📸 Thumbnail Caption (Left to right) Representative from the office of the Minister of Tourism, Arts & Culture, William Lappa, Jiwaka Provincial Administrator, Rick Kogan, TPA’s Executive Officer to the CEO, Fred Pennington and Jimi Marita Festival Chairman, Gabbi Apainga during the official ribbon cutting to launch TPA’s annual commitment to the festival.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the Kairuku District Development Authority (DDA) signed a Memorandum of Understanding (MoU) on Friday 17 January at the TPA office to unlock the district’s tourism potential through sustainable development, cultural preservation, and strategic marketing initiatives.
The partnership will focus on activities such as the PNG Flag Festival, the development of the Owsenwke Cultural Centre, and the hosting of game fishing competitions. Capacity-building programs, including tour guide and guest management training, are also planned to equip locals with the skills to support and sustain tourism development.
Member for Kairuku District, Hon. Peter Isoaimo, expressed his enthusiasm for the partnership, calling it a significant step toward positioning Kairuku as a key tourism destination in Papua New Guinea.
“Our district is blessed with diverse cultural and natural attractions, from Yule Island’s historical significance to our vibrant festivals and pristine coastlines. This MoU paves the way for these assets to be showcased to the world, bringing long-term benefits to our communities,” said Isoaimo.
He reaffirmed the DDA’s commitment to working closely with TPA to ensure the success of the initiatives outlined in the MoU, noting that tourism can drive positive change by creating jobs, empowering communities, and strengthening cultural pride. TPA’s CEO, Eric Mossman Uvovo, emphasized the transformative potential of the partnership.
“This MoU is a milestone for both TPA and Kairuku DDA. Together, we will develop a vibrant and sustainable tourism sector that celebrates the district’s rich cultural heritage while providing economic opportunities for local communities,” said Uvovo.
He highlighted the importance of a collaborative approach in achieving national tourism goals outlined in Vision 2050 and the Tourism Sector Development Plan (2022-2026).
The MoU sets a clear framework for governance, accountability, and collaborative action. It includes the establishment of a Joint Milestones Matrix (JMM) to track progress and ensure that the development initiatives remain aligned with national and district goals.
“This partnership reflects our shared vision for a sustainable tourism industry that empowers local communities while protecting our cultural and natural heritage,” Uvovo added.
Uvovo also said that, with a roadmap in place and the joint commitment of TPA and Kairuku DDA, the district is poised to become a thriving hub for cultural and eco-tourism, bringing PNG one step closer to realizing its tourism potential.
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Port Moresby, Papua New Guinea – October 31, 2024 – Holiday Inn & Suites, nestled in the vibrant Waigani District, proudly launched its rebranded restaurant, Faya Haus, on Friday, October 25, 2024.
Formerly known as Kopi Haus, the restaurant has been a cornerstone of the hotel’s culinary offerings since its opening over a decade ago.
The grand unveiling drew over 200 esteemed guests from various industries, who gathered to celebrate the transformation of the newly renovated restaurant. Emphasizing its commitment to excellence as “small to medium-sized event specialists,” the Holiday Inn events team orchestrated an extraordinary ambiance, bathed in vivid yellows, oranges, and reds.
From exquisite flowers sourced from Goroko Province to striking flame-inspired decor, every detail was meticulously crafted to create an unforgettable experience.
Digital screens showcased mesmerizing whisps of fire, while an engaging countdown reveal set the stage for the evening’s festivities.
Guests marvelled at the remarkable transformation that welcomed them to Faya Haus.
“As we continue to evolve our brand presence, it’s essential that our culinary experience reflects that growth,” said Mauro Leone, Portfolio General Manager for IHG PNG.
He added, “The name ‘Faya Haus’ resonated with our team, capturing the vibrant spirit we aim to embody. With our recent renovations, we’re excited to introduce a wood-fired pizza oven and Argentinian grills, allowing us to serve delectable pizzas and premium char-grilled steaks that we believe will delight our guests.”
The menu at Faya Haus has also been refreshed allowing for a culinary fusion of bold Papua New Guinean flavors and international cooking styles and ingredients.
Guests dined on sweet potato and pumpkin ceviche, pulled lamb and hummus on pita bread, bite sized cheese burgers, lamb cutlets, BBQ beef brisket, fillet mignon and wagyu tri-tip to name a few.
To add to the culinary excitement of the event, Faya Haus also launched its brand-new cake menu and set up a dessert room for all guests to freely walk into and sample some of their sweet delights.
On offer were freshly baked apple pies, red velvet cake. Fuit gateau and naked mocca cake to name a few.
Mauro also added, “We are excited to present a menu that celebrates the rich flavors of Papua New Guinea while incorporating international influences. Our aim is to create a memorable dining experience that delights the palate and showcases the best of both worlds.”
Faya Haus Restaurant is open Monday to Sunday from 7am to 10:30pm.
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More than five prominent European Travel Agents travelled to Papua New Guinea to experience PNG’s unique birdlife and picturesque landscapes from Wednesday 9 to Wednesday 16 October this year.
The exclusive familiarization (FAM) tour was a tour organized by the Papua New Guinea Tourism Promotion Authority (TPA), in collaboration with Air Niugini (PX) and Flight Directors UK.
This trip was the outcome of TPA’s participation in the UK’s Global Bird Fair event earlier this year, which generated over 50 leads and sales, sparking international interest in PNG’s vast bird biodiversity. The coordinated FAM tour was organized by the Managing Director for Flight Directors UK, Air Niugini’s General Sales Agent (GSA), Vikky Joyce, alongside representatives from TPA.
The tour’s aim was to showcase PNG’s potential as a world-class bird-watching destination, with an itinerary designed to maximize exposure to diverse bird species and pristine habitats across renowned locations such as Walindi, Magic Mountain Lodge, Kumul Lodge, Rondon Ridge, Lake Murray, and Variarata National Park.
General Manager of Spazio and Vice President of Commercial for Distal & ITR Group, Francesco Veneziano, who was a part of the tour, commended TPA and PX for the opportunity for him to see PNG’s tourism potential.
“I am deeply grateful to PX, TPA, and our sponsors for providing me with this opportunity. This FAM tour has equipped us with the firsthand insights we need to champion Papua New Guinea’s eco-tourism potential in Italy and beyond.
The Italian market holds tremendous potential for sustainable tourism in PNG. We’re committed to developing tourist traffic that values PNG’s pristine environments as a final frontier of natural beauty—a journey that will bring great benefits to all involved,” said Veneziano.
Account Manager for Flight Directors, Alison Sorrell, who was also on the tour, highlighted PNG’s remarkable beaty.
“It was thrilling to explore PNG’s beautiful islands, and Walindi Resort was truly amazing. The large bungalows, fully equipped with all necessary facilities, were set in stunning gardens. Waking up to the sound of birds and watching the sunrise over the ocean was unforgettable.
“We were even able to observe the King of Saxony up close, which was truly amazing! This trip has been a memorable experience and an invaluable introduction to Papua New Guinea’s potential for bird tourism,” said Sorrell.
Walindi Plantation Resort, known for its traditional bungalows, breathtaking ocean views, and nearby rainforests, offered a welcoming start to the itinerary. Birding excursions revealed spectacular species such as the Raggiana Bird of Paradise and Blue Bird of Paradise, thrilling the participants in the tour, including BBC Wildlife TV presenter Mike Dilger and acclaimed bird photographer Laurens Steijn.
Bob Bates from Trans Niugini Tours added another level of adventure by arranging light aircraft transport to Lake Murray in the Western Province, where Bensbach Wildlife Lodge, served as an ideal base for bird-watching and wildlife photography.
Local community involvement was integral to the tour’s success, with residents and guides sharing their knowledge of PNG’s birdlife and engaging directly with visitors. This initiative aligns closely with TPA’s sustainable tourism goals, which prioritize protecting PNG’s natural habitats and enriching the economic prospects of local communities.
Future efforts by TPA will continue to focus on attracting special-interest groups such as photographers and nature enthusiasts, diversifying tourism opportunities while promoting the conservation of PNG’s environmental.
TPA’s CEO, Eric Mossman Uvovo, commended the efforts of his team, PX and Flight Directors.
“Our partnership with Air Niugini and Flight Directors has proven that Papua New Guinea holds significant potential in the birding and eco-tourism market.
We look forward to expanding these initiatives, sharing PNG’s unique natural wonders with a global audience, and supporting sustainable tourism practices that benefit all,” said Uvovo.
Uvovo also highlighted the importance of the tour to attract special tour groups to experience PNG’s million different journey.
“Our hope is that their firsthand accounts and enthusiasm will spark a ripple effect, positioning PNG as a leading bird-watching and nature-based tourism destination.
The goal of this FAM tour was to showcase PNG’s remarkable bird biodiversity to industry professionals who can promote our unique country globally, and it can only be done when we provide an authentic experience of our landscapes and endemic bird species,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) reaffirmed its partnership with Carnival Australia (P&O Cruises) to strengthen Papua New Guinea’s (PNG) growing cruise sector on Monday 9 December in Sydney, Australia.
TPA’s Chief Executive Officer (CEO), Eric Mossman Uvovo, met with Carnival Australia’s Vice President, Peter Little, to reaffirm the partnership between PNG and the region’s leading cruise liner, Carnival Australia.
Carnival Australia, under its passenger cruise brand, P&O Cruises, have been sailing into PNG waters since 2014, a significant moment that marked the entry of large capacity passenger cruising into PNG. Since then, the cruise sector in PNG has grown exponentially. In 2019, prior to the onset of the global pandemic, PNG registered the highest number of cruise arrivals into PNG at 52,000 cruise passengers alone. Over the years, Carnival Australia has played a significant role by ensuring continued cruise itineraries for PNG as a cruise destination in the Pacific.
Cruise tourism in PNG has contributed an estimated US$20 million to the PNG economy, a specific percentage of which goes directly to the local communities through landing fee’s, shore excursion activities, arts and crafts, local hire bus services and tour guiding.
TPA’s CEO alluded to the importance of ensuring concentrated investments in cruise provinces to improve the overall cruise experience.
“Our cruise hubs, Milne Bay and East New Britian, have incredible potential and require stronger coordination in the province to drive community educational programs and tourist safety initiatives,” said Uvovo.
Uvovo also highlighted his concerns over recent law and order issues which have cast a cloud of doubt over the cruise sector in PNG.
“I look forward to working with the leadership in the cruise provinces of PNG to establish community policing initiatives and youth ambassador programs to mitigate risks associated with cruise port call days. The communities in these cruise destinations must appreciate the windfall of tourist a cruise brings into a town when the passenger ship calls into their port, it should be a time to embrace our visitors and take ownership as proud ambassadors for your culture, community, province and country.
I appeal to all stakeholders in our cruise provinces, a coordinated effort is critical as we continue to welcome cruise ships of all sizes into our coastal and riverway communities,” said Uvovo.
Uvovo has reaffirmed TPA’s partnership with Carnival Australia and has committed to finding proactive solutions to issues currently faced in the Cruise sector for the benefit of all cruise stakeholders.
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More than 600 tourists explored Port Moresby on Monday 25 November after disembarking the MS Regatta, a cruise ship with a capacity of 824 passengers and 326 crew members. Among the tourists who disembarked to explore the capital’s fascinating sites was Australian traveller Michele Morrison, who shares a special connection with Papua New Guinea.
Michele, originally born in Lae, Papua New Guinea, was overwhelmed with emotion as she returned to the country, she still calls her “first home.” “Coming back to Papua New Guinea feels like reconnecting with my roots. This place has such a unique charm that’s unlike anywhere else in the world. From the vibrant culture to the breathtaking landscapes, PNG holds a special place in my heart,” said Morrison.
She joined other tourists in visiting Port Moresby’s iconic locations, including the National Museum, the Parliament House, Varirata National Park and Port Moresby Nature Park.
Michele highlighted her unique memories of Papua New Guinea.
“It’s incredible to see how much has changed yet stayed the same. The people are still as warm and welcoming as I remember.”
For Michele, her return to PNG aboard the MS Regatta was more than just a trip; it was a journey down memory lane. “I’ve always admired how Papua New Guinea balances its traditional heritage with modern development. This visit has reignited my passion for this incredible country, and I can’t wait to share my experiences with my family and friends back in Australia,” said Morrison.
The MS Regatta, built as part of the R-class cruise ships for Renaissance Cruises, is now owned and operated by Oceania Cruises. Known for its luxurious amenities and exceptional service, the vessel is part of a growing trend in PNG’s thriving cruise ship tourism sector.
TPA has highlighted cruise ship tourism as a significant contributor to the nation’s growing visitor numbers.
TPA’s CEO, Eric Mossman Uvovo emphasized PNG’s potential to attract even more visitors.
“The arrival of the MS Regatta and similar vessels shows Papua New Guinea’s growing reputation in the global cruise industry. With over 30,000 cruise tourists arriving last year, we are confident in our ability to offer unique and authentic experiences that captivate travellers. From cultural festivals to pristine natural beauty, PNG has something for everyone,” said Uvovo.
Uvovo also acknowledged the efforts of the local tourism industry in ensuring a seamless experience for visitors, noting the importance of partnerships between the government and private sector in enhancing the country’s tourism products and services.
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The Papua New Guinea Tourism Promotion Authority (TPA) strengthened its partnership with East New Britain Province (ENB) by hosting several meetings in Rabaul and Kokopo with relevant authorities and tourism stakeholders from Thursday 14 to Tuesday 18 November, 2024.
The meetings were aimed to address the rising safety and security concerns for cruise tourists visiting Rabaul.
TPA has shared empathy in understanding the current challenges that are being faced in ENB and has consulted with the Provincial Government to identify possible solutions to consider for the protection and sustainability of Cruise Tourism in the province.
The meetings strengthened the Provincial Government’s commitment to ensuring a safe and enriching experience for all international visitors, particularly as the country seeks to promote its reputation as a premier cruise destination in the Pacific.
The meetings held in Rabaul and Kokopo, brought together key stakeholders, including provincial government representatives, mayors and ward councillors, local community leaders, and youth representatives and tourism operators.
Strategies were discussed on how TPA can work in partnership with the province to mitigate risks and create a safer environment for tourists, with a focus on practical measures such as increasing security presence and youth volunteer engagements at the port, popular tourism product sites, community engagement, to improve the coordination of Cruise Tourist Tours within the province going forward.
Cruise tourism is a growing segment of Papua New Guinea’s economy bringing in more than 30, 000 tourists per annum, and with Rabaul being one of the top cruise destinations for its cultural/historical richness and natural beauty, it is essential for PNG to prioritise ensuring that the Cruise Industry is supported well through adequate funding and resources.
Governor of ENB, Hon. Michael Marum expressed his optimism and commitment towards strengthening collaboration between the provincial government and PNGTPA to assist with strengthening community policing in the province.
The TPA and ENB authorities have agreed to establish effective communication to coordinate a memorable experience for Cruise Tourists going into 2025 starting with the arrival of Carnival Luminosa into Rabaul on the 30th of November this year carrying 2,260 passengers.
TPA’s CEO, Eric Mossman Uvovo is fully committed to restoring the country’s destination image to our global partners in the cruise tourism industry following the recent attack on cruise tourists in Rabaul.
“Tourism is not just about showcasing our country’s beauty; it’s about ensuring our visitors feel safe and welcomed. This collaboration is a step towards building trust and confidence in Papua New Guinea as a safe and desirable Cruise Tourist Destination,” said Uvovo.
TPA remains confident in the capacity and potential of the country to grow as a cruise destination and this allows the opportunity for the government and stakeholders to review, re-strategize and build back better to improve the quality of tourist experiences for the benefit of the visitors and local citizens.
“In spite of the setbacks presented COVID, law and order among other constraints, Papua New Guinea will continue to persevere amidst these challenges to mobilise resources together with our stakeholders to grow the local cruise tourism industry and this marks a significant moment in our tourism development journey.
Ensuring the safety and satisfaction of visitors will not only enhance the country’s global reputation but also create long-term economic benefits for our people, and we look forward to working with other provinces to ensure that PNG’s image as a tourist destination is protected,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) strongly advises all visitors to liaise directly with its office to connect with reputable tour operators prior to travelling to Papua New Guinea following recent concerns about the safety of tourists traveling to Papua New Guinea, particularly regarding unverified tour operators.
In light of the recent incident in the Gulf, where a tourist was involved in a serious accident, we want to remind everyone of the importance of booking tours only with certified operators. Your well-being is our top priority, and we strongly urge you to prioritize reputable providers who can offer a secure, safe and enjoyable experience.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of visitors’ satisfaction in Papua New Guinea.
“Papua New Guinea is a beautiful and culturally diverse destination, and the safety and satisfaction of our visitors are our top priorities. We are deeply committed to ensuring that every tourist experiences the best our country has to offer in a secure and well-managed environment,” said Uvovo.
Uvovo emphasized the importance of working with registered tour operators who meet TPA’s high standards.
“By coordinating with TPA, travellers can rest assured they are engaging with operators who are insured, compliant with safety regulations, and well-versed in delivering authentic and responsible tourism experiences,” said Uvovo.
He highlighted TPA’s role in vetting and maintaining a database of approved tour operators. Such operators come under the following associations that PNGTPA recognises fully:
“There are unverified operators who do not meet the required standards, and tourists are urged to avoid such services to ensure their safety. PNGTPA remains available and fully committed to assisting anyone planning their trip to Papua New Guinea. If any operator is not a member of the above association, we urge you to be a registered member.
We encourage all tourists to connect with us directly for accurate information and trustworthy connections. TPA exists to make your journey to Papua New Guinea not only memorable but also safe,” said Uvovo.
As part of its ongoing efforts to promote tourism in the country, TPA is enhancing collaborations with local communities, tourism operators, and government agencies to maintain high safety and service standards for all tourists visiting PNG for work and leisure.
Tourists and potential visitors are urged to contact TPA for assistance prior to visiting Papua New Guinea on:
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The Papua New Guinea Tourism Promotion Authority (TPA) and the Manus Provincial Government (MPG) signed a Memorandum of Understanding (MOU) on Friday 6 December in Manus to revitalize tourism and to preserve cultural heritage in the province.
This partnership sets the stage for collaborative efforts in sustainable tourism development, cultural preservation, and the promotion of contemporary arts in Manus Province. It aligns with TPA’s mandate under the Tourism Promotion Authority Act and the Manus Provincial Government’s commitment to promoting tourism as a key driver of local economic growth.Under the MOU, both parties will focus on several key initiatives, including:
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the MOU between the two parties.
“This MOU signifies a new era of collaboration, aimed at enhancing Manus’ potential as a unique tourism destination while protecting its rich cultural and natural heritage,” said Uvovo.
Manus Provincial Administrator, Mr Mame Kasalau, MBE, emphasized Manus Province’s readiness to embrace this partnership.
“Tourism offers immense opportunities for our people. Together with TPA, we will build a sustainable framework to showcase the best of Manus to the world,” he said.
The MOU also highlights the importance of community involvement, sustainable practices, and addressing cross-cutting issues such as gender equality and climate adaptation.
This partnership is expected to deliver the best benefits for the people of Manus by creating employment, supporting cultural initiatives, and establishing Manus Province as a premier tourism destination in Papua New Guinea.
Photo Caption: (Left to Right) Manus Provincial Administrator, Mame Kasalau, MBE, Acting CEO & the Executive Manager Partnership & Provincial Development for TPA, Kennewton Kennedy and the Executive Officer to the CEO of TPA, Fred Pennington during the signing of the MOU between TPA and the Manus Provincial Government on Friday 6 December in Manus.
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The Papua New Guinea Immigration and Citizenship Services Authority (ICSA) today signed a milestone Memorandum of Understanding (MOU) with the PNG Tourism Promotion Authority (TPA) on mutual co-operation and data sharing that will enable promotion of the tourism sector and immigration services.
The signing formally establishes a genuine partnership between the two agencies to ensure their mandates are delivered; one is responsible for facilitating genuine movements of people and the other is responsible for promoting tourism activities that directly benefits the local economy.
Acting Chief Migration Officer Mr. Wellington Navasivu says the two agencies have realized the importance of working together for the fact that they have similar functions especially when dealing with the tourists. Having an MOU is a way forward and now that it has been signed, implementation will take effect immediately.
Unlike working in isolation in the past years and faced with a lot of challenges, ICSA and TPA will now work together where necessary to ensure proper facilitation of the tourist entering and exiting PNG.
As an implementing agency, ICSA has implemented government’s decision to remove the visa fees giving visa-on-arrival for all the tourists entering PNG. As a result, there is increase in the number of tourist visiting PNG every year and that directly supports the economy through tourism sector.
Mr Navasivu has praised his TPA counterpart Mr Eric Mossman Uvovo for his leadership and has extended gratitude to all staff members from both agencies who have worked tirelessly to complete this MOU.
CEO of TPA, Eric Mossman Uvovo highlighted the importance of the partnership.
“This MOU supports our goal at TPA to position Papua New Guinea as a premier global tourist destination. By aligning our efforts with ICSA, we can provide a seamless travel experience for international visitors, strengthening our shared commitment in making Papua New Guinea an attractive tourist and investment destination. The industry stands to benefit immensely from this collaboration,” said Uvovo.
Photo Caption: The Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo and the PNG Immigration & Citizenship Services’ (ICSA) Acting Chief Migration Officer, Wellington Navasivu during the formal signing of the MOU between TPA and ICSA in Port Moresby recently.
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More than 60 local entrepreneurs from the Naewab District of Morobe Province have graduated from a two-week business training on Friday 18 October 2024 to empower them with skills and knowledge to grow their tourism business in the district.
The entrepreneurs completed their training program under the “Start Your Own Business” (SYB) initiative.
The training was facilitated by the Small & Medium Enterprise Corporation (SMEC) in partnership with the Papua New Guinea Tourism Promotion Authority (TPA), as part of an effort to boost local tourism businesses across the country.
The participants are entrepreneurs from the Local Level Governments (LLGs) of Labuta, Nabak, and Wain Erap. They were awarded certificates for their dedication to enhancing their entrepreneurial skills.
The training aimed to build both tourism-related knowledge and practical business skills, laying the foundation for future tourism ventures that will support economic growth and cultural preservation in Naewab.
The key objective of the SYB program is to equip potential and existing tourism business owners with essential skills and knowledge. The curriculum covered business planning, record-keeping, basic accounting, marketing, and product management, all aimed at strengthening sustainable tourism development in the region.
The training aligns with the TPA’s Tourism Sector Development Plan (TSDP) 2022-2026, which emphasizes the growth of tourism-related Micro, Small, and Medium Enterprises (MSMEs) across Papua New Guinea. TPA has set a target of reaching 1,000 tourism MSMEs by 2026 through annual training sessions, aiming to expand the SME sector to 500,000 by 2030.
The training is expected to lead to the creation of new, sustainable tourism businesses, with many participants already showcasing ideas that could become successful ventures. To ensure the longevity and success of these businesses, TPA will continue to support participants by providing grants and guiding them through its newly established business incubation centre.
Additional management training, including specialized skills in marketing and product development, will also be offered to further assist these new business owners in navigating the complexities of running a tourism enterprise.
Beyond business development, the program is also committed to preserving the rich cultural heritage of Naewab District. Tourism ventures born from this initiative will not only contribute to the local economy but also help sustain traditional practices, arts, and crafts that are integral to the district’s cultural identity.
TPA’s CEO, Eric Mossman Uvovo commended the participants and highlighted the importance of the participants to explore business ideas that utilize realistic resources available in their local communities.
“The focus of this training is not just on theoretical knowledge but on empowering participants with practical skills they can apply immediately. We want to see these entrepreneurs create sustainable tourism businesses that will contribute to the economic development of their communities.
By aligning these efforts with our Tourism Sector Development Plan, we are ensuring that this initiative directly supports our national goals. We plan to conduct four training sessions every year to give more entrepreneurs the tools they need to succeed in the tourism industry,” said Uvovo.
Uvovo also added that TPA plans to offer follow-up training to further enhance the participant’s skills.
“There will be future trainings conducted under the “Improve Your Business” (IYB) module, which will help existing businesses refine specific skills and further their development. Through these ongoing efforts, TPA and SMEC are both dedicated to promoting a strong and sustainable tourism industry that will benefit both entrepreneurs and their communities for years to come,” said Uvovo.
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Papua New Guinea Tourism Promotion Authority (PNGTPA) and the Nawaeb District Development Authority (NDDA) signed a Memorandum of Understanding (MOU) on Friday 18 October aimed to promote sustainable tourism development in the Nawaeb District, Morobe Province.
The MOU outlines a framework for collaboration, financial support, capacity building, and the strengthening of local tourism institutions in the district.
The MOU establishes a structured partnership between PNGTPA and NDDA, focusing on tourism development at the district level. It will provide a clear division of roles and responsibilities, while promoting sustainable practices in line with national policies such as Vision 2050, the Development Strategic Plan (DSP) 2010-2030, and the Medium-Term Development Plan (MTDP).
The MOU is also aligned with the NEC Decision No. 94/2010, which emphasizes the need to integrate provincial and national tourism initiatives. This collaboration will ensure that Nawaeb District’s tourism plans are not only localized but also contribute to national tourism goals.
The MOU highlights the importance of protecting the cultural heritage of Nawaeb. This includes supporting local festivals, promoting arts and crafts, and creating cultural exchanges for local artists. In addition, the agreement aims to develop tourism products that are environmentally sustainable, promoting conservation efforts and helping communities adapt to climate change.
Executive Manager for Partnership & Product Development, Kennewton Kennedy, speaking during the official signing of the MOU in Naewab District, reminded the people of their district’s tourism potential.
“The district is blessed with unique cultural and natural assets. This partnership with PNGTPA will allow us to promote these treasures to the world while ensuring that our people benefit from the economic opportunities tourism brings. We are particularly excited about the capacity-building initiatives that will empower the communities,” said Kennedy.
The MOU also outlines a comprehensive business framework, addressing key areas such as infrastructure development, marketing, and product innovation. The focus on developing tourism infrastructure is expected to drive economic growth in the district by creating jobs and supporting local industries such as agriculture, transport, and hospitality.
To ensure inclusivity, the agreement emphasizes policies that promote gender equality and equal opportunities, particularly for vulnerable groups. The district will also work on developing a self-sustaining tourism bureau, ensuring that tourism initiatives can continue to thrive independently.
Under the terms of the MOU, PNGTPA and NDDA will focus on protecting Nawaeb’s cultural identity through joint programs and information sharing. There will also be a strong emphasis on supporting performing arts, exhibitions, and festivals, which are key to attracting visitors and preserving the district’s unique cultural heritage.
The MOU will be reviewed every five years to assess its progress against the District Development Plan and the Tourism Sector Development Plan (TSDP) 2022-2026. Both PNGTPA and NDDA will produce annual reports, presenting milestones and financial audits to ensure accountability and transparency.
Performance metrics will include the number of tourism projects initiated, the level of local business participation, and the overall impact on the district’s economy. A Joint Milestones Matrix (JMM) will be used to track progress, and third-party participation will be encouraged if aligned with the objectives of the MOU.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the MOU between TPA and Nawaeb District.
“Tourism is a key driver for local economies, and through this MOU, we are laying the foundation for a sustainable tourism industry in Nawaeb. Our commitment is to work hand-in-hand with the district to unlock its full potential, while ensuring the protection of its rich cultural heritage.
By investing in tourism, we are not only creating economic opportunities but also protecting and promoting our district’s culture and environment for future generations,” said Uvovo.
Uvovo also added that the MOU with PNGTPA and NDDA, they are confident that Nawaeb District will soon become a key player in Papua New Guinea’s tourism landscape. The partnership aims to transform the district into a model for sustainable tourism development, benefiting not only the local communities but also contributing to the national economy.
📸Above Banner Image: (L-R): Director Corporate Affairs of SME Corp, Mr. Rodney Sumale, Papua New Guinea Tourism Promotion Authority’s (TPA) Acting CEO & the Executive Manager for Partnership & Product Development, Kennewton Kennedy, Member of Nawaeb District, Hon. Theo Pelgen, TPA’s Executive Manager for Research and Business Development, Douglas Keari (third from right), Chairman & CEO of the NDDA, Mr. Buds Botike (second from right) and TPA’s Senior Provincial Liaison Officer, Stanley Relson (far right) following the singing of the MOU between TPA and NDDA in Nawaeb District, Morobe Province.
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Papua New Guinea Tourism Promotion Authority (TPA) and the Jimi District Development Authority (DDA) signed a Memorandum of Understanding (MOU) on Friday 11th October in Port Moresby to drive sustainable development and enhance tourism in the Jimi District of Jiwaka Province.
This partnership aims to strengthen the relationship between national, provincial, and district authorities, focusing on building capacity and providing material support for tourism-related projects. Both entities have committed to preserving Jimi District’s rich cultural heritage, while also improving infrastructure and promoting the area as one of the country’s key tourist destinations.
CEO of TPA, Eric Mossman Uvovo, praised the initiative.
“This MOU is important for TPA and Jimi DDA. It shows TPA’s commitment to protecting our people’s culture and promoting sustainable tourism by working with districts at the local level.
Jimi is a district with immense cultural and natural beauty, and we are excited to work together to build it into a tourism product. This partnership will contribute to the national tourism agenda and align with the government’s vision for 2050,” said Uvovo. The MOU is closely aligned with several national development plans, including Vision 2050, the Development Strategic Plan (DSP) 2010-2030, and the National Tourism Policy. It promotes the importance of provincial and district governments in protecting PNG’s cultural and natural heritage, a cornerstone for promoting sustainable tourism in the country.
Both parties have agreed to establish a Joint Milestones Matrix (JMM), which will outline annual targets and budget priorities, ensuring that progress is consistently reviewed and updated. PNGTPA will provide support and work closely with the district to ensure that all initiatives are community-focused and responsive to local needs.
The agreement also highlights the creation of a district-level data collection system, which will help monitor tourism trends, demographics, and cultural resources. By sharing this data, both TPA and the Jimi DDA aim to ensure that future tourism projects are based on accurate information and meet the needs of local communities.
Minister for Mining Member for Jimi Open Electorate & Chairman of Jimi District Development Authority, Hon. Wake Goi highlighted the importance of the MOU agreement for Jimi District.
“Through this landmark partnership, Jimi District will become a key tourism area in Papua New Guinea. Our collaboration with TPA is a start to a new chapter for the people of Jimi. This MOU is an approach that prioritizes environmental protection, and the active involvement of local communities in the decision-making process. I am committed to ensuring that this partnership leads to sustainable growth and more benefits for our district. I am excited for the opportunities this brings, not just for tourism, but for the development of my Jimi District and our future generations,” said Uvovo.◼️
📸 Above image: (L-R) Chairman of Jimi Marita Festival, Gabby Aipanga, Jimi District Administration’s (DDA) Finance Manager, Joseph Kala, Minister for Mining Member for Jimi Open Electorate & Chairman of Jimi District Development Authority, Hon. Wake Goi, Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo and TPA’s Executive Manager for Partnership & Product Development, Kennewton Kennedy during the official signing of the MOU between TPA and Jimi DDA.
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The Pacific Tourism Organisation (SPTO), through its Pacific Tourism Data Initiative (PTDI) and in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA), has published two significant reports from the International Visitor Survey (IVS).
These reports, covering the periods of June 2023 to May 2024 and January to June 2024, provide essential data on visitor preferences, spending patterns, and overall experiences of international tourists to Papua New Guinea (PNG). The insights will support both SPTO and PNGTPA in understanding visitor behavior and improving tourism offerings to meet evolving demands.
PNGTPA Chief Executive Officer Eric Mossman Uvovo praised the collaboration with SPTO and the PTDI team, emphasizing the importance of the reports for shaping PNG’s tourism future.
“These reports offer invaluable insights that will help us enhance the visitor experience and strengthen PNG’s position as a unique tourism destination. We are thankful for SPTO’s ongoing support in delivering these surveys,” Uvovo said.
Key Findings from the reports reveal that business travel is the leading reason for visiting PNG, while cultural attractions such as traditional dances, food preservation techniques, and historic architecture are also key draws. The hospitality and warmth of the local people further elevate the visitor experience.
From June 2023 to May 2024, international visitors contributed an estimated USD 296 million to the PNG economy, highlighting tourism’s role in driving economic growth and supporting local businesses. This represents a 21% increase from the previous period, reflecting a strong recovery in the sector.
However, for the January to June 2024 period, visitors contributed an estimated USD 150 million, a notable 40% increase from the previous reporting period, highlighting the growing appeal of PNG as a travel destination and the continued economic impact of tourism. Visitor satisfaction remained high across both reports, with most respondents rating their experience as either “good” or “excellent.” The positive feedback highlights PNG’s appeal, especially its rich culture and warm hospitality.
SPTO Chief Executive Officer Christopher Cocker highlighted the value of the PTDI, a research project funded by the New Zealand Government, specifically designed to collect and report on tourism information.
“SPTO’s role as the leading hub for Pacific Tourism Research allows us to drive initiatives like the PTDI, offering crucial insights into tourism trends and impacts. We are committed to providing our member countries, including PNG, with the data necessary for promoting sustainable tourism growth,” Mr Cocker shared.
Since transitioning to SPTO’s management in October 2023, the PTDI continues to be an essential resource for tourism data across the Pacific. 10 Pacific Island nations -Cook Islands, Niue, Papua New Guinea, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap, are in the PTDI project that is geared towards supporting evidence-based planning and decision-making. It includes the production of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report.◼️
For further information, email: info@papuanewguinea.travel
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The Pacific Tourism Organisation (SPTO), in partnership with the Papua New Guinea Tourism Promotion Authority (PNGTPA), has published its first-ever Community Attitudes Survey (CAS) Report in Papua New Guinea (PNG), providing critical insights into local perspectives on tourism development and its impact on the country. The survey is an initiative of the Pacific Tourism Data Initiative (PTDI), currently overseen by SPTO.
The survey, conducted from March 25th to May 17th, 2024, targeted PNG citizens and non-citizen residents. The research partnership allowed for responses to be collected via various means, including SMS and promoted through social media, websites, and university partnerships. A total of 2,986 responses were initially received, with 2,684 valid responses analysed after data cleaning. The majority of respondents (70%) were from the National Capital District (NCD), with smaller representations from the Momase, Southern, Highlands, and Islands regions.
Key demographic insights show that most respondents were between the ages of 18-39 years, with 58% being male. 98% of the respondents were PNG citizens, while 2% were non-citizens. 93.8% of respondents agreed that PNG needs more tourists, citing tourism’s potential to boost economic growth, create jobs, and support small businesses. 89.7% believed that tourism positively impacts the local economy, though concerns were raised about environmental degradation and cultural erosion.
Safety and security were major concerns, with many respondents pointing to law and order issues as potential challenges to tourism growth.
Respondents highlighted the importance of cultural exchange facilitated by tourism, while also expressing concern over the commercialisation of traditional cultures and potential environmental damage. The survey called for a focus on sustainable tourism practices to protect PNG’s natural resources and cultural heritage.
To address these findings, the following actions are recommended:
PNG Tourism Promotion Authority Chief Executive Officer Eric Mossman Uvovo shared that these findings were invaluable to the efforts in advancing PNG’s tourism industry.
Mr Mossman Uvovo shared that the recommendations would assist align tourism growth with community interests, ensuring that development benefits all stakeholders while preserving PNG’s unique cultural and environmental assets.
“While there is a strong appetite for more tourists, we need to balance this with safeguarding our environment and cultural heritage. We are committed to taking these recommendations forward to enhance tourism for both our visitors and our people,” Mr Mossman Uvovo said.
SPTO Chief Executive Officer Christopher Cocker commended the insights provided by the survey, stating, that the findings from the survey played a crucial role in shaping the future of tourism in PNG.
“It’s clear that tourism is not just an economic driver, but a vehicle for cultural exchange and community empowerment. However, the feedback on safety and sustainability highlights areas we must prioritize to ensure that tourism in PNG grows in a way that benefits all stakeholders,” Mr Cocker said
The Pacific Tourism Data Initiative (PTDI) is a research project funded by the New Zealand Government. It collects and reports on tourism data from 10 Pacific Island countries, including PNG, supporting evidence-based planning and decision-making. In addition to the CAS, PTDI produces a bi-annual International Visitor Survey (IVS) and an annual Business Confidence Index (BCI), all of which provide invaluable insights for tourism development.◼️
For more information, email: info@papuanewguinea.travel
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The Papua New Guinea Tourism Promotion Authority is conducting two important surveys to enhance Cruise Tourism. The first survey targets domestic cruise tour operators to gather insights into operational practices, customer interactions, and industry trends. The second survey focuses on community perceptions, aiming to understand the impacts and interactions residents have with cruise tourism. The results from these surveys will inform the development of a new strategy to guide national development efforts related to Cruise Tourism in Papua New Guinea.
Your participation in these surveys is crucial. By sharing your experiences and insights, you will help shape the future of cruise tourism in our nation. Whether you are a tour operator or a resident, your feedback will provide valuable information that will contribute to the creation of a comprehensive and effective strategy for the industry.
We are committed to protecting your privacy. All information provided will remain confidential and will only be published as aggregated data.
If you have any questions or concerns about the surveys, please contact us at info@papuanewguinea.travel or call 320 0211.
Your input is vital in ensuring that our cruise tourism industry continues to grow and benefit our communities.
The Papua New Guinea Tourism Promotion Authority (TPA) and the National Airports Corporation (NAC) have stepped up efforts to make travel to PNG smoother and more convenient for international tourists and domestic travel, following a signed MOU earlier this year.
This partnership aims to upgrade airport infrastructure and services, making Papua New Guinea (PNG) a more accessible and attractive destination for global visitors.
The agreement, focused on improving both infrastructure and traveler services, marking it as a significant investment in the tourism sector by enhancing key airport facilities and creating a more streamlined experience for travelers.
Speaking during the 18th University of Papua New Guinea’s Tourism Convention in Port Moresby on Tuesday 1 October 2024, TPA’s CEO, Eric Mossman Uvovo, said that the country will continue to see a steady increase in international arrivals, leading to higher tourism-related revenue and broader economic benefits for the country.
“Through our partnership with other organizations like NAC, we are prioritizing the modernization of our airports and improving the overall experience for our visitors. This is crucial to making Papua New Guinea more welcoming and accessible for tourists,” said Uvovo.
During his presentation at the World Tourism Day Conference in Port Moresby, on Friday 27 September 2024, NAC’s Acting Managing Director, Dominic Kaumu, highlighted various aspects of their efforts to enhance visitor experience.
Kaumu said that several areas of airport infrastructure are being upgraded, which include the upgrading terminal facilities, streamlining baggage handling, and updating signage to better guide tourists through the airport. He also said that additional investments are also being made to increase airport capacity, especially to accommodate peak seasons, when tourist traffic is highest.
He also added that the improvements will not only benefit major entry points like Jacksons International Airport in Port Moresby but also make regional airports more accessible, particularly those near popular tourist destinations like Milne Bay and Kokoda. NAC’s role in upgrading regional airports will ensure that tourists can easily reach remote and emerging hotspots.
One of the standout features of the agreement is the establishment of TPA’s information centers at key airports. These centers will be a one-stop hub for tourists to access travel information, including maps, brochures, and real-time updates on flight schedules, accommodations, and transportation options.
The first of these centers was launched in 2018 at Jacksons International Airport, providing incoming tourists with essential services and guidance.
The information Centre will work alongside other travel-related organizations located in the international area, offering tourists a full suite of resources. Whether tourists need advice on cultural heritage sites, eco-tourism activities, or safety protocols, the information centre will have trained staff available to assist. Additionally, tourists will be able to access real-time travel advisories, making it easier for them to plan their trips safely and efficiently.
As part of the agreement, TPA will utilize the improved airport infrastructure in its marketing campaigns, promoting PNG as a more accessible and convenient destination. Highlighting PNG’s rich cultural heritage, adventure tourism, and eco-tourism opportunities, TPA has also planned to work on partnerships with airlines and travel agencies to offer package deals that capitalize on the upgraded infrastructure.
Uvovo said that the information centers will play an important role in promoting local tour operators and services, guiding tourists to key destinations across PNG by providing contact details, brochures, and booking services. This initiative is expected to support local businesses and generate more jobs within the tourism sector.
Uvovo also added that TPA has plans to expand these information centers to other airports across PNG, particularly those close to major tourist destinations, such as Rabaul and Milne Bay.
With the combined efforts of TPA and NAC, PNG’s airports are set to become more than just points of entry—they will be integral parts of the visitor experience, making the country’s unique attractions more accessible to the world.◼️
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The CEO of the Papua New Guinea Tourism Promotion Authority (TPA), Eric Mossman Uvovo, delivered insightful remarks at the 18th Tourism Convention at the University of Papua New Guinea (UPNG) on Tuesday October 1st in Port Moresby.
Addressing lecturers, students, and distinguished guests, Uvovo emphasized the critical role of government policy in promoting tourism as a key driver of economic growth in Papua New Guinea.
Uvovo highlighted the immense potential of PNG’s tourism sector, describing the country as “a treasure trove of untapped potential,” with its rich cultural diversity and unique ecosystems.
“While tourism currently contributes only 1.2% to the country’s GDP, Uvovo explained that there is significant room for growth. Globally, tourism accounts for 10% of GDP, and PNG aims to increase its share to 3% by next year. With the right investments and policies, the tourism industry could support over 50,000 jobs and make a substantial impact on the local economy,” said Uvovo.
In his presentation, Uvovo outlined some of the key challenges facing the tourism industry in PNG, including law and order issues, limited infrastructure, and a lack of government investment.
He noted that safety concerns and infrastructure limitations have impeded growth in the industry, especially as many of PNG’s top tourist destinations are located in remote areas with poor accessibility.
Uvovo also emphasized that tourism development must be sustainable, with policies that protect the country’s cultural and environmental heritage for future generations.
TPA has signed various collaborative agreements between government agencies as a means to overcoming these challenges.
“Partnerships with the Police to improve tourist safety and with the Ministry of Transport to upgrade airport infrastructure. Recent improvements at Tokua (Rabaul), Lae Airport and Jacksons (Port Moresby) airports are successful examples of policy-driven initiatives,” said Uvovo.
Uvovo also presented recent travel statistics on the number of visitors coming into PNG by air and sea, noting that while international arrivals have grown by 15% since the launch of the National Tourism Strategy 2025, there is still much work to be done.
Minister for Tourism, Arts & Culture, Hon. Belden Namah, delivered remarks at the convention, stressing the importance of tourism for PNG’s future.
“Tourism is vital to Papua New Guinea’s economy and cultural preservation. Under my ministry and through the support of the government, we are working to make tourism a national priority by investing in infrastructure and promoting our incredible cultural and natural assets to the world. Our focus is on ensuring that tourism benefits all Papua New Guineans by creating jobs and promoting sustainable development,” said Minister Namah.◼️
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Minister for Tourism, Arts & Culture, Hon. Belden Namah, officially launched the Tourism Information and Business Incubation Hub, on Friday 27th September, to strengthen Papua New Guinean tourism businesses.
The facility is an initiative of the PNG Tourism Promotion Authority (TPA), and is located at the Pacific MMI building in downtown Port Moresby and is aimed to stimulate growth, innovation, and sustainability within the nation’s tourism industry.
TPA’s Tourism Business Incubation Hub is designed to provide vital support to Micro, Small, and Medium Enterprises (MSMEs) in the tourism sector by offering business advisory services, networking opportunities, and financial support.
The hub will also serve as a central point for tourism entrepreneurs to strengthen their operations, develop their products, and access much-needed funding through a Grant and Credit Scheme, which will be rolled out in partnership with the National Development Bank.
The introduction of the facility comes as a much-needed support to the sector following the setbacks caused by the COVID-19 pandemic.
The initiative is part of TPA’s broader Tourism Sector Development Plan (TSDP) (2022-2026) and aims to strengthen local tourism businesses and increase the number of tourism suppliers and producers.
TPA’s CEO, Eric Mossman Uvovo, emphasized the importance of the hub in helping local tourism businesses thrive.
“This hub is a cornerstone in strengthening PNG’s tourism industry, providing essential resources and support to MSMEs.
Our goal is to increase the productivity and sustainability of tourism businesses, encourage profitable and sustainable start-ups, and improve access to tourism information and services,” said Uvovo.
Uvovo also said that the hub will promote proper business practices in the sector.
“Through business capacity development, product development support, and financial advisory services, we aim to create a stronger, more resilient tourism industry that will attract both domestic and international markets,” said Uvovo.
In addition, the Information and Business Incubation Hub includes a Visitor Information Centre, which will serve as a key touchpoint for tourists. This center will offer vital information about local tourism products, provide booking services, and sell local experiences to enhance the visitor experience who are already in the country.
As part of the TSDP, TPA plans to establish more Tourism Hubs across all four regions of PNG—Southern, Highlands, Momase, and New Guinea Islands. These hubs will be supported by a comprehensive MSME Training Program designed to guide businesses from ideation to market readiness.
Speaking at the event, Minister Namah highlighted the importance of the hub in strengthening the tourism industry in the country.
“Tourism is a pot of gold that can be harnessed by everyone, regardless of their education, social status, or gender. Unlike other sectors, tourism has the power to unite us as a people and a nation, while also being economically and environmentally sustainable,” said Hon Namah.
The Minister also said that the initiative aligns with the Marape-Rosso Government’s focus on developing domestic tourism and achieving economic recovery in the post-pandemic era.
“This hub will not only support tourism MSMEs but will also contribute to PNG’s national development by creating jobs, generating income, and increasing tourism’s contribution to our GDP,” said Hon. Namah.
The PGK 15 million project will be funded through allocations for Business Hub development, MSME programs, and the establishment of Tourism Information Centers.
Minister Namah thanked the industry stakeholders, TPA and its partners for their continued support.
“Together, we are unlocking PNG’s tourism potential and empowering our people to lead the growth of this sector, which is vital to our future,” said Hon. Namah.◼️
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More than 150 participants from across the tourism industry attended a World Tourism Day Conference on Friday 27th September at the APEC Haus in Port Moresby to discuss issues affecting the country’s tourism sector.
The Papua New Guinea Tourism Promotion Authority (TPA) hosted the conference with the attendance of key government officials, industry leaders, and stakeholders who engaged in constructive dialogue under the theme “Tourism & Peace: Unlocking PNG’s Potential Through Addressing Law and Infrastructure Challenges.”
Special guest speakers included the Honorable Governor of the National Capital District Commission (NCDC), Hon. Powes Parkop, Minister for Tourism, Arts, and Culture, Hon. Belden Namah, Chief of Staff of the Royal Papua New Guinea Constabulary, Chief Superintendent Kyle Saltmarsh and the Head of the Department of Tourism and Hospitality Management at the University of Papua New Guinea, Dr. Joyce Rayel.
The conference also featured representatives from the aviation sector, airport services, and the Immigration Authority, who spoke on issues affecting their services and how these impact the tourism sector.
The conference was structured into three key sessions that tackled vital issues for the industry which included, Addressing Law & Order: Government & Security Strategies, Aviation, Infrastructure and Tourism Accessibility – Updates and Challenges and Tourism Operators: Overcoming Industry Challenges. Each session focused on exploring solutions to the barriers affecting PNG’s tourism growth, including crime, infrastructure deficits, and accessibility.
During the session on law and order, Chief Superintendent Kyle Saltmarsh emphasized the efforts of the Royal Papua New Guinea Constabulary to work closely with the tourism industry, ensuring safer environments for tourists and operators. His message highlighted the critical role that security plays in promoting PNG as a safe and welcoming destination for both international and domestic visitors.
Aviation and infrastructure were highlighted as essential components of tourism development. Speakers from airports and air service authorities provided updates on ongoing projects to improve the country’s connectivity and address key challenges, including limitations on flight routes and the need for better airport infrastructures to support tourism.
Industry operators also shared their perspectives on overcoming the challenges they face daily.
Owner and Manager of Paiya Tours, Pym Mamindi, spoke passionately about the need for a more positive approach within the industry.
“We have to stop thinking negative. Negative issues that come up we always tend to overthink this and think that it’s us. There are far worse issues happening in the world. Be positive, PNG still remains the best destination in the world,” said Mamindi.
Minister for Tourism, Arts, and Culture, Hon. Belden Namah, reaffirmed the government’s commitment to boosting the tourism sector as a pillar for national development.
“Tourism is crucial for Papua New Guinea’s future. It creates jobs, brings in foreign investment, and shows our incredible cultural and natural diversity to the world. I am working to make tourism a priority within the government. We must ensure that tourism is not just a sector but a key part of our national strategy for economic growth and community development,” said Minister Namah.
TPA’s CEO, Eric Mossman Uvovo, emphasized the transformative power of tourism for Papua New Guinea.
“Tourism is not just about showing our beautiful landscapes and rich cultural heritage. It is a catalyst for peace, economic growth, and social unity. By addressing our infrastructure and security challenges, we can unlock PNG’s true potential as a global tourism destination, while uplifting the lives of our people and strengthening our communities,” said Uvovo.◼️
Watch the Facebook livestream of the 2024 World Tourism Day Conference in Port Moresby:
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World Tourism Day Conference is set to take place on Friday, 27 September, at the APEC Haus in Port Moresby to bring together various stakeholders from the tourism industry to voice their concerns and discuss strategies to mitigate challenges facing the sector.
The global event will be observed in PNG through the informative conference, themed, “Tourism & Peace: Unlocking PNG’s Potential through Addressing Law and Infrastructure Challenges.” aims to tackle some of the most pressing issues hindering the growth of tourism in the country.
The conference will be hosted by the Papua New Guinea Tourism Promotion Authority (TPA), focusing on three critical topics, Addressing Law and Order, Aviation and Infrastructure and Tourism Operators.
Special guests expected to speak during the conference are, Acting Managing Director for the National Airports Corporation, Mr. Dominic Kaumu, Chief Executive Officer of Air Niugini Limited, Mr. Garry Seddon, Governor of NCDC, Hon. Powes Parkop, Police Commissioner David Manning, MBE and the Head of the Tourism and Hospitality Management Department at UPNG, Dr. Joyce Rayel.
TPA’s CEO, Eric Mossman Uvovo described the conference as a crucial and timely event for the sector.
“This conference is a crucial moment for the future of tourism in Papua New Guinea. We are bringing together the key players in the industry to discuss real challenges and find practical solutions that can unlock our country’s vast tourism potential. Law and order, infrastructure, and aviation are critical areas where we need progress, and this dialogue will be an important step toward a brighter future for tourism in PNG,” said Uvovo.
Uvovo also emphasized the importance of stakeholders from the industry working collaboratively for the future of tourism in the country.
“Discussions ranging from government security strategies to aviation infrastructure updates and the challenges faced by tourism operators, the conference will provide a platform for collaboration between the public and private sectors.
PNG’s tourism industry has enormous potential, but unlocking that potential requires a unified effort to address the barriers that currently hold us back,” said Uvovo.◼️
For more information on how to participate in the World Tourism Day Conference, email Mr. David Monai: ppd@papuanewguinea.travel or join the livestreaming of the event on the TPA Facebook page and YouTube page..
📥 Download the World Tourism Day Conference Program, click. 👈
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Former Director Emeritus of the Smithsonian Institution in America, Dr. Brent Glass, made a special visit to the Papua New Guinea Tourism Promotion Authority (TPA) on Tuesday, 17 September and discussed the importance of promoting historical literacy and public memory in Papua New Guinea.
Dr Glass was accompanied by the American Embassy’s Acting Public Affairs Officer, Claudia Borevina, and Public Engagement Assistant, Mathias Posu.
Dr. Glass, a prominent figure in the global museum and history community, has over 35 years of experience in government service. He announced his retirement as Director of the National Museum of American History, but still remains a senior advisor to the Smithsonian.
During his visit, Dr. Glass highlighted the significance of PNG’s war history as a powerful attraction for international tourists.
“Papua New Guinea’s war history is compelling and holds global interest, particularly in the context of World War II. Developing historical sites that are accessible to tourists will not only preserve this history but also create opportunities for international travelers to engage deeply with it.
PNG has the potential to become a key destination for historical tourism,” said Dr Glass.
Dr. Glass emphasized the need for the PNG government and TPA to consider their historical aspect as a major attraction for international tourists.
“Now, after more than 35 years in government service, I am excited to explore opportunities to promote history education, historical literacy, and public memory on a global scale and PNG is one of those destinations,” said Dr Glass.
During his tenure, Dr. Glass oversaw significant transformations at the Smithsonian, including the creation of new exhibitions, the acquisition of key collections, and the development of online education initiatives. Under his leadership, the National Museum of American History became a national treasure, enjoying record attendance and widespread public engagement.
TPA’s CEO, Eric Mossman Uvovo welcomed Dr. Glass and the team from the American Embassy and expressed his gratitude for their valuable insights and support in promoting historical awareness in PNG.
“We are deeply thankful to Dr. Glass for sharing his expertise with us. His knowledge of promoting history and public memory is invaluable as we continue to develop our own tourism sector.
Papua New Guinea’s war history is unique, particularly the Kokoda Track and other significant WWII sites, which are major selling points for us on the global stage. Our museums and war memorials hold a rich history that tourists from around the world are eager to discover, said Uvovo.
Uvovo also emphasized the importance of making these sites accessible to a wider audience.
“With the help of experts like Dr. Glass, we can further enhance our museums and war memorials to provide an even greater historical experience. We look forward to building on these connections and continuing to promote Papua New Guinea as a destination rich in history and culture.”
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More than 24,000 cruise ship tourists visited Papua New Guinea’s shores so far this year causing a surge in the country’s marine tourism.
According to a report released by the Papua New Guinea Tourism Promotion Authority (TPA), using data provided by Inchcape Shipping, a total of 24,407 visitors have arrived in PNG so far this year on 12 different international cruise ship liners.
The cruise industry is playing a significant role in boosting the country’s tourism numbers, with several more vessels scheduled to arrive before the end of 2024.
Between October and December, four more cruise ships are expected to bring an estimated 6,548 additional visitors to Papua New Guinea, further contributing to the nation’s growing tourism sector.
The most frequent visitor to PNG’s shores has been the Pacific Encounter, a popular ship owned and operated by the Carnival Cruise Line. In contrast, the French-operated Le Soleal, owned by Compagnie du Ponant, has brought the fewest number of visitors but has remained a key player in the luxury cruise market.
TPA’s CEO, Eric Mossman Uvovo highlighted the unique appeal of Papua New Guinea, which continues to attract visitors not only through its ports but also via international air services.
“Papua New Guinea offers a truly unique experience, from our rich cultural heritage to stunning natural landscapes.
Our country’s appeal spans across various types of travellers, whether arriving by sea or air. Each visitor has the chance to embark on their own million different journey of discovery, and that’s what makes PNG such a remarkable destination,” said Uvovo.
Uvovo also highlighted TPA’s ongoing efforts to build lasting relationships with the international cruise industry.
“Over the years, we have worked closely with various cruise lines to forge strong partnerships that have been beneficial to our marine tourism sector. As the cruise ship season progresses, we look forward to welcoming even more visitors to explore the nation’s million different journeys,’ making Papua New Guinea a must-visit destination for travelers from around the world,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority released a report showing an estimated US$ 23 million (PGK 89 million) injected into the country’s economy by tourists in 2024, marking a promising outlook for the nation’s tourism sector.
The new data released by the TPA showed significant growth in visitor numbers and spending in August 2024 demonstrating Papua New Guinea’s appeal to the world.
According to the TPA, the total number of visitors arriving by air in August 2024 reached 9,222, highlighting the country’s ongoing appeal to international travelers. A noteworthy 2% increase in visitor arrivals from Australia compared to August last year underlines the importance of the Australian market, which remains Papua New Guinea’s largest source of visitors with the country still accounting for 39% of all arrivals, while China had the lowest representation at just 0.1%.
Business travel also showed positive growth, with a 2% increase in business travellers this August compared to the same period last year. The employment sector saw a substantial rise, with 36% of visitors coming for work purposes, which demonstrated the country’s appeal as an emerging destination for employment opportunities.
TPA’s CEO, Eric Mossman Uvovo highlighted the significance of Papua New Guinea as a unique destination.
“The steady growth we are seeing in visitor numbers, particularly from our key markets like Australia, shows that our country is not only a hub for tourism but also an attractive destination to work and play.
The fact that over a third of visitors are coming for work shows the global appeal of Papua New Guinea, with each visitor contributing to our economy. PNG will remain committed to providing ‘a million different journeys’ for tourists and business travellers alike,” said Uvovo.
Uvovo also said that the organization will continue to provide enriching experience to all visitors coming into the country.
“Our focus at TPA remains on delivering a memorable experience for every visitor, whether they are here for work or leisure. With exciting new initiatives and partnerships in the pipeline, we are confident that our tourism industry will continue to thrive,” said Uvovo.◼️
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More than 30 staff members from the Papua New Guinea Tourism Promotion Authority (TPA) celebrated the country’s 49th Independence Day dressed in their national colors on Friday 13 September in Port Moresby.
The celebration featured a variety of activities which included fun team-building games, a “Best Dressed” competition, and a coconut scrapping contest. The event culminated in a cake-cutting ceremony, symbolizing the organization’s dedication to promoting Papua New Guinea’s to the world.
TPA’s CEO, Eric Mossman Uvovo commended the staff for their resilience and dedication despite the challenges the country has faced in recent times.
“As we celebrate 49 years of independence, I want to take this opportunity to commend each and every one of you for your unwavering commitment to our goals, even in these uncertain times.
The work we do here at the Tourism Promotion Authority is crucial in promoting our great country to the world. Let us look ahead with optimism and continue to perform our tasks with the excellence that Papua New Guinea deserves,” said Uvovo.
Uvovo also highlighted the importance in celebrating the country’s independence anniversary.
“As an Authority, we continue to champion Papua New Guinea on the global stage, ensuring the world experiences the beauty and rich traditions our country has to offer.
As we look to the future, this celebration reminds us of the strength that comes from unity, and the pride we all share in showcasing the very best of Papua New Guinea, offering visitors a million different journey,” said Uvovo.◼️
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The Best Ever Food Review Show arrived in Papua New Guinea to explore the country’s rich and diverse cuisine on Friday 30th August, Port Moresby.
Papua New Guinea will be featured on the global culinary stage with the popular YouTube show making its first trip to the land of a million different journeys, promising an exciting adventure through both modern and traditional foods.
Hosted by celebrity Sonny Side, also known as Will Sonbuchner, the show with its over 10 million subscribers is renowned for its vibrant and immersive food explorations around the world.
For its Papua New Guinea special, the show will kick off in the capital city, Port Moresby, completing their Southern Region lag. After Port Moresby the film crew will be in the Highlands Region, specifically Hela Province in Tari. Here, the crew will experience the unique flavors and cooking methods of the Highlands, likely sampling traditional dishes prepared in earth ovens – known locally as, “mumus”.
The journey will then take them to the Momase Region, where they will explore the remote village of Palambei in East Sepik Province, along the Sepik River. This area is known for its vibrant cultural practices and its staple food, sago.
The final leg of their culinary adventure will be in the New Guinea Islands Region, with a visit to Rabaul in East New Britain Province.
The opportunity to feature PNG on such a prominent platform was first presented to the PNG Tourism Promotion Authority (TPA) by PNG Experience, a leading tour company known for its expertly curated tours across the country. TPA’s role ensured that Sonny and his team received strong support from the local tourism industry, through special discounts making it feasible for the BEFRS crew to film in various parts of the country.
TPA has acknowledged the vital contributions of key industry players, including Air Niugini, Hilton Hotel – Port Moresby, and the National Capital District Commission (NCDC). These partners provided essential support in the form of discounted flights, accommodations, and local resources, making it possible for the show to capture the essence of Papua New Guinea’s hospitality and culture.
TPA’s Senior Marketing Officer, Simon Pih, expressed his excitement at Sonny’s arrival in the country. “We are thrilled to welcome Sonny Side and his team to Papua New Guinea. Their decision to explore our country’s diverse cuisine through our rich culinary heritage will be an unforgettable journey for them. We believe that through their online platform, the world will get a glimpse of the unique flavors and cultural experiences that make Papua New Guinea truly special and will also ultimately promote our country’s tourism potential to the world,” said Pih. ◼️
📸: (Above banner image) Sonny Side and the Best Ever Food Review Show crew filming and sampling local food at the Koki Market, Port Moresby.
📸: (above image) Sonny Side and the Best Ever Food Review Show crew filming at the famous Kula Lamb Flaps Market, Port Moresby.
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The Papua New Guinea Tourism Promotion Authority (TPA) presented Project Management certificates to six participants at the Institute of Banking and Business Management’s (IBBM) campus on Friday 23rd August, Port Moresby.
Among the proud recipients of the certificates were TPA’s sponsored participants, Leo Ameua, Acting Advisor for Commerce Industry & Tourism with the Central Provincial Government Administration, and Muriel Gerari, Acting Tourism Coordinator for the National Capital District Commission (NCDC).
Both participants expressed their gratitude to TPA for providing this valuable opportunity to enhance their professional skills.
Ameua highlighted the significance of the training in enhancing his capacity with his work.
“Through this workshop, I learned how to analyze and collect data effectively, which is crucial for making informed decisions in our projects. Additionally, I’ve gained insights into managing my team more efficiently, ensuring that we can carry out our projects with greater precision and success,” said Ameua.
Gerari echoed Ameua’s sentiments, thanking TPA for its support.
“This training is vital for our work in tourism, particularly in understanding how to manage resources, including finances, more efficiently. These skills are essential to ensuring that our projects are completed to the highest standards,” said Gerari.
The one-week workshop commenced on Monday 19th and concluded on Friday 23rd August at the IBBM Training Centre.
Led by IBBM’s Manager of Special Projects, Ignatius Timothy, who commended the participants for their dedication.
“It’s commendable that all these participants took time off from their busy schedules to build their project management skills. Their hard work and commitment will undoubtedly benefit their respective regions, their work and the broader tourism sector,” Timothy said.
He also extended his appreciation to TPA and other supporting organizations for their commitment to capacity building for their respective industries.
The training was designed to equip participants with the necessary skills to develop project plans that align with timelines, budgets, and resource requirements. The participants also gained proficiency in using essential project management tools, such as Gantt charts and project management software, enhancing their ability to deliver successful projects.
The TPA’s sponsorship is part of a broader strategy to certify all 22 provincial tourism officers in project management. This effort is aimed at strengthening provincial offices to effectively coordinate and implement tourism projects, thereby achieving the Tourism Sector Development Plan’s (TSDP) Governance subsector objectives at the provincial level.
TPA’s CEO, Eric Mossman Uvovo, congratulated the participants on their achievement and wished them success in their careers.
“I am always pleased to see our tourism industry members excel through the skills and knowledge they acquire from such training programs. TPA is eager to continue developing the industry by investing in the professional growth of our tourism officers,” said Uvovo.
Uvovo also highlighted the importance of the training aimed at strengthening the tourism industry in the country.
“The goal of the Governance subsector is to provide leadership, synergy, and coordination to strengthen the tourism sector. By equipping Provincial Tourism Bureaus with the necessary skills, TPA ensures that these offices are well-prepared to coordinate and implement the TSDP effectively within their provinces, driving the growth and sustainability of Papua New Guinea’s tourism industry,” said Uvovo. ◼️
📸(banner image) L-R: Papua New Guinea Tourism Promotion Authority’s Senior Monitoring & Evaluation Officer, Daphne Galore, Institute of Banking and Business Management’s (IBBM) Manager Special Projects, Ignatius Timothy, TPA’s Executive Manager for Policy & Planning, Ingrid Kuman, Acting Advisor for Tourism with the Central Provincial Administration and TPA’s sponsored participant for the training, Leo Ameua, Acting Advisor for Commerce Industry & Tourism for the National Capital District Commission (NCDC) and another TPA sponsored participant, Muriel Gerari with TPA’s Monitoring & Evaluation Officer, Faith Kaupa following the certificate presentation at the IBBM Training Centre, Port Moresby.
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The Papua New Guinea Tourism Promotion Authority (TPA) promoted tourism at the 57th Mt Hagen Cultural Show on the weekend of August 17th – 18th at Queen’s Park in Mt Hagen, Western Highlands Province.
TPA representatives set up an information booth at the showground, where they interacted with a large number of showgoers, particularly the youth. The booth became a hub of activity as curious visitors sought information about tourism opportunities within Papua New Guinea. Many expressed interests in creating their own tourism products in their communities, a growing awareness and enthusiasm for the industry.
The presence of TPA at the cultural festival was warmly received by the Mt Hagen town mayor, Councilor Jacob Michael, who paid a visit to the stall.
“I am very pleased to see the Papua New Guinea Tourism Promotion Authority actively participating in this year’s show. Their engagement with the community, especially the younger generation, is crucial in strengthening a deeper understanding of the importance of tourism,” said Michael.
He went on to emphasize the vital role tourism plays in preserving the cultural heritage of the people, not just in Mt Hagen, but across the country.
“Tourism is an essential tool in safeguarding our traditions and cultural practices. Events like the Mt Hagen Cultural Show are a testament to the rich diversity of our country, and I am glad to see TPA promoting this aspect of our people,” said Michael.
TPA’s Senior Marketing Officer, Simon Pih expressed his satisfaction with the turnout and the level of interest generated from the event.
“The numbers from this year’s festival were exceptional, and the enthusiasm shown by the people indicates a promising future for tourism in Mt Hagen and the broader Western Highlands Province. The interest in developing community-based tourism products is particularly encouraging.”
The 57th Mt Hagen Cultural Show featured more than 50 different cultural dance groups from various regions, including provinces from the Western, Southern Highlands, and Eastern Highlands, as well as participants from Bougainville, Madang, and Morobe Province. The colourful and dynamic performances highlighted the diverse cultural uniqueness that the show brings each year, drawing large numbers of tourists and local people.
TPA’s participation in the Mt Hagen Cultural Show demonstrates the organization’s commitment to promoting tourism across the nation and supporting initiatives that preserve and celebrate Papua New Guinea’s unique cultural heritage. ◼️
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📸 (above banner image) L-R: Town Mayor for Mt Hagen, Councillor Jacob Michael and the Papua New Guinea Tourism Promotion Authority’s (TPA) Senior Marketing Officer, Simon Pih at TPA’s Information booth during the 57th Mt Hagen Cultural Show at Queen’s Park, Mt Hagen.
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The Papua New Guinea Tourism Promotion Authority (TPA) officially launched the Enga Cultural Festival on Friday 9th August in Wabag, Enga Province.
The festival, renowned for celebrating the rich culture of Enga Province, marked a significant milestone this year with its 30th Anniversary.
Honourable Sir Peter Ipatas, Governor of Enga Province, expressed his gratitude for TPA’s continued support.
“I’d like to thank TPA for its continued support throughout the years, making this annual cultural festival one of the best in the country,” said Sir Ipatas.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival in reflecting the cultural richness of the Enga people.
“The people of Enga have been through a lot in the past few years, and it is always beautiful to see the vibrant culture of the Enga people come alive through this annual event,” said Uvovo.
Uvovo also emphasized the importance of preserving cultural heritage.
“Shows such as this remind us of our proud culture, and it’s always an honour to see so many young faces proudly dressed in their traditional attire and showing their culture,” said Uvovo.
From Friday 9th to Saturday 10th August, the Enga Cultural Festival showcased a weekend of more than 30 different unique traditional performances, vibrant displays of traditional rituals, traditional craft & artifacts, floral displays and community spirit, reinforcing its reputation as one of the country’s most celebrated cultural events.
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The Papua New Guinea Tourism Promotion Authority (TPA) engaged over 500 high school students at the 2024 IEA College of TAFE Education Fair, showcasing opportunities and sparking interest in the tourism industry.
The event took place at the IEA College of TAFE, from Thursday 1st to Friday 2nd August in Port Moresby, featuring a variety of engaging activities designed to enhance student interaction and provide valuable insights into different industries.
The fair saw attendance from several schools, with participation from Tokarara Secondary School, Sunrise Baptist School, Caritas Technical Secondary School, POMIS (170), Badihagwa Secondary, Dela Salle Catholic Secondary School, La Salle Technical School, Malolo International School, Zion Zeal, St. Josephs International, Butuka Academy, and Kila Secondary.
Throughout the two-day event, students had the opportunity to participate in numerous games and draws which included Spin the Wheel, The Hoop Game and Footy Toss.
Students earned the chance to play these games by completing a questionnaire, which encouraged them to visit various booths and ask questions to gather information.
Students eagerly engaged with the TPA team, earning exclusive TPA merchandise by answering quiz questions about travel and tourism in Papua New Guinea.
Major draw prizes included three laptops sponsored by Theodist PNG Limited, with one laptop awarded each day. The Mega Draw, held on the second day, featured a laptop from Theodist and additional merchandise from supporting business houses like Digicel, PNG Ports Corporation, and Hastings Deering.
TPA’s HR Officer for Personnel, Adrin Manavutah, expressed her gratitude to the organizers of the event.
“A heartfelt gratitude for the invitation and the opportunity to participate in the event. We thoroughly enjoyed marketing our company to the students. Thank you!
While many students asked questions from the provided slips, we were particularly impressed by those who asked additional questions out of curiosity. Our team enjoyed the interactions and engagements with the students, making these two days some of the best we’ve had in the field,” said Manavutah.
IEA College of TAFE’s Online Training Coordinator, Michaeline Stevens, conveyed her appreciation to TPA for their participation.
“Thank you for your invaluable support at our 2024 Education Fair. The event, which drew 550 students over two days, was a resounding success, and we recognize that this achievement would not have been possible without your presence and participation.
We deeply appreciate not only your contribution to this event but also the many years of continuous support that PNG Tourism Promotion Authority has graciously extended to our college,” said Stevens.
📸 Above banner image (L-R), PNG Tourism Promotion Authority staff – John Vaii, Marley Heai, Kadara Wanu, Adrin Manavutah, Craig Kaviagu and Anton Selve.
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The Pacific Tourism Organisation (SPTO) released insights into tourism trends for Papua New Guinea through the International Visitor Survey (IVS) conducted over six months, from June to November 2023, through its Pacific Tourism Data Initiative (PTDI). This initiative is pivotal in collating and analyzing data that reflect current trends, challenges, and opportunities within the tourism sector.
The ongoing research conducted by SPTO provides information for stakeholders to grasp the intricacies of tourism patterns, thereby enabling informed decision-making that can bolster economic growth and sustainability across Pacific nations. The IVS survey for PNG gathered essential insights from visitors during this period. Using recent visitor email addresses provided by the Papua New Guinea Tourism Promotion Authority (PNGTPA), the SPTO PTDI team invited recent visitors to Papua New Guinea to participate in the IVS to capture their valuable feedback on visitor satisfaction, expenditure, and perceptions of recent travel experiences.
993 participants, representing 941 adults and 144 children, contributed their experiences and perspectives. These responses account for two percent of the total visitors to Papua New Guinea during this time. Between June and November 2023, PNG experienced approximately 60,277 international air arrivals. Based on IVS estimates, these visitors brought in an estimated $182 million USD.
In their responses to the surveys, respondents cited several influential factors in their decision to travel to Papua New Guinea, including:
Furthermore, the survey revealed that 46% of respondents were first-time visitors to Papua New Guinea, and the average annual household income among respondents was around USD 90,000. Feedback from respondents was overwhelmingly positive, with an average satisfaction rating of 4 out of 5. Additionally, 85% of respondents indicated they would recommend PNG as a travel destination, and 86% expressed their intention to return on a future visit. The timeline for the delivery of the Annual IVS report, covering data collected over twelve months from June 2023 to May 2024, is set for July 2024. A subsequent IVS report covering data collected over six months from January to June 2024 will be available by August 2024.
PNGTPA CEO Eric Mossman Uvovo shared that the data would be instrumental in guiding TPA as PNGTPA continued to work towards promoting the country’s rich culture and natural treasures on the global stage.
“By understanding visitor trends and economic impacts, we can tailor our marketing campaigns to attract more tourists, strengthen economic growth, and create more job opportunities for our people. These insights from the survey will help us navigate the challenges and opportunities ahead, ensuring that PNG continues to grow as a leading destination in the Pacific. This initiative is crucial for understanding visitor trends, enabling us to refine our strategies and enhance our marketing efforts to position PNG as a premier tourism destination. The survey, conducted by the SPTO through the PTDI, provides invaluable insights into our visitors’ motivations, experiences, and economic contributions. We look forward to the continued collaboration with SPTO and other stakeholders to drive sustainable tourism development in our beautiful country,” Mr Uvovo said.
SPTO Chief Executive Officer Chris Cocker mentioned that SPTO’s commitment to disseminating these findings is crucial for empowering the NTOs, local businesses, and governments.
“By providing access to comprehensive data analyses, stakeholders can develop targeted initiatives that enhance visitor satisfaction and promote longer stays. Ultimately, the PTDI serves as an essential tool for fostering collaboration among various entities involved in tourism management and plays an integral role in shaping a resilient and thriving tourism landscape across the diverse nations of the Pacific region,” Mr Cocker said.
The PTDI data collection covers ten Pacific nations and is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (MFAT). The PTDI work supports these nations in understanding and adapting to the evolving landscape of tourism, ensuring sustainable growth and positive impacts for communities, businesses, and visitors. The PTDI’s research includes an International Visitor Survey (IVS), a Business Confidence Index (BCI), and a Community Attitudes Survey (CAS). These tools collectively generate essential data that guide evidence-based decision-making by government tourism agencies and businesses in the Pacific. As of October 1st, 2023, the PTDI has transitioned from the New Zealand Tourism Research Institute (NZTRI) at Auckland University of Technology (AUT) to the Pacific Tourism Organisation (SPTO). ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) is preparing to launch a Tourism Crisis Management & Destination Recovery Plan aimed at strengthening the resilience of the nation’s tourism sector during times of crisis.
The plan outlines key actions based on four pillars: Reduce, Ready, Response, and Recovery. It is designed to support TPA, the leading tourism body in Papua New Guinea, in its efforts to anticipate and respond to crises effectively.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the plan to protect and build resilience in the tourism sector of the country.
“This initiative aims to safeguard the tourism industry, a critical driver of economic development in Papua New Guinea, contributing significantly to job creation and revenue generation. Tourism plays a vital role in showcasing Papua New Guinea’s rich culture and natural treasures, promoting unity and cultural exchange. However, the sector is highly susceptible to various crises, including natural disasters, health emergencies, political instability, and economic downturns. These crises can bring significant challenges to travel and tourism, making it imperative for the sector to be well-prepared,” said Uvovo.
It is anticipated that by September, Papua New Guinea will have a new Tourism Crisis Management Strategy ready to be implemented, marking a significant step forward in protecting, safeguarding and sustaining the nation’s vital tourism industry. ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) attended the 2024 Global Bird Fair (GBF) on Friday 12 to Sunday 14 July to showcase Papua New Guinea’s exceptional birding potential in Rutland, Oakham, UK.
TPA’s participation in this B2B trade fair event provided a valuable platform for connecting with international birding tour operators, travel agents, and conservation organizations.
The event was highly productive, with over 50 qualified leads generated through meetings and discussions with potential birding tourism partners, including tour operators, travel agents, conservation groups, media representatives, photographers, and bird watchers. This engagement led to increased awareness of Papua New Guinea as a premier birding destination among key industry players, established valuable connections for future travel packages, and sparked media interest in PNG’s birding industry.
The presence of professional PNG bird photographer Dustin Chen, whose high-resolution images and expertise also drew considerable attention, effectively directing sales to Papua New Guinea-based tour operators.
A TPA representative who attended the event, Product Development Officer, David Monai, said that the PNG booth was one of the main attractions.
“Our booth was a focal point at the event, featuring high-quality photographs of Papua New Guinea’s diverse birdlife and birding destinations, with informative brochures, maps, and promotional materials. The booth also offered one-on-one and small group information sessions, providing a personalized approach for attendees.
The connections made at the GBF have opened doors for potential partnerships and future initiatives to promote responsible birding practices and community development in Papua New Guinea. Our plans now are to maintain communication with interested parties, provide further
information and support to potential tour operators, and explore collaboration opportunities with conservation organizations,” said Monai.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of PNG’s presence at the GBF.
“The success at the event highlights the growing demand for bird watching from the UK and European markets. To capitalize on this, we start preparing ourselves early for next year’s Global Bird Fair. After a hiatus of 5-6 years due to Covid-19 restrictions, the post-Covid bookings and travel plans secured at this year’s fair emphasizes the need for continuous participation.
Proper training and capacity building for PNG birding industry stakeholders are crucial to meet market demands. This includes standard compliance, bird identification, constructing hides near leks, placing bird feeders, and using bird box solar-powered cameras,” said Uvovo.
Uvovo commended his team for their participation in this year’s GBF.
“Our participation in this year’s Global Bird Fair was a resounding success, providing a strategic platform to showcase our exceptional birding potential and establish vital connections within the global birding tourism industry, which will ultimately lead to empowering our local and rural communities in PNG,” said Uvovo. ◼️
📸: Top banner image, (L-R) PNG Tourism Promotion Authority’s Product Development Officer, David Monai with Air Niugini’s UK office representative, Steve Bresh, Paiya Tours Owner, Pym Mamindi, Flight Directors’s Managing Director, Vikki Joyce and TPA’s UK & Europe’s Trade Marketing representative, Robin Russell-Pavier at the PNG Booth during the 2024 Global Bird Fair in the UK.
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📸: Above image: NCDC and PNG Tourism Promotion Authority Promote 2024 Remembrance Day Kokoda Hike Special Event & Celebrations. (L-R) James Enage – director of Program Progress, NCDC Governor Hon. Powes Parkop, and Joel Keimelo – PNGTPA executive manager of marketing & promotions.
Papua New Guinea Tourism Promotion Authority (TPA) has donated merchandise to support a special Remembrance Day Trek on the Kokoda Trail during the official launching of the event on Friday 12th June, Port Moresby. This special event, scheduled to take place from the 19th to 21st of July 2024, is a collaborative partnership with the National Capital District’s (NCDC) Governor’s Office and Program Progress, a locally owned business development company.
Program Progress’ Director & Business Development Consultant, James Enage thanked TPA for its support emphasizing that the event will give participants a memorable experience.
“The event aims to integrate a unique blend of history, culture, and adventure by offering participants three days of trekking along the historic Kokoda Track, concluding with mini cultural and music festivities in the morning and a Remembrance Day celebration in the afternoon,” said Enage. He also highlighted the significance of this event and has encouraged people to participate in this year’s special hike.
“The cost for participating in this season’s trek is estimated at K1,562.00 per person, with the overall event costing around K66,400.00. The NCDC Governor’s office has committed to covering 75% of the total cost for 100 trekkers, allowing participants to pay just 25% of the cost, amounting to K390.50 per person,” said Enage.
The National Capital District’s Governor, Hon. Powes Parkop reiterated the importance of the Kokoda hike as a crucial part to promoting tourism in Port Moresby.
“This city is the gateway to Papua New Guinea, and its potential has often been overlooked. However, through our partnership with PNGTPA, formalized by our MOA last year, we are committed to showcasing the city’s unique attractions and cultural heritage. This three-day trek serves multiple purposes: honoring those who fought in the Battle of Kokoda, promoting our city’s tourism potential, and encouraging health and wellness among our people. The Kokoda Trail is not just a historical landmark; it’s a symbol of unity and resilience. By developing it as a tourist attraction, we aim to draw visitors from around the world, contributing to our economy and cultural preservation,” said Parkop.
TPA’s Executive Manager for Marketing & Promotions, Joel Keimelo commended the Honourable Governor and Mr Enage for creating the special hike to Kokoda and encouraged them to work with TPA to strengthen Kokoda as a premier tourist attraction.
“Our efforts also include creating a sustainable tourist product and enhancing the experience for trekkers. This initiative will benefit the local communities along the trek and strengthen a greater appreciation of our nation’s history and natural beauty.
Let us work together to harness the full potential of our tourism industry, ensuring it brings prosperity to Port Moresby and all of Papua New Guinea,” said Keimelo.
The support from TPA and the collaborative effort between the NCDC Governor’s office and Program Progress will make this year’s Remembrance Day Trekking & Celebrations a landmark event, celebrating Papua New Guinea’s rich heritage and natural beauty while strengthening tourism growth. ◼️
For more information, and to participate in this unique experience, please contact Program Progress on email: Experience22@gmail.com, or call: +675 7233 1339.
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A Papua New Guinea Tourism Promotion Authority (TPA) employee has joined more than 15 other participants from across the Pacific who have become eligible to graduate with a Certificate IV in Climate Resilience from Fiji’s prestige university.
TPA’s Product Development Officer, Lemban Kaki recently returned from Fiji, where he completed his final presentation assessment for the Certificate IV in Climate Resilience at the University of the South Pacific (USP). The assessment, conducted from Saturday 22 to Sunday 30 June 2024, has qualified him for graduation in September this year at USP’s Laucala campus in Suva, Fiji.
The Certificate IV in Climate Resilience is a six-month course designed to equip participants with essential knowledge and skills to tackle climate challenges. The program focuses on practical applications and policy frameworks crucial to strengthen resilience in vulnerable communities and effectively addressing climate change issues.
Lemban Kaki thanked TPA for its continuous support towards upskilling its employees.
“I am truly humbled and would like to thank TPA who recognized the importance of this course and granted me approval to take leave for my participation. The knowledge and experiences gained will be integrated into my work, particularly in marine projects,” said Kaki.
The course covers four key topics: Vulnerability and Risk Assessment, Resilience Projects, Institutional Frameworks in Resilience, and Hazards and Sustainable Practices in Resilience. The programme is sponsored by the Pacific-European Union Marine Partnership (PEUMP) Program, jointly funded by the European Union (EU) and the Government of Sweden, and delivered by USP through its Pacific Technical and Further Education.
The program’s purpose is to address the impacts of climate change, which have become a global concern, particularly for developing nations like the Pacific Island Countries (PICs). The course aims to build capacity for mitigating climate challenges and implementing adaptation strategies, aligning with international agreements like the Paris Agreement.
The topics covered in the course align with the goals and requirements of Papua New Guinea’s Environment Act (2000) and Climate Change and Development Act (2015). Implementing climate initiatives in accordance with national laws and international agreements also aligns with the TPA’s Environmental and Social Management Framework and the Papua New Guinea Tourism Sector Development Plan 2022-2026.
TPA’s Executive Manager for Partnership & Product Development, Kennewton Kennedy, emphasized the importance of the knowledge gained through the programme.
“Understanding climate change and reducing disaster risks is crucial and will be mainstreamed into our Products and Development Projects. This integration will ensure our initiatives are socially, environmentally, economically, and climate-friendly, thereby enhancing resilience, promoting eco-tourism within the green industry space, and setting a positive example as a tourism authority in the country,” said Kennedy.
During his week in Fiji, Kaki engaged in educational exchanges and delivered an interactive, practical presentation that was considered the best among all groups. His presentation combined theoretical knowledge with practical examples, demonstrating a strong understanding of the course concepts and effective mitigation strategies.
TPA’s CEO, Eric Mossman Uvovo, congratulated Lemban on his achievement commending him on his dedication towards his studies.
“His successful completion of the Certificate IV in Climate Resilience is a testament to TPA’s commitment to capacity building and sustainable development. The skills and knowledge he brings back will undoubtedly contribute to the advancement of climate resilience projects in Papua New Guinea, aligning with national and international climate goals.
I am confident that the knowledge gained and experiences learned from the university will be translated and integrated into his work,” said Uvovo. ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) honoured two exceptional graduates from the University of Papua New Guinea (UPNG) with the TPA Academic Excellence Award at a ceremony held on Tuesday 2nd July, Port Moresby.
Harmson Waliya and Rendy Ono, both recipients of the prestigious award, expressed their heartfelt gratitude for TPA’s unwavering support in their careers in tourism.
The event saw attendance from UPNG’s Head of Division Tourism and Hospitality Management, Dr. Joyce Jazmin-Rayel, along with her lecturers from the School of Business & Public Policy, and TPA staff.
Harmson, who graduated in Business Management majoring in Tourism Hospitality Management, highlighted the positive impact of such initiatives on aspiring tourism professionals.
“Such initiatives motivate us, the students. I also see that the future of this industry is secure when partnerships and collaborations between the industry and institutions occur. As a student, I have noticed that there has been a missing link that needs to be connected. The industry has been functioning on its own, and students have been studying independently. Additionally, some of the things taught in class are different from what is happening in the industry. This initiative of coming together for a shared goal suggests that the industry is sustainable and growing, but it needs more effort,” said Waliya.
Harmson excelled during his studies, achieving top grades in the Tourism and Hospitality Management curriculum. He served as Events Manager for the 16th UPNG Tourism Convention, was a student leader in his church known for his strong moral character, and exhibited exemplary behaviour, setting high standards for classmates. He also completed an industry immersion at TPA, demonstrating his dedication and commitment to his field.
Rendy Ono, Professional Studies & Business Management Tourism & Hospitality (PSTHM) graduate, described the program as a blessing.
“I come from a teaching background and studied science, but entering tourism was a new experience for me. I struggled at first, but as I progressed, I learned a lot. I thought, if I had taken tourism in my youth, it would have been much better for me. But it’s not too late, and I’m very happy for my second chance,” said Ono.
Rendy consistently topped the PSTHM cohort. Transitioning from a teaching background, he demonstrated strong tourism research skills, organized the 2nd UPNG Tourism Industry Seminar, and volunteered during the PNG Update 2022-2023.
Head of Division Tourism and Hospitality Management at UPNG, Dr. Joyce Jazmin-Rayel, praised the award recipients.
“I’m so glad and proud of both men, because the TPA Academic Excellence Award honors outstanding graduates in tourism and hospitality management from the university. Both men have demonstrated exceptional academic achievements, strong leadership qualities, and exemplary behaviour throughout their studies,” said Dr. Jazmin-Rayel.
TPA’s Executive Manager for Corporate Affairs, Clair Kupo, highlighted the importance of the program and acknowledged the graduates.
“As part of the economic sector, we strive to do our best despite cash flow limitations. We are grateful for the program and our partnership with UPNG, which builds the capacity of tourism operators and those interested in tourism and hospitality management, including our own staff, said Kupo. ◼️
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Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
The Papua New Guinea Tourism Promotion Authority (TPA) and the Department of Agriculture and Livestock (DAL) have entered a Memorandum of Understanding (MOU) to develop agritourism in Papua New Guinea.
The MOU signed on Thursday 27 June in Port Moresby, marks a step towards utilizing the country’s rich agricultural heritage to boost tourism and forge a partnership between two key economic sectors of PNG.
Key objectives of this collaborative effort include the development of a National Agritourism Policy, to guide investment and establishing agritourism pilot projects in the Eastern Highlands, Milne Bay, East New Britain, and Morobe Provinces.
TPA’s CEO, Eric Mossman Uvovo said that Agritourism Steering Committee (ASC) and Agritourism Technical Working Group (ATWG) will be subsequently formed to guide the implementation of the MOU between the two parties. In addition, it is most likely that the committee will expand in the future to make room for relevant stakeholders who are involved in the space such as Food and Agriculture Organization (FAO), Fresh Produce Development Agency (FPDA), to ensure a sustainable and inclusive agritourism sector is developed.
“Agritourism is an emerging niche tourism product that has great potential; the concept of agritourism provides an opportunity for local farmers such as Honey Bee producers, trout fish farmers or coffee growers, for example, to develop tour itineraries that are centred around their commodity or cash crop. By doing so, it provides local farmers the opportunity to develop a tour package that proudly showcases the farm site, process from raw material to a finished product and allows for branding of local PNG products or local dishes and cuisine.
The MOU partnership with DAL will provide the policy and planning advisory support and co-financing of an integrated work plan, we are setting the foundation for a sustainable agritourism sector. This collaboration will ensure that we harness the full potential of our agricultural and tourism resources to drive community empowerment, economic growth and cultural preservation,” said Uvovo.
Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
It is anticipated that following the endorsement of the National Agritourism Policy, the parties will work together to facilitate investment in the agritourism sector. This includes the development and marketing of existing agritourism products to create niche markets and attract tourists.
The Secretary for the Department of Agriculture and Livestock, Dr. Sergie Bang, has hailed the recent Memorandum of Understanding (MOU) with the Papua New Guinea Tourism Promotion Authority (TPA) as a significant milestone for the agriculture sector. He emphasized that the collaboration aligns with the newly launched National Agriculture Sector Plan 2024-2033, which aims to transform subsistence farming into commercial farming and entrepreneurship.
Dr. Bang noted that agritourism development will play a crucial role in achieving these objectives by providing additional revenue for farm owners and strengthening self-sustaining, resilient communities.
During the event, Dr. Bang highlighted the shared commitment to facilitating regional consultations and comprehensive stakeholder engagement in the policy formulation process. By collaborating with relevant agencies, the partnership aims to efficiently achieve the MOU’s objectives and drive the transformation of the agriculture sector to empower healthy and prosperous agricultural communities.
The MOU is set for an initial period of three years, setting the stage for a path to harness Papua New Guinea’s agricultural potential to boost tourism. Through this partnership, both TPA and DAL are committed to developing a vibrant agritourism sector that will contribute significantly to the country’s economic development.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the National Capital District Commission (NCDC), along with more than 20 PNG participants from the public and the private sector, have concluded a seven-day international China roadshow to promote PNG as a prime tourism destination.
A total of 21 participating organizations, including four government agencies and 17 tourism operators, reported successful engagements and promising leads. The productive interactions throughout the event showed a strong interest for collaboration between PNG and Chinese tourism stakeholders.
Participants included representatives from PNGTPA, the National Capital District Commission (NCDC), the National Gaming Control Board (NGCB), Beijing Kumul Consular, Air Niugini Hong Kong GSA, and various tour operators and accommodation service providers. This diverse group worked together to showcase PNG’s tourism potential and establish strong connections with Chinese agents and wholesalers.
The China Ready Roadshow, held in the cities of Shenzhen and Guangzhou, received overwhelmingly positive feedback from a total of 117 Chinese agents and wholesalers, with 45 visitors in Shenzhen on Tuesday 18th June and 72 in Guangzhou on Thursday 20th June during the B2B exchange events.
The event commenced with a presentation led by TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo and TPA’s Videographer, John Vaii, who highlighted the unique attractions and experiences PNG offers – pertinent to Papua New Guinea’s destination brand – A Million Different Journeys, simultaneously capturing the attention of the Chinese audience.
Participants on the roadshow also experienced cultural and city tours around Shenzhen and Guangzhou, which strengthened cultural ties and enriched their overall experience. These tours allowed the participants to immerse themselves in the local culture and landscape, enhancing the connection between the two countries.
China Travel Online’s CEO, Dr. Marcus Lee, who is a facilitator of the China Ready program emphasized the invaluable lessons learned during the event.
“The China Ready Roadshow has taught valuable lessons on market entry and positioning. If a destination is China Ready, then they are ready for any market,” said Dr Lee.
Dr. Lee also commended the efforts of TPA and various other organizations who ensured that the event was a success.
“With strategic planning, effective execution, and continuous follow-up, PNG is poised to unlock its tourism potential,” said Dr Lee.
TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo, shared his insights on the event’s impact and future prospects.
“The China Ready Roadshow not only promoted PNG as an attractive tourist destination but also laid the groundwork for future partnerships and growth in the Chinese market. Focus was also given to Port Moresby as the gateway to the country and with direct flights from Guangzhou (with China Southern Airlines) and Hong Kong (with Air Niugini) respectively, we will certainly see Chinese travellers to PNG.
The Chinese market, characterized by a preference for leisure and soft adventure activities, presents vast opportunities for PNG. However, addressing specific needs such as visa requirements, direct flight routes, and cost-effective airfares remains crucial and also ensuring translation services and meeting Chinese tourists’ preferences are vital steps toward a successful market entry,” said Keimelo.
Keimelo further elaborated on the structured approach adopted by PNGTPA.
“The China Ready Program, adopted by the Papua New Guinea Tourism Promotion Authority (PNGTPA), is making significant strides in preparing PNG for an influx of Chinese visitors. The program follows a four-stage process: Destination Audit, Industry Workshop, Accreditation, and Distribution. This structured approach is designed to ensure that PNG becomes visitor-ready not only for the Chinese market but also for other international tourists,” said Keimelo.
Addressing one of the key challenges faced during the roadshow, Keimelo highlighted the team’s efforts to overcome the language barrier.
“One of the key challenges addressed during the roadshow was the language barrier. To overcome this, the team organized translations of brochures and business cards and ensured that translators were available at each table during the B2B sessions. This initiative facilitated clear communication and helped Chinese agents better understand PNG’s tourism offerings,” said Keimelo.
TPA’s CEO, Eric Mossman, highlighted the significant progress and future steps for PNG’s tourism industry.
“Through these strategic efforts, TPA is effectively positioning Papua New Guinea as a prime destination for Chinese tourists, ensuring that the country meets the specific needs and preferences of this growing market,” said Uvovo.
He emphasized the importance of understanding and catering to the unique requirements of Chinese travellers to enhance their experience in PNG. Uvovo also outlined the roadmap for maintaining this momentum.
“Following the successful roadshow, the next steps involve nationwide destination audits, workshops, and accreditation to ensure comprehensive readiness across PNG. Establishing a Destination Marketing Representative (DMR) office in China is under consideration to maintain connections and support ongoing promotional efforts,” Uvovo explained.
Looking ahead, TPA’s focus will be on several key initiatives. Firstly, the organization is committed to implementing a comprehensive China Digital Marketing Plan to effectively reach and engage Chinese travellers.
Secondly, exploring the establishment of a dedicated TPA China Office to strengthen PNG’s presence and support in the Chinese market. Additionally, TPA will also be implement a PNG-CHINA Tourism Year 2025, marking the 50th anniversary of Papua New Guinea’s independence. This initiative aims to celebrate PNG’s cultural richness and strengthen bilateral tourism ties between PNG and China. ◼️
📸 Above banner image: Papua New Guinea tourism roadshow participants in Guangzhou, China, June 2024.
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Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo (centre left) and TPA’s Deputy Board Chairman, Mr Andrew Abel (centre right) with members of the Tourism Sector Development Plan Implementation Steering Committee (TSDP-ISC) following their first meeting for this financial year at the APEC Haus late last month.
Papua New Guinea Tourism Promotion Authority (TPA) announces its first successful Tourism Sector Development Plan 2022-2026 Implementation Steering Committee (TSDP-ISC) meeting held on Wednesday 22 May at the APEC Haus, Port Moresby.
The quarterly meeting is crucial to drive the Tourism Sector Development Policy (TSDP), a structured and strategic framework designed to coordinate and facilitate the growth and sustainability of tourism in Papua New Guinea.
This meeting marks the first for this year, facilitated by TPA’s Policy and Strategic Planning Division, chaired by TPA’s CEO, Eric Mossman Uvovo. In attendance were TPA’s divisional Executive Managers, Senior officers, and officers from TPA’s Policy and Strategic Planning and Monitoring and Evaluation teams.
The TSDP-ISC serves as a vital reporting mechanism to track the progress of deliverables outlined in the TSDP 2022-2026. Mr. Uvovo began the meeting by presenting the minutes from the previous session held in 2023, setting a comprehensive agenda for the current meeting. Following this, TPA’s respective Executive Managers provided updates on their achievements, challenges, and plans moving forward for the financial year and the work plans for 2024.
A key highlight of the meeting was the presentation and endorsement of the Terms of Reference for three crucial subcommittees: PNG Cruise Development, Agritourism, and Kokoda Trail Development. These subcommittees are designed to address specific areas within the tourism sector, ensuring focused and effective interventions.
Three specific terms of reference were discussed during the meeting:
The TSDP aims to coordinate and facilitate growth within the tourism sector by establishing subcommittees to guide specific objectives and timelines. These subcommittees are made up of representatives from both public and private sectors, and the Chair is responsible for reporting their outcomes and progress directly to the TSDP-ISC,” said Uvovo.
Although the TSDP 2022-2026 does not specifically mention sustainable outcomes, many identified projects aim for sustainability. The plan provided insights that contributed to the review of the National Tourism Policy, which prioritizes Environmental Sustainability and Cultural Heritage Preservation and Protection.
The TSDP 2022-2026 is aligned with the Medium-Term Development Plan (MTDP) III, ensuring a structured monitoring and evaluation process, this plan is scheduled to undergo a mid-term review to align milestone objectives to the recently launched MTDP IV. The TSDP-ISC meetings provide a platform to identify and address issues impeding the tourism sector, facilitating the achievement of the plan’s deliverables.
TPA’s CEO, Eric Mossman Uvovo emphasized the importance of tourism in Papua New Guinea as a cross-cutting sector that requires a coordinated approach for development and sustainability.
“The TSDP 2022-2026 was crafted using a comprehensive sector-wide approach, emphasizing development through timely interventions in both primary and enabling subsectors. These subsectors encompass the international and domestic tourism sectors, suppliers and providers, product & service, regulations & standards, critical enabling sectors, and leadership and synergy coordination,” said Uvovo.
Uvovo also said that TSDP relies heavily on the support of various stakeholders.
“We face a major hurdle, which is the adequate and timely release of funds for the implementation of the TSDP 2022-2026. The way forward involves working together in partnerships among key stakeholders to achieve mutual sector goals and national strategic plans,” said Uvovo.
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Port Moresby, Papua New Guinea – Friday 14th June, 2024:
The Papua New Guinea Tourism Promotion Authority (PNG TPA), National Capital District Commission (NCDC) and the National Gaming Control Board (NGCB) are excited to announce the Papua New Guinea Tourism China Roadshow, scheduled to take place in Shenzhen and Guangzhou, China, from Tuesday 18 to Thursday 20 June, 2024. This initiative aims to enhance Papua New Guinea’s appeal as a premier travel destination for Chinese tourists.
The China Ready Program is an inclusive initiative for PNG’s tourism industry, focusing on the National Capital District (NCD) and interested tourism businesses throughout PNG. It is proudly organized by the NCDC Governor’s Office and the PNG Tourism Promotion Authority (PNG TPA).
Established in 2002, the China Ready Program ensures that target travel destinations and service providers meet Chinese hospitality standards. The program is operated by the CBISN, exclusively issued by the China Outbound Tourism Research Academy (COTA), and endorsed by the Chinese Ministry of Culture and Tourism.
The upcoming roadshow builds on the success of the China Ready Workshop held on April 24, 2024, at the APEC Haus in Port Moresby. This event attracted over 60 tourism service providers, who were trained to accommodate Chinese tourists.
The China Ready Program aims to prepare PNG’s tourism industry to effectively welcome Chinese travellers. With the recent establishment of direct flights from Guangzhou to Port Moresby via China Southern Airlines, a significant increase in tourism is expected in the coming months.
A total of 24 participants from Papua New Guinea will travel across to China for the roadshow, which includes members from NCDC, PNGTPA, and stakeholders of the tourism industry. The itinerary of the roadshow is as follows:
The roadshow offers an excellent platform for PNG tourism operators to establish valuable connections with Chinese wholesalers and explore collaborative opportunities. PNG TPA Chief Executive Officer Mr Eric Mossman Uvovo spoke on the importance of the newly created flight route from China to PNG as a gateway for to boost tourism in Papua New Guinea.
“With the success of the China Ready Workshop and the new direct flights between Port Moresby and Guangzhou, this has opened a new realm of opportunities for tourism in Papua New Guinea as we expect to welcome a boost of tourists to our shores,” said Uvovo. ◼️
📸 Top Image: PNG tourism industry representatives involved in the 2024 China Ready PNG Tourism Roadshow taking place in Shenzhen and Guangzhou. (Front L-R) Maleta Tokwakwasi, Joel Keimelo, Eric Mossman Uvovo (TPA CEO), Kennewton Kennedy and Kim Arut. (Back L-R) Emma Nasinom, Elizabeth Pym, Helen Tuakara, Alice Alu, Margaret Tambagle, Lawrence Walep, Huandong Li, Andy Utuwai, Bob Gonapa, Naomi Eringe, Clarissa Moi, Clare Kolma and Natasha Giraure.
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The Papua New Guinea Tourism Promotion Authority (TPA) is gearing up to participate in the 13th Festival of Pacific Arts and Culture, to be held from June 6-16 in Honolulu, Hawaii.
Under the theme, Ho’oulu Lahui, Regenerating Oceania, this year’s festival aims to promote cultural exchange and understanding among participating nations, providing a platform for artists and cultural groups to share stories and to learn the common heritage and importance of preserving and celebrating Pacific Island cultures.
TPA will join a contingent of 115 delegates from Papua New Guinea, comprising representatives from various sectors including the National Cultural Commission (NCC), National Planning, Foreign Affairs, Treasury, the National Museum & Art Gallery, PNG Bilum makers, and the renowned reggae artist Anslom Nakikus and his band. The delegation also includes various cultural performance groups, contemporary dancers, traditional carvers, artists, and fashion designers.
The Festival of Pacific Arts and Culture, known as FestPAC, is significant as it strengthens cultural bonds among Pacific Island communities, promoting a greater understanding to address issues faced in the Pacific.
National Cultural Commission CEO, Mr. Steven Kilanda, expressed his enthusiasm for the delegates travelling to Hawaii.
“Our delegates embody the rich tapestry of Papua New Guinea’s cultural heritage. Their participation in the 13th Pacific Festival of Arts and Culture is a testament to our vibrant traditions and the strength of our cultural identity.
I urge you all to embrace this opportunity with enthusiasm and an open heart. Let us showcase the best of Papua New Guinea and return with new insights and experiences,” said Kilanda.
US Ambassador to PNG, Her Excellency Ann Marie Yastishock, emphasized that the Pacific Festival of Arts and Culture is a celebration of the rich and diverse traditions of the Pacific.
“Your participation not only showcases the unique heritage of Papua New Guinea but also strengthens cultural ties and strengthens mutual understanding among Pacific nations. Art and culture are powerful tools for empowerment and unity.
As you prepare to represent Papua New Guinea, know that your artistry and cultural expressions will inspire many and highlight the vibrant spirit of our nation. I am immensely proud of the team who will be attending the FestPac, your dedication and passion for your craft are commendable, and we wish you every success as you showcase the best of PNG on this international stage,” said Ambassador Yastishock.
PNGTPA’s CEO, Eric Mossman Uvovo, also shared his gratitude and optimism thanking the National Cultural Commission (NCC) and all other stakeholders for their outstanding coordination of travels and logistics for the PNG delegates.
“Their dedication ensures a successful participation in this significant cultural event. We are grateful for the support from various stakeholders who have contributed to making this journey possible. Their commitment to promoting our culture on an international stage is invaluable,” said Uvovo.
📸 Image: PNG delegates involved in the 2024 FestPAC with NCC’s CEO, Steven Kilanda (seated second from left) and US Ambassador to PNG, Her Excellency Ann Marie Yastishock (seated second from right) before a press conference at the Apec Haus earlier in May this year.
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The Asian Development Bank’s Pacific Private Sector Development Initiative (PSDI) has released recommendations for Papua New Guinea on Domestic Tourism Data Collection Methodologies.
The publication of this study in April this year follows a series of stakeholder engagements from 1st to 2nd June last year, including a workshop conducted in Port Moresby which was facilitated by PSDI with the support of the Papua New Guinea Tourism Promotion Authority (TPA).
The study responds to TPA’s need to determine baseline understandings of the scope for domestic tourism development. It highlights the promise in PNG’s domestic tourism data before the pandemic and emphasizes the need for reliable data collection methodologies to inform policy-making and measuring performance in the sector.
TPA’s CEO, Eric Mossman Uvovo, said that the launch of the study signifies a significant step for PNGTPA. “As we embark on a journey to strengthen our focus on the domestic market, especially encouraging our people to explore their own backyard. Establishing baseline data through one of the recommended approaches suggested in this study offers a start to quantifying the scope and nature of domestic tourism potential.”
“The publication of this study marks the dawn of a new era for PNG’s tourism industry. It provides us with a clear roadmap to strengthen our vast potential for domestic tourism, laying the foundation for a resilient tourism landscape that benefits both our citizens and our economy,” said Uvovo.
For insights into the potential and development of domestic tourism in Papua New Guinea, the study on Domestic Tourism Data Collection Methodologies can be downloaded through this link: https://www.pacificpsdi.org/assets/Uploads/PSDI-ST-WP-DDC-PNG.pdf
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Balancing work and pursuing academic excellence can be a daunting experience to many, yet Samantha Iyapeng has balanced her role with the Papua New Guinea Tourism Promotion Authority (TPA) and has accomplished her academic goals.
Samantha, a 35 year old woman from Galeoale Village in Hoskins, West New Britain Province and a proud graduate from the University of Papua New Guinea’s (UPNG) with a Bachelor of Business & Management Professional Studies in Tourism & Hospitality Management program (BBMPS – THM).
She began her journey with the PNGTPA in 2015 as a receptionist. Armed with a diploma in Information Technology (IT), she embraced the opportunity with dedication, “I really didn’t mind, as long as I had a job, sometimes stepping in to perform simple IT duties,” said Samantha.
In 2021, Samantha was sponsored by PNGTPA to pursue her studies at UPNG. However, her educational pursuits were halted by the passing of her mother. Despite this, Samantha remained focused on her goal.
“It was a very difficult time for me, yet I remained committed to my professional development and completed the program,” she affirmed with a smile.
“Balancing my role as a student at UPNG with my responsibilities at PNGTPA presented both challenges and rewards, making it a journey filled with many fond experiences,” Samantha reflects.
Resuming her studies in 2022, Samantha encountered numerous challenges – from balancing work responsibilities at PNGTPA with academic coursework to managing household chores amidst late-night studies. Yet, fuelled by her passion for the tourism industry and a relentless desire to advance her career, Samantha pushed through.
“Effective time management and flexibility were key with the support from friends, colleagues and supervisors who helped me navigate the workload. Obviously, sacrifices were made, but the experience enriched my understanding of the tourism industry and enhanced my skills,” said Samantha.
Her passion for travel and cultural exploration, with a vision for positive change, were the key motivators as she proudly received her bachelor’s degree in the industry which she proudly claims as one of the best.
“As a recent graduate, several aspects of my education are highly applicable to my role at PNGTPA,” Samantha notes.
“From strategic planning to marketing and promotion, Samantha’s academic endeavours aligned with her responsibilities as a Business Development Officer.
Douglas Keari, Executive Manager for Research & Business Development at PNGTPA, speaks highly of Samantha’s dedication and potential.
“Samantha is a keen learner and always willing to take on challenges. Her commitment to professional development is commendable, and I am confident that the degree will enhance her understanding of her role, said Keari.
Samantha’s passion for her job has given her the responsibility to spearhead the “Tourism MSME Training” initiative, a project aimed at developing entrepreneurship and promoting sustainable tourism development across Papua New Guinea. By conducting training sessions in different regions, Samantha ensures broader participation and engagement from local communities, thereby spreading the benefits of tourism more evenly across the country.
“The project demonstrates PNGTPA’s commitment to maximizing the potential of PNG’s tourism sector. It’s an exciting endeavour that has the potential to make a positive and lasting impact on the tourism landscape of the country. This is why I love my job and the industry that I proudly serve,” said Samantha.
Samantha’s vision for her future is clear – to advance into leadership roles, drive innovation, and champion talent development within the organization. Her experience as a sponsored student has given her a deep appreciation for education and professional development, motivating her to support initiatives that empower others within the tourism sector to thrive and succeed.
“To the young graduates aspiring to work in the PNG tourism sector. Find your passion, embrace challenges, make an impact, and believe in yourself. Your passion and determination will carry you far in this dynamic and rewarding industry,” said Samantha with her heartfelt advice.
PNGTPA’s CEO, Eric Mossman Uvovo also commended Samantha and many other employees who have graduated with their Bachelor’s Degree in Tourism Hospitality Management from the University of Papua New Guinea.
“I extend my heartfelt congratulations to all of our PNGTPA employees for their outstanding accomplishment in achieving their career development. Their commitment to furthering their education while balancing each of their responsibilities at PNGTPA is truly commendable,” said Uvovo.
Left to Right: Joline Kavo, Verolyn Yeme, TPA’s Product Development Officer for Culture, Jessy Pundu, TPA’s Personal Assistant to the CEO, Lynette Buseh, Muriel Gerari, Talianne Oki and TPA’s Senior Policy and Planning Officer, Daphne Galore during their graduation last year at UPNG with their Bachelor’s Degree in BBMPS – THM, under TPA and UPNG’s collabotive program.
“We are proud to have sponsored six TPA employees through this program so far. It is a testament of our commitment to investing in the professional development of our team members and empowering them to reach their full potential.
We believe that investing in our employees’ education not only benefits them individually but also contributes to the overall success and sustainability of our organization,” Uvovo affirms.
The BBM PS – THM is UPNG and PNGTPA’s joint program, which is tailored to meet the needs of working professionals in the tourism sector. It provides a pathway for individuals like Samantha and many other employees, who have extensive experience in the industry but lack formal academic qualifications, to obtain recognized degrees.
The inclusive nature of the program, accommodates individuals with various educational backgrounds and levels of experience, ranging from graduates with secondary school certifications to those with existing diplomas or degrees in relevant fields.
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Standing from left to right: TPA’s Accountant, Emilia Jeffrey, TPA’s Data Entry Officer, Wari Ricky, TPA ’s Senior Marketing Officer, Simon Pih,an officer from the Melanesian Safari Ltd, the General Manager for the Melanesian Safari Ltd, Glynn Iruru Seated left to right: Air Niugini’s Business Development Manager–NWS -AU, Marie Ozaltin and Air Niugini’s Executive Manager for Sales & Distribution, Charlie Wanma, during the SPTE event in Fiji.
The Papua New Guinea Tourism Promotion Authority (TPA) participated in the South Pacific Tourism Exchange (SPTE) to strengthen tourism ties and promote PNG’s attractions to the Pacific Islands and beyond earlier this month in Nadi, Fiji.
The event took place on Saturday 4 to Sunday 5 May with a total of eight TPA staff who attended various programs during the SPTE, reflecting PNG’s commitment as a member of the Pacific Tourism Organisation (PTO) and aligning with tourism-related objectives.
SPTE is organized by the PTO, formerly known as the South Pacific Tourism Organisation (SPTO), is a premier trade event that serves as a platform for Pacific Island partners to showcase their tourism attractions to international buyers from key markets.
With a mandate to market, promote, and develop tourism in the Pacific region, SPTE provides a vital opportunity for PNG’s local tour operators, hoteliers, airlines, and travel logistics providers to engage directly with international buyers, building their networking and conducting business.
TPA’s Chief Executive Officer, Eric Mossman Uvovo, commended members from the PNGTPA who attended the event in Fiji.
“Active participation in the South Pacific Tourism Exchange, organized by PTO, serves as a premier platform to showcase our nation’s tourism attractions to international buyers from key markets.
The face-to-face meetings facilitated at SPTE will allow us to effectively promote PNG as an iconic tourist destination, renowned for our pristine landscapes, rich cultural heritage, and unique experiences. It’s a chance for us to showcase the best of what our country has to offer,” said Uvovo.
Participation in SPTE aligns with TPA’s objective to establish and nurture partnerships within the tourism and hospitality sector. The event serves as a platform for building lasting relationships and exploring opportunities for future collaboration and growth.
Uvovo reiterated the importance of PNG’s participating in global tourism events strengthening PNG’s brand as a premier tourism destination.
“Our presence at SPTE reaffirms our dedication to showcasing PNG’s tourism potential and forging international cooperation in advancing our country’s tourism industry. Through initiatives like SPTE, we continue to position ourselves as a leading destination for travellers seeking authentic experiences in the South Pacific,” said Uvovo.
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The Pacific Tourism Organisation (SPTO) in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA) conducted a week-long in-country workshop (May 13-17) focused on data initiatives and the Digital Measurement and Benchmarking Dashboard under the Pacific Digital Transformation project. A crucial project focused on collecting and analysing tourism data to make informed decisions for sustainable tourism development.
The PTDI project supports evidence-based planning and decision-making. Its components include the creation of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report. These reports offer crucial insights into community awareness and attitudes toward tourism.
Papua New Guinea is among the ten countries (including Niue, Cook Islands, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap) under the PTDI project aimed at collecting and analysing tourism data, funded by the New Zealand Government. The Digital Measurement and Benchmarking Dashboard Programme plays a vital role in SPTO’s monitoring and evaluation function, which is carried out in three components and sets standards for marketing and sustainable tourism indicators in the Pacific region.
Hosted at the Citi Boutique Hotel, Port Moresby, the workshop drew the participation of fifteen individuals who will be armed with the necessary tools to drive insightful research outcomes within PNG’s tourism sector.
In opening the workshop, PNGTPA’s Executive Manager for the Corporate Affairs Division, Claire Kupo, emphasised the importance of data and research in making informed decisions and developing public policies that contribute to sustainable tourism development in the region.
PNGTPA’s CEO, Eric Mossman Uvovo reiterated the significance of the collaboration with the Pacific Tourism Organisation (SPTO) on initiatives like the Pacific Tourism Data Initiative (PTDI) project.
“The recent week-long in-country workshop focused on data initiatives and the Digital Measurement and Benchmarking Dashboard shows the importance of collecting and analyzing tourism data for informed decision-making.
By working together with SPTO and other stakeholders, we are committed to using data-driven insights to drive sustainable tourism development in Papua New Guinea and across the Pacific region. Through initiatives like the PTDI project, we aim to enhance our understanding of visitor behavior, preferences, and trends, ultimately shaping a vibrant future for tourism in our country and the region,” said Uvovo.
Echoing similar sentiments SPTO Chief Executive Officer, Christopher Cocker also stressed the importance of weaving together the power of data to contribute to informed decision-making and shape a sustainable and vibrant future for tourism in the Pacific.
“SPTO has been very fortunate to conduct an in-country visit to PNG to enhance the proficiency of research officers in utilising statistical analysis software (Survey Monkey, SPSS & NVIVO) through funding from the New Zealand government,” Mr. Cocker said.
“The workshop is pivotal for driving insightful research outcomes within the PNG tourism sector and data collaboration is key within the Tourism Industry Stakeholders in the implementation of the Digital Measurement and Benchmarking Dashboard.”
Workshop participant PNGTPA Research & Statistics Officer Abigail Pangwinyen mentioned that the four-day workshop has greatly enhanced her skills in data analysis in the travel and tourism industry which has enabled her to understand customer behavior, preferences, and trends using the statistical analysis software.
Through conducting workshops and fostering collaborations with local partners, SPTO reaffirms its dedication to advancing sustainable tourism development in both PNG and the broader Pacific region.
Image: Standing from left to right: PTO’s Research & Statistics Manager, Prashil Parkas, TPA’s Research Officer for Domestic, Abigail Pangwinyen, PNG Air’s Marketing & Media Coordinator, Dalai Thomas, TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava, TPA’s Planning & Project Officer, Murray Variambu, Leo Ameua from the Central Provincial Office, TPA’s Data Analyst, Jephet Keako, PTO’s Senior Research Officer, Rovarovaivalu Vesikula,TPA’s Policy Analyst, Faith Kaupa and Air Niugini’s Executive Manager for Sales and Distribution, Floyd Smith.
Seated from left to right: Executive Manager for PNGTIA, Joybertina Piasinu, Lucy Miro from Kokoda Track Authority, Lavinia Fine Naivalurua from SPTO, Henna Esela from POM Business College, Imelda Atu from UPNG and Monalisa Kamuri from POM Business College during the conclusion of the workshop in Port Moresby.
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Left to right: Kovelo village leader, Alfred Amuli, Kokoda Track Authority’s (KTA) CEO, Julias Wargirai, Oro Provincial Administrator, Trevor Magei, KTA Board Chairman, Jack Deia, KTA Board Member, Jimmy Toroi and TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava following the peace-keeping ceremony at Kovelo Village.
The Kokoda Track Authority (KTA) hosted a peace-making ceremony with villagers of Kovelo who had constructed a barricade to block off people entering the track.
The event held at Kovelo Village, Oro Province, on Sunday 12 May comes in the wake of mounting tensions among landowners. A Barricade had been erected at the gateway to the Kokoda Track marking one of the first checkpoints trekkers encounter as they embark on their journey along the historic trail.
The peace-making ceremony, attended by esteemed dignitaries including board members of the Kokoda Track Authority, village leaders from Kovelo Village, Oro Provincial Administrator Trevor Megei, and members from the Papua New Guinea Tourism Authority (TPA), served as a gesture of unity and progress for the villagers.
Oro Province’s Provincial Administrator, Trevor Magei, reminded the people that the government is committed to strengthening community projects aimed to promote their wellbeing.
“The recent visit of both the Australian and the PNG Prime Minister marked a special moment for the people and the Kokoda Track, signalling a renewed commitment to addressing the grievances of landowners and strengthening sustainable developments for the community.
The allocation of funds by the government represents a positive step towards progress, demonstrating a collective effort along the historic Kokoda Track and the people,” said Magei.
Following the event, Julius Wargirai, CEO of KTA, met with village leaders where he urged them to collaborate with the government to create a five-year plan for community development. He emphasized the importance of allowing the flow of tourists visiting the Kokoda Track, highlighting its significance as a beacon of historical and cultural heritage.
Wargirai also said that KTA would actively engage with each of the eight proclamation wards and their councilors to craft individualized five-year plans, tailored to the unique needs and aspirations of the respective communities.
Papua New Guinea Tourism Promotion Authority’s (TPA) CEO and the Deputy Board Chairman of KTA, Eric Mossman Uvovo, reiterated the importance of working together with landowners to create a sustainable and beneficial tourism avenue in Kokoda.
“As we all embrace the promise of a brighter tomorrow, KTA and TPA reaffirms our unwavering commitment to safeguarding the Kokoda Track, to make it sustainable for many generations to come.”
The peace-making ceremony at Kovelo Village marks a significant moment in our journey towards unity and progress along the historical track,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) presented a cash donation of K5,000 to the University of Papua New Guinea’s (UPNG) Journalism Student Society (JSS) to support the development of aspiring journalists who will play a crucial role in promoting tourism in the country.
The cheque presentation took place during the World Press Freedom Day celebration on Friday 3 May at the UPNG campus, Port Moresby.
PNGTPA’s Acting CEO and Executive Manager for Research & Business Development, Douglas Keari, was invited as a guest speaker for the World Press Freedom Day celebration where he delivered a compelling presentation to the eager journalism students centred on the theme of, Building Resilience: Mitigating the Impact of Traumatic Events on Tourism in Papua New Guinea.
“Young journalists, we need your help to shape Papua New Guinea’s reputations, our narrative is crucial for our nation’s growth and development,” said Keari.
He emphasized the importance of resilience in overcoming challenges faced by the tourism industry and encouraged students to explore innovative solutions to safeguard the sector against adverse events that may tarnish the country’s reputation.
In light of recent traumatic events that have affected tourist destination in PNG, Keari urged the young journalists to help reshape the narrative surrounding the country’s tourism industry. He highlighted the importance of showcasing the country’s unique attractions, cultural diversity, and warm hospitality to attract visitors and boost tourism revenue.
As part of PNGTPA’s efforts to build a better reputation for Papua New Guinea as a travel destination, Keari encouraged the young journalists to use the power of journalism in telling compelling stories, advocating for positive change, and engaging with international audiences.
The donation demonstrates PNGTPA’s commitment to cohesion and partnership in supporting educational initiatives and empowering the next generation of journalists.
Through financial assistance and knowledge-sharing, PNGTPA aims to equip aspiring journalists with the skills and resources needed to contribute positively to the promotion of tourism in Papua New Guinea.
“Our support demonstrates our long-term collaboration with our journalists in the country, and as future storytellers, student journalists have a unique opportunity to shape the narrative of Papua New Guinea and showcase its beauty to the world.
It reflects our belief in the power of journalism to inspire, educate, and promote positive change. By empowering student journalists, we are investing in the future of Papua New Guinea’s tourism industry and paving the way for a brighter future. It is through their words and images; they have the ability to captivate audiences and open the world’s eyes to the wonders of Papua New Guinea,” said Keari.
President of the Journalism Students Society (JSS) at UPNG, Kristoffa Tapungu thanked PNGTPA for its timely donation.
“This year, we’ve planned a range of events, including motivational nights and fundraisers, to support journalism and provide valuable opportunities for our members. With PNGTPA’s generous support, we can make these initiatives a reality and make a positive impact on our members’ education and professional development.
On behalf of the entire JSS team at UPNG, I want to express our sincere gratitude to PNGTPA for their generous donation and unwavering support. Thank you, PNGTPA, for investing in the future of journalism in Papua New Guinea,” said Tapungu.
PNGTPA’s donation to the UPNG Journalism Student Society reflects its ongoing commitment to supporting education and promoting Papua New Guinea. Through collaborative efforts with future journalists, PNGTPA aims to create a new narrative that highlights the country’s strengths and promotes tourism as a key driver of economic development and cultural exchange.
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More than 60 tourism service providers, including air service providers, car rental companies, and clothing retail outlets, received their certificates after completing the China Ready workshop on Thursday 25 April at the APEC Haus, Port Moresby.
This initiative is in partnership with the Papua New Guinea Tourism Promotion Authority, NCDC Government and the Chinese Government aimed to make Papua New Guinea a premier destination ready to cater to the needs of Chinese tourists. PNG is the 51st country to adopt this globally recognized program, following 50 others nations across six continents, representing 25% of global destinations.
The China Ready Program, established in 2002, is the largest of its kind, ensuring destinations and service providers meet Chinese hospitality standards. Operated by CBISN and exclusively issued by the China Outbound Tourism Research Academy (COTA), the program is endorsed by the Chinese Ministry of Culture and Tourism.
Peter Kerua, Trans Niugini Tours’ Port Moresby Operations Manager, joined many participants from the workshop expressing his enthusiasm about the potential of the Chinese market for PNG.
“I am thrilled to learn about this exciting market. China is the fastest-growing economy in the world, and I see many benefits in terms of tourism for PNG to start attracting Chinese travellers to come and experience our amazing country,” said Kerua.
Hon. Isi Henry Leonard, Minister for Arts & Culture, highlighted the potential of tourism in the country.
“Tourism is an emerging economy in Papua New Guinea, presenting significant opportunities for growth and development. The China Ready program can enable us to make PNG China Ready.
Having the workshop is a guide to us on understanding the Chinese Market and identifying what we can offer to China. This is the first step towards building a robust relationship with this key market,” said Leonard.
Dr. Marcus Lee, CEO of China Travel Online and facilitator for the China Ready workshop, provided insights into the program’s objectives.
“Our primary objective is to enable Papua New Guinea to tap into the vast potential of the Chinese Market. We’ve completed our audit, and the essence of the China Ready concept is to guide destinations and stakeholders on welcoming Chinese tourists. More importantly, it’s about delivering services and products that meet Chinese standards,” said Lee.
Lee encouraged the government to work closely with PNGTPA to make PNG China Ready.
“After the China Ready workshop, I urge all stakeholders, including the government and PNGTPA, to implement the Insights gained to make Port Moresby and PNG truly China Ready,” said Lee.
The workshop aimed to equip tourism industry players with the latest market updates, insights into the post-COVID-19 Chinese traveller, and effective strategies tailored for the evolving Chinese market. With direct flights connecting China to PNG and the recent visit of the Chinese Foreign Minister, Hon Wang Yi, strengthening bilateral ties, there’s an evident opportunity for PNG to boost its tourism sector.
PNGTPA’s CEO, Mr Eric Mossman Uvovo described the initiative as a historical milestone for the country’s tourism.
“This marks a historical moment where we position ourselves to welcome one of the biggest economies in the world in terms of tourism. The workshop was a pivotal moment for stakeholders and all of us to be ready for the outbound Chinese Market,” said Uvovo.
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Papua New Guinea Tourism Promotion Authority (PNGTPA) and Air Niugini have signed a Collaborative Agreement to strengthen PNG’s tourism in an official ceremony on Tuesday 22 April, Port Moresby.
Air Niugini and TPA’s partnership is aimed to raise awareness and interests in PNG’s unique culture and natural beauty. This partnership also seeks to stimulate the growth of tourism in the country.
TPA’s Chief Executive Officer, Mr Eric Mossman Uvovo described this partnership as a necessary tool to promote the country as a tourist destination.
“Today marks a significant milestone in our efforts to elevate Papua New Guinea as a premier destination.
Through this collaboration, we aim to improve the quality and diversity of our tourism products and services, as well as our infrastructure and connectivity, to realize the country’s full potential,” said Uvovo.
Both Air Niugini and PNGTPA recognizes the importance of sustainable tourism in PNG, which creates positive impacts for local communities, the environment, and the country’s rich heritage. This initiative strengthens the potential of tourism development in driving the country’s economy and social progress, generating income and employment.
Market intelligence and customer feedback will be shared between Air Niugini and PNGTPA to create effective marketing strategies. Collaborative efforts will result in attractive brochures, flyers, videos, and other materials showcasing Papua New Guinea’s diverse destinations and experiences.
Air Niugini’s Acting CEO, Gary Seddon reiterated the importance of the partnership between TPA and Air Niugini.
“At Air Niugini, we recognize our pivotal role as one of the largest players in tourism, and we are fully committed to leveraging this position.
Through this partnership, we aim to address the core challenges and drive significant development gains in the tourism sector,” said Seddon.
Seddon also introduced Air Niugini’s plan to bring in more aircrafts to drive tourism throughout the country.
“With the introduction of our new fleet, both wide-body and narrow-body aircraft, we are poised to connect tourists from around the world to the breathtaking seas and mountains of PNG. We are laying the groundwork now to reap the benefits in the future,” said Seddon.
Air Niugini will also offer special incentives to media representatives, travel agents, tour operators, and influencers promoting Papua New Guinea. The airline will also support PNGTPA in organizing trade shows, roadshows, familiarization trips, and other events to raise awareness among potential visitors and industry stakeholders.
Travelers booking flights to Papua New Guinea through Air Niugini’s platforms will also enjoy special fares, packages, and deals, along with relevant travel tips to enrich their journey. Additionally, Air Niugini aims to expand its network and connectivity to key source markets, ensuring flight schedules meet traveller demands.
To address concerns regarding law and order, the collaboration will support campaigns promoting a positive image of Papua New Guinea, building confidence and trust among potential visitors.
Port Moresby, April 17, 2024 – Honourable Governor of the National Capital District (NCD) joined Papua New Guinea Tourism Promotion Authority (PNGTPA) to make Port Moresby a prime destination for Chinese tourists through a pre-cocktail reception at the APEC Haus on Wednesday 17 April, Port Moresby.
This exclusive event serves as a precursor to the upcoming China Ready Workshop and provides an opportunity for industry stakeholders to come together and engage in discussions vital to the future of tourism in Port Moresby.
The China Ready initiative, spearheaded by the NCD Governor and PNGTPA since July 2023, aims to position Port Moresby as a premier destination for Chinese tourists. Through a comprehensive approach encompassing cultural enrichment, infrastructure enhancement, and targeted promotional campaigns, efforts are being made to elevate Port Moresby’s allure to Chinese travellers.
Collaborations with local and national tourism industries, along with a partnership with Guangdong Province, aim to establish Port Moresby as a pivotal hub for tourism and business, fostering sustainable growth and global connectivity.
The pre-cocktail reception aims to facilitate networking and dialogue among stakeholders from various sectors of the tourism industry. Attendees will have the chance to connect with key players and exchange insights on strategies to prepare Port Moresby for the rapidly growing Chinese tourism market.
NCDC Governor, Honourable Powes Parkop said that the event attended by various stakeholders shows commitment in forging relationships with Chinese travellers.
“Today’s pre-cocktail reception underscores our commitment to ensuring that Port Moresby is ready to welcome Chinese travellers with open arms. The China Ready Workshop represents a crucial step in our journey to prepare Port Moresby for the burgeoning Chinese tourism market. This initiative underscores our commitment to fostering economic prosperity and forging enduring partnerships for the benefit of our city and our people,” said Parkop.
CEO of PNGTPA, Mr Eric Mossman Uvovo reiterated the importance of the upcoming China Ready Workshop.
“The workshop represents a pivotal moment in our efforts to capitalize on the immense potential of the Chinese tourism market. Through informative sessions and interactive discussions, stakeholders will gain valuable insights into how we can collectively prepare and promote Port Moresby as a top-tier destination,” said Uvovo.
The China Ready Workshop, scheduled for April 25th, will delve into key topics such as market updates, post-COVID19 traveller insights, and effective strategies for attracting Chinese tourists and businesses to Port Moresby. Certified participants will receive a Certificate of Completion and an ID number for 12 months of continuing education.
Together, let us pave the way for an amazing future for tourism in Port Moresby.
See: China Ready NCD Tourism Program
For further information, email: info@papuanewguinea.travel
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) successfully concluded a four-day showcase of Papua New Guinea’s cruise destinations and tourism opportunities at the 2024 Seatrade Cruise Global event in Miami, Florida, in the United States.
Executive manager of PNGTPA’s Policy & Planning Division, Ingrid Kuman, attended the Seatrade Cruise Global event, and expressed the incredible value of promoting Papua New Guinea at such a prestigious event.
“Over the years, Papua New Guinea’s presence at this prestigious travel trade event has helped pave the way for significant developments in the country’s cruise tourism industry, especially through high-level networking with cruise professionals from all over the world,’ said Ms. Kuman.
The PNGTPA’s decade-long commitment to investing in cruise tourism has seen a momentous increase in cruise liner and expeditionary ships visiting the country between 2014 and 2024.
In 2023, over a hundred tourist ships visited Papua New Guinea. The most recent being the MS Nautica that arrived in Port Moresby in early April 2024. PNG’s 2023 Visitor Arrivals Report recorded a total of 31,321 visitors who arrived by cruise vessel into Papua New Guinea in the previous year.
Ms. Kuman said, “Cruise tourism in Papua New Guinea will continue to be nurtured by the PNGTPA, and our partner agencies and stakeholders.
While here at the Seatrade Cruise Global, my team and I are proudly exhibiting our country’s cruise destinations to the world, and meeting with a diverse range of cruise professionals who are keen on helping us grow our cruise tourism.”
Papua New Guinea’s exhibition booth displayed stunning imagery, videos and information brochures about the cruise destinations in Milne Bay, East New Britain, East Sepik, Morobe, Port Moresby and the Autonomous Region of Bougainville.
The Seatrade Cruise Global was a success and provided a massive opportunity for Papua New Guinea to pique the cruising interest of more than 11,000 attendees, as well as the 2,700 plus Cruise Line Executives at the event.
The PNGTPA is a member of the prestigious Australian Cruise Association, one the largest and most well-connected cruise tourism organisations in Oceania, in which fellow members include Tourism Fiji and New Zealand Travel.
For further information, please email: info@papuanewguinea.travel
Sydney, Australia – 8 April 2024: Papua New Guinea (PNG) and Australia have embarked on a collaborative endeavour to honour war memorials and enhance tourism prospects.
This initiative follows a Memorandum of Agreement signed last year 2023 between the Papua New Guinea Tourism Promotion Authority (PNGTPA), National Capital District Commission (NCDC), and Canada Bay City Council in Sydney.
A significant discussion has been initiated among the PNG Tourism Promotion Authority, NCDC, and Canada Bay City Council in Sydney to jointly develop war memorial sites in Port Moresby.
This collaborative effort aims to honour war legacies and promote War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
The initiative is spearheaded by Canada Bay City Council, PNG Tourism Promotion Authority, NCDC, and Network Kokoda Australia.
Driven by a vision to preserve the lessons of World War II, Canada Bay City Council has invested substantially in projects such as the Kokoda Trail Memorial Walkway.
This collaboration aims to strengthen bonds between nations, including the United States and Japan, while emphasizing the historical significance of the Kokoda Campaign to both Australia and Papua New Guinea.
Through this partnership, historic sites in NCD, including Paga Hill, Wardstrip, and Sabama, will undergo development, eventually extending into Central and Oro Provinces with support from provincial governments and Network Kokoda Australia.
Under the agreement, both nations will jointly develop war memorial sites in Port Moresby, reflecting their shared commitment to preserving the legacies of the Second World War and promoting the War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
This trip seeks to establish a work plan for 2024-2025 to develop war memorial sites and promote war pilgrimages in NCD, Central, and Oro Provinces, with the ultimate goal of creating a tourist product stretching from Paga Hill to Buna.
A stakeholders’ meeting, scheduled during this trip, will bring together participants across Australia to garner support for the initiative. Minister of Tourism, Arts & Culture, Hon. Isi Henry Leonard, MP, and NCD Governor, Hon. Powes Parkop, MP, LLB, LLM, will address the stakeholders and finalize the work plan for implementation. Plans also include the establishment of Network Kokoda PNG and pushing for the transfer of the Kokoda Track Authority to PNGTPA.
“The collaboration between PNG and Australia to develop war memorials and promote tourism is a testament to the enduring friendship between our nations and the shared commitment to honouring our war heroes. This initiative will not only preserve historical legacies but also create opportunities for economic growth, education, and cultural exchange,” said NCD Governor, Hon. Powes Parkop, MP, LLB, LLM.
The visit to Sydney marks a pivotal step in solidifying the partnership between PNG and Australia. Through joint efforts, both nations aim to create a lasting legacy that honours the sacrifices of past generations while paving the way for a brighter future through tourism, education, and cultural exchange.
This collaborative endeavour underscores the importance of international cooperation in preserving historical narratives and fostering mutual understanding.
The PNG Tourism Promotion Authority (PNGTPA) has partnered with the PNG Tourism Industry Association (PNG TIA) to boost membership for 2023.
In joint efforts to build back the tourism industry better after the devastating impacts of the COVID-19 pandemic, PNGTPA has provided a 50,000 Kina subsidy to the association for 2023 membership fees. Under the subsidy, past and current members pay 30% while PNGTPA pays 70% of the total membership fees.
Other interested members of the Tourism & Hospitality Industry are encouraged to also register. Since the promotion of membership drive, registered members for 2023 have risen to 35 registered members. This is a good indication shown by the industry members about their commitment to build back better post COVID-19. We expect more tourism industry operators to register before end of April with the aim of having about 100 members registered. All visitors wishing to book a tour, accommodation or host an event, can check our social media page and website for a full listing of registered members. Members of the public, visitors, tourists are encouraged to book tours services, accommodation and other related services with PNGTIA registered members.
Mr. Eric Uvovo, CEO of PNGTPA acknowledges our Tourism Industry members as key partners, “Tour Operators, Guest Houses, Hotels, Restaurants, Transport Services, Airlines, Attractions, Museums, Festivals and others offer specific services to leisure travellers, tourists, visitors, the public as well as Business Travelers who have the option of extending their trip to experience the destination of their choice. Through such a recognised and registered membership with PNGTIA, TPA will be able to promote each business as well as invite participation at upcoming, events, trade shows, training, conferences and participate also in the subsidized travel packages.”
Mr Alois Mateos, President of TIA thanked PNGTPA saying, “The PNG TPA is the national tourism office responsible for tourism development, marketing and promoting PNG as a desirable tourist destination. This gesture by TPA is very much appreciated by the industry members and we thank those who have utilised this subsidy to renew their membership. Under the subsidy, Associate Members pay 120 Kina while Corporate Members pay 240 Kina only. We encourage those members who have not yet renewed their membership to utilise this subsidy and join the association before the end of April 2023 to benefit from shared PNGTPA and TIA programs”.
The PNGTIA is a peak body for the tourism industry in PNG. It is a platform for tourism sector operators to come together and form one collective voice. It is the only professional, non-profit peak body that brings together all actors in the tourism value chain.
For more details regarding the subsidy program or related membership queries, contact the PNG Tourism Industry Association on Ph: 320 0211, extn 260 or email: manager@pngtia.org or tourismindustryassociation.png@gmail.com.
The Papua New Guinea Tourism Promotion Authority hosted its first Implementation Steering Committee Meeting for the recently launched Tourism Sector Development Plan 2022-2026 on the 29th June 2022, at the Lamana Hotel in Port Moresby.
The Chief Executive Officer Mr. Eric Mossman Uvovo, chaired the inaugural meeting in the presence of 16 organisation representatives to deliberate on the purpose, functions and reporting mechanisms of the TSDP-ISC.
The Implementation Steering Committee (ISC) is the highest working committee that is designed to coordinate all tourism related agendas pursued under the various sub working committees that exist within the sector for national prioritization and development in Papua New Guinea.
The CEO provided his welcome remarks and invited organisations to become members of the ISC to help contribute to the implementation of the TSDP and to grow the industry in the next five years amidst the global pandemic.
Some of the work that will need to be done under the ISC include;
Mr. Uvovo further stated that through collaboration at the TSDP-ISC level, this will enable PNGTPA as the lead sector agency to steer the development of the national tourism industry products and services to a level that is globally and regionally competitive.
The ISC plans to meet quarterly and envisions more organisations to join in the membership to provide sound advice and judgement for all tourism related matters that are escalated at the high level.
All provincial governments have been urged by the CEO to take ownership of the new tourism plan by participating in the ISC in order to ensure that the national plan cascades down to the provincial level through the setup of provincial ISCs as well. The Provincial-ISCs will be utilised to inform the national TSDP ISC as a reporting mechanism for all tourism initiatives and issues encountered in the provinces.
The CEO also stated that stakeholder partnerships with the private sector will also be prioritised to ensure that plan achieves its full potential.
PNGTPA has extended invitation to all other government agencies and private sector stakeholders who would like to be a part of the committee to express their interests to the PNGTPA Division of Policy and Planning for consideration and partnership.
Image: Official launching of the Papua New Guinea Tourism Sector Development Plan 2022-2026. Official guest of honor Prime Minister Hon. James Marape, MP.
For further information, email: policy@papuanewguinea.travel
THE Papua New Guinea Investment Forum on Ecotourism and Connectivity successfully concluded on Friday, 14th January 2022, at the Expo2020 Dubai, United Arab Emirates. This was the third investment forum hosted by the Papua New Guinea Expo Team focused on promoting investment opportunities in PNG’s Eco-tourism and ICT sectors. The Forum ran parallel with Expo2020’s thematic week of ‘Travel and Connectivity’.
The Minister for Communications and Information Technology, Hon. Timothy Masiu, officially opened the PNG Investment Forum, thanking the UAE Government for the tremendous support given to Papua New Guinea in ensuring its inclusive participation at the World Expo in Dubai.
Minister Masiu commended the theme of the Expo2020 Dubai, ‘Connecting Minds, Creating the Future’, and lauded the global event for championing ideas and innovations to facilitate sustainable trade and investment opportunities, including cultural exchanges that Papua New Guinea considers important to its economic development.
In his speech, Minister Masiu highlighted the need for developing Papua New Guinea’s tourism and ICT infrastructure,
“Papua New Guinea needs integrated tourism, visitor connectivity and infrastructure system. Investors and experts are needed to help plan and deliver a connectivity system in a sustainable way for Papua New Guinea.”
Hon. Masiu emphasised, “Partnerships are also needed for mutual gains, and such plans should be carried out in consideration of the environment, and in line with the country’s sub-theme at the Expo2020, ‘Connecting Minds and Creating Opportunities in Sustainable Development.” The PNG Investment Forum on Ecotourism and Connectivity was also officiated by the UAE Secretary-General and Chairman of the UAE Chamber of Commerce, H.E. Humaid Ben Salem.
In his speech, H.E. Salem spoke of the PNG Roundtable Discussion on Education, Science and Green Economy, which he attended last month – also hosted by the PNG Expo team. He spoke of the diverse ecotourism experiences that the UAE shared with PNG, and affirmed technological innovations and infrastructure were key to economic development, and that partnerships were possible through continued communication and cooperation.
The CEO of the PNG Tourism Promotion Authority, Mr. Eric Uvovo, concluded the keynote addresses of the Forum with an overview of the unique tourism potential that Papua New Guinea had to offer, and the immense opportunity for investment.
Mr. Uvovo stated that PNG TPA will be working with the PNG Immigration and Citizenship Authority and Department of Foreign Affairs to make it easier for UAE citizens to travel to PNG, especially looking into travel visas and developing tour packages for the Arab tourism market.
There were a variety of presentations delivered at the Forum from Papua New Guinea tourism businesses and organisations – including Immigration Authority, Air Niugini, Trans Niugini Tours, Walindi Plantation Resort, the Enga Show Committee, Vanimo Surf Lodge, as well as the PNG Business Council. Participants also had the opportunity to discover the technological tools members of the UAE tourism industry were using to promote their products, especially from Fujairah Tourism and Antiquities Authority, and the Louvre Museum of Abu Dhabi.
The third PNG Investment Forum had over 30 participants in attendance, many joined in virtually, connecting from Papua New Guinea, Australia, the United States, Europe and within the United Arab Emirates. The PNG Expo Team is now preparing for the 4th PNG Investment Forum, which will coincide with the Expo2020 thematic week addressing the global challenge of Food, Agriculture and Livelihoods.
For more information visit the PNG World Expo 2020 website for updates.
Pictured: (L-R) H.E. Mr. Joshua Kalinoe, Ambassador of Papua New Guinea to Belgium; H.E. Humaid Ben Salem, UAE Secretary-General and Chairman of the UAE Chamber of Commerce; Hon. Timothy Masiu, Minister for Information and Communications Technology; H.E Amna Saber Aldhanhani Vice Chairman of the Board of Fujairah Tourism & Antiquities Authority; Mr. Sajith Kumar, PK, CEO, IBMC International and Resident Advisor to the Embassy of PNG, Brussels, on Trade and Investment.
Pictured: H.E. Humaid Ben Salem, UAE Secretary-General and Chairman of the UAE Chamber of Commerce; and Hon. Timothy Masiu, Minister for Information and Communications Technology
PNG Tourism Promotion Authority (TPA) in partnership with the National Statistical Office (NSO) successfully completed and released the first Tourism Satellite Account (TSA) report for Papua New Guinea.
Tourism Satellite Account (TSA) is the standard United Nations (UN), approved method of measuring the direct contribution of tourism consumption to a national economy. TPA, with the technical support from NSO and external TSA experts has successfully completed the project on time.
Tourism will now be measured in the official economic statistics as the first TSA identifies tourism’s direct contribution to the GDP and compare with other economic sectors in the country.
The successful implementation of the first TSA comes after TPA and NSO officially signed a Memorandum of Understanding (MoU) earlier in 2021 to share data and develop the first TSA for Papua New Guinea.
This first TSA was developed with the available data and it will provide a good baseline to produce the next TSA, going forward.
Click to download PNG’s First Tourism Satellite Account Report
Find out: What is a Tourism Satellite Account
For further information, please email the Marketing Research and Statistics Unit of the Tourism Promotion Authority: research.statistics@papuanewguinea.travel
Tourism Promotion Authority chief executive officer Jerry Agus wants the Papua New Guinea media to tell the best stories about our beautiful country to the world.
He said this when hosting a media get-together in Port Moresby, Friday 31st May 2019.
Veteran journalist Frank Kolma said the onus was upon every journalist “to stand for our country and to promote our country”.
“Tourism is an industry that is completely different from other industries within the country,” Agus said.
“The success of the industry in the country does not depend on how good the CEO is, how good the management is, or how good the tourism industry is.
“Tourism is an industry that cuts across different sectors.
“Tourism depends on good roads and bridges out there, good airports and airstrips out there, jetties and wharves we have, flight connectivity, taxi drivers, waiters and waitresses working in every hotel, customer services provided by flight attendants on aircraft.
“If you look at it, the tourism experience depends on the whole range of people.
“If one person doesn’t do his part, then the entire experience is spoiled.”
Agus said that was why the TPA tried to engage with all key stakeholders to embrace the importance of tourism.
“If everyone can work together, then we can see that tourism in the country grows,” he said.
“If everyone thinks that tourism growth depends entirely on Tourism Promotion Authority, it will never work.
“In order to deliver on our mandate to market and promote tourism, as a desired tourism destination overseas, we try our best to engage with so many people.”
Agus said this was where the media came in.
“As we all know, media plays a very important part in terms of influencing a lot of decisions out there,” he said.
“Media can spoil people, even colour a criminal as a good person, it can influence lot of things.
“Tourism is very important, but because of selling papers or attracting more viewers, you forget the tourism part of it.
“This country called Papua New Guinea is a country that you and I belong to.
“We will never be Australians, we will never be New Zealanders, we will never be Americans, no matter how hard we try.
“Papua New Guinea is our country, so we have got to have that at the back of our minds.
“Negative stories like rape, murder, tribal fighting attract people to the media.
“We must not forget that now, in this digital world we are living in, the news that you put up will go viral and lot of people overseas will read your stories.
“If we get a lot of negative stories out, it will affect the image of this country.
“At the moment, one of the impediments to tourists coming to Papua New Guinea is the negative image perception.
“Some people think that upon arrival at Jackson (International Airport), you will be killed.
“That’s the perception out there.”
Agus urged the media to “improve the image of this country”.
“Papua New Guinea is not ‘very dangerous’,” he said.
“There are a lot of dangerous countries out there where tourists go and visit.
“We don’t have terrorists, we don’t have car bombings, but people think that this country is ‘very dangerous’.
“It’s not.
“Whatever you report, remember that what you report may have negative implications.
“This is our country, we were born here and we will die here, so we all have to work together to promote our country.”
Agus urged reporters that when traveling, especially to a province out of Port Moresby, “you should write about the beauty of that particular province”.
“You could stay in a very good guest house, or you might go to an island with white, sandy beaches,” he said.
“You could write about that.”
Kolma said: “We all have a duty to stand for our country first and to defend it, in every profession that we have.
“We need to all promote our country, in whatever way we can.”
Writer: Malum Nalu
For further information, email PNGTPA media coordinator Mr. Colin Taimbari: colin.taimbari@papuanewguinea.
Papua New Guinea Tourism Promotion Authority (PNGTPA), the statutory body wholly funded by the Government of Papua New Guinea who are responsible for the promotion of PNG as a desirable travel destination, have announced the appointment of Example to represent the country within the Australian and New Zealand markets.
Example, a Sydney-based communications agency that specializes in hospitality, travel and lifestyle, will be handling all public relations, trade relations and marketing for the PNG Tourism Authority, with a focus on driving increased visitation from Australia and New Zealand.
Working closely with the travel trade and consumer media, Example will create story-telling moments and experiences in order to educate travelers of Papua New Guinea’s diverse culture and showcase PNG as a must-visit destination.
The announcement follows a competitive tender process and sees Andrew Cavallaro, Example’s Head of Marketing, reinstated as AU/NZ lead for the tourism board, following his previous tenure in the role between 2014 – 2016.
“Australia is PNG’s most important source market for visitors. We are excited to grow our Australian and New Zealand arrivals and work with Example to spread the word of the beautiful islands and mountainous regions PNG has to offer, as well as the incredible cultural and adventure travel experiences throughout the country”, says Kennedy Wenge, PNGTPA’s Board Chairman.
Mr Wenge said the PNG TPA Board was excited about Example marketing and promoting Papua New Guinea Tourism in Australia and New Zealand.
“Andrew passionately leads the charge promoting Papua New Guinea and we’re looking forward to having him back at the helm, working alongside Example’s impressive PR and marketing team”, added Mr Wenge.
“We are thrilled to have been appointed, and I am excited to be promoting PNG once again to Australians and New Zealanders”, says Andrew Cavallaro, Example’s Head of Marketing.
“Papua New Guinea is an incredibly diverse country, but one that is lesser known to Aussies and Kiwis. We’re looking forward to shining a spotlight on our closest neighbour and showing everyone how special PNG is.”
Example commences work with PNGTPA on 1 June 2019, with further exciting announcements to be made shortly.
Staff writer: Colin Taimbari
For further information, email PNGTPA director marketing Ms. Alice Kuaningi: marketing@papuanewguinea.
The Papua New Guinea Tourism team brought its unique colorful presence to the South Pacific Tourism Exchange in Auckland today, adding to the warmth and vibrant island atmosphere shared by other Pacific tourism representatives.
The South Pacific Tourism Exchange (SPTE) is an annual travel-trade event hosted by the Fiji-based South Pacific Tourism Organization (SPTO) with a membership of over 200 recognized government and private sector tourism bodies from around the Pacific, including the Papua New Guinea Tourism Promotion Authority (PNGTPA).
“Our presence at the SPTE Auckland show is the start of PNG’s marketing focus on New Zealand who are known for their adventure-based travelers. In the next five years, PNGTPA will be placing a greater focus on the development of the New Zealand market, especially specific niche markets such as trekking, diving and cultural tourism,” said CEO Jerry Agus.
Proudly joining the PNGTPA in marketing destination Papua New Guinea at the SPTE in Auckland are the following PNG tour operators: Melanesian Tourist Services, Paiya Tours, PNG Trekking Adventures, PNG Highlands Adventures, Buna Treks & Tours, Country Tours, PNG Explorers International and Air Niugini.
The Papua New Guinea Tourism team will meet with New Zealand tourism wholesalers and travel agencies to sell, market and promote our tourism products and services.
Miss Pacific Islands Leoshina Kariha also makes up part of the Papua New Guinea tourism team at the SPTE, embracing her greater role of not only being our PNG tourism ambassador, but the South Pacific Tourism Ambassador as well under the SPTO.
The SPTO and Miss Kariha will be advocating tourism in the Pacific at the SPTE Auckland Show under the “Ours is Yours” Sustainable Tourism campaign.
PNGTPA is proud to support Miss Pacific Islands and participate in the 2019 South Pacific Tourism Exchange.
Staff Writer: Pauline Riman
For further information, contact the PNG Tourism Promotion Authority’s Marketing Division, email: marketing@papuanewguinea.travel
TPA Chief Executive Officer Mr Jerry Agus accompanied by TPA Board Secretary Mr Colin Taimbari attended the official launch of the 2019 Year of Tourism for China and Pacific Island Countries amid fanfare and fireworks in Apia, Samoa.
The 2019 Year of Tourism for China and Pacific Islands Countries was as a direct result of APEC Port Moresby 2018 where Chinese President Xi Jinping met with Pacific Island Leaders and made a commitment to develop tourism among others. In his congratulatory message delivered at the launch in Samoa by China’s Minister for Culture and Tourism Mr Luo Shugang, President Xi Jinping said the launch opens a new chapter of ties between China and Pacific Island counties.
Representing the South Pacific Tourism Organisation member countries’ Samoa’s acting Prime minister Ms Fiame Naomi Mataafa sad it was a milestone achievement and offers a great opportunity for Pacific Island countries to showcase to China what the Pacific Island countries have to offer with their stunning natural landscapes, sandy beaches, unique culture and friendly people.
“China-Pacific Tourism Year 2019 also reflects, how we as leaders of the region, have placed value on the thriving Asian outbound tourism markets particularly China with the world’s largest outbound market of around 140 million visitors last year,” she said.
Increasingly, Chinese travellers are looking for new destinations and experiences and the Pacific island region is still an untapped destination. she added.
Mr Agus said at the launch, the Government and people of Papua New Guinea were ready to partner with China and fellow Pacific Island countries to develop tourism in the region.Earlier, in the day, the PNG TPA team had one-on-one business meetings with major tourism industry players and senior government officials from the Peoples Republic of China.The challenge for Pacific Islands States now is to be China-Ready if we are to reap any benefits from this initiative.
Media Coordinator/ TPA Board Secretary : Colin Taimbari
For further information, contact the PNG Tourism Promotion Authority’s on email: info@papuanewguinea.travel
Papua New Guinea is now an official destination page on TripAdvisor accumulating over 150,000 page views since partnering in 2018.
TripAdvisor is the world’s largest travel online site influencing about 433 million trips per year according to a 2018 Oxford Economics Study. As a global source of travel inspiration and encouragement using travel peer reviews and user generated content, TripAdvisor has encouraged travelers to take more trips by showing that there is much more to see and do in any destination.
The partnership the PNG Tourism Promotion Authority has established with TripAdvisor will enhance the current user generated content currently on the platform about the destination and encourage more travel in Papua New Guinea, by showcasing the incredible variety of travel options in the land of ‘A Million Different Journeys’.
Since beginning its partnership with TripAdvisor, Papua New Guinea’s destination page features campaign advertising plus a variety of interesting tailored content like ’10 Family-Friendly Activities’, ‘Outdoor Adventures Not to Miss’, ‘Port Moresby Foodies Favorite’s, ‘Papua New Guinea for Culture Lovers’ and more. Further to this, content translations have been done in Chinese, Japanese and German to capture the destination’s major non-English speaking tourism markets.
“Enhancing our destination’s online presence is one of our major marketing goals this year. We believe this can be achieved by working very closely with our industry to develop their online marketing”
“This year expect to see more holiday packages and tours available and bookable online via TripAdvisor. We want to show the world that Papua New Guinea is truly the land of ‘A Million Different Journeys’” said director marketing Ms. Alice Kuaningi.
PNG Tourism Promotion Authority will be conducting workshops with the tourism industry this year throughout various centers in the country to help them enhance their online marketing presence, encourage their engagement with TripAdvisor traveller reviews and developing bookable tours on the platform.
Since launching Papua New Guinea’s new travel website, PNGTPA is increasing its marketing reach online by ensuring the destination is visible on global travel platforms where travelers are searching, like TripAdvisor that influence travel.
PNGTPA will be working with the country’s tourism industry businesses and attractions featured on the platform, especially those that are not featured to enhance their presence on the site.
TripAdvisor launched its new social platform last year, and as a result PNGTPA will be looking at campaigns encouraging international and domestic travelers within the country to share their Papua New Guinea journeys and experiences on the platform.
Find out more about Papua New Guinea on TripAdvisor, visit: www.papuanewguinea.travel/plan-your-trip or visit www.tripadvisor.com
Staff Writer: Pauline Riman
For further information, contact the PNG Tourism Promotion Authority’s Marketing Division, email: marketing@papuanewguinea.travel
On his way to breaking a world record, instagrammer Daniel Herszberg is soon to be the second youngest person to have visited all the 195 countries of the world.
Daniel Herszberg, an Australian living in Hong Kong, has travelled the world and visited over a hundred different countries; Papua New Guinea being his 156th country. At 26 years of age, he aims to be the youngest traveler to visit all the countries of the world by 2020.
His instagram page @dhersz has over 12,000 followers with an engagement average of 800-1000 likes per post and a reach of over 5000+ – a large portion being travel savvy millenials much like himself.
“I’m completely in awe; Papua New Guinea is truly another world” he posted last week during his Goroka tour. His recent posts about Papua New Guinea have received a lot of positive comments – many of his fans asking about travel options in PNG, in which Daniel has been happy to provide as a travel ambassador on his one-week sojourn in the country.
On his Papua New Guinea journey, Daniel visited Goroka, Rabaul and Port Moresby. His Goroka tour being the most memorable as it was his dream to meet the legendary mud-men of the Asaro valley.
His tour guides in Goroka were expert local tour operators PNG Highlands Adventures who organized accommodation, tours and meals for Daniel – who is a vegetarian, and was pleased to savor the renowned fruits and vegetables of the Eastern Highlands.
On the next leg of his journey, Daniel spent two-nights in East New Britain at the highly acclaimed Rapopo Plantation Resort, taking in the many attractions of the Gazzelle Peninsula, especially the popular Mt. Tavurvur.
Back in the nation’s capital before he departs the country the following day, Daniel was treated to a guided tour of one of our country’s best tourist attractions – the Port Moresby Nature Park. He had the opportunity to meet some of the extraordinary wildlife residing at the Park, like the Birds of Paradise, the Guria Pigeons, the Tree Kangaroos and the Cassowaries.
The PNG Tourism Promotion Authority was happy to have Daniel Herszberg visit the country and experience some of the best destinations in the land of ‘A Million Different Journeys’.
Expect more exciting posts from Daniel on his instagram page www.instagram.com/dhersz. Stay tuned for photos from Daniel’s Goroka, Rabaul and Port Moresby tours on the PNG Tourism Promotion Authority travel consumer Facebook page “Visit Papua New Guinea” www.facebook.com/PNGTourismGlobal.
Staff Writer: Pauline Riman | Photos: Daniel Herszberg; Liebert Kirakar
For further information email marketing@papuanewguinea.travel
Thank you for submitting your registration for the PNG Tourism Sector Legislation Review!
Spaces are limited per consultation, so only registered participants will be contacted.
Kind regards,
The Papua New Guinea Tourism Promotion Authority
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