Left to right: Kovelo village leader, Alfred Amuli, Kokoda Track Authority’s (KTA) CEO, Julias Wargirai, Oro Provincial Administrator, Trevor Magei, KTA Board Chairman, Jack Deia, KTA Board Member, Jimmy Toroi and TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava following the peace-keeping ceremony at Kovelo Village.
The Kokoda Track Authority (KTA) hosted a peace-making ceremony with villagers of Kovelo who had constructed a barricade to block off people entering the track.
The event held at Kovelo Village, Oro Province, on Sunday 12 May comes in the wake of mounting tensions among landowners. A Barricade had been erected at the gateway to the Kokoda Track marking one of the first checkpoints trekkers encounter as they embark on their journey along the historic trail.
The peace-making ceremony, attended by esteemed dignitaries including board members of the Kokoda Track Authority, village leaders from Kovelo Village, Oro Provincial Administrator Trevor Megei, and members from the Papua New Guinea Tourism Authority (TPA), served as a gesture of unity and progress for the villagers.
Oro Province’s Provincial Administrator, Trevor Magei, reminded the people that the government is committed to strengthening community projects aimed to promote their wellbeing.
“The recent visit of both the Australian and the PNG Prime Minister marked a special moment for the people and the Kokoda Track, signalling a renewed commitment to addressing the grievances of landowners and strengthening sustainable developments for the community.
The allocation of funds by the government represents a positive step towards progress, demonstrating a collective effort along the historic Kokoda Track and the people,” said Magei.
Following the event, Julius Wargirai, CEO of KTA, met with village leaders where he urged them to collaborate with the government to create a five-year plan for community development. He emphasized the importance of allowing the flow of tourists visiting the Kokoda Track, highlighting its significance as a beacon of historical and cultural heritage.
Wargirai also said that KTA would actively engage with each of the eight proclamation wards and their councilors to craft individualized five-year plans, tailored to the unique needs and aspirations of the respective communities.
Papua New Guinea Tourism Promotion Authority’s (TPA) CEO and the Deputy Board Chairman of KTA, Eric Mossman Uvovo, reiterated the importance of working together with landowners to create a sustainable and beneficial tourism avenue in Kokoda.
“As we all embrace the promise of a brighter tomorrow, KTA and TPA reaffirms our unwavering commitment to safeguarding the Kokoda Track, to make it sustainable for many generations to come.”
The peace-making ceremony at Kovelo Village marks a significant moment in our journey towards unity and progress along the historical track,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) presented a cash donation of K5,000 to the University of Papua New Guinea’s (UPNG) Journalism Student Society (JSS) to support the development of aspiring journalists who will play a crucial role in promoting tourism in the country.
The cheque presentation took place during the World Press Freedom Day celebration on Friday 3 May at the UPNG campus, Port Moresby.
PNGTPA’s Acting CEO and Executive Manager for Research & Business Development, Douglas Keari, was invited as a guest speaker for the World Press Freedom Day celebration where he delivered a compelling presentation to the eager journalism students centred on the theme of, Building Resilience: Mitigating the Impact of Traumatic Events on Tourism in Papua New Guinea.
“Young journalists, we need your help to shape Papua New Guinea’s reputations, our narrative is crucial for our nation’s growth and development,” said Keari.
He emphasized the importance of resilience in overcoming challenges faced by the tourism industry and encouraged students to explore innovative solutions to safeguard the sector against adverse events that may tarnish the country’s reputation.
In light of recent traumatic events that have affected tourist destination in PNG, Keari urged the young journalists to help reshape the narrative surrounding the country’s tourism industry. He highlighted the importance of showcasing the country’s unique attractions, cultural diversity, and warm hospitality to attract visitors and boost tourism revenue.
As part of PNGTPA’s efforts to build a better reputation for Papua New Guinea as a travel destination, Keari encouraged the young journalists to use the power of journalism in telling compelling stories, advocating for positive change, and engaging with international audiences.
The donation demonstrates PNGTPA’s commitment to cohesion and partnership in supporting educational initiatives and empowering the next generation of journalists.
Through financial assistance and knowledge-sharing, PNGTPA aims to equip aspiring journalists with the skills and resources needed to contribute positively to the promotion of tourism in Papua New Guinea.
“Our support demonstrates our long-term collaboration with our journalists in the country, and as future storytellers, student journalists have a unique opportunity to shape the narrative of Papua New Guinea and showcase its beauty to the world.
It reflects our belief in the power of journalism to inspire, educate, and promote positive change. By empowering student journalists, we are investing in the future of Papua New Guinea’s tourism industry and paving the way for a brighter future. It is through their words and images; they have the ability to captivate audiences and open the world’s eyes to the wonders of Papua New Guinea,” said Keari.
President of the Journalism Students Society (JSS) at UPNG, Kristoffa Tapungu thanked PNGTPA for its timely donation.
“This year, we’ve planned a range of events, including motivational nights and fundraisers, to support journalism and provide valuable opportunities for our members. With PNGTPA’s generous support, we can make these initiatives a reality and make a positive impact on our members’ education and professional development.
On behalf of the entire JSS team at UPNG, I want to express our sincere gratitude to PNGTPA for their generous donation and unwavering support. Thank you, PNGTPA, for investing in the future of journalism in Papua New Guinea,” said Tapungu.
PNGTPA’s donation to the UPNG Journalism Student Society reflects its ongoing commitment to supporting education and promoting Papua New Guinea. Through collaborative efforts with future journalists, PNGTPA aims to create a new narrative that highlights the country’s strengths and promotes tourism as a key driver of economic development and cultural exchange.
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More than 60 tourism service providers, including air service providers, car rental companies, and clothing retail outlets, received their certificates after completing the China Ready workshop on Thursday 25 April at the APEC Haus, Port Moresby.
This initiative is in partnership with the Papua New Guinea Tourism Promotion Authority, NCDC Government and the Chinese Government aimed to make Papua New Guinea a premier destination ready to cater to the needs of Chinese tourists. PNG is the 51st country to adopt this globally recognized program, following 50 others nations across six continents, representing 25% of global destinations.
The China Ready Program, established in 2002, is the largest of its kind, ensuring destinations and service providers meet Chinese hospitality standards. Operated by CBISN and exclusively issued by the China Outbound Tourism Research Academy (COTA), the program is endorsed by the Chinese Ministry of Culture and Tourism.
Peter Kerua, Trans Niugini Tours’ Port Moresby Operations Manager, joined many participants from the workshop expressing his enthusiasm about the potential of the Chinese market for PNG.
“I am thrilled to learn about this exciting market. China is the fastest-growing economy in the world, and I see many benefits in terms of tourism for PNG to start attracting Chinese travellers to come and experience our amazing country,” said Kerua.
Hon. Isi Henry Leonard, Minister for Arts & Culture, highlighted the potential of tourism in the country.
“Tourism is an emerging economy in Papua New Guinea, presenting significant opportunities for growth and development. The China Ready program can enable us to make PNG China Ready.
Having the workshop is a guide to us on understanding the Chinese Market and identifying what we can offer to China. This is the first step towards building a robust relationship with this key market,” said Leonard.
Dr. Marcus Lee, CEO of China Travel Online and facilitator for the China Ready workshop, provided insights into the program’s objectives.
“Our primary objective is to enable Papua New Guinea to tap into the vast potential of the Chinese Market. We’ve completed our audit, and the essence of the China Ready concept is to guide destinations and stakeholders on welcoming Chinese tourists. More importantly, it’s about delivering services and products that meet Chinese standards,” said Lee.
Lee encouraged the government to work closely with PNGTPA to make PNG China Ready.
“After the China Ready workshop, I urge all stakeholders, including the government and PNGTPA, to implement the Insights gained to make Port Moresby and PNG truly China Ready,” said Lee.
The workshop aimed to equip tourism industry players with the latest market updates, insights into the post-COVID-19 Chinese traveller, and effective strategies tailored for the evolving Chinese market. With direct flights connecting China to PNG and the recent visit of the Chinese Foreign Minister, Hon Wang Yi, strengthening bilateral ties, there’s an evident opportunity for PNG to boost its tourism sector.
PNGTPA’s CEO, Mr Eric Mossman Uvovo described the initiative as a historical milestone for the country’s tourism.
“This marks a historical moment where we position ourselves to welcome one of the biggest economies in the world in terms of tourism. The workshop was a pivotal moment for stakeholders and all of us to be ready for the outbound Chinese Market,” said Uvovo.
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Papua New Guinea Tourism Promotion Authority (PNGTPA) and Air Niugini have signed a Collaborative Agreement to strengthen PNG’s tourism in an official ceremony on Tuesday 22 April, Port Moresby.
Air Niugini and TPA’s partnership is aimed to raise awareness and interests in PNG’s unique culture and natural beauty. This partnership also seeks to stimulate the growth of tourism in the country.
TPA’s Chief Executive Officer, Mr Eric Mossman Uvovo described this partnership as a necessary tool to promote the country as a tourist destination.
“Today marks a significant milestone in our efforts to elevate Papua New Guinea as a premier destination.
Through this collaboration, we aim to improve the quality and diversity of our tourism products and services, as well as our infrastructure and connectivity, to realize the country’s full potential,” said Uvovo.
Both Air Niugini and PNGTPA recognizes the importance of sustainable tourism in PNG, which creates positive impacts for local communities, the environment, and the country’s rich heritage. This initiative strengthens the potential of tourism development in driving the country’s economy and social progress, generating income and employment.
Market intelligence and customer feedback will be shared between Air Niugini and PNGTPA to create effective marketing strategies. Collaborative efforts will result in attractive brochures, flyers, videos, and other materials showcasing Papua New Guinea’s diverse destinations and experiences.
Air Niugini’s Acting CEO, Gary Seddon reiterated the importance of the partnership between TPA and Air Niugini.
“At Air Niugini, we recognize our pivotal role as one of the largest players in tourism, and we are fully committed to leveraging this position.
Through this partnership, we aim to address the core challenges and drive significant development gains in the tourism sector,” said Seddon.
Seddon also introduced Air Niugini’s plan to bring in more aircrafts to drive tourism throughout the country.
“With the introduction of our new fleet, both wide-body and narrow-body aircraft, we are poised to connect tourists from around the world to the breathtaking seas and mountains of PNG. We are laying the groundwork now to reap the benefits in the future,” said Seddon.
Air Niugini will also offer special incentives to media representatives, travel agents, tour operators, and influencers promoting Papua New Guinea. The airline will also support PNGTPA in organizing trade shows, roadshows, familiarization trips, and other events to raise awareness among potential visitors and industry stakeholders.
Travelers booking flights to Papua New Guinea through Air Niugini’s platforms will also enjoy special fares, packages, and deals, along with relevant travel tips to enrich their journey. Additionally, Air Niugini aims to expand its network and connectivity to key source markets, ensuring flight schedules meet traveller demands.
To address concerns regarding law and order, the collaboration will support campaigns promoting a positive image of Papua New Guinea, building confidence and trust among potential visitors.
Port Moresby, April 17, 2024 – Honourable Governor of the National Capital District (NCD) joined Papua New Guinea Tourism Promotion Authority (PNGTPA) to make Port Moresby a prime destination for Chinese tourists through a pre-cocktail reception at the APEC Haus on Wednesday 17 April, Port Moresby.
This exclusive event serves as a precursor to the upcoming China Ready Workshop and provides an opportunity for industry stakeholders to come together and engage in discussions vital to the future of tourism in Port Moresby.
The China Ready initiative, spearheaded by the NCD Governor and PNGTPA since July 2023, aims to position Port Moresby as a premier destination for Chinese tourists. Through a comprehensive approach encompassing cultural enrichment, infrastructure enhancement, and targeted promotional campaigns, efforts are being made to elevate Port Moresby’s allure to Chinese travellers.
Collaborations with local and national tourism industries, along with a partnership with Guangdong Province, aim to establish Port Moresby as a pivotal hub for tourism and business, fostering sustainable growth and global connectivity.
The pre-cocktail reception aims to facilitate networking and dialogue among stakeholders from various sectors of the tourism industry. Attendees will have the chance to connect with key players and exchange insights on strategies to prepare Port Moresby for the rapidly growing Chinese tourism market.
NCDC Governor, Honourable Powes Parkop said that the event attended by various stakeholders shows commitment in forging relationships with Chinese travellers.
“Today’s pre-cocktail reception underscores our commitment to ensuring that Port Moresby is ready to welcome Chinese travellers with open arms. The China Ready Workshop represents a crucial step in our journey to prepare Port Moresby for the burgeoning Chinese tourism market. This initiative underscores our commitment to fostering economic prosperity and forging enduring partnerships for the benefit of our city and our people,” said Parkop.
CEO of PNGTPA, Mr Eric Mossman Uvovo reiterated the importance of the upcoming China Ready Workshop.
“The workshop represents a pivotal moment in our efforts to capitalize on the immense potential of the Chinese tourism market. Through informative sessions and interactive discussions, stakeholders will gain valuable insights into how we can collectively prepare and promote Port Moresby as a top-tier destination,” said Uvovo.
The China Ready Workshop, scheduled for April 25th, will delve into key topics such as market updates, post-COVID19 traveller insights, and effective strategies for attracting Chinese tourists and businesses to Port Moresby. Certified participants will receive a Certificate of Completion and an ID number for 12 months of continuing education.
Together, let us pave the way for an amazing future for tourism in Port Moresby.
See: China Ready NCD Tourism Program
For further information, email: info@papuanewguinea.travel
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Sydney, Australia – 8 April 2024: Papua New Guinea (PNG) and Australia have embarked on a collaborative endeavour to honour war memorials and enhance tourism prospects.
This initiative follows a Memorandum of Agreement signed last year 2023 between the Papua New Guinea Tourism Promotion Authority (PNGTPA), National Capital District Commission (NCDC), and Canada Bay City Council in Sydney.
A significant discussion has been initiated among the PNG Tourism Promotion Authority, NCDC, and Canada Bay City Council in Sydney to jointly develop war memorial sites in Port Moresby.
This collaborative effort aims to honour war legacies and promote War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
The initiative is spearheaded by Canada Bay City Council, PNG Tourism Promotion Authority, NCDC, and Network Kokoda Australia.
Driven by a vision to preserve the lessons of World War II, Canada Bay City Council has invested substantially in projects such as the Kokoda Trail Memorial Walkway.
This collaboration aims to strengthen bonds between nations, including the United States and Japan, while emphasizing the historical significance of the Kokoda Campaign to both Australia and Papua New Guinea.
Through this partnership, historic sites in NCD, including Paga Hill, Wardstrip, and Sabama, will undergo development, eventually extending into Central and Oro Provinces with support from provincial governments and Network Kokoda Australia.
Under the agreement, both nations will jointly develop war memorial sites in Port Moresby, reflecting their shared commitment to preserving the legacies of the Second World War and promoting the War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
This trip seeks to establish a work plan for 2024-2025 to develop war memorial sites and promote war pilgrimages in NCD, Central, and Oro Provinces, with the ultimate goal of creating a tourist product stretching from Paga Hill to Buna.
A stakeholders’ meeting, scheduled during this trip, will bring together participants across Australia to garner support for the initiative. Minister of Tourism, Arts & Culture, Hon. Isi Henry Leonard, MP, and NCD Governor, Hon. Powes Parkop, MP, LLB, LLM, will address the stakeholders and finalize the work plan for implementation. Plans also include the establishment of Network Kokoda PNG and pushing for the transfer of the Kokoda Track Authority to PNGTPA.
“The collaboration between PNG and Australia to develop war memorials and promote tourism is a testament to the enduring friendship between our nations and the shared commitment to honouring our war heroes. This initiative will not only preserve historical legacies but also create opportunities for economic growth, education, and cultural exchange,” said NCD Governor, Hon. Powes Parkop, MP, LLB, LLM.
The visit to Sydney marks a pivotal step in solidifying the partnership between PNG and Australia. Through joint efforts, both nations aim to create a lasting legacy that honours the sacrifices of past generations while paving the way for a brighter future through tourism, education, and cultural exchange.
This collaborative endeavour underscores the importance of international cooperation in preserving historical narratives and fostering mutual understanding.
The National Airports Corporation (NAC) and the Papua New Guinea Tourism Promotion Authority (PNGTPA) have officially signed a Memorandum of Understanding (MOU), solidifying their collaboration in various initiatives aimed at marketing and promoting Papua New Guinea’s tourism potential both domestically and internationally.
The MOU outlines key areas of cooperation between both organizations which involve;
At the MOU signing ceremony, NAC’s Acting Managing Director and CEO, Mr Dominic Kaumu, expressed optimism about the partnership: “Airports play an important role in tourism development and vice versa therefore, we believe this collaboration is an important step taken by both our organizations toward supporting tourism growth, and we eagerly anticipate the opportunities it brings.”
Mr Eric Mossman Uvovo, CEO of PNGTPA, emphasized the importance of working together: “Through this partnership, we can utilize the unique strengths and positions of our respective organizations to unlock the potential of PNG’s tourism industry and showcase our country to the world.
The signing of the MOU signifies a commitment from both NAC and PNGTPA to work hand-in-hand towards the common goal of promoting PNG as a premiere tourist destination while enhancing the overall traveller experience.
The Tourism Promotion Authority (TPA), through the International Visitor Survey (PNG IVS 2023) has reported a total of USD 120 million (PGK 400 million) generated by visitors travelling into Papua New Guinea last year.
TPA’s 2023 Visitor Arrival Report and PNG International Visitor Survey Report revealed a notable surge in tourism, a 116 percent increase from the previous year (77,291) with an influx of more than 140,000 visitors travelling into the country via sea and air.
Among the key highlights of the reports is a breakdown of visitor purposes which includes, employment-related visits (34 percent), followed by business trips at 20 percent. Cruise ship visitors contributed to 22 percent of the country’s visitors while Holidaymakers accounted for 11 percent. Tourists visiting friends and relatives (VFR) and events such as Meetings, Incentives, Conferences, and Exhibitions (MICE) collectively made-up 7 percent of arrivals.
The surge in arrivals is particularly evident in air and sea transportation. Air arrivals grew from 5,675 visitors to 16,113, marking a substantial increase. Likewise, cruise visitors surged, rising from 2,600 in 2022 to an impressive 31,321 in 2023, demonstrating an increase of 184 percent.
Despite this encouraging growth, PNG’s tourism recovery rate remains a topic of consideration. While the 2023 figures reflected a promising growth, the rate of recovery stands at 61 percent lower than pre-pandemic levels in 2019. This rate also slightly lags behind the average recovery rate of 64 percent observed across the Asia Pacific region.
PNG TPA’s Chief Executive Officer, Eric Mossman Uvovo described the country’s tourism as an evolving industry.
“As we review the outcomes of the 2023 Visitor Arrival Report and PNG International Visitor Survey Report, it is evident that PNG’s tourism landscape is evolving, with notable shifts in visitor demographics and market trends. A particular significance is the increasing prominence of the
“Chinese market, which has emerged as the second-largest source of holiday visitors to our country.
“This development shows the diversification of PNG’s tourism market and highlights our country’s potential with tourists. The growing interest from Chinese travelers signifies PNG’s growing appeal and the effectiveness of our promotional efforts in key global markets,” said Uvovo.
Uvovo also said that the 2023 reports showed emerging trends and reaffirmed the resilience and potential of PNG’s tourism sector, despite the challenges posed by the global pandemic.
“Moving forward, the Tourism Promotion Authority remains committed to driving sustained recovery and enhancing strategic market positioning. Through initiatives and collaborations, we aim to promote PNG’s natural beauty and cultural richness to further strengthen our status as a premier tourist destination in the Asia Pacific region.
“I am confident that PNG’s tourism sector will continue to thrive, offering memorable experiences to visitors while contributing significantly to our nation’s economic growth and development,” said Uvovo.
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In a significant development for tourism along the historical Kokoda Track, Tourism Promotion Authority’s (TPA) Chief Executive Officer, Eric Mossman Uvovo, was sworn in as the Deputy Chairman of the Kokoda Track Special Purposes Authority’s (KTA) Management Committee during a ceremony held at Stanley’s Hotel on Tuesday, March 19, Port Moresby.
The swearing-in ceremony witnessed the appointment of a total of 10 committee members, representing government agencies, Local Level government representatives, and Landowner leaders. Among the notable appointments, Jack Deia, the Landowner Representative of the Koiari people, was elected as the Chairman of the KTA committee following a vote by committee members.
The event was attended by dignitaries including the Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard, and the Governor of Central Province, Rufina Peter, along with representatives from government bodies, Kokoda Landowners, KTA members, and the Conservation and Protection Authority (CEPA).
Addressing the gathering, Honourable Minister, Isi Henry Leonard, emphasized the crucial role of the KTA in promoting tourism.
“The Kokoda track is one of this country’s largest tourism attractions, not just because of its historical significance, but also its natural beauty that attracts many to this iconic site,” said Leonard.
Governor Rufina Peter echoed Minister Leonard’s sentiments, congratulating the newly sworn-in committee members and stressing the importance of prioritizing the interests of the landowners.
“I’d like to encourage you all to listen to the landowners and the people – Landowners must be happy,” Governor Peter remarked.
She further emphasized the economic potential of tourism, highlighting its role in providing a sustainable alternative to mining and ensuring the preservation of the Kokoda Track’s cultural and environmental heritage.
Tourism Promotion Authority’s (TPA) Chief Executive Officer, Eric Mossman Uvovo, highlighted the significance of Kokoda Track tourism emphasizing the need to showcase this iconic site to the global audience.
“Kokoda is one of our most important tourism products, and we should be driving this product to the world.
When you talk about conserving the environment and the lush ecosystem at Kokoda, when you talk about sustainability for the landowners and for their many generations to come, then we have to really start talking about tourism for Kokoda,” said Uvovo.
Uvovo’s appointment as Deputy Chairman of the KTA Management Committee signifies a collaborative effort towards enhancing tourism management and sustainable development along the Kokoda Track. With the collective expertise and dedication of committee members, the KTA is poised to play a pivotal role in advancing tourism initiatives and preserving the cultural and natural heritage of this iconic site for future generations.
The Tourism Promotion Authority (TPA) awarded Marissa Siwa with its Award for Academic Excellence at the Divine Word University’s graduation ceremony on Friday 8 March in Madang.
Tourism & Hospitality Management (THM) graduate, Marissa Siwa, achieved the highest cumulative GPA among her cohorts, earning her this distinguished accolade from TPA.
TPA’s award is an esteemed recognition presented to graduating students in the Tourism & Hospitality Department who exhibit exceptional academic performance. Marissa’s outstanding performance earned her a commemorative plaque, a mobile phone, and a cash prize of K2,000.
Dr. Fiona N’Drower, Head of the THM department at DWU, thanked TPA for its ongoing support towards the department’s educational initiatives, highlighting its unwavering support spanning over two decades.
“PNGTPA’s contributions extend beyond financial sponsorship, including the establishment of special awards during graduation ceremonies and serving as the primary sponsor for the Liklik Diwai Tourism Expo (LDTE), an annual event hosted by final year Tourism & Hospitality students,” said N’Drower.
Dr. N’Drower also reflected on PNGTPA’s significant impact on shaping tourism education in Papua New Guinea, dating back to the introduction of the PNGTPA award in 1999/2000.
“DWU emerged as a trailblazer in recognizing the need for promoting tourism and hospitality education, leading to the inception of the Diploma in Tourism & Hospitality program in 1998, followed by the Bachelor program in 2006.
PNGTPA’s active involvement in academic events not only showcases the potential of tourism in PNG but also underscores the employment and entrepreneurial opportunities within the Tourism & Hospitality industry, thus promoting the Bachelor of Tourism & Hospitality program at DWU,” said N’Drower.
Ingrid Kuman, Acting Chief Executive Officer at TPA, presented the award to Marissa Siwa during the graduation ceremony and commended Marissa’s dedication and hard work, which were evident in her remarkable academic achievements.
“The prize provided to the student is in recognition of their hard work and academic commitment to the THM program and is a testament to their perseverance to achieve their goal,” said Kuman.
Marissa Siwa’s exemplary performance serves as an inspiration to aspiring students in the field of tourism and hospitality, reaffirming the importance of academic excellence and dedication in shaping future leaders in Papua New Guinea’s tourism sector.
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