The Papua New Guinea Tourism Promotion Authority (TPA) and the National Capital District Commission (NCDC), along with more than 20 PNG participants from the public and the private sector, have concluded a seven-day international China roadshow to promote PNG as a prime tourism destination.

A total of 21 participating organizations, including four government agencies and 17 tourism operators, reported successful engagements and promising leads. The productive interactions throughout the event showed a strong interest for collaboration between PNG and Chinese tourism stakeholders.

Participants included representatives from PNGTPA, the National Capital District Commission (NCDC), the National Gaming Control Board (NGCB)Beijing Kumul ConsularAir Niugini Hong Kong GSA, and various tour operators and accommodation service providers. This diverse group worked together to showcase PNG’s tourism potential and establish strong connections with Chinese agents and wholesalers.

The China Ready Roadshow, held in the cities of Shenzhen and Guangzhou, received overwhelmingly positive feedback from a total of 117 Chinese agents and wholesalers, with 45 visitors in Shenzhen on Tuesday 18th June and 72 in Guangzhou on Thursday 20th June during the B2B exchange events.

The event commenced with a presentation led by TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo and TPA’s Videographer, John Vaii, who highlighted the unique attractions and experiences PNG offers – pertinent to Papua New Guinea’s destination brand – A Million Different Journeys, simultaneously  capturing the attention of the Chinese audience.

Participants on the roadshow also experienced cultural and city tours around Shenzhen and Guangzhou, which strengthened cultural ties and enriched their overall experience. These tours allowed the participants to immerse themselves in the local culture and landscape, enhancing the connection between the two countries.

China Travel Online’s CEO, Dr. Marcus Lee, who is a facilitator of the China Ready program emphasized the invaluable lessons learned during the event.

“The China Ready Roadshow has taught valuable lessons on market entry and positioning. If a destination is China Ready, then they are ready for any market,” said Dr Lee.

Dr. Lee also commended the efforts of TPA and various other organizations who ensured that the event was a success.

“With strategic planning, effective execution, and continuous follow-up, PNG is poised to unlock its tourism potential,” said Dr Lee.

TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo, shared his insights on the event’s impact and future prospects.

“The China Ready Roadshow not only promoted PNG as an attractive tourist destination but also laid the groundwork for future partnerships and growth in the Chinese market. Focus was also given to Port Moresby as the gateway to the country and with direct flights from Guangzhou (with China Southern Airlines) and Hong Kong (with Air Niugini) respectively, we will certainly see Chinese travellers to PNG.

The Chinese market, characterized by a preference for leisure and soft adventure activities, presents vast opportunities for PNG. However, addressing specific needs such as visa requirements, direct flight routes, and cost-effective airfares remains crucial and also ensuring translation services and meeting Chinese tourists’ preferences are vital steps toward a successful market entry,” said Keimelo.

Keimelo further elaborated on the structured approach adopted by PNGTPA.

“The China Ready Program, adopted by the Papua New Guinea Tourism Promotion Authority (PNGTPA), is making significant strides in preparing PNG for an influx of Chinese visitors. The program follows a four-stage process: Destination Audit, Industry Workshop, Accreditation, and Distribution. This structured approach is designed to ensure that PNG becomes visitor-ready not only for the Chinese market but also for other international tourists,” said Keimelo.

Addressing one of the key challenges faced during the roadshow, Keimelo highlighted the team’s efforts to overcome the language barrier.

“One of the key challenges addressed during the roadshow was the language barrier. To overcome this, the team organized translations of brochures and business cards and ensured that translators were available at each table during the B2B sessions. This initiative facilitated clear communication and helped Chinese agents better understand PNG’s tourism offerings,” said Keimelo.

TPA’s CEO, Eric Mossman, highlighted the significant progress and future steps for PNG’s tourism industry.

“Through these strategic efforts, TPA is effectively positioning Papua New Guinea as a prime destination for Chinese tourists, ensuring that the country meets the specific needs and preferences of this growing market,” said Uvovo.

He emphasized the importance of understanding and catering to the unique requirements of Chinese travellers to enhance their experience in PNG. Uvovo also outlined the roadmap for maintaining this momentum.

“Following the successful roadshow, the next steps involve nationwide destination audits, workshops, and accreditation to ensure comprehensive readiness across PNG. Establishing a Destination Marketing  Representative (DMR) office in China is under consideration to maintain connections and support ongoing promotional efforts,” Uvovo explained.

Looking ahead, TPA’s focus will be on several key initiatives. Firstly, the organization is committed to implementing a comprehensive China Digital Marketing Plan to effectively reach and engage Chinese travellers. 

Secondly, exploring the establishment of a dedicated TPA China Office to strengthen PNG’s presence and support in the Chinese market. Additionally, TPA will also be implement a PNG-CHINA Tourism Year 2025, marking the 50th anniversary of Papua New Guinea’s independence. This initiative aims to celebrate PNG’s cultural richness and strengthen bilateral tourism ties between PNG and China. ◼️

📸 Above banner image: Papua New Guinea tourism roadshow participants in Guangzhou, China, June 2024. 

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National Capital District Commission (NCDC), PNG Tourism Promotion Authority (PNGTPA) and The National Gaming Control Board (NGCB) to Embark on China Ready Roadshow 

Port Moresby, Papua New Guinea – Friday 14th June, 2024:

 The Papua New Guinea Tourism Promotion Authority (PNG TPA), National Capital District Commission (NCDC) and the National Gaming Control Board (NGCB) are excited to announce the Papua New Guinea Tourism China Roadshow, scheduled to take place in Shenzhen and Guangzhou, China, from Tuesday 18 to Thursday 20 June, 2024. This initiative aims to enhance Papua New Guinea’s appeal as a premier travel destination for Chinese tourists.

The China Ready Program is an inclusive initiative for PNG’s tourism industry, focusing on the National Capital District (NCD) and interested tourism businesses throughout PNG. It is proudly organized by the NCDC Governor’s Office and the PNG Tourism Promotion Authority (PNG TPA).

Established in 2002, the China Ready Program ensures that target travel destinations and service providers meet Chinese hospitality standards. The program is operated by the CBISN, exclusively issued by the China Outbound Tourism Research Academy (COTA), and endorsed by the Chinese Ministry of Culture and Tourism.

The upcoming roadshow builds on the success of the China Ready Workshop held on April 24, 2024, at the APEC Haus in Port Moresby. This event attracted over 60 tourism service providers, who were trained to accommodate Chinese tourists.

The China Ready Program aims to prepare PNG’s tourism industry to effectively welcome Chinese travellers. With the recent establishment of direct flights from Guangzhou to Port Moresby via China Southern Airlines, a significant increase in tourism is expected in the coming months.

A total of 24 participants from Papua New Guinea will travel across to China for the roadshow, which includes members from NCDC, PNGTPA, and stakeholders of the tourism industry. The itinerary of the roadshow is as follows:

  • June 16: Departure from Port Moresby to Hong Kong, followed by travel to Shenzhen.
  • June 17-18: Venue inspection and B2B events in Shenzhen.
  • June 19: Transfer to Guangzhou and venue setup.
  • June 20: B2B events in Guangzhou.
  • June 21: Product knowledge field trip in Guangzhou.
  • June 22: Tourism sightseeing and cultural exchange.
  • June 23: Return to Port Moresby.

The roadshow offers an excellent platform for PNG tourism operators to establish valuable connections with Chinese wholesalers and explore collaborative opportunities. PNG TPA Chief Executive Officer Mr Eric Mossman Uvovo spoke on the importance of the newly created flight route from China to PNG as a gateway for to boost tourism in Papua New Guinea.

“With the success of the China Ready Workshop and the new direct flights between Port Moresby and Guangzhou, this has opened a new realm of opportunities for tourism in Papua New Guinea as we expect to welcome a boost of tourists to our shores,” said Uvovo.  ◼️

📸 Top Image: PNG tourism industry representatives  involved in the 2024 China Ready PNG Tourism Roadshow taking place in Shenzhen and Guangzhou.  (Front L-R) Maleta Tokwakwasi, Joel Keimelo, Eric Mossman Uvovo (TPA CEO), Kennewton Kennedy and Kim Arut.  (Back L-R)  Emma Nasinom, Elizabeth Pym, Helen Tuakara, Alice Alu, Margaret Tambagle, Lawrence Walep, Huandong Li, Andy Utuwai, Bob Gonapa, Naomi Eringe, Clarissa Moi, Clare Kolma and Natasha Giraure.  

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Balancing work and pursuing academic excellence can be a daunting experience to many, yet Samantha Iyapeng has balanced her role with the Papua New Guinea Tourism Promotion Authority (TPA) and has accomplished her academic goals.

Samantha, a 35 year old woman from Galeoale Village in Hoskins, West New Britain Province and a proud graduate from the University of Papua New Guinea’s (UPNG) with a Bachelor of Business & Management Professional Studies in Tourism & Hospitality Management program (BBMPS – THM).

She began her journey with the PNGTPA in 2015 as a receptionist. Armed with a diploma in Information Technology (IT), she embraced the opportunity with dedication, “I really didn’t mind, as long as I had a job, sometimes stepping in to perform simple IT duties,” said Samantha.

In 2021, Samantha was sponsored by PNGTPA to pursue her studies at UPNG. However, her educational pursuits were halted by the passing of her mother. Despite this, Samantha remained focused on her goal.

Samantha Iyapeng

“It was a very difficult time for me, yet I remained committed to my professional development and completed the program,” she affirmed with a smile.

“Balancing my role as a student at UPNG with my responsibilities at PNGTPA presented both challenges and rewards, making it a journey filled with many fond experiences,” Samantha reflects.

Resuming her studies in 2022, Samantha encountered numerous challenges – from balancing work responsibilities at PNGTPA with academic coursework to managing household chores amidst late-night studies. Yet, fuelled by her passion for the tourism industry and a relentless desire to advance her career, Samantha pushed through.

“Effective time management and flexibility were key with the support from friends, colleagues and supervisors who helped me navigate the workload. Obviously, sacrifices were made, but the experience enriched my understanding of the tourism industry and enhanced my skills,” said Samantha.

Her passion for travel and cultural exploration, with a vision for positive change, were the key motivators as she proudly received her bachelor’s degree in the industry which she proudly claims as one of the best.

“As a recent graduate, several aspects of my education are highly applicable to my role at PNGTPA,” Samantha notes.

“From strategic planning to marketing and promotion, Samantha’s academic endeavours aligned with her responsibilities as a Business Development Officer.

Douglas Keari, Executive Manager for Research & Business Development at PNGTPA, speaks highly of Samantha’s dedication and potential.

“Samantha is a keen learner and always willing to take on challenges. Her commitment to professional development is commendable, and I am confident that the degree will enhance her understanding of her role, said Keari.

Samantha’s passion for her job has given her the responsibility to spearhead the “Tourism MSME Training” initiative, a project aimed at developing entrepreneurship and promoting sustainable tourism development across Papua New Guinea. By conducting training sessions in different regions, Samantha ensures broader participation and engagement from local communities, thereby spreading the benefits of tourism more evenly across the country.

“The project demonstrates PNGTPA’s commitment to maximizing the potential of PNG’s tourism sector. It’s an exciting endeavour that has the potential to make a positive and lasting impact on the tourism landscape of the country. This is why I love my job and the industry that I proudly serve,” said Samantha.

Samantha’s vision for her future is clear – to advance into leadership roles, drive innovation, and champion talent development within the organization. Her experience as a sponsored student has given her a deep appreciation for education and professional development, motivating her to support initiatives that empower others within the tourism sector to thrive and succeed.

“To the young graduates aspiring to work in the PNG tourism sector. Find your passion, embrace challenges, make an impact, and believe in yourself. Your passion and determination will carry you far in this dynamic and rewarding industry,” said Samantha with her heartfelt advice.

PNGTPA’s CEO, Eric Mossman Uvovo also commended Samantha and many other employees who have graduated with their Bachelor’s Degree in Tourism Hospitality Management from the University of Papua New Guinea.

“I extend my heartfelt congratulations to all of our PNGTPA employees for their outstanding accomplishment in achieving their career development. Their commitment to furthering their education while balancing each of their responsibilities at PNGTPA is truly commendable,” said Uvovo.

PNGTPA staff graduating from UPNG

Left to Right: Joline Kavo, Verolyn Yeme, TPA’s Product Development Officer for Culture, Jessy Pundu, TPA’s Personal Assistant to the CEO, Lynette Buseh, Muriel Gerari, Talianne Oki and TPA’s Senior Policy and Planning Officer, Daphne Galore during their graduation last year at UPNG with their Bachelor’s Degree in BBMPS – THM, under TPA and UPNG’s collabotive program.

“We are proud to have sponsored six TPA employees through this program so far. It is a testament of our commitment to investing in the professional development of our team members and empowering them to reach their full potential.

We believe that investing in our employees’ education not only benefits them individually but also contributes to the overall success and sustainability of our organization,” Uvovo affirms.

The BBM PS – THM is UPNG and PNGTPA’s joint program, which is tailored to meet the needs of working professionals in the tourism sector. It provides a pathway for individuals like Samantha and many other employees, who have extensive experience in the industry but lack formal academic qualifications, to obtain recognized degrees.

The inclusive nature of the program, accommodates individuals with various educational backgrounds and levels of experience, ranging from graduates with secondary school certifications to those with existing diplomas or degrees in relevant fields.




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Standing from left to right: TPA’s Accountant, Emilia Jeffrey, TPA’s Data Entry Officer, Wari Ricky, TPA ’s Senior Marketing Officer, Simon Pih,an officer from the Melanesian Safari Ltd, the General Manager for the Melanesian Safari Ltd, Glynn Iruru Seated left to right: Air Niugini’s Business Development Manager–NWS -AU, Marie Ozaltin and Air Niugini’s Executive Manager for Sales & Distribution, Charlie Wanma, during the SPTE event in Fiji.

The Papua New Guinea Tourism Promotion Authority (TPA) participated in the South Pacific Tourism Exchange (SPTE) to strengthen tourism ties and promote PNG’s attractions to the Pacific Islands and beyond earlier this month in Nadi, Fiji.

The event took place on Saturday 4 to Sunday 5 May with a total of eight TPA staff who attended various programs during the SPTE, reflecting PNG’s commitment as a member of the Pacific Tourism Organisation (PTO) and aligning with tourism-related objectives.

SPTE is organized by the PTO, formerly known as the South Pacific Tourism Organisation (SPTO), is a premier trade event that serves as a platform for Pacific Island partners to showcase their tourism attractions to international buyers from key markets.

With a mandate to market, promote, and develop tourism in the Pacific region, SPTE provides a vital opportunity for PNG’s local tour operators, hoteliers, airlines, and travel logistics providers to engage directly with international buyers, building their networking and conducting business.

TPA’s Chief Executive Officer, Eric Mossman Uvovo, commended members from the PNGTPA who attended the event in Fiji.
“Active participation in the South Pacific Tourism Exchange, organized by PTO, serves as a premier platform to showcase our nation’s tourism attractions to international buyers from key markets.

The face-to-face meetings facilitated at SPTE will allow us to effectively promote PNG as an iconic tourist destination, renowned for our pristine landscapes, rich cultural heritage, and unique experiences. It’s a chance for us to showcase the best of what our country has to offer,” said Uvovo.

Participation in SPTE aligns with TPA’s objective to establish and nurture partnerships within the tourism and hospitality sector. The event serves as a platform for building lasting relationships and exploring opportunities for future collaboration and growth.

Uvovo reiterated the importance of PNG’s participating in global tourism events strengthening PNG’s brand as a premier tourism destination.

“Our presence at SPTE reaffirms our dedication to showcasing PNG’s tourism potential and forging international cooperation in advancing our country’s tourism industry. Through initiatives like SPTE, we continue to position ourselves as a leading destination for travellers seeking authentic experiences in the South Pacific,” said Uvovo.


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The Pacific Tourism Organisation (SPTO) in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA) conducted a week-long in-country workshop (May 13-17) focused on data initiatives and the Digital Measurement and Benchmarking Dashboard under the Pacific Digital Transformation project.  A crucial project focused on collecting and analysing tourism data to make informed decisions for sustainable tourism development.

The PTDI project supports evidence-based planning and decision-making. Its components include the creation of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report. These reports offer crucial insights into community awareness and attitudes toward tourism.

Papua New Guinea is among the ten countries (including Niue, Cook Islands, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap) under the PTDI project aimed at collecting and analysing tourism data, funded by the New Zealand Government. The Digital Measurement and Benchmarking Dashboard Programme plays a vital role in SPTO’s monitoring and evaluation function, which is carried out in three components and sets standards for marketing and sustainable tourism indicators in the Pacific region.

Hosted at the Citi Boutique Hotel, Port Moresby, the workshop drew the participation of fifteen individuals who will be armed with the necessary tools to drive insightful research outcomes within PNG’s tourism sector.

In opening the workshop, PNGTPA’s Executive Manager for the Corporate Affairs Division, Claire Kupo, emphasised the importance of data and research in making informed decisions and developing public policies that contribute to sustainable tourism development in the region.

PNGTPA’s CEO, Eric Mossman Uvovo reiterated the significance of the collaboration with the Pacific Tourism Organisation (SPTO) on initiatives like the Pacific Tourism Data Initiative (PTDI) project.

“The recent week-long in-country workshop focused on data initiatives and the Digital Measurement and Benchmarking Dashboard shows the importance of collecting and analyzing tourism data for informed decision-making.

By working together with SPTO and other stakeholders, we are committed to using data-driven insights to drive sustainable tourism development in Papua New Guinea and across the Pacific region. Through initiatives like the PTDI project, we aim to enhance our understanding of visitor behavior, preferences, and trends, ultimately shaping a vibrant future for tourism in our country and the region,” said Uvovo.

Echoing similar sentiments SPTO Chief Executive Officer, Christopher Cocker also stressed the importance of weaving together the power of data to contribute to informed decision-making and shape a sustainable and vibrant future for tourism in the Pacific.

“SPTO has been very fortunate to conduct an in-country visit to PNG to enhance the proficiency of research officers in utilising statistical analysis software (Survey Monkey, SPSS & NVIVO) through funding from the New Zealand government,” Mr. Cocker said.

“The workshop is pivotal for driving insightful research outcomes within the PNG tourism sector and data collaboration is key within the Tourism Industry Stakeholders in the implementation of the Digital Measurement and Benchmarking Dashboard.”

Workshop participant PNGTPA Research & Statistics Officer Abigail Pangwinyen mentioned that the four-day workshop has greatly enhanced her skills in data analysis in the travel and tourism industry which has enabled her to understand customer behavior, preferences, and trends using the statistical analysis software.

Through conducting workshops and fostering collaborations with local partners, SPTO reaffirms its dedication to advancing sustainable tourism development in both PNG and the broader Pacific region.

Image: Standing from left to right: PTO’s Research & Statistics Manager, Prashil Parkas, TPA’s Research Officer for Domestic, Abigail Pangwinyen, PNG Air’s Marketing & Media Coordinator, Dalai Thomas, TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava, TPA’s Planning & Project Officer, Murray Variambu, Leo Ameua from the Central Provincial Office, TPA’s Data Analyst, Jephet Keako, PTO’s Senior Research Officer, Rovarovaivalu Vesikula,TPA’s Policy Analyst, Faith Kaupa and Air Niugini’s Executive Manager for Sales and Distribution, Floyd Smith.
Seated from left to right: Executive Manager for PNGTIA, Joybertina Piasinu, Lucy Miro from Kokoda Track Authority, Lavinia Fine Naivalurua from SPTO, Henna Esela from POM Business College, Imelda Atu from UPNG and Monalisa Kamuri from POM Business College during the conclusion of the workshop in Port Moresby.

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Left to right: Kovelo village leader, Alfred Amuli, Kokoda Track Authority’s (KTA) CEO, Julias Wargirai, Oro Provincial Administrator, Trevor Magei, KTA Board Chairman, Jack Deia, KTA Board Member, Jimmy Toroi and TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava following the peace-keeping ceremony at Kovelo Village.

The Kokoda Track Authority (KTA) hosted a peace-making ceremony with villagers of Kovelo who had constructed a barricade to block off people entering the track.

The event held at Kovelo Village, Oro Province, on Sunday 12 May comes in the wake of mounting tensions among landowners. A Barricade had been erected at the gateway to the Kokoda Track marking one of the first checkpoints trekkers encounter as they embark on their journey along the historic trail.

The peace-making ceremony, attended by esteemed dignitaries including board members of the Kokoda Track Authority, village leaders from Kovelo Village, Oro Provincial Administrator Trevor Megei, and members from the Papua New Guinea Tourism Authority (TPA), served as a gesture of unity and progress for the villagers.

Oro Province’s Provincial Administrator, Trevor Magei, reminded the people that the government is committed to strengthening community projects aimed to promote their wellbeing.

“The recent visit of both the Australian and the PNG Prime Minister marked a special moment for the people and the Kokoda Track, signalling a renewed commitment to addressing the grievances of landowners and strengthening sustainable developments for the community.

The allocation of funds by the government represents a positive step towards progress, demonstrating a collective effort along the historic Kokoda Track and the people,” said Magei.

Following the event, Julius Wargirai, CEO of KTA, met with village leaders where he urged them to collaborate with the government to create a five-year plan for community development. He emphasized the importance of allowing the flow of tourists visiting the Kokoda Track, highlighting its significance as a beacon of historical and cultural heritage.

Wargirai also said that KTA would actively engage with each of the eight proclamation wards and their councilors to craft individualized five-year plans, tailored to the unique needs and aspirations of the respective communities.
Papua New Guinea Tourism Promotion Authority’s (TPA) CEO and the Deputy Board Chairman of KTA, Eric Mossman Uvovo, reiterated the importance of working together with landowners to create a sustainable and beneficial tourism avenue in Kokoda.

“As we all embrace the promise of a brighter tomorrow, KTA and TPA reaffirms our unwavering commitment to safeguarding the Kokoda Track, to make it sustainable for many generations to come.”

The peace-making ceremony at Kovelo Village marks a significant moment in our journey towards unity and progress along the historical track,” said Uvovo.


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The Papua New Guinea Tourism Promotion Authority (PNGTPA) presented a cash donation of K5,000 to the University of Papua New Guinea’s (UPNG) Journalism Student Society (JSS) to support the development of aspiring journalists who will play a crucial role in promoting tourism in the country.
The cheque presentation took place during the World Press Freedom Day celebration on Friday 3 May at the UPNG campus, Port Moresby.

PNGTPA’s Acting CEO and Executive Manager for Research & Business Development, Douglas Keari, was invited as a guest speaker for the World Press Freedom Day celebration where he delivered a compelling presentation to the eager journalism students centred on the theme of, Building Resilience: Mitigating the Impact of Traumatic Events on Tourism in Papua New Guinea.

“Young journalists, we need your help to shape Papua New Guinea’s reputations, our narrative is crucial for our nation’s growth and development,” said Keari.

He emphasized the importance of resilience in overcoming challenges faced by the tourism industry and encouraged students to explore innovative solutions to safeguard the sector against adverse events that may tarnish the country’s reputation.

In light of recent traumatic events that have affected tourist destination in PNG, Keari urged the young journalists to help reshape the narrative surrounding the country’s tourism industry. He highlighted the importance of showcasing the country’s unique attractions, cultural diversity, and warm hospitality to attract visitors and boost tourism revenue.

As part of PNGTPA’s efforts to build a better reputation for Papua New Guinea as a travel destination, Keari encouraged the young journalists to use the power of journalism in telling compelling stories, advocating for positive change, and engaging with international audiences.

The donation demonstrates PNGTPA’s commitment to cohesion and partnership in supporting educational initiatives and empowering the next generation of journalists. 

Through financial assistance and knowledge-sharing, PNGTPA aims to equip aspiring journalists with the skills and resources needed to contribute positively to the promotion of tourism in Papua New Guinea.

“Our support demonstrates our long-term collaboration with our journalists in the country, and as future storytellers, student journalists have a unique opportunity to shape the narrative of Papua New Guinea and showcase its beauty to the world.

It reflects our belief in the power of journalism to inspire, educate, and promote positive change. By empowering student journalists, we are investing in the future of Papua New Guinea’s tourism industry and paving the way for a brighter future. It is through their words and images; they have the ability to captivate audiences and open the world’s eyes to the wonders of Papua New Guinea,” said Keari.

President of the Journalism Students Society (JSS) at UPNG, Kristoffa Tapungu thanked PNGTPA for its timely donation.

“This year, we’ve planned a range of events, including motivational nights and fundraisers, to support journalism and provide valuable opportunities for our members. With PNGTPA’s generous support, we can make these initiatives a reality and make a positive impact on our members’ education and professional development.

On behalf of the entire JSS team at UPNG, I want to express our sincere gratitude to PNGTPA for their generous donation and unwavering support. Thank you, PNGTPA, for investing in the future of journalism in Papua New Guinea,” said Tapungu.

PNGTPA’s donation to the UPNG Journalism Student Society reflects its ongoing commitment to supporting education and promoting Papua New Guinea. Through collaborative efforts with future journalists, PNGTPA aims to create a new narrative that highlights the country’s strengths and promotes tourism as a key driver of economic development and cultural exchange.

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More than 60 tourism service providers, including air service providers, car rental companies, and clothing retail outlets, received their certificates after completing the China Ready workshop on Thursday 25 April at the APEC  Haus, Port Moresby.

This initiative is in partnership with the Papua New Guinea Tourism Promotion Authority, NCDC Government and the Chinese Government aimed to make Papua New Guinea a premier destination ready to cater to the needs of Chinese tourists. PNG is the 51st country to adopt this globally recognized program, following 50 others nations across six continents, representing 25% of global destinations.

The China Ready Program, established in 2002, is the largest of its kind, ensuring destinations and service providers meet Chinese hospitality standards. Operated by CBISN and exclusively issued by the China Outbound Tourism Research Academy (COTA), the program is endorsed by the Chinese Ministry of Culture and Tourism.

Peter Kerua, Trans Niugini Tours’ Port Moresby Operations Manager, joined many participants from the workshop expressing his enthusiasm about the potential of the Chinese market for PNG.

“I am thrilled to learn about this exciting market. China is the fastest-growing economy in the world, and I see many benefits in terms of tourism for PNG to start attracting Chinese travellers to come and experience our amazing country,” said Kerua.

Hon. Isi Henry Leonard, Minister for Arts & Culture, highlighted the potential of tourism in the country.

“Tourism is an emerging economy in Papua New Guinea, presenting significant opportunities for growth and development. The China Ready program can enable us to make PNG China Ready.

Having the workshop is a guide to us on understanding the Chinese Market and identifying what we can offer to China. This is the first step towards building a robust relationship with this key market,” said Leonard.

Left to right: PNGTPA’s CEO, Eric Mossman Uvovo, China Travel Online CEO, Dr Marcus Lee and Minister for Tourism Arts & Culture, Hon. Isi Henry Leonard during the precursor press conference to the China Ready workshop at the PNGTPA office on Wednesday 24 April.

Dr. Marcus Lee, CEO of China Travel Online and facilitator for the China Ready workshop, provided insights into the program’s objectives.

“Our primary objective is to enable Papua New Guinea to tap into the vast potential of the Chinese Market. We’ve completed our audit, and the essence of the China Ready concept is to guide destinations and stakeholders on welcoming Chinese tourists. More importantly, it’s about delivering services and products that meet Chinese standards,” said Lee.

Lee encouraged the government to work closely with PNGTPA to make PNG China Ready.

“After the China Ready workshop, I urge all stakeholders, including the government and PNGTPA, to implement the Insights gained to make Port Moresby and PNG truly China Ready,” said Lee.

The workshop aimed to equip tourism industry players with the latest market updates, insights into the post-COVID-19 Chinese traveller, and effective strategies tailored for the evolving Chinese market. With direct flights connecting China to PNG and the recent visit of the Chinese Foreign Minister, Hon Wang Yi, strengthening bilateral ties, there’s an evident opportunity for PNG to boost its tourism sector.

PNGTPA’s CEO, Mr Eric Mossman Uvovo described the initiative as a historical milestone for the country’s tourism.

“This marks a historical moment where we position ourselves to welcome one of the biggest economies in the world in terms of tourism. The workshop was a pivotal moment for stakeholders and all of us to be ready for the outbound Chinese Market,” said Uvovo.

Left to right: China Travel Online CEO, Dr Marcus Lee, Counsellor Deputy Head of Mission Chinese Embassy, Chen Jiliang, Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard, NCDC Governor, Hon. Powes Parkop, PNGTPA Deputy Board Chairman, Andrew Abel and PNGTPA’s CEO, Eric Mossman Uvovo during the China Ready workshop at the APEC Haus.

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Papua New Guinea Tourism Promotion Authority (PNGTPA) and Air Niugini have signed a Collaborative Agreement to strengthen PNG’s tourism in an official ceremony on Tuesday 22 April, Port Moresby.

Air Niugini and TPA’s partnership is aimed to raise awareness and interests in PNG’s unique culture and natural beauty. This partnership also seeks to stimulate the growth of tourism in the country.

TPA’s Chief Executive Officer, Mr Eric Mossman Uvovo described this partnership as a necessary tool to promote the country as a tourist destination.

“Today marks a significant milestone in our efforts to elevate Papua New Guinea as a premier destination.

Through this collaboration, we aim to improve the quality and diversity of our tourism products and services, as well as our infrastructure and connectivity, to realize the country’s full potential,” said Uvovo.

Both Air Niugini and PNGTPA recognizes the importance of sustainable tourism in PNG, which creates positive impacts for local communities, the environment, and the country’s rich heritage. This initiative strengthens the potential of tourism development in driving the country’s economy and social progress, generating income and employment.

Market intelligence and customer feedback will be shared between Air Niugini and PNGTPA to create effective marketing strategies. Collaborative efforts will result in attractive brochures, flyers, videos, and other materials showcasing Papua New Guinea’s diverse destinations and experiences.

Air Niugini’s Acting CEO, Gary Seddon reiterated the importance of the partnership between TPA and Air Niugini.

“At Air Niugini, we recognize our pivotal role as one of the largest players in tourism, and we are fully committed to leveraging this position.
Through this partnership, we aim to address the core challenges and drive significant development gains in the tourism sector,” said Seddon.

Seddon also introduced Air Niugini’s plan to bring in more aircrafts to drive tourism throughout the country.

“With the introduction of our new fleet, both wide-body and narrow-body aircraft, we are poised to connect tourists from around the world to the breathtaking seas and mountains of PNG. We are laying the groundwork now to reap the benefits in the future,” said Seddon.

Air Niugini will also offer special incentives to media representatives, travel agents, tour operators, and influencers promoting Papua New Guinea. The airline will also support PNGTPA in organizing trade shows, roadshows, familiarization trips, and other events to raise awareness among potential visitors and industry stakeholders.

Travelers booking flights to Papua New Guinea through Air Niugini’s platforms will also enjoy special fares, packages, and deals, along with relevant travel tips to enrich their journey. Additionally, Air Niugini aims to expand its network and connectivity to key source markets, ensuring flight schedules meet traveller demands.

To address concerns regarding law and order, the collaboration will support campaigns promoting a positive image of Papua New Guinea, building confidence and trust among potential visitors.

Port Moresby, April 17, 2024 – Honourable Governor of the National Capital District (NCD) joined Papua New Guinea Tourism Promotion Authority (PNGTPA) to make Port Moresby a prime destination for Chinese tourists through a pre-cocktail reception at the APEC Haus on Wednesday 17 April, Port Moresby.

This exclusive event serves as a precursor to the upcoming China Ready Workshop and provides an opportunity for industry stakeholders to come together and engage in discussions vital to the future of tourism in Port Moresby.

The China Ready initiative, spearheaded by the NCD Governor and PNGTPA since July 2023, aims to position Port Moresby as a premier destination for Chinese tourists. Through a comprehensive approach encompassing cultural enrichment, infrastructure enhancement, and targeted promotional campaigns, efforts are being made to elevate Port Moresby’s allure to Chinese travellers.

Collaborations with local and national tourism industries, along with a partnership with Guangdong Province, aim to establish Port Moresby as a pivotal hub for tourism and business, fostering sustainable growth and global connectivity.

The pre-cocktail reception aims to facilitate networking and dialogue among stakeholders from various sectors of the tourism industry. Attendees will have the chance to connect with key players and exchange insights on strategies to prepare Port Moresby for the rapidly growing Chinese tourism market.

NCD Governor Hon. Powes Parkop with Staff Representatives from Hertz

NCDC Governor, Honourable Powes Parkop said that the event attended by various stakeholders shows commitment in forging relationships with Chinese travellers.

“Today’s pre-cocktail reception underscores our commitment to ensuring that Port Moresby is ready to welcome Chinese travellers with open arms. The China Ready Workshop represents a crucial step in our journey to prepare Port Moresby for the burgeoning Chinese tourism market. This initiative underscores our commitment to fostering economic prosperity and forging enduring partnerships for the benefit of our city and our people,” said Parkop.

CEO of PNGTPA, Mr Eric Mossman Uvovo reiterated the importance of the upcoming China Ready Workshop.

“The workshop represents a pivotal moment in our efforts to capitalize on the immense potential of the Chinese tourism market. Through informative sessions and interactive discussions, stakeholders will gain valuable insights into how we can collectively prepare and promote Port Moresby as a top-tier destination,” said Uvovo.

The China Ready Workshop, scheduled for April 25th, will delve into key topics such as market updates, post-COVID19 traveller insights, and effective strategies for attracting Chinese tourists and businesses to Port Moresby. Certified participants will receive a Certificate of Completion and an ID number for 12 months of continuing education.

Together, let us pave the way for an amazing future for tourism in Port Moresby.  

See: China Ready NCD Tourism Program 



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