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The Papua New Guinea Tourism Promotion Authority (TPA) officially launched its Financial Policy & Procedures Manual (FPPM), PNG Marketing Strategy 2025–2028, and the PNGTPA Staff Housing Policy & Procedures Manual on Thursday 4 December 2025 at the Holiday Inn, Port Moresby.
The event was attended by the staff from TPA, representatives from the private sector, academic institutions, government departments, financial institutions, tourism industry members and TPA’s new board who witnessed the unveiling of the three major documents that will guide the organization’s internal governance, financial management, marketing direction, and staff welfare over the next several years.
The Financial Policy & Procedures Manual formalizes TPA’s financial governance compliance system as a self-accounting statutory body fully funded by the Government of Papua New Guinea. The manual aligns with the TPA Act 1993, the Public Finance Management Act 1995, the 4th Edition of the Public Service, the Audit Act 1989, and other relevant government regulations. It is an internal governance tool that the organization expects all staff and management to comply with.
The PNG Marketing Strategy 2025–2028 reflects the agency’s renewed commitment to repositioning Papua New Guinea as a leading destination for adventure and cultural tourism. Developed through nationwide stakeholder consultations and informed by global travel trends following the COVID-19 pandemic, the strategy’s ambition is to position PNG as the world’s emerging destination for meaningful, transformative, high-value experiences.
The Staff Housing Policy & Procedures Manual introduces a comprehensive and equitable system designed to ensure TPA staff have fair access to affordable housing opportunities. Guided by the motto “Providing Affordable Housing for All,” the policy sets the goal for all staff to own homes before exiting TPA. The policy is supported by an annual implementation budget that covers all necessary equity assistance and suspensory loans. It is managed by the Housing Committee, which was established in May 2021 and has played a central role in the formulation, consolidation and review of the policy.
Speaking during the launch, the Chief Executive Officer of TPA, Mr. Eric Mossman Uvovo, said the three documents collectively represent a new era for the organization’s internal systems and external mandate.
“The launch of these documents demonstrates our alignment with best practice and our commitment to transparent and accountable management of public funds. Good governance is the foundation of a strong and resilient tourism sector, and we are lifting the standard for how we operate as a government agency,” said Uvovo.
Uvovo added that the Marketing Strategy reflects the aspirations of both the industry and the nation.
“This strategy is a bold step toward repositioning Papua New Guinea globally. It reflects the voices of stakeholders from across the country and signals that we are ready to welcome travelers, ready to compete internationally, and ready to redefine what adventure and cultural tourism truly mean. Let the work begin,” said Uvovo.
The CEO also emphasized the importance of staff welfare as part of TPA’s long-term transformation.
“Our people are at the heart of our mission. The Staff Housing Policy ensures stability, dignity and long-term security for our employees and their families. When we invest in our staff, we strengthen the very foundation of our work and the future of the tourism sector,” said Uvovo.
TPA extended its appreciation to the Board, management, staff, the Housing Committee, the Corporate Affairs and Finance Divisions, partners, former committee members, and all stakeholders who contributed to the development of these documents.
The launch of these three major documents marks a critical milestone in strengthening TPA’s internal systems and guiding the organization’s strategic direction for the years ahead. With improved governance, a clear marketing vision, and enhanced staff welfare structures, PNGTPA is positioned to lead the rebuilding and growth of Papua New Guinea’s tourism sector with renewed confidence and purpose.
The Papua New Guinea Tourism Promotion Authority (TPA) officially swore in its new Board members during a ceremony held at TPA’s office on Wednesday, 29 October at the Kwalimu Haus in Port Moresby.
The establishment of the new Board fulfills TPA’s legal mandate as outlined in the TPA Act 1993, ensuring the organization operates under proper governance and oversight.
The Board comprises the Chairman of the Permanent Parliamentary Committee on Tourism, the Departmental Head of the Department responsible for Finance and Planning, and the Chief Executive Officer of the PNG Tourism Promotion Authority as ex-officio members. Other members are drawn from key areas of the tourism industry, including tour operators, the national airline, hoteliers, tourism attractions, third-level airlines, banks and financial institutions, and the tourism industry association. This diverse composition ensures balanced leadership, strategic insight, and inclusive decision-making that reflect the interests and priorities of Papua New Guinea’s tourism sector.
The Minister for Tourism, Arts & Culture, Hon Beldan Norman Namah, congratulated the new board members and highlighted their importance in building tourism in PNG.
“I extend my congratulations to all newly sworn-in Board Members of the TPA. Your appointment comes at a pivotal time for our tourism sector, and I have full confidence that your leadership will strengthen our goals in tourism.
As Minister, I intend to take several key tourism-related matters to the floor of Parliament — including improved tourism infrastructure, strengthened community participation, and the creation of a more sustainable framework for public-private partnerships in tourism development,” said Minister Namah.
Minister Namah also emphasized the importance of tourism in PNG.
“Tourism is not just about promoting our beautiful landscapes and cultures; it’s an engine for employment, SME growth, and regional development. With a functional Board now guiding TPA, we can move with greater unity and purpose to ensure tourism contributes meaningfully to the national economy,” Minister Namah emphasized.
TPA’s CEO, Eric Mossman Uvovo, highlighted the importance of the Board’s role in steering the organization toward achieving its long-term vision.
“The swearing-in of our new Board is more than a procedural requirement, it signifies a renewed commitment to strengthening our governance, policy implementation, and collaboration across the tourism sector.
With the depth of experience represented in this new Board, we are confident in our ability to deliver on our goals and position Papua New Guinea as a leading tourism destination in the Pacific,” said Mr. Uvovo.
The new Board will guide TPA in addressing key priorities, including strengthening tourism governance, enhancing partnerships with provincial authorities and industry players, and supporting sustainable tourism development that benefits communities and local businesses.
Uvovo further noted that the Board’s collective experience will ensure policies translate into tangible outcomes for tourism operators, SMEs, and communities across the country.
“A strong and diverse Board is essential for effective oversight and transparency. It also enables TPA to make informed decisions that deliver real impact on the ground, from empowering local tourism enterprises to promoting Papua New Guinea’s unique cultural and natural attractions globally,” said Uvovo.
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PNG Tourism Promotion Authority (TPA) and the Small and Medium Enterprises Corporation (SMEC) signed a five-year Memorandum of Understanding (MoU) on Friday, 27 June 2025 at the Kokoda Trail Motel in Port Moresby, formalising a partnership focused on advancing micro, small, and medium enterprise (MSME) development in PNG’s tourism sector.
The MoU sets a collaborative framework to deliver business development services including entrepreneurship training, business formalisation support, and compliance assistance tailored specifically for tourism MSMEs. The partnership will also support financial literacy, training of trainers, and shared use of regional business hubs across the country.
TPA’s CEO, Eric Mossman Uvovo and Small and Medium Enterprises Corporation’s (SMEC) Managing Director, Mr. Petrus Ralda, signed the MOU. The signing was witnessed by Executive Manager for Research and Business Development, Douglas Keari, and the Director of SME Business Advisory & Capacity Building, Diana W. Guria.
The MOU outlines key areas of cooperation, including the delivery of “Start Your Business” and “Improve Your Business” training programs, support for business registration processes, assistance with tax compliance, and development of customized training materials for tourism operators. Costs associated with training logistics, materials, and trainer expenditure will be shared.
Ralda praised the initiative as a vital step in bridging tourism and entrepreneurship.
“Tourism has enormous potential to lift communities out of poverty and drive sustainable growth. This MOU allows us to reach deeper into rural and remote areas where tourism opportunities exist but lack the technical support to flourish,” said Ralda.
The partnership also includes mechanisms for joint oversight, regular communication, and review of projects, ensuring transparency and strategic alignment throughout its implementation.
Speaking on behalf of the CEO of TPA, Keari welcomed the partnership, highlighting the benefits of the MOU for the tourism industry members.
“This MoU marks a new chapter in our efforts to strengthen the grassroots level of our tourism economy. For too long, aspiring tourism entrepreneurs have lacked access to the training, resources, and the support needed to grow. This collaboration with SMEC fills that gap by ensuring our MSMEs are equipped to thrive in both local and international markets,” said Keari.
He added that the partnership aligns with TPA’s broader mission to stimulate sustainable tourism development and build resilient local economies.
“Through this partnership, we are creating the foundation for a more inclusive tourism industry, one that empowers our people, protects indigenous knowledge, and supports long-term economic growth,” said Keari.
During the graduation Mr. Keari and Mr. Pundu also graduated as ILO SIYB Trainers. Since first participating in 2023 TPA has graduated 6 staff as trainers. The training will enable TPA to conduct business startup and management training to Tourism SMEs throughout the country.
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The Papua New Guinea Tourism Promotion Authority (TPA) congratulated two of its staff for successfully graduating with their Training of Trainers (ToT) Certificate on Friday 27 June 2025 at the Kokoda Trail Motel, Port Moresby.
TPA’s Executive Manager for Research & Business Development, Douglas Keari and TPA’s Culture Officer, Jessie Pundu, join a certified network of SIYB Trainers responsible for delivering capability-building and business advisory services nationwide.
The training under the International Labour Organization’s (ILO) Start and Improve Your Business (SIYB) program took an intensive two-week training program facilitated by the Small and Medium Enterprises Corporation (SMEC), under the Ministry of Commerce and Industry.
The SIYB program is a globally recognized entrepreneurial training initiative designed by the International Labour Organization (ILO) to build the capacity of trainers who will provide business development training and support to Micro, Small, and Medium Enterprises (MSMEs) across the country.
Keari highlighted on the positive aspects of the training.
“This certification is a personal milestone and it’s an opportunity to directly contribute to the growth of our tourism MSMEs. The training has equipped us with tools and that are practical and rooted in the realities of what our small business operators across PNG face,” said Keari.
Pundu said that he was excited and committed to demonstrating some of his newly acquired skills from the training to the industry members in tourism.
“I’m incredibly grateful for this opportunity. The skills and knowledge I’ve gained will help me support grassroots tourism operators, especially in the cultural and community-based tourism space. I’m eager to start putting it all into action,” said Pundu.
Keari and Pundu will join a growing team of certified trainers within the organization. The duo will work alongside TPA’s Senior Partnership & Liaison Officer, Clare Atava Kolma, and Senior Business Development Officer, Dunstan Uluchoe, who both completed their ILO Trainers’ Certification in 2023.
The SIYB program covered a wide scope of responsibilities, including the promotion of entrepreneurship, training delivery, quality assurance, technical support, and ongoing mentorship of MSMEs. Trainers are expected to follow strict ILO and SMEC guidelines to ensure the consistency and quality of training delivery.
TPA’s CEO, Eric Mossman Uvovo commended both employees for their commitment to the training.
“This achievement reflects TPA’s commitment to investing in our human resources to better serve the tourism sector. I am proud of Douglas and Jessie for embracing this challenge. Their certification not only enhances our internal capabilities but also strengthens our outreach to communities and MSMEs that form the backbone of our tourism industry.”
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More than 70 Port Moresby youths were inspired by the PNG Tourism Promotion Authority’s (TPA) tourism Awareness Session on Wednesday, 9 July, under the NCDC Urban Youth Employment Project II (UYEP) at Pari Village, Port Moresby.
The session was the first of a series of targeted trainings aimed at exposing unemployed and out-of-school youth to the tourism and hospitality sector in PNG.
This collaborative initiative, by TPA and NCDC UYEP, will extend to other training locations, including Saivara Community and PNG Defence Force Barracks, and will cover key focus areas such as Basic Tourism Awareness, Customer Service Skills, and Tour Guiding Techniques.
UYEP’s Internship Training Coordinator, Bruce Imata, expressed the importance of TPA’s involvement in the project.
“Training like this is transformational. It introduces our youth to a whole new world of possibilities in the tourism industry. Many of them have never thought about a career in tour guiding. TPA’s presence here shows that tourism isn’t just for international travellers, it’s a local opportunity, and it can change lives and provide alternative economic opportunities,” said Imata.
The session not only educated participants on the fundamentals of tourism but also included interactive discussions and real-life insights into hospitality, service delivery, destination promotion, and cultural heritage.
One of the youth participants, Terence Apa, from Goroka, said the experience has inspired him to return home and contribute to his community.
“I see now how powerful tourism can be. Back in Goroka, we have beautiful mountains, culture, and coffee farms. This training has given me the vision to go back and build a small guesthouse, maybe even run cultural tours. I want other young people in my village to dream big too,” said Apa.
The NCDC Urban Youth Employment Project II is a World Bank-supported initiative designed to address PNG’s growing youth unemployment and crime crisis. Its objective is to equip out-of-school and unemployed youth aged 16–29 with skills, job exposure, and income-generating opportunities.
In PNG, one in four youth (approximately two million) are classified as NEET (Not in Education, Employment or Training).
Less than 16% of boys and 12% of girls complete secondary school, and youth are responsible for 80% of crimes committed in the country. In addition, 71% of the prison population is under the age of 25.
According to the United Nations Population Funds (UNFPA), 60% of PNGs current population is under the age of 25. These collaborative efforts provide opportunities for exposure for our youths who are not engaged to think outside of the box and venture into sectors such as tourism.
TPA CEO, Eric Mossman Uvovo, commended the youth for their participation and acknowledged the collaborative partnership for enhancing tourism awareness in Port Moresby.
“This initiative is a step into a doorway for our youth to participate in the formal economy. I thank the Policy & Strategic Planning Division for spearheading this engagement and for seeing tourism not just as an economic driver, but a youth empowerment tool to inspire and build potential tourism ambassadors that will become change agents for PNG in this industry,” said Uvovo.
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The Pacific Tourism Organisation (SPTO), in partnership with the Papua New Guinea Tourism Promotion Authority (PNGTPA), has released Papua New Guinea’s first Business Confidence Index (BCI) report. This report provides valuable insights into business outlook and tourism recovery, helping guide smarter policies and stronger private sector involvement
PNG is one of 10 Pacific Island nations participating in the PTDI, alongside the Cook Islands, Niue, Kiribati, Samoa, Vanuatu, Tonga, Solomon Islands, Timor-Leste, and FSM-Yap. Funded by the New Zealand Government, PTDI continues to play a key role in strengthening regional tourism strategies through data-driven research, including the bi-annual IVS, the annual Business Confidence Index (BCI), and the annual Community Attitude Survey (CAS).
The BCI survey was conducted from November 2024 to February 2025, gathering 299 responses, with 206 valid entries analyzed. The effort was made possible through a strong partnership between SPTO and PNGTPA, with both organisations working together to reach businesses across all four regions of the country.
SPTO Chief Executive Officer Christopher Cocker highlighted the importance of the collaboration, “This achievement reflects the strong leadership of PNGTPA. Their close connection with the local business community and focus on data-driven planning were key to collecting valuable insights that will help shape the future of tourism in Papua New Guinea.”
While responses came from a wide range of sectors, it is important to note that the sample was primarily focused on tourism businesses — a deliberate approach aligned with the survey’s aim of understanding tourism recovery and business confidence within the sector. As a result, 62% of respondents were tourism-related businesses, while the remainder represented sectors such as real estate, healthcare, media, engineering, and events.
The survey also found that 90% of participating businesses were Papua New Guinean-owned. More than half (52%) were based in the Southern region, followed by Momase (25%), Islands (25%), and Highlands (22%). The report found that large tourism businesses generated an average annual revenue of PGK 10.3 million, while micro-enterprises averaged PGK 15,594. Labour costs accounted for 33% of business expenditure, inventory 37%, and other operating costs 31%. Notably, 47% of goods and services were sourced locally, with 53% imported.
Despite persistent challenges, there is optimism across the sector. 59% of businesses reported they were actively hiring, although workforce availability (40%), recruitment (33%), and financial barriers (19%) remain key concerns. Broader systemic issues were also cited, including security (21%), infrastructure (19%), and limited government support (10%).
Even so, many businesses see growth opportunities through increasing visitor demand (19%), strategic partnerships (16%), expansion opportunities (15%), and enhanced government support (14%).
PNGTPA CEO Eric Mossman Uvovo welcomed the report and praised the partnership with SPTO: “The BCI report is an important step forward in understanding the real-time challenges and opportunities our businesses face. We thank SPTO for its technical leadership and are proud to have partnered in this effort. This collaboration reflects our shared commitment to shaping a resilient, inclusive, and data-driven tourism sector for PNG.”
This report marks the beginning of a data-driven approach to tourism recovery and private sector engagement in Papua New Guinea. SPTO and PNGTPA will use the findings to guide planning, investment, and business support initiatives.
“The Business Confidence Index is a key part of the New Zealand-funded Pacific Tourism Data Initiative, designed to capture local perspectives and guide tourism development that truly reflects community needs. We sincerely thank NZMFAT for funding this important survey, the PNGTPA team for their strong collaboration and the businesses that contributed their time and insights,” said Mr Cocker.
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Proprietor of Trans Niugini Tours, Bob Bates, honoured with a Lifetime Achievement Award during the Gala Dinner segment of the National Tourism Conference & Expo (NTCE2025) on Thursday 10 April, at the Hilton Port Moresby Hotel & Residence.
The Lifetime Achievement Awards were proudly sponsored by the Platinum Sponsor of the National Tourism Conference & Expo, the Mineral Resources Development Company (MRDC) and its subsidiaries. Their partnership played a significant role in recognising industry legends who have shaped the tourism landscape of Papua New Guinea.
The award was jointly presented by the Prime Minister of Papua New Guinea, Hon. James Marape, and the Minister for Tourism, Arts & Culture, Hon. Belden Namah, in recognition of Mr. Bates’ lifelong commitment to developing and promoting tourism in Papua New Guinea.
Mr. Bates joined two other proud recipients recognised for their legacy and contributions to the tourism industry. These included Andrew and Juanita Barter, who received the award on behalf of the late Sir Peter Barter, founder of Melanesian Tourist Services Ltd; and Cheyne and Cecilie Benjamin, the son and wife of the late Max Benjamin, proprietor of the iconic Walindi Plantation Resort in West New Britain Province.
With more than four decades of service to the tourism sector, Bob Bates has long been a cornerstone of adventure and eco-tourism in Papua New Guinea. He arrived in the country in the early 1970s and quickly established Trans Niugini Tours, which has since become one of PNG’s most respected inbound tour operators.
His company is known for its commitment to cultural authenticity, environmental conservation, and community-based tourism. From setting up eco-lodges in remote parts of the country, such as Rondon Ridge, Karawari Lodge, and Ambua Lodge, to organising carefully curated cultural tours and expeditions, Mr. Bates has helped place Papua New Guinea on the global tourism map.
Bob Bates offered his thanks to the Prime Minister, the Minister for Tourism, PNG Tourism Promotion Authority (TPA), and the PNG Tourism Industry Association (PNGTIA).
“I thank you all for this honour — although I must say, I’ve still got another 40 years in me, so it’s not quite a ‘lifetime’ yet!” said Bates.
TPA’s CEO, Eric Mossman Uvovo, commended Mr. Bates for his remarkable contribution.
“Mr Bates is a name that resonates across the tourism industry not just in PNG but internationally. His deep respect for local culture, his investment in sustainable tourism, and his pioneering spirit have inspired generations. On behalf of TPA and the entire tourism family, we extend our heartfelt congratulations and thanks for his dedication to Papua New Guinea.”
Photo Caption: L-R): Minister for Tourism, Arts & Culture, Hon. Beldan Namah, proprietor of Trans Niugini Tours, Bob Bates and the Prime Minister of PNG, Hon. James Marape presenting the Lifetime Achievement Award to Bob Bates during the presentation at the Hilton Port Moresby Hotel & Residence.
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The legacy of the late Sir Peter Barter, was honoured during the National Tourism Conference & Expo (NTCE) 2025 Gala Dinner, held on Thursday 10 April at the Hilton Port Moresby Hotel & Residence.
The Lifetime Achievement Award was proudly sponsored by the Platinum Sponsor of the NTCE2025, the Mineral Resources Development Company (MRDC) and its subsidiaries, who played a key role in supporting the event and recognising industry leaders.
The Lifetime Achievement Award was presented to Sir Peter’s son, Andrew Barter, who received the honour on behalf of his late father, alongside his wife Juanita Barter. The award was presented by the Prime Minister of Papua New Guinea, Hon. James Marape, and the Minister for Tourism, Arts & Culture, Hon. Belden Norman Namah, in recognition of Sir Peter Barter’s lifelong service and contribution to the tourism sector in Papua New Guinea.
Andrew and Juanita joined two other proud recipients of the evening: Bob Bates, proprietor of Trans Niugini Tours, and Cheyne and Cecilie Benjamin, the son and wife of the late Max Benjamin, founder of the world-renowned Walindi Plantation Resort in West New Britain Province.
Sir Peter Barter’s name is etched into the foundation of PNG tourism. After arriving in Papua New Guinea in the years prior to the 1970s, he later established Melanesian Tourist Services Ltd, which would go on to operate the Melanesian Discoverer expeditionary cruise and Madang Resort Hotel, helping to position Madang as one of the country’s leading tourism destinations. Beyond business, Sir Peter was known for his deep cultural appreciation, his strong love for the people, which he supported through the Melanesian Foundation, and his passion for promoting PNG’s diversity to the world.
The late Sir Peter Barter was also a prominent figure in Papua New Guinea’s government, serving as Minister for Health and Bougainville Affairs during the early 2000s under the Somare Government. As Minister for Bougainville Affairs, he played a key role in the peace and reconciliation process following the Bougainville Civil War, helping to rebuild trust and to strengthen dialogue. He also served as Governor of Madang Province, where he championed
rural development, health, education, and tourism, leaving a lasting legacy for the people of Madang and Papua New Guinea.
The Gala Dinner marked the close of a two-day national conference, hosted on Wednesday 9 to Thursday 10 April, where tourism operators, government officials, development partners, and community leaders gathered to reflect on the past 50 years of PNG tourism and plan for its next chapter under the theme: “Honouring Our Past, Transforming Our Future.”
Chief Executive Officer of the Papua New Guinea Tourism Promotion Authority (TPA), Mr. Eric Mossman Uvovo, praised the late Sir Peter’s enduring influence.
“Sir Peter Barter was not only a pioneer in the tourism industry but a statesman, philanthropist, and a prouder Papua New Guinean than most Papua New Guineans. His efforts extended far beyond economic gain — he championed peace, culture, and inclusive development through tourism. On behalf of TPA, I thank Andrew and Juanita for travelling to Port Moresby to receive this honour. It was a truly special moment,” said Uvovo.
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The Late Max Benjamin was honoured with a Lifetime Achievement Award, on Thursday evening, April 10, during the National Tourism Conference & Expo (NTC) 2025 Gala Dinner, held at the Hilton Port Moresby Hotel and Residence.
The Lifetime Achievement Awards were proudly sponsored by the Platinum Sponsor of the National Tourism Conference & Expo, the Mineral Resources Development Company (MRDC) and its subsidiaries, whose support made it possible to honour the tourism legends of PNG in such a meaningful way.
The Lifetime Achievement Award was presented by Prime Minister Hon. James Marape and Minister for Tourism, Arts & Culture Hon. Belden Namah to Max Benjamin’s wife, Cecilie Benjamin, who accepted the award alongside their son Cheyne Benjamin. The event marked a moment of heartfelt remembrance and celebration of a man whose vision helped shape the face of PNG’s marine tourism.
The Benjamins joined two other proud recipients of the award: Bob Bates, proprietor of Trans Niugini Tours, and Andrew Barter, son of the late Sir Peter Barter, who accepted the honour with his wife Juanita on behalf of the Melanesian Tourist Services founder.
Max Benjamin’s journey in Papua New Guinea began in the 1960s when he arrived as a young man with a love for exploration and conservation. He went on to establish Walindi Plantation Resort with his wife Cecilie in Kimbe Bay, West New Britain, which has since earned international recognition for its world-class diving, marine conservation efforts, and commitment to sustainable tourism. Under the Benjamin’s leadership, Walindi became a flagship for responsible tourism, attracting scientists, divers, and eco-travellers from around the globe and putting PNG on the world diving map.
In her acceptance remarks, Cecilie Benjamin thanked the Prime Minister, the Minister for Tourism, PNG Tourism Promotion Authority (TPA) and the PNG Tourism Industry Association (PNGTIA) for hosting an exceptional conference and Gala Dinner.
“A wonderful conference and an award that is a proud achievement for my husband,” said Mrs Benjamin.
She also reminded the audience of the unique treasure that PNG represents.
“Please, never compare Papua New Guinea to anywhere else on earth. This country is unlike any other — with its cultures, its biodiversity, and its pristine beauty. There is no place like PNG,” said Mrs Benjamin.
The Gala Dinner brought to a close the two-day National Tourism Conference, hosted on Wednesday 9 to Thursday 10 April, where tourism operators, government officials, development partners, and community leaders from across the country gathered under the theme “Honouring Our Past, Transforming Our Future” to celebrate 50 years of tourism and to chart the path forward for a vibrant, inclusive, and sustainable tourism industry.
Eric Mossman Uvovo, CEO of the Papua New Guinea Tourism Promotion Authority (TPA), praised the late Mr. Benjamin’s remarkable contributions to the sector:
“Max Benjamin was more than a resort owner — he was a true champion of eco-tourism, a protector of marine biodiversity, and a mentor to many in our industry. His passion and commitment to Papua New Guinea’s natural beauty and people have left a lasting legacy. On behalf of TPA and the tourism sector, we are grateful to Cecilie and Cheyne for travelling to Port Moresby to accept this award in his honour,” said Uvovo.
Photo Caption: Minister for Tourism, Arts & Culture, Hon. Beldan Namah, wife of the late Max Benjamin, Cecilie Benjamin, Cheyne Benjamin (son) and the Prime Minister of PNG, Hon. James Marape presenting the Lifetime Achievement Award to the Benjamins for the Late Max Benjamin’s contribution to tourism in PNG.
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Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo, has commended all industry members, stakeholders, and participants for their contributions to the successful staging of the National Tourism Conference & Expo 2025, held from Wednesday 9 April to Thursday 10 April at the Hilton Port Moresby Hotel & Residence in Port Moresby.
Through a statement, Uvovo expressed heartfelt appreciation to the national leaders, corporate sponsors, tourism operators, community representatives, and development partners who came together to honour five decades of tourism in Papua New Guinea under the theme “Honouring Our Past, Transforming Our Future: 50 Years of PNG Tourism.”
“This week’s events have been nothing short of extraordinary. We gathered not only to celebrate 50 years of tourism in our beautiful country, but to honour the visionaries, communities, and industry builders who laid the foundation for where we are today,” said Uvovo.
The event was also a tribute to three iconic figures who have shaped the course of tourism in the country — the late Sir Peter Barter, the late Mr. Max Benjamin, and Mr. Bob Bates. These individuals were honoured during the prestigious Lifetime Achievement Awards segment of the Gala Dinner.
TPA CEO, Mr. Eric Mossman Uvovo, acknowledged their lasting legacy and the profound impact of their work.
“We honour the families of these great pioneers who dedicated their lives to building Papua New Guinea’s tourism industry from the ground up. Their vision, sacrifice, and unwavering commitment continue to inspire us.
And to Mr. Bob Bates — the last strong man still standing in PNG’s tourism legacy — we salute you. Your resilience and lifelong service are a beacon for the generations to come,” said Uvovo.
The CEO acknowledged the generous support of the event sponsors, highlighting the Mineral Resources Development Company (MRDC) and its subsidiaries as Platinum Sponsor.
“Your investment and belief in the future of PNG tourism empowered us to host this event and recognise the legends of our industry with the honour they deserve,” he said.
He also extended gratitude to the Gold Sponsors,’ OK Tedi Mining Limited and ExxonMobil PNG, and the Bronze Sponsors, the Department of National Planning & Monitoring and China CSCEC Steel (PNG) for their partnership and continued support in strengthening tourism in Papua New Guinea.
Over the two-day conference, more than 300 participants engaged in sector updates, strategic panel discussions, and keynote presentations from leading tourism and business figures. Day One focused on post-COVID recovery, sustainability, SME development, and access to finance, with compelling input from speakers such as Alan Manning, Moses Wai, Andrew Abel, Dominic Sikakau, Lloyd Piari, and Cheyne Benjamin.
Day Two shifted toward the future, featuring sessions on investment, infrastructure, connectivity, and destination marketing. Presenters included John Tuaim, Fantasha Lockington, Simon-Marc Brendling, Gibson Holemba, Dominic Kaumu, Walter Yangomina, Charlie Wanma, David Rawlings, Noor Ahmad Hamid, Hannah Pearson, and Dr. Marcus Lee.
“To everyone who participated, from SMEs and landowners to youth representatives and investors, thank you. You are the heartbeat of this industry. Your stories and energy are shaping a future that is sustainable, inclusive, and authentically Papua New Guinean,” said Uvovo.
He noted that the outcomes of the conference provide a strong platform for future international milestones including Expo Osaka 2025 and the PNG-China Tourism Year 2026, as well as renewed commitment to improving industry standards, financing access, and digital marketing strategies.
Uvovo also extended special thanks to the TPA organising team, the PNG Tourism Industry Association (PNGTIA), and all the behind-the-scenes staff whose hard work ensured a professional and meaningful event experience.
“As we close this week of celebration and reflection, I thank you all for believing in the power of tourism to connect people, preserve culture, and transform lives. Let us move forward with pride, unity, and a shared purpose to take PNG tourism into the next 50 years,” said Uvovo.
📸Photo Caption: (L-R) Tourism Promotion Authority CEO Mr. Eric Mossman Uvovo, Minister for Tourism, Arts & Culture, Hon. Belden Norman Namah, Prime Minister Hon. James Marape, and Mineral Resources Development Company (MRDC) Managing Director, Mr. Augustine S. Mano.
The Tourism Promotion Authority (TPA), in partnership with the Papua New Guinea Tourism Industry Association (PNGTIA), announced the National Tourism Conference & Expo 2025.
The event will convene leading experts, industry stakeholders, and key decision-makers to explore critical issues, discuss emerging trends, and plan a sustainable course for the future of tourism in the country.
A significant highlight of the announcement was the presentation of the Platinum Sponsorship from Mineral Resources Development Company (MRDC) and its subsidiaries. MRDC, a major investor in tourism and hospitality and instrumental in bringing the international Hilton brand to Papua New Guinea, has demonstrated its commitment to the sector’s growth through the contribution.
Hon. Belden Norman Namah, Minister for Tourism, Arts & Culture, states the strategic importance of the conference within the broader context of Papua New Guinea’s development. “This National Tourism Conference is a key component of the PNG Tourism Sector Development Plan, which recognises tourism as a vital renewable resource,” said Minister Namah. “This conference will serve as a catalyst, awakening the immense potential of the tourism industry and encouraging Papua New Guineans to recognise the ‘pot of gold’ that exists within this sector.”
Mr. Eric Mossman Uvovo, CEO of the TPA, remarked on the significance of the conference for industry stakeholders, “The PNG Tourism Industry Association, represent over 60 members, including hoteliers, transport providers, tour operators, artisans, and trekking companies. The conference serves as a vital conduit for facilitating knowledge exchange and driving the development of actionable strategies to promote sustainable growth. Additionally, the conference will feature an exposition open to the public, allowing people to explore and understand more about the diverse packages offered.”
Mr. Augustine Mano, Managing Director of MRDC, explained MRDC recognises the immense, long-term potential of the tourism sector to contribute to Papua New Guinea’s economic diversification and sustainable development. Mr Mano explained, “Our investment in this conference, along with our broader commitment to tourism and hospitality through initiatives like the Hilton brand and infrastructure development in the communities we serve, reflects our vision for a future beyond extractive industries.”
“Tourism can complement extractive resources, as it offers a lasting benefit for our people. That’s why our investments, in aviation, finance, healthcare, real estate, power generation, all contribute to building a foundation that supports and promotes tourism. This conference will be instrumental in shaping that sustainable future and helping our communities thrive in the tourism industry.” Mr Mano said.
The National Tourism Conference will address a wide range of critical topics, including sustainable tourism development, destination marketing, cultural preservation, infrastructure development, and community engagement. It will provide a valuable forum for participants to network, share best practices, and collaborate on initiatives to enhance Papua New Guinea’s tourism offerings.
Further details about the conference, including dates, venue, and registration information, will be released soon.
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An employee from the Papua New Guinea Tourism Promotion Authority (TPA) represented the country’s Tourism sector at the 16th UTM-UN training in Macao late last year to enhance PNG’s digital innovation in the tourism industry.
TPA’s Digital Marketing Officer for Website, Craig Kaviagu joined more than 40 participants from the Asia Pacific Region in the digital training program hosted on Monday 18 to Friday 21 November 2024.
Kaviagu highlighted the transformative role of technology in promoting tourism in PNG.
“Technology allows us to reach the other side of the world almost instantly.”
In PNG we need a strong digital system involving government departments, industry players, and SMEs to allow us to identify trends across sectors, improving decision-making and targeted strategies,” said Kaviagu.
Kaviagu explored the practical applications of artificial intelligence (AI) in enhancing tourism experiences.
“While infrastructure limitations remain, we cannot afford to delay, as technology evolves rapidly with the current use of AI, which can streamline bottleneck processes that assist travellers and tour operators,” said Kaviagu.
The training was facilitated through the United Nations World Tourism Organization (UNWTO) and University of Macao’s (UTM) joint training program. It is designed to provide professionals in the tourism industry with valuable insights and skills related to tourism marketing, digital transformation, and current global trends.
TPA’s CEO, Eric Mossman Uvovo commended Craig for his valuable knowledge gained through the training program emphasizing on the importance of investing in people.
“There is a need to upskill our current human resources and our industry, educating the next generation. Closing the digital literacy gap and preparing for jobs of the future are vital steps for PNG’s tourism sector to grow and change,” said Uvovo.
TPA’s CEO, Eric Mossman Uvovo acknowledged the challenges of implementing technology in PNG.
“We do have issues like infrastructure limitations, digital literacy gaps, but despite these challenges there is a huge opportunity if we act now to bridge these gaps,” said Uvovo.
The training also provided actionable insights for immediate application, which TPA sees the potential for AI to enhance efficiency without replacing human roles in the industry and training industry members to be well equipped to use AI-driven processes.
Uvovo also supports launching digital literacy workshops for local tourism operators aimed at establishing a strong digital presence, equipping operators with skills in social media management, website management, and running online advertisements.
Looking ahead, Uvovo envisions a tourism sector that integrates technology, culture, and the environment.
“We must ensure our traditions and natural surroundings thrive alongside technological advancements to promote PNG’s million different journeys,” he said.
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Papua New Guinea Tourism Promotion Authority’s (TPA) HR and Payroll Officer praised TPA for supporting his achievement in completing his Associate Degree in Human Resource Management in November last year.
51-year-old, Marley Heai, shared his journey and insights following the completion of his Associate Degree from the PNG Human Resource Institute in Port Moresby. His inspiring story demonstrates TPA’s commitment to professional growth and the organization’s passion for creating a positive impact in the workplace.
“I was inspired to pursue an Associate Degree in Human Resource Management due to my passion for helping people develop and succeed in their careers,” explained Marley.
His fascination with workplace culture and the crucial role HR plays in promoting a positive environment motivated him to seek formal education in the field.
Marley’s studies equipped him with essential skills such as conflict resolution, communication, and employee engagement strategies. These skills have been invaluable in his role at TPA, where he applies his expertise to recruitment, training, and performance management.
One course that particularly resonated with Marley was Organizational Behaviour.
“It was a deep understanding into the psychology of employees and the factors that influence their performance,” Marley shared.
This knowledge has directly contributed to his ability to understand team dynamics and implement strategies to boost morale and productivity.
As a HR and Payroll Officer, Marley emphasizes accuracy and efficiency in processing employee salaries and benefits.
He uses a combination of manual calculations and automated payroll software to minimize errors and conducts regular audits to ensure compliance.
He also emphasized the use of open communication with employees and clear guidelines to further enhance his approach to each member’s of TPA’s dynamic team.
Marley stays informed on labour laws and tax regulations in Papua New Guinea through his own initiative in subscribing to legal newsletters, participation in workshops, and networking with HR professionals. He also uses government publications to ensure he has the most current information.
Marley remains committed to professional growth, expressing interest in pursuing certifications such as the Certified Payroll Professional (CPP). He is also exploring training in employment law and HR analytics to strengthen his expertise further.
Beyond his payroll responsibilities, Marley’s goals are to advancing TPA’s mission.
“I aim to contribute to talent development initiatives and employee engagement strategies that align with the organization’s goals to enhance local tourism and employees in TPA,” he said.
TPA’s CEO, Eric Mossman Uvovo commended Marley’s on his achievement adding this the knowledge gain will benefit the workforce in TPA.
“Congratulations to Marley on his outstanding achievement in obtaining an Associate Degree in Human Resource Management. His initiative to mentor colleagues and conduct informational sessions on payroll systems and benefits has created a supportive environment where all TPA employees feel empowered to seek clarification and grow their understanding,” said Uvovo.
Uvovo also added that Marley’s journey demonstrates TPA’s commitment to capacity building in the workforce.
“His contributions continue to make a positive impact within TPA, inspiring others to pursue their own professional development. As we strive to promote and develop the tourism industry in Papua New Guinea, it is my team here at TPA that will carry excellence and the organization’s mission and vision,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) sponsored K10,000 towards the 3rd Jimi Marita Festival held at Karap Primary School in Middle Jimi, Jiwaka Province on Thursday 16 January celebrating the region’s unique cultural identity and the traditional superfood, Pandanus Conoideus (Marita).
TPA’s sponsorship supported the successful hosting of the event, which highlighted the cultural and health benefits of Marita. The National Agriculture Research Institute’s (NARI) research scientist Jonah Anton, spoke extensively about the significance of Marita.
“While Marita is not currently a priority crop for NARI, we have identified 16 species in Jimi, with the total across the province exceeding 20. It’s a vital food that is now gaining the recognition it deserves. Marita is a powerhouse of nutrients with incredible health benefits. It contains three key chemicals that make it a valuable food source: Carotene, which is essential for improving eye health; Tocopherol, a potent antioxidant that supports overall well-being; and Omega 3, 6, and 9 fatty acids, which are vital for heart health and brain function. These nutrients highlight why preserving and promoting Marita is so important for both our culture and our health. Preserving Marita is crucial as it’s a dying food, and its nutritional value and cultural importance cannot be overstated,” said Anton.
Marita Festival’s Chairman, Gabbi Apainga expressed his gratitude for TPA’s support.
“We are deeply thankful to TPA for their generous sponsorship. Their involvement ensures the success of this festival and helps shine a light on the cultural importance of Marita,” said Apainga.
Jiwaka Provincial Administrator, Rick Kogan commended both the organizing committee and TPA.
“I applaud Mr. Apainga and his team for orchestrating such a successful event. TPA’s commitment to preserving our culture through initiatives like this festival is truly commendable,” said Kogan.
During the event, SME and local producers and suppliers of Marita-based products, John and Lorin Kisan, shared their journey and vision.
“We officially registered our business this year, but we’ve always had a passion for Marita,” said Mr Kisan.
Mrs Kisan added that the production of Marita products helped the local communities.
“With the high cost of imported foods, especially oils, our Marita products—including oil, soup, and stock feed for pigs—provide a convenient and affordable option for local communities,” said Mrs Kisan.
A highlight of the festival was a ribbon-cutting ceremony, symbolizing the partnership established last year through an MOU signed between TPA and the Jimi District Development Authority. This officially launched TPA’s annual commitment to support the Jimi Marita Festival, ensuring its continuity and growth.
TPA CEO Eric Mossman Uvovo commended the organizing committee for their efforts.
“The success of this festival is a testament to the hard work and dedication of the organizing team. TPA is proud to support such initiatives that celebrate and preserve our unique cultural heritage, especially Marita and promote agritourism for the district,” said Uvovo.
📸 Thumbnail Caption (Left to right) Representative from the office of the Minister of Tourism, Arts & Culture, William Lappa, Jiwaka Provincial Administrator, Rick Kogan, TPA’s Executive Officer to the CEO, Fred Pennington and Jimi Marita Festival Chairman, Gabbi Apainga during the official ribbon cutting to launch TPA’s annual commitment to the festival.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the Kairuku District Development Authority (DDA) signed a Memorandum of Understanding (MoU) on Friday 17 January at the TPA office to unlock the district’s tourism potential through sustainable development, cultural preservation, and strategic marketing initiatives.
The partnership will focus on activities such as the PNG Flag Festival, the development of the Owsenwke Cultural Centre, and the hosting of game fishing competitions. Capacity-building programs, including tour guide and guest management training, are also planned to equip locals with the skills to support and sustain tourism development.
Member for Kairuku District, Hon. Peter Isoaimo, expressed his enthusiasm for the partnership, calling it a significant step toward positioning Kairuku as a key tourism destination in Papua New Guinea.
“Our district is blessed with diverse cultural and natural attractions, from Yule Island’s historical significance to our vibrant festivals and pristine coastlines. This MoU paves the way for these assets to be showcased to the world, bringing long-term benefits to our communities,” said Isoaimo.
He reaffirmed the DDA’s commitment to working closely with TPA to ensure the success of the initiatives outlined in the MoU, noting that tourism can drive positive change by creating jobs, empowering communities, and strengthening cultural pride. TPA’s CEO, Eric Mossman Uvovo, emphasized the transformative potential of the partnership.
“This MoU is a milestone for both TPA and Kairuku DDA. Together, we will develop a vibrant and sustainable tourism sector that celebrates the district’s rich cultural heritage while providing economic opportunities for local communities,” said Uvovo.
He highlighted the importance of a collaborative approach in achieving national tourism goals outlined in Vision 2050 and the Tourism Sector Development Plan (2022-2026).
The MoU sets a clear framework for governance, accountability, and collaborative action. It includes the establishment of a Joint Milestones Matrix (JMM) to track progress and ensure that the development initiatives remain aligned with national and district goals.
“This partnership reflects our shared vision for a sustainable tourism industry that empowers local communities while protecting our cultural and natural heritage,” Uvovo added.
Uvovo also said that, with a roadmap in place and the joint commitment of TPA and Kairuku DDA, the district is poised to become a thriving hub for cultural and eco-tourism, bringing PNG one step closer to realizing its tourism potential.
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Port Moresby, Papua New Guinea – October 31, 2024 – Holiday Inn & Suites, nestled in the vibrant Waigani District, proudly launched its rebranded restaurant, Faya Haus, on Friday, October 25, 2024.
Formerly known as Kopi Haus, the restaurant has been a cornerstone of the hotel’s culinary offerings since its opening over a decade ago.
The grand unveiling drew over 200 esteemed guests from various industries, who gathered to celebrate the transformation of the newly renovated restaurant. Emphasizing its commitment to excellence as “small to medium-sized event specialists,” the Holiday Inn events team orchestrated an extraordinary ambiance, bathed in vivid yellows, oranges, and reds.
From exquisite flowers sourced from Goroko Province to striking flame-inspired decor, every detail was meticulously crafted to create an unforgettable experience.
Digital screens showcased mesmerizing whisps of fire, while an engaging countdown reveal set the stage for the evening’s festivities.
Guests marvelled at the remarkable transformation that welcomed them to Faya Haus.
“As we continue to evolve our brand presence, it’s essential that our culinary experience reflects that growth,” said Mauro Leone, Portfolio General Manager for IHG PNG.
He added, “The name ‘Faya Haus’ resonated with our team, capturing the vibrant spirit we aim to embody. With our recent renovations, we’re excited to introduce a wood-fired pizza oven and Argentinian grills, allowing us to serve delectable pizzas and premium char-grilled steaks that we believe will delight our guests.”
The menu at Faya Haus has also been refreshed allowing for a culinary fusion of bold Papua New Guinean flavors and international cooking styles and ingredients.
Guests dined on sweet potato and pumpkin ceviche, pulled lamb and hummus on pita bread, bite sized cheese burgers, lamb cutlets, BBQ beef brisket, fillet mignon and wagyu tri-tip to name a few.
To add to the culinary excitement of the event, Faya Haus also launched its brand-new cake menu and set up a dessert room for all guests to freely walk into and sample some of their sweet delights.
On offer were freshly baked apple pies, red velvet cake. Fuit gateau and naked mocca cake to name a few.
Mauro also added, “We are excited to present a menu that celebrates the rich flavors of Papua New Guinea while incorporating international influences. Our aim is to create a memorable dining experience that delights the palate and showcases the best of both worlds.”
Faya Haus Restaurant is open Monday to Sunday from 7am to 10:30pm.
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More than five prominent European Travel Agents travelled to Papua New Guinea to experience PNG’s unique birdlife and picturesque landscapes from Wednesday 9 to Wednesday 16 October this year.
The exclusive familiarization (FAM) tour was a tour organized by the Papua New Guinea Tourism Promotion Authority (TPA), in collaboration with Air Niugini (PX) and Flight Directors UK.
This trip was the outcome of TPA’s participation in the UK’s Global Bird Fair event earlier this year, which generated over 50 leads and sales, sparking international interest in PNG’s vast bird biodiversity. The coordinated FAM tour was organized by the Managing Director for Flight Directors UK, Air Niugini’s General Sales Agent (GSA), Vikky Joyce, alongside representatives from TPA.
The tour’s aim was to showcase PNG’s potential as a world-class bird-watching destination, with an itinerary designed to maximize exposure to diverse bird species and pristine habitats across renowned locations such as Walindi, Magic Mountain Lodge, Kumul Lodge, Rondon Ridge, Lake Murray, and Variarata National Park.
General Manager of Spazio and Vice President of Commercial for Distal & ITR Group, Francesco Veneziano, who was a part of the tour, commended TPA and PX for the opportunity for him to see PNG’s tourism potential.
“I am deeply grateful to PX, TPA, and our sponsors for providing me with this opportunity. This FAM tour has equipped us with the firsthand insights we need to champion Papua New Guinea’s eco-tourism potential in Italy and beyond.
The Italian market holds tremendous potential for sustainable tourism in PNG. We’re committed to developing tourist traffic that values PNG’s pristine environments as a final frontier of natural beauty—a journey that will bring great benefits to all involved,” said Veneziano.
Account Manager for Flight Directors, Alison Sorrell, who was also on the tour, highlighted PNG’s remarkable beaty.
“It was thrilling to explore PNG’s beautiful islands, and Walindi Resort was truly amazing. The large bungalows, fully equipped with all necessary facilities, were set in stunning gardens. Waking up to the sound of birds and watching the sunrise over the ocean was unforgettable.
“We were even able to observe the King of Saxony up close, which was truly amazing! This trip has been a memorable experience and an invaluable introduction to Papua New Guinea’s potential for bird tourism,” said Sorrell.
Walindi Plantation Resort, known for its traditional bungalows, breathtaking ocean views, and nearby rainforests, offered a welcoming start to the itinerary. Birding excursions revealed spectacular species such as the Raggiana Bird of Paradise and Blue Bird of Paradise, thrilling the participants in the tour, including BBC Wildlife TV presenter Mike Dilger and acclaimed bird photographer Laurens Steijn.
Bob Bates from Trans Niugini Tours added another level of adventure by arranging light aircraft transport to Lake Murray in the Western Province, where Bensbach Wildlife Lodge, served as an ideal base for bird-watching and wildlife photography.
Local community involvement was integral to the tour’s success, with residents and guides sharing their knowledge of PNG’s birdlife and engaging directly with visitors. This initiative aligns closely with TPA’s sustainable tourism goals, which prioritize protecting PNG’s natural habitats and enriching the economic prospects of local communities.
Future efforts by TPA will continue to focus on attracting special-interest groups such as photographers and nature enthusiasts, diversifying tourism opportunities while promoting the conservation of PNG’s environmental.
TPA’s CEO, Eric Mossman Uvovo, commended the efforts of his team, PX and Flight Directors.
“Our partnership with Air Niugini and Flight Directors has proven that Papua New Guinea holds significant potential in the birding and eco-tourism market.
We look forward to expanding these initiatives, sharing PNG’s unique natural wonders with a global audience, and supporting sustainable tourism practices that benefit all,” said Uvovo.
Uvovo also highlighted the importance of the tour to attract special tour groups to experience PNG’s million different journey.
“Our hope is that their firsthand accounts and enthusiasm will spark a ripple effect, positioning PNG as a leading bird-watching and nature-based tourism destination.
The goal of this FAM tour was to showcase PNG’s remarkable bird biodiversity to industry professionals who can promote our unique country globally, and it can only be done when we provide an authentic experience of our landscapes and endemic bird species,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) reaffirmed its partnership with Carnival Australia (P&O Cruises) to strengthen Papua New Guinea’s (PNG) growing cruise sector on Monday 9 December in Sydney, Australia.
TPA’s Chief Executive Officer (CEO), Eric Mossman Uvovo, met with Carnival Australia’s Vice President, Peter Little, to reaffirm the partnership between PNG and the region’s leading cruise liner, Carnival Australia.
Carnival Australia, under its passenger cruise brand, P&O Cruises, have been sailing into PNG waters since 2014, a significant moment that marked the entry of large capacity passenger cruising into PNG. Since then, the cruise sector in PNG has grown exponentially. In 2019, prior to the onset of the global pandemic, PNG registered the highest number of cruise arrivals into PNG at 52,000 cruise passengers alone. Over the years, Carnival Australia has played a significant role by ensuring continued cruise itineraries for PNG as a cruise destination in the Pacific.
Cruise tourism in PNG has contributed an estimated US$20 million to the PNG economy, a specific percentage of which goes directly to the local communities through landing fee’s, shore excursion activities, arts and crafts, local hire bus services and tour guiding.
TPA’s CEO alluded to the importance of ensuring concentrated investments in cruise provinces to improve the overall cruise experience.
“Our cruise hubs, Milne Bay and East New Britian, have incredible potential and require stronger coordination in the province to drive community educational programs and tourist safety initiatives,” said Uvovo.
Uvovo also highlighted his concerns over recent law and order issues which have cast a cloud of doubt over the cruise sector in PNG.
“I look forward to working with the leadership in the cruise provinces of PNG to establish community policing initiatives and youth ambassador programs to mitigate risks associated with cruise port call days. The communities in these cruise destinations must appreciate the windfall of tourist a cruise brings into a town when the passenger ship calls into their port, it should be a time to embrace our visitors and take ownership as proud ambassadors for your culture, community, province and country.
I appeal to all stakeholders in our cruise provinces, a coordinated effort is critical as we continue to welcome cruise ships of all sizes into our coastal and riverway communities,” said Uvovo.
Uvovo has reaffirmed TPA’s partnership with Carnival Australia and has committed to finding proactive solutions to issues currently faced in the Cruise sector for the benefit of all cruise stakeholders.
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More than 600 tourists explored Port Moresby on Monday 25 November after disembarking the MS Regatta, a cruise ship with a capacity of 824 passengers and 326 crew members. Among the tourists who disembarked to explore the capital’s fascinating sites was Australian traveller Michele Morrison, who shares a special connection with Papua New Guinea.
Michele, originally born in Lae, Papua New Guinea, was overwhelmed with emotion as she returned to the country, she still calls her “first home.” “Coming back to Papua New Guinea feels like reconnecting with my roots. This place has such a unique charm that’s unlike anywhere else in the world. From the vibrant culture to the breathtaking landscapes, PNG holds a special place in my heart,” said Morrison.
She joined other tourists in visiting Port Moresby’s iconic locations, including the National Museum, the Parliament House, Varirata National Park and Port Moresby Nature Park.
Michele highlighted her unique memories of Papua New Guinea.
“It’s incredible to see how much has changed yet stayed the same. The people are still as warm and welcoming as I remember.”
For Michele, her return to PNG aboard the MS Regatta was more than just a trip; it was a journey down memory lane. “I’ve always admired how Papua New Guinea balances its traditional heritage with modern development. This visit has reignited my passion for this incredible country, and I can’t wait to share my experiences with my family and friends back in Australia,” said Morrison.
The MS Regatta, built as part of the R-class cruise ships for Renaissance Cruises, is now owned and operated by Oceania Cruises. Known for its luxurious amenities and exceptional service, the vessel is part of a growing trend in PNG’s thriving cruise ship tourism sector.
TPA has highlighted cruise ship tourism as a significant contributor to the nation’s growing visitor numbers.
TPA’s CEO, Eric Mossman Uvovo emphasized PNG’s potential to attract even more visitors.
“The arrival of the MS Regatta and similar vessels shows Papua New Guinea’s growing reputation in the global cruise industry. With over 30,000 cruise tourists arriving last year, we are confident in our ability to offer unique and authentic experiences that captivate travellers. From cultural festivals to pristine natural beauty, PNG has something for everyone,” said Uvovo.
Uvovo also acknowledged the efforts of the local tourism industry in ensuring a seamless experience for visitors, noting the importance of partnerships between the government and private sector in enhancing the country’s tourism products and services.
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The Papua New Guinea Tourism Promotion Authority (TPA) strengthened its partnership with East New Britain Province (ENB) by hosting several meetings in Rabaul and Kokopo with relevant authorities and tourism stakeholders from Thursday 14 to Tuesday 18 November, 2024.
The meetings were aimed to address the rising safety and security concerns for cruise tourists visiting Rabaul.
TPA has shared empathy in understanding the current challenges that are being faced in ENB and has consulted with the Provincial Government to identify possible solutions to consider for the protection and sustainability of Cruise Tourism in the province.
The meetings strengthened the Provincial Government’s commitment to ensuring a safe and enriching experience for all international visitors, particularly as the country seeks to promote its reputation as a premier cruise destination in the Pacific.
The meetings held in Rabaul and Kokopo, brought together key stakeholders, including provincial government representatives, mayors and ward councillors, local community leaders, and youth representatives and tourism operators.
Strategies were discussed on how TPA can work in partnership with the province to mitigate risks and create a safer environment for tourists, with a focus on practical measures such as increasing security presence and youth volunteer engagements at the port, popular tourism product sites, community engagement, to improve the coordination of Cruise Tourist Tours within the province going forward.
Cruise tourism is a growing segment of Papua New Guinea’s economy bringing in more than 30, 000 tourists per annum, and with Rabaul being one of the top cruise destinations for its cultural/historical richness and natural beauty, it is essential for PNG to prioritise ensuring that the Cruise Industry is supported well through adequate funding and resources.
Governor of ENB, Hon. Michael Marum expressed his optimism and commitment towards strengthening collaboration between the provincial government and PNGTPA to assist with strengthening community policing in the province.
The TPA and ENB authorities have agreed to establish effective communication to coordinate a memorable experience for Cruise Tourists going into 2025 starting with the arrival of Carnival Luminosa into Rabaul on the 30th of November this year carrying 2,260 passengers.
TPA’s CEO, Eric Mossman Uvovo is fully committed to restoring the country’s destination image to our global partners in the cruise tourism industry following the recent attack on cruise tourists in Rabaul.
“Tourism is not just about showcasing our country’s beauty; it’s about ensuring our visitors feel safe and welcomed. This collaboration is a step towards building trust and confidence in Papua New Guinea as a safe and desirable Cruise Tourist Destination,” said Uvovo.
TPA remains confident in the capacity and potential of the country to grow as a cruise destination and this allows the opportunity for the government and stakeholders to review, re-strategize and build back better to improve the quality of tourist experiences for the benefit of the visitors and local citizens.
“In spite of the setbacks presented COVID, law and order among other constraints, Papua New Guinea will continue to persevere amidst these challenges to mobilise resources together with our stakeholders to grow the local cruise tourism industry and this marks a significant moment in our tourism development journey.
Ensuring the safety and satisfaction of visitors will not only enhance the country’s global reputation but also create long-term economic benefits for our people, and we look forward to working with other provinces to ensure that PNG’s image as a tourist destination is protected,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) strongly advises all visitors to liaise directly with its office to connect with reputable tour operators prior to travelling to Papua New Guinea following recent concerns about the safety of tourists traveling to Papua New Guinea, particularly regarding unverified tour operators.
In light of the recent incident in the Gulf, where a tourist was involved in a serious accident, we want to remind everyone of the importance of booking tours only with certified operators. Your well-being is our top priority, and we strongly urge you to prioritize reputable providers who can offer a secure, safe and enjoyable experience.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of visitors’ satisfaction in Papua New Guinea.
“Papua New Guinea is a beautiful and culturally diverse destination, and the safety and satisfaction of our visitors are our top priorities. We are deeply committed to ensuring that every tourist experiences the best our country has to offer in a secure and well-managed environment,” said Uvovo.
Uvovo emphasized the importance of working with registered tour operators who meet TPA’s high standards.
“By coordinating with TPA, travellers can rest assured they are engaging with operators who are insured, compliant with safety regulations, and well-versed in delivering authentic and responsible tourism experiences,” said Uvovo.
He highlighted TPA’s role in vetting and maintaining a database of approved tour operators. Such operators come under the following associations that PNGTPA recognises fully:
“There are unverified operators who do not meet the required standards, and tourists are urged to avoid such services to ensure their safety. PNGTPA remains available and fully committed to assisting anyone planning their trip to Papua New Guinea. If any operator is not a member of the above association, we urge you to be a registered member.
We encourage all tourists to connect with us directly for accurate information and trustworthy connections. TPA exists to make your journey to Papua New Guinea not only memorable but also safe,” said Uvovo.
As part of its ongoing efforts to promote tourism in the country, TPA is enhancing collaborations with local communities, tourism operators, and government agencies to maintain high safety and service standards for all tourists visiting PNG for work and leisure.
Tourists and potential visitors are urged to contact TPA for assistance prior to visiting Papua New Guinea on:
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The Papua New Guinea Tourism Promotion Authority (TPA) and the Manus Provincial Government (MPG) signed a Memorandum of Understanding (MOU) on Friday 6 December in Manus to revitalize tourism and to preserve cultural heritage in the province.
This partnership sets the stage for collaborative efforts in sustainable tourism development, cultural preservation, and the promotion of contemporary arts in Manus Province. It aligns with TPA’s mandate under the Tourism Promotion Authority Act and the Manus Provincial Government’s commitment to promoting tourism as a key driver of local economic growth.Under the MOU, both parties will focus on several key initiatives, including:
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the MOU between the two parties.
“This MOU signifies a new era of collaboration, aimed at enhancing Manus’ potential as a unique tourism destination while protecting its rich cultural and natural heritage,” said Uvovo.
Manus Provincial Administrator, Mr Mame Kasalau, MBE, emphasized Manus Province’s readiness to embrace this partnership.
“Tourism offers immense opportunities for our people. Together with TPA, we will build a sustainable framework to showcase the best of Manus to the world,” he said.
The MOU also highlights the importance of community involvement, sustainable practices, and addressing cross-cutting issues such as gender equality and climate adaptation.
This partnership is expected to deliver the best benefits for the people of Manus by creating employment, supporting cultural initiatives, and establishing Manus Province as a premier tourism destination in Papua New Guinea.
Photo Caption: (Left to Right) Manus Provincial Administrator, Mame Kasalau, MBE, Acting CEO & the Executive Manager Partnership & Provincial Development for TPA, Kennewton Kennedy and the Executive Officer to the CEO of TPA, Fred Pennington during the signing of the MOU between TPA and the Manus Provincial Government on Friday 6 December in Manus.
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The Papua New Guinea Immigration and Citizenship Services Authority (ICSA) today signed a milestone Memorandum of Understanding (MOU) with the PNG Tourism Promotion Authority (TPA) on mutual co-operation and data sharing that will enable promotion of the tourism sector and immigration services.
The signing formally establishes a genuine partnership between the two agencies to ensure their mandates are delivered; one is responsible for facilitating genuine movements of people and the other is responsible for promoting tourism activities that directly benefits the local economy.
Acting Chief Migration Officer Mr. Wellington Navasivu says the two agencies have realized the importance of working together for the fact that they have similar functions especially when dealing with the tourists. Having an MOU is a way forward and now that it has been signed, implementation will take effect immediately.
Unlike working in isolation in the past years and faced with a lot of challenges, ICSA and TPA will now work together where necessary to ensure proper facilitation of the tourist entering and exiting PNG.
As an implementing agency, ICSA has implemented government’s decision to remove the visa fees giving visa-on-arrival for all the tourists entering PNG. As a result, there is increase in the number of tourist visiting PNG every year and that directly supports the economy through tourism sector.
Mr Navasivu has praised his TPA counterpart Mr Eric Mossman Uvovo for his leadership and has extended gratitude to all staff members from both agencies who have worked tirelessly to complete this MOU.
CEO of TPA, Eric Mossman Uvovo highlighted the importance of the partnership.
“This MOU supports our goal at TPA to position Papua New Guinea as a premier global tourist destination. By aligning our efforts with ICSA, we can provide a seamless travel experience for international visitors, strengthening our shared commitment in making Papua New Guinea an attractive tourist and investment destination. The industry stands to benefit immensely from this collaboration,” said Uvovo.
Photo Caption: The Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo and the PNG Immigration & Citizenship Services’ (ICSA) Acting Chief Migration Officer, Wellington Navasivu during the formal signing of the MOU between TPA and ICSA in Port Moresby recently.
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More than 60 local entrepreneurs from the Naewab District of Morobe Province have graduated from a two-week business training on Friday 18 October 2024 to empower them with skills and knowledge to grow their tourism business in the district.
The entrepreneurs completed their training program under the “Start Your Own Business” (SYB) initiative.
The training was facilitated by the Small & Medium Enterprise Corporation (SMEC) in partnership with the Papua New Guinea Tourism Promotion Authority (TPA), as part of an effort to boost local tourism businesses across the country.
The participants are entrepreneurs from the Local Level Governments (LLGs) of Labuta, Nabak, and Wain Erap. They were awarded certificates for their dedication to enhancing their entrepreneurial skills.
The training aimed to build both tourism-related knowledge and practical business skills, laying the foundation for future tourism ventures that will support economic growth and cultural preservation in Naewab.
The key objective of the SYB program is to equip potential and existing tourism business owners with essential skills and knowledge. The curriculum covered business planning, record-keeping, basic accounting, marketing, and product management, all aimed at strengthening sustainable tourism development in the region.
The training aligns with the TPA’s Tourism Sector Development Plan (TSDP) 2022-2026, which emphasizes the growth of tourism-related Micro, Small, and Medium Enterprises (MSMEs) across Papua New Guinea. TPA has set a target of reaching 1,000 tourism MSMEs by 2026 through annual training sessions, aiming to expand the SME sector to 500,000 by 2030.
The training is expected to lead to the creation of new, sustainable tourism businesses, with many participants already showcasing ideas that could become successful ventures. To ensure the longevity and success of these businesses, TPA will continue to support participants by providing grants and guiding them through its newly established business incubation centre.
Additional management training, including specialized skills in marketing and product development, will also be offered to further assist these new business owners in navigating the complexities of running a tourism enterprise.
Beyond business development, the program is also committed to preserving the rich cultural heritage of Naewab District. Tourism ventures born from this initiative will not only contribute to the local economy but also help sustain traditional practices, arts, and crafts that are integral to the district’s cultural identity.
TPA’s CEO, Eric Mossman Uvovo commended the participants and highlighted the importance of the participants to explore business ideas that utilize realistic resources available in their local communities.
“The focus of this training is not just on theoretical knowledge but on empowering participants with practical skills they can apply immediately. We want to see these entrepreneurs create sustainable tourism businesses that will contribute to the economic development of their communities.
By aligning these efforts with our Tourism Sector Development Plan, we are ensuring that this initiative directly supports our national goals. We plan to conduct four training sessions every year to give more entrepreneurs the tools they need to succeed in the tourism industry,” said Uvovo.
Uvovo also added that TPA plans to offer follow-up training to further enhance the participant’s skills.
“There will be future trainings conducted under the “Improve Your Business” (IYB) module, which will help existing businesses refine specific skills and further their development. Through these ongoing efforts, TPA and SMEC are both dedicated to promoting a strong and sustainable tourism industry that will benefit both entrepreneurs and their communities for years to come,” said Uvovo.
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Papua New Guinea Tourism Promotion Authority (PNGTPA) and the Nawaeb District Development Authority (NDDA) signed a Memorandum of Understanding (MOU) on Friday 18 October aimed to promote sustainable tourism development in the Nawaeb District, Morobe Province.
The MOU outlines a framework for collaboration, financial support, capacity building, and the strengthening of local tourism institutions in the district.
The MOU establishes a structured partnership between PNGTPA and NDDA, focusing on tourism development at the district level. It will provide a clear division of roles and responsibilities, while promoting sustainable practices in line with national policies such as Vision 2050, the Development Strategic Plan (DSP) 2010-2030, and the Medium-Term Development Plan (MTDP).
The MOU is also aligned with the NEC Decision No. 94/2010, which emphasizes the need to integrate provincial and national tourism initiatives. This collaboration will ensure that Nawaeb District’s tourism plans are not only localized but also contribute to national tourism goals.
The MOU highlights the importance of protecting the cultural heritage of Nawaeb. This includes supporting local festivals, promoting arts and crafts, and creating cultural exchanges for local artists. In addition, the agreement aims to develop tourism products that are environmentally sustainable, promoting conservation efforts and helping communities adapt to climate change.
Executive Manager for Partnership & Product Development, Kennewton Kennedy, speaking during the official signing of the MOU in Naewab District, reminded the people of their district’s tourism potential.
“The district is blessed with unique cultural and natural assets. This partnership with PNGTPA will allow us to promote these treasures to the world while ensuring that our people benefit from the economic opportunities tourism brings. We are particularly excited about the capacity-building initiatives that will empower the communities,” said Kennedy.
The MOU also outlines a comprehensive business framework, addressing key areas such as infrastructure development, marketing, and product innovation. The focus on developing tourism infrastructure is expected to drive economic growth in the district by creating jobs and supporting local industries such as agriculture, transport, and hospitality.
To ensure inclusivity, the agreement emphasizes policies that promote gender equality and equal opportunities, particularly for vulnerable groups. The district will also work on developing a self-sustaining tourism bureau, ensuring that tourism initiatives can continue to thrive independently.
Under the terms of the MOU, PNGTPA and NDDA will focus on protecting Nawaeb’s cultural identity through joint programs and information sharing. There will also be a strong emphasis on supporting performing arts, exhibitions, and festivals, which are key to attracting visitors and preserving the district’s unique cultural heritage.
The MOU will be reviewed every five years to assess its progress against the District Development Plan and the Tourism Sector Development Plan (TSDP) 2022-2026. Both PNGTPA and NDDA will produce annual reports, presenting milestones and financial audits to ensure accountability and transparency.
Performance metrics will include the number of tourism projects initiated, the level of local business participation, and the overall impact on the district’s economy. A Joint Milestones Matrix (JMM) will be used to track progress, and third-party participation will be encouraged if aligned with the objectives of the MOU.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the MOU between TPA and Nawaeb District.
“Tourism is a key driver for local economies, and through this MOU, we are laying the foundation for a sustainable tourism industry in Nawaeb. Our commitment is to work hand-in-hand with the district to unlock its full potential, while ensuring the protection of its rich cultural heritage.
By investing in tourism, we are not only creating economic opportunities but also protecting and promoting our district’s culture and environment for future generations,” said Uvovo.
Uvovo also added that the MOU with PNGTPA and NDDA, they are confident that Nawaeb District will soon become a key player in Papua New Guinea’s tourism landscape. The partnership aims to transform the district into a model for sustainable tourism development, benefiting not only the local communities but also contributing to the national economy.
📸Above Banner Image: (L-R): Director Corporate Affairs of SME Corp, Mr. Rodney Sumale, Papua New Guinea Tourism Promotion Authority’s (TPA) Acting CEO & the Executive Manager for Partnership & Product Development, Kennewton Kennedy, Member of Nawaeb District, Hon. Theo Pelgen, TPA’s Executive Manager for Research and Business Development, Douglas Keari (third from right), Chairman & CEO of the NDDA, Mr. Buds Botike (second from right) and TPA’s Senior Provincial Liaison Officer, Stanley Relson (far right) following the singing of the MOU between TPA and NDDA in Nawaeb District, Morobe Province.
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World Tourism Day Conference is set to take place on Friday, 27 September, at the APEC Haus in Port Moresby to bring together various stakeholders from the tourism industry to voice their concerns and discuss strategies to mitigate challenges facing the sector.
The global event will be observed in PNG through the informative conference, themed, “Tourism & Peace: Unlocking PNG’s Potential through Addressing Law and Infrastructure Challenges.” aims to tackle some of the most pressing issues hindering the growth of tourism in the country.
The conference will be hosted by the Papua New Guinea Tourism Promotion Authority (TPA), focusing on three critical topics, Addressing Law and Order, Aviation and Infrastructure and Tourism Operators.
Special guests expected to speak during the conference are, Acting Managing Director for the National Airports Corporation, Mr. Dominic Kaumu, Chief Executive Officer of Air Niugini Limited, Mr. Garry Seddon, Governor of NCDC, Hon. Powes Parkop, Police Commissioner David Manning, MBE and the Head of the Tourism and Hospitality Management Department at UPNG, Dr. Joyce Rayel.
TPA’s CEO, Eric Mossman Uvovo described the conference as a crucial and timely event for the sector.
“This conference is a crucial moment for the future of tourism in Papua New Guinea. We are bringing together the key players in the industry to discuss real challenges and find practical solutions that can unlock our country’s vast tourism potential. Law and order, infrastructure, and aviation are critical areas where we need progress, and this dialogue will be an important step toward a brighter future for tourism in PNG,” said Uvovo.
Uvovo also emphasized the importance of stakeholders from the industry working collaboratively for the future of tourism in the country.
“Discussions ranging from government security strategies to aviation infrastructure updates and the challenges faced by tourism operators, the conference will provide a platform for collaboration between the public and private sectors.
PNG’s tourism industry has enormous potential, but unlocking that potential requires a unified effort to address the barriers that currently hold us back,” said Uvovo.◼️
For more information on how to participate in the World Tourism Day Conference, email Mr. David Monai: ppd@papuanewguinea.travel or join the livestreaming of the event on the TPA Facebook page and YouTube page..
📥 Download the World Tourism Day Conference Program, click. 👈
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Former Director Emeritus of the Smithsonian Institution in America, Dr. Brent Glass, made a special visit to the Papua New Guinea Tourism Promotion Authority (TPA) on Tuesday, 17 September and discussed the importance of promoting historical literacy and public memory in Papua New Guinea.
Dr Glass was accompanied by the American Embassy’s Acting Public Affairs Officer, Claudia Borevina, and Public Engagement Assistant, Mathias Posu.
Dr. Glass, a prominent figure in the global museum and history community, has over 35 years of experience in government service. He announced his retirement as Director of the National Museum of American History, but still remains a senior advisor to the Smithsonian.
During his visit, Dr. Glass highlighted the significance of PNG’s war history as a powerful attraction for international tourists.
“Papua New Guinea’s war history is compelling and holds global interest, particularly in the context of World War II. Developing historical sites that are accessible to tourists will not only preserve this history but also create opportunities for international travelers to engage deeply with it.
PNG has the potential to become a key destination for historical tourism,” said Dr Glass.
Dr. Glass emphasized the need for the PNG government and TPA to consider their historical aspect as a major attraction for international tourists.
“Now, after more than 35 years in government service, I am excited to explore opportunities to promote history education, historical literacy, and public memory on a global scale and PNG is one of those destinations,” said Dr Glass.
During his tenure, Dr. Glass oversaw significant transformations at the Smithsonian, including the creation of new exhibitions, the acquisition of key collections, and the development of online education initiatives. Under his leadership, the National Museum of American History became a national treasure, enjoying record attendance and widespread public engagement.
TPA’s CEO, Eric Mossman Uvovo welcomed Dr. Glass and the team from the American Embassy and expressed his gratitude for their valuable insights and support in promoting historical awareness in PNG.
“We are deeply thankful to Dr. Glass for sharing his expertise with us. His knowledge of promoting history and public memory is invaluable as we continue to develop our own tourism sector.
Papua New Guinea’s war history is unique, particularly the Kokoda Track and other significant WWII sites, which are major selling points for us on the global stage. Our museums and war memorials hold a rich history that tourists from around the world are eager to discover, said Uvovo.
Uvovo also emphasized the importance of making these sites accessible to a wider audience.
“With the help of experts like Dr. Glass, we can further enhance our museums and war memorials to provide an even greater historical experience. We look forward to building on these connections and continuing to promote Papua New Guinea as a destination rich in history and culture.”
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More than 24,000 cruise ship tourists visited Papua New Guinea’s shores so far this year causing a surge in the country’s marine tourism.
According to a report released by the Papua New Guinea Tourism Promotion Authority (TPA), using data provided by Inchcape Shipping, a total of 24,407 visitors have arrived in PNG so far this year on 12 different international cruise ship liners.
The cruise industry is playing a significant role in boosting the country’s tourism numbers, with several more vessels scheduled to arrive before the end of 2024.
Between October and December, four more cruise ships are expected to bring an estimated 6,548 additional visitors to Papua New Guinea, further contributing to the nation’s growing tourism sector.
The most frequent visitor to PNG’s shores has been the Pacific Encounter, a popular ship owned and operated by the Carnival Cruise Line. In contrast, the French-operated Le Soleal, owned by Compagnie du Ponant, has brought the fewest number of visitors but has remained a key player in the luxury cruise market.
TPA’s CEO, Eric Mossman Uvovo highlighted the unique appeal of Papua New Guinea, which continues to attract visitors not only through its ports but also via international air services.
“Papua New Guinea offers a truly unique experience, from our rich cultural heritage to stunning natural landscapes.
Our country’s appeal spans across various types of travellers, whether arriving by sea or air. Each visitor has the chance to embark on their own million different journey of discovery, and that’s what makes PNG such a remarkable destination,” said Uvovo.
Uvovo also highlighted TPA’s ongoing efforts to build lasting relationships with the international cruise industry.
“Over the years, we have worked closely with various cruise lines to forge strong partnerships that have been beneficial to our marine tourism sector. As the cruise ship season progresses, we look forward to welcoming even more visitors to explore the nation’s million different journeys,’ making Papua New Guinea a must-visit destination for travelers from around the world,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority released a report showing an estimated US$ 23 million (PGK 89 million) injected into the country’s economy by tourists in 2024, marking a promising outlook for the nation’s tourism sector.
The new data released by the TPA showed significant growth in visitor numbers and spending in August 2024 demonstrating Papua New Guinea’s appeal to the world.
According to the TPA, the total number of visitors arriving by air in August 2024 reached 9,222, highlighting the country’s ongoing appeal to international travelers. A noteworthy 2% increase in visitor arrivals from Australia compared to August last year underlines the importance of the Australian market, which remains Papua New Guinea’s largest source of visitors with the country still accounting for 39% of all arrivals, while China had the lowest representation at just 0.1%.
Business travel also showed positive growth, with a 2% increase in business travellers this August compared to the same period last year. The employment sector saw a substantial rise, with 36% of visitors coming for work purposes, which demonstrated the country’s appeal as an emerging destination for employment opportunities.
TPA’s CEO, Eric Mossman Uvovo highlighted the significance of Papua New Guinea as a unique destination.
“The steady growth we are seeing in visitor numbers, particularly from our key markets like Australia, shows that our country is not only a hub for tourism but also an attractive destination to work and play.
The fact that over a third of visitors are coming for work shows the global appeal of Papua New Guinea, with each visitor contributing to our economy. PNG will remain committed to providing ‘a million different journeys’ for tourists and business travellers alike,” said Uvovo.
Uvovo also said that the organization will continue to provide enriching experience to all visitors coming into the country.
“Our focus at TPA remains on delivering a memorable experience for every visitor, whether they are here for work or leisure. With exciting new initiatives and partnerships in the pipeline, we are confident that our tourism industry will continue to thrive,” said Uvovo.◼️
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More than 30 staff members from the Papua New Guinea Tourism Promotion Authority (TPA) celebrated the country’s 49th Independence Day dressed in their national colors on Friday 13 September in Port Moresby.
The celebration featured a variety of activities which included fun team-building games, a “Best Dressed” competition, and a coconut scrapping contest. The event culminated in a cake-cutting ceremony, symbolizing the organization’s dedication to promoting Papua New Guinea’s to the world.
TPA’s CEO, Eric Mossman Uvovo commended the staff for their resilience and dedication despite the challenges the country has faced in recent times.
“As we celebrate 49 years of independence, I want to take this opportunity to commend each and every one of you for your unwavering commitment to our goals, even in these uncertain times.
The work we do here at the Tourism Promotion Authority is crucial in promoting our great country to the world. Let us look ahead with optimism and continue to perform our tasks with the excellence that Papua New Guinea deserves,” said Uvovo.
Uvovo also highlighted the importance in celebrating the country’s independence anniversary.
“As an Authority, we continue to champion Papua New Guinea on the global stage, ensuring the world experiences the beauty and rich traditions our country has to offer.
As we look to the future, this celebration reminds us of the strength that comes from unity, and the pride we all share in showcasing the very best of Papua New Guinea, offering visitors a million different journey,” said Uvovo.◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) marked Father’s Day in a special celebration at the TPA office on Friday 30 August, Port Moresby.
The event, which honored the themes of strength, love, and sacrifice, brought together more than thirty male employees, including the organization’s CEO and their female team members in a heartwarming tribute to fathers everywhere.
The celebration was a time of reflection and appreciation, as the TPA team gathered to recognize the vital role fathers play in both their personal and professional lives. The event highlighted the qualities that are often associated with fatherhood, paying homage to the dedication and commitment shown by fathers in their families and communities.
The day concluded with special remarks from the CEO, Executive Managers, and other staff members. Each speaker took a moment to commemorate the day, offering heartfelt tributes to all fathers—both those present and those who have passed.
TPA’s CEO, Eric Mossman Uvovo, emphasized the importance of celebrating fatherhood and acknowledged the hard work and dedication of all fathers.
“Our fathers are the pillars of strength in our lives, and today we honour their love, sacrifice, and support. As we celebrate Father’s Day, we also reflect on the values that drive us forward as an organization—values of dedication, resilience, and care, which are so often exemplified by those great men that have shaped our lives,” said Uvovo.
Uvovo also highlighted the importance of celebrating such events.
“By celebrating Father’s Day in this way, TPA not only recognized the contributions of its male employees but also reinforced the importance of family and community in our organization,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (TPA) presented Project Management certificates to six participants at the Institute of Banking and Business Management’s (IBBM) campus on Friday 23rd August, Port Moresby.
Among the proud recipients of the certificates were TPA’s sponsored participants, Leo Ameua, Acting Advisor for Commerce Industry & Tourism with the Central Provincial Government Administration, and Muriel Gerari, Acting Tourism Coordinator for the National Capital District Commission (NCDC).
Both participants expressed their gratitude to TPA for providing this valuable opportunity to enhance their professional skills.
Ameua highlighted the significance of the training in enhancing his capacity with his work.
“Through this workshop, I learned how to analyze and collect data effectively, which is crucial for making informed decisions in our projects. Additionally, I’ve gained insights into managing my team more efficiently, ensuring that we can carry out our projects with greater precision and success,” said Ameua.
Gerari echoed Ameua’s sentiments, thanking TPA for its support.
“This training is vital for our work in tourism, particularly in understanding how to manage resources, including finances, more efficiently. These skills are essential to ensuring that our projects are completed to the highest standards,” said Gerari.
The one-week workshop commenced on Monday 19th and concluded on Friday 23rd August at the IBBM Training Centre.
Led by IBBM’s Manager of Special Projects, Ignatius Timothy, who commended the participants for their dedication.
“It’s commendable that all these participants took time off from their busy schedules to build their project management skills. Their hard work and commitment will undoubtedly benefit their respective regions, their work and the broader tourism sector,” Timothy said.
He also extended his appreciation to TPA and other supporting organizations for their commitment to capacity building for their respective industries.
The training was designed to equip participants with the necessary skills to develop project plans that align with timelines, budgets, and resource requirements. The participants also gained proficiency in using essential project management tools, such as Gantt charts and project management software, enhancing their ability to deliver successful projects.
The TPA’s sponsorship is part of a broader strategy to certify all 22 provincial tourism officers in project management. This effort is aimed at strengthening provincial offices to effectively coordinate and implement tourism projects, thereby achieving the Tourism Sector Development Plan’s (TSDP) Governance subsector objectives at the provincial level.
TPA’s CEO, Eric Mossman Uvovo, congratulated the participants on their achievement and wished them success in their careers.
“I am always pleased to see our tourism industry members excel through the skills and knowledge they acquire from such training programs. TPA is eager to continue developing the industry by investing in the professional growth of our tourism officers,” said Uvovo.
Uvovo also highlighted the importance of the training aimed at strengthening the tourism industry in the country.
“The goal of the Governance subsector is to provide leadership, synergy, and coordination to strengthen the tourism sector. By equipping Provincial Tourism Bureaus with the necessary skills, TPA ensures that these offices are well-prepared to coordinate and implement the TSDP effectively within their provinces, driving the growth and sustainability of Papua New Guinea’s tourism industry,” said Uvovo. ◼️
📸(banner image) L-R: Papua New Guinea Tourism Promotion Authority’s Senior Monitoring & Evaluation Officer, Daphne Galore, Institute of Banking and Business Management’s (IBBM) Manager Special Projects, Ignatius Timothy, TPA’s Executive Manager for Policy & Planning, Ingrid Kuman, Acting Advisor for Tourism with the Central Provincial Administration and TPA’s sponsored participant for the training, Leo Ameua, Acting Advisor for Commerce Industry & Tourism for the National Capital District Commission (NCDC) and another TPA sponsored participant, Muriel Gerari with TPA’s Monitoring & Evaluation Officer, Faith Kaupa following the certificate presentation at the IBBM Training Centre, Port Moresby.
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The Papua New Guinea Tourism Promotion Authority (TPA) promoted tourism at the 57th Mt Hagen Cultural Show on the weekend of August 17th – 18th at Queen’s Park in Mt Hagen, Western Highlands Province.
TPA representatives set up an information booth at the showground, where they interacted with a large number of showgoers, particularly the youth. The booth became a hub of activity as curious visitors sought information about tourism opportunities within Papua New Guinea. Many expressed interests in creating their own tourism products in their communities, a growing awareness and enthusiasm for the industry.
The presence of TPA at the cultural festival was warmly received by the Mt Hagen town mayor, Councilor Jacob Michael, who paid a visit to the stall.
“I am very pleased to see the Papua New Guinea Tourism Promotion Authority actively participating in this year’s show. Their engagement with the community, especially the younger generation, is crucial in strengthening a deeper understanding of the importance of tourism,” said Michael.
He went on to emphasize the vital role tourism plays in preserving the cultural heritage of the people, not just in Mt Hagen, but across the country.
“Tourism is an essential tool in safeguarding our traditions and cultural practices. Events like the Mt Hagen Cultural Show are a testament to the rich diversity of our country, and I am glad to see TPA promoting this aspect of our people,” said Michael.
TPA’s Senior Marketing Officer, Simon Pih expressed his satisfaction with the turnout and the level of interest generated from the event.
“The numbers from this year’s festival were exceptional, and the enthusiasm shown by the people indicates a promising future for tourism in Mt Hagen and the broader Western Highlands Province. The interest in developing community-based tourism products is particularly encouraging.”
The 57th Mt Hagen Cultural Show featured more than 50 different cultural dance groups from various regions, including provinces from the Western, Southern Highlands, and Eastern Highlands, as well as participants from Bougainville, Madang, and Morobe Province. The colourful and dynamic performances highlighted the diverse cultural uniqueness that the show brings each year, drawing large numbers of tourists and local people.
TPA’s participation in the Mt Hagen Cultural Show demonstrates the organization’s commitment to promoting tourism across the nation and supporting initiatives that preserve and celebrate Papua New Guinea’s unique cultural heritage. ◼️
For further information, please email: info@papuanewguinea.travel
📸 (above banner image) L-R: Town Mayor for Mt Hagen, Councillor Jacob Michael and the Papua New Guinea Tourism Promotion Authority’s (TPA) Senior Marketing Officer, Simon Pih at TPA’s Information booth during the 57th Mt Hagen Cultural Show at Queen’s Park, Mt Hagen.
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The Papua New Guinea Tourism Promotion Authority (TPA) officially launched the Enga Cultural Festival on Friday 9th August in Wabag, Enga Province.
The festival, renowned for celebrating the rich culture of Enga Province, marked a significant milestone this year with its 30th Anniversary.
Honourable Sir Peter Ipatas, Governor of Enga Province, expressed his gratitude for TPA’s continued support.
“I’d like to thank TPA for its continued support throughout the years, making this annual cultural festival one of the best in the country,” said Sir Ipatas.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival in reflecting the cultural richness of the Enga people.
“The people of Enga have been through a lot in the past few years, and it is always beautiful to see the vibrant culture of the Enga people come alive through this annual event,” said Uvovo.
Uvovo also emphasized the importance of preserving cultural heritage.
“Shows such as this remind us of our proud culture, and it’s always an honour to see so many young faces proudly dressed in their traditional attire and showing their culture,” said Uvovo.
From Friday 9th to Saturday 10th August, the Enga Cultural Festival showcased a weekend of more than 30 different unique traditional performances, vibrant displays of traditional rituals, traditional craft & artifacts, floral displays and community spirit, reinforcing its reputation as one of the country’s most celebrated cultural events.
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The Papua New Guinea Tourism Promotion Authority (TPA) attended the 2024 Global Bird Fair (GBF) on Friday 12 to Sunday 14 July to showcase Papua New Guinea’s exceptional birding potential in Rutland, Oakham, UK.
TPA’s participation in this B2B trade fair event provided a valuable platform for connecting with international birding tour operators, travel agents, and conservation organizations.
The event was highly productive, with over 50 qualified leads generated through meetings and discussions with potential birding tourism partners, including tour operators, travel agents, conservation groups, media representatives, photographers, and bird watchers. This engagement led to increased awareness of Papua New Guinea as a premier birding destination among key industry players, established valuable connections for future travel packages, and sparked media interest in PNG’s birding industry.
The presence of professional PNG bird photographer Dustin Chen, whose high-resolution images and expertise also drew considerable attention, effectively directing sales to Papua New Guinea-based tour operators.
A TPA representative who attended the event, Product Development Officer, David Monai, said that the PNG booth was one of the main attractions.
“Our booth was a focal point at the event, featuring high-quality photographs of Papua New Guinea’s diverse birdlife and birding destinations, with informative brochures, maps, and promotional materials. The booth also offered one-on-one and small group information sessions, providing a personalized approach for attendees.
The connections made at the GBF have opened doors for potential partnerships and future initiatives to promote responsible birding practices and community development in Papua New Guinea. Our plans now are to maintain communication with interested parties, provide further
information and support to potential tour operators, and explore collaboration opportunities with conservation organizations,” said Monai.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of PNG’s presence at the GBF.
“The success at the event highlights the growing demand for bird watching from the UK and European markets. To capitalize on this, we start preparing ourselves early for next year’s Global Bird Fair. After a hiatus of 5-6 years due to Covid-19 restrictions, the post-Covid bookings and travel plans secured at this year’s fair emphasizes the need for continuous participation.
Proper training and capacity building for PNG birding industry stakeholders are crucial to meet market demands. This includes standard compliance, bird identification, constructing hides near leks, placing bird feeders, and using bird box solar-powered cameras,” said Uvovo.
Uvovo commended his team for their participation in this year’s GBF.
“Our participation in this year’s Global Bird Fair was a resounding success, providing a strategic platform to showcase our exceptional birding potential and establish vital connections within the global birding tourism industry, which will ultimately lead to empowering our local and rural communities in PNG,” said Uvovo. ◼️
📸: Top banner image, (L-R) PNG Tourism Promotion Authority’s Product Development Officer, David Monai with Air Niugini’s UK office representative, Steve Bresh, Paiya Tours Owner, Pym Mamindi, Flight Directors’s Managing Director, Vikki Joyce and TPA’s UK & Europe’s Trade Marketing representative, Robin Russell-Pavier at the PNG Booth during the 2024 Global Bird Fair in the UK.
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A Papua New Guinea Tourism Promotion Authority (TPA) employee has joined more than 15 other participants from across the Pacific who have become eligible to graduate with a Certificate IV in Climate Resilience from Fiji’s prestige university.
TPA’s Product Development Officer, Lemban Kaki recently returned from Fiji, where he completed his final presentation assessment for the Certificate IV in Climate Resilience at the University of the South Pacific (USP). The assessment, conducted from Saturday 22 to Sunday 30 June 2024, has qualified him for graduation in September this year at USP’s Laucala campus in Suva, Fiji.
The Certificate IV in Climate Resilience is a six-month course designed to equip participants with essential knowledge and skills to tackle climate challenges. The program focuses on practical applications and policy frameworks crucial to strengthen resilience in vulnerable communities and effectively addressing climate change issues.
Lemban Kaki thanked TPA for its continuous support towards upskilling its employees.
“I am truly humbled and would like to thank TPA who recognized the importance of this course and granted me approval to take leave for my participation. The knowledge and experiences gained will be integrated into my work, particularly in marine projects,” said Kaki.
The course covers four key topics: Vulnerability and Risk Assessment, Resilience Projects, Institutional Frameworks in Resilience, and Hazards and Sustainable Practices in Resilience. The programme is sponsored by the Pacific-European Union Marine Partnership (PEUMP) Program, jointly funded by the European Union (EU) and the Government of Sweden, and delivered by USP through its Pacific Technical and Further Education.
The program’s purpose is to address the impacts of climate change, which have become a global concern, particularly for developing nations like the Pacific Island Countries (PICs). The course aims to build capacity for mitigating climate challenges and implementing adaptation strategies, aligning with international agreements like the Paris Agreement.
The topics covered in the course align with the goals and requirements of Papua New Guinea’s Environment Act (2000) and Climate Change and Development Act (2015). Implementing climate initiatives in accordance with national laws and international agreements also aligns with the TPA’s Environmental and Social Management Framework and the Papua New Guinea Tourism Sector Development Plan 2022-2026.
TPA’s Executive Manager for Partnership & Product Development, Kennewton Kennedy, emphasized the importance of the knowledge gained through the programme.
“Understanding climate change and reducing disaster risks is crucial and will be mainstreamed into our Products and Development Projects. This integration will ensure our initiatives are socially, environmentally, economically, and climate-friendly, thereby enhancing resilience, promoting eco-tourism within the green industry space, and setting a positive example as a tourism authority in the country,” said Kennedy.
During his week in Fiji, Kaki engaged in educational exchanges and delivered an interactive, practical presentation that was considered the best among all groups. His presentation combined theoretical knowledge with practical examples, demonstrating a strong understanding of the course concepts and effective mitigation strategies.
TPA’s CEO, Eric Mossman Uvovo, congratulated Lemban on his achievement commending him on his dedication towards his studies.
“His successful completion of the Certificate IV in Climate Resilience is a testament to TPA’s commitment to capacity building and sustainable development. The skills and knowledge he brings back will undoubtedly contribute to the advancement of climate resilience projects in Papua New Guinea, aligning with national and international climate goals.
I am confident that the knowledge gained and experiences learned from the university will be translated and integrated into his work,” said Uvovo. ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) honoured two exceptional graduates from the University of Papua New Guinea (UPNG) with the TPA Academic Excellence Award at a ceremony held on Tuesday 2nd July, Port Moresby.
Harmson Waliya and Rendy Ono, both recipients of the prestigious award, expressed their heartfelt gratitude for TPA’s unwavering support in their careers in tourism.
The event saw attendance from UPNG’s Head of Division Tourism and Hospitality Management, Dr. Joyce Jazmin-Rayel, along with her lecturers from the School of Business & Public Policy, and TPA staff.
Harmson, who graduated in Business Management majoring in Tourism Hospitality Management, highlighted the positive impact of such initiatives on aspiring tourism professionals.
“Such initiatives motivate us, the students. I also see that the future of this industry is secure when partnerships and collaborations between the industry and institutions occur. As a student, I have noticed that there has been a missing link that needs to be connected. The industry has been functioning on its own, and students have been studying independently. Additionally, some of the things taught in class are different from what is happening in the industry. This initiative of coming together for a shared goal suggests that the industry is sustainable and growing, but it needs more effort,” said Waliya.
Harmson excelled during his studies, achieving top grades in the Tourism and Hospitality Management curriculum. He served as Events Manager for the 16th UPNG Tourism Convention, was a student leader in his church known for his strong moral character, and exhibited exemplary behaviour, setting high standards for classmates. He also completed an industry immersion at TPA, demonstrating his dedication and commitment to his field.
Rendy Ono, Professional Studies & Business Management Tourism & Hospitality (PSTHM) graduate, described the program as a blessing.
“I come from a teaching background and studied science, but entering tourism was a new experience for me. I struggled at first, but as I progressed, I learned a lot. I thought, if I had taken tourism in my youth, it would have been much better for me. But it’s not too late, and I’m very happy for my second chance,” said Ono.
Rendy consistently topped the PSTHM cohort. Transitioning from a teaching background, he demonstrated strong tourism research skills, organized the 2nd UPNG Tourism Industry Seminar, and volunteered during the PNG Update 2022-2023.
Head of Division Tourism and Hospitality Management at UPNG, Dr. Joyce Jazmin-Rayel, praised the award recipients.
“I’m so glad and proud of both men, because the TPA Academic Excellence Award honors outstanding graduates in tourism and hospitality management from the university. Both men have demonstrated exceptional academic achievements, strong leadership qualities, and exemplary behaviour throughout their studies,” said Dr. Jazmin-Rayel.
TPA’s Executive Manager for Corporate Affairs, Clair Kupo, highlighted the importance of the program and acknowledged the graduates.
“As part of the economic sector, we strive to do our best despite cash flow limitations. We are grateful for the program and our partnership with UPNG, which builds the capacity of tourism operators and those interested in tourism and hospitality management, including our own staff, said Kupo. ◼️
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Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
The Papua New Guinea Tourism Promotion Authority (TPA) and the Department of Agriculture and Livestock (DAL) have entered a Memorandum of Understanding (MOU) to develop agritourism in Papua New Guinea.
The MOU signed on Thursday 27 June in Port Moresby, marks a step towards utilizing the country’s rich agricultural heritage to boost tourism and forge a partnership between two key economic sectors of PNG.
Key objectives of this collaborative effort include the development of a National Agritourism Policy, to guide investment and establishing agritourism pilot projects in the Eastern Highlands, Milne Bay, East New Britain, and Morobe Provinces.
TPA’s CEO, Eric Mossman Uvovo said that Agritourism Steering Committee (ASC) and Agritourism Technical Working Group (ATWG) will be subsequently formed to guide the implementation of the MOU between the two parties. In addition, it is most likely that the committee will expand in the future to make room for relevant stakeholders who are involved in the space such as Food and Agriculture Organization (FAO), Fresh Produce Development Agency (FPDA), to ensure a sustainable and inclusive agritourism sector is developed.
“Agritourism is an emerging niche tourism product that has great potential; the concept of agritourism provides an opportunity for local farmers such as Honey Bee producers, trout fish farmers or coffee growers, for example, to develop tour itineraries that are centred around their commodity or cash crop. By doing so, it provides local farmers the opportunity to develop a tour package that proudly showcases the farm site, process from raw material to a finished product and allows for branding of local PNG products or local dishes and cuisine.
The MOU partnership with DAL will provide the policy and planning advisory support and co-financing of an integrated work plan, we are setting the foundation for a sustainable agritourism sector. This collaboration will ensure that we harness the full potential of our agricultural and tourism resources to drive community empowerment, economic growth and cultural preservation,” said Uvovo.
Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
It is anticipated that following the endorsement of the National Agritourism Policy, the parties will work together to facilitate investment in the agritourism sector. This includes the development and marketing of existing agritourism products to create niche markets and attract tourists.
The Secretary for the Department of Agriculture and Livestock, Dr. Sergie Bang, has hailed the recent Memorandum of Understanding (MOU) with the Papua New Guinea Tourism Promotion Authority (TPA) as a significant milestone for the agriculture sector. He emphasized that the collaboration aligns with the newly launched National Agriculture Sector Plan 2024-2033, which aims to transform subsistence farming into commercial farming and entrepreneurship.
Dr. Bang noted that agritourism development will play a crucial role in achieving these objectives by providing additional revenue for farm owners and strengthening self-sustaining, resilient communities.
During the event, Dr. Bang highlighted the shared commitment to facilitating regional consultations and comprehensive stakeholder engagement in the policy formulation process. By collaborating with relevant agencies, the partnership aims to efficiently achieve the MOU’s objectives and drive the transformation of the agriculture sector to empower healthy and prosperous agricultural communities.
The MOU is set for an initial period of three years, setting the stage for a path to harness Papua New Guinea’s agricultural potential to boost tourism. Through this partnership, both TPA and DAL are committed to developing a vibrant agritourism sector that will contribute significantly to the country’s economic development.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the National Capital District Commission (NCDC), along with more than 20 PNG participants from the public and the private sector, have concluded a seven-day international China roadshow to promote PNG as a prime tourism destination.
A total of 21 participating organizations, including four government agencies and 17 tourism operators, reported successful engagements and promising leads. The productive interactions throughout the event showed a strong interest for collaboration between PNG and Chinese tourism stakeholders.
Participants included representatives from PNGTPA, the National Capital District Commission (NCDC), the National Gaming Control Board (NGCB), Beijing Kumul Consular, Air Niugini Hong Kong GSA, and various tour operators and accommodation service providers. This diverse group worked together to showcase PNG’s tourism potential and establish strong connections with Chinese agents and wholesalers.
The China Ready Roadshow, held in the cities of Shenzhen and Guangzhou, received overwhelmingly positive feedback from a total of 117 Chinese agents and wholesalers, with 45 visitors in Shenzhen on Tuesday 18th June and 72 in Guangzhou on Thursday 20th June during the B2B exchange events.
The event commenced with a presentation led by TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo and TPA’s Videographer, John Vaii, who highlighted the unique attractions and experiences PNG offers – pertinent to Papua New Guinea’s destination brand – A Million Different Journeys, simultaneously capturing the attention of the Chinese audience.
Participants on the roadshow also experienced cultural and city tours around Shenzhen and Guangzhou, which strengthened cultural ties and enriched their overall experience. These tours allowed the participants to immerse themselves in the local culture and landscape, enhancing the connection between the two countries.
China Travel Online’s CEO, Dr. Marcus Lee, who is a facilitator of the China Ready program emphasized the invaluable lessons learned during the event.
“The China Ready Roadshow has taught valuable lessons on market entry and positioning. If a destination is China Ready, then they are ready for any market,” said Dr Lee.
Dr. Lee also commended the efforts of TPA and various other organizations who ensured that the event was a success.
“With strategic planning, effective execution, and continuous follow-up, PNG is poised to unlock its tourism potential,” said Dr Lee.
TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo, shared his insights on the event’s impact and future prospects.
“The China Ready Roadshow not only promoted PNG as an attractive tourist destination but also laid the groundwork for future partnerships and growth in the Chinese market. Focus was also given to Port Moresby as the gateway to the country and with direct flights from Guangzhou (with China Southern Airlines) and Hong Kong (with Air Niugini) respectively, we will certainly see Chinese travellers to PNG.
The Chinese market, characterized by a preference for leisure and soft adventure activities, presents vast opportunities for PNG. However, addressing specific needs such as visa requirements, direct flight routes, and cost-effective airfares remains crucial and also ensuring translation services and meeting Chinese tourists’ preferences are vital steps toward a successful market entry,” said Keimelo.
Keimelo further elaborated on the structured approach adopted by PNGTPA.
“The China Ready Program, adopted by the Papua New Guinea Tourism Promotion Authority (PNGTPA), is making significant strides in preparing PNG for an influx of Chinese visitors. The program follows a four-stage process: Destination Audit, Industry Workshop, Accreditation, and Distribution. This structured approach is designed to ensure that PNG becomes visitor-ready not only for the Chinese market but also for other international tourists,” said Keimelo.
Addressing one of the key challenges faced during the roadshow, Keimelo highlighted the team’s efforts to overcome the language barrier.
“One of the key challenges addressed during the roadshow was the language barrier. To overcome this, the team organized translations of brochures and business cards and ensured that translators were available at each table during the B2B sessions. This initiative facilitated clear communication and helped Chinese agents better understand PNG’s tourism offerings,” said Keimelo.
TPA’s CEO, Eric Mossman, highlighted the significant progress and future steps for PNG’s tourism industry.
“Through these strategic efforts, TPA is effectively positioning Papua New Guinea as a prime destination for Chinese tourists, ensuring that the country meets the specific needs and preferences of this growing market,” said Uvovo.
He emphasized the importance of understanding and catering to the unique requirements of Chinese travellers to enhance their experience in PNG. Uvovo also outlined the roadmap for maintaining this momentum.
“Following the successful roadshow, the next steps involve nationwide destination audits, workshops, and accreditation to ensure comprehensive readiness across PNG. Establishing a Destination Marketing Representative (DMR) office in China is under consideration to maintain connections and support ongoing promotional efforts,” Uvovo explained.
Looking ahead, TPA’s focus will be on several key initiatives. Firstly, the organization is committed to implementing a comprehensive China Digital Marketing Plan to effectively reach and engage Chinese travellers.
Secondly, exploring the establishment of a dedicated TPA China Office to strengthen PNG’s presence and support in the Chinese market. Additionally, TPA will also be implement a PNG-CHINA Tourism Year 2025, marking the 50th anniversary of Papua New Guinea’s independence. This initiative aims to celebrate PNG’s cultural richness and strengthen bilateral tourism ties between PNG and China. ◼️
📸 Above banner image: Papua New Guinea tourism roadshow participants in Guangzhou, China, June 2024.
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Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo (centre left) and TPA’s Deputy Board Chairman, Mr Andrew Abel (centre right) with members of the Tourism Sector Development Plan Implementation Steering Committee (TSDP-ISC) following their first meeting for this financial year at the APEC Haus late last month.
Papua New Guinea Tourism Promotion Authority (TPA) announces its first successful Tourism Sector Development Plan 2022-2026 Implementation Steering Committee (TSDP-ISC) meeting held on Wednesday 22 May at the APEC Haus, Port Moresby.
The quarterly meeting is crucial to drive the Tourism Sector Development Policy (TSDP), a structured and strategic framework designed to coordinate and facilitate the growth and sustainability of tourism in Papua New Guinea.
This meeting marks the first for this year, facilitated by TPA’s Policy and Strategic Planning Division, chaired by TPA’s CEO, Eric Mossman Uvovo. In attendance were TPA’s divisional Executive Managers, Senior officers, and officers from TPA’s Policy and Strategic Planning and Monitoring and Evaluation teams.
The TSDP-ISC serves as a vital reporting mechanism to track the progress of deliverables outlined in the TSDP 2022-2026. Mr. Uvovo began the meeting by presenting the minutes from the previous session held in 2023, setting a comprehensive agenda for the current meeting. Following this, TPA’s respective Executive Managers provided updates on their achievements, challenges, and plans moving forward for the financial year and the work plans for 2024.
A key highlight of the meeting was the presentation and endorsement of the Terms of Reference for three crucial subcommittees: PNG Cruise Development, Agritourism, and Kokoda Trail Development. These subcommittees are designed to address specific areas within the tourism sector, ensuring focused and effective interventions.
Three specific terms of reference were discussed during the meeting:
The TSDP aims to coordinate and facilitate growth within the tourism sector by establishing subcommittees to guide specific objectives and timelines. These subcommittees are made up of representatives from both public and private sectors, and the Chair is responsible for reporting their outcomes and progress directly to the TSDP-ISC,” said Uvovo.
Although the TSDP 2022-2026 does not specifically mention sustainable outcomes, many identified projects aim for sustainability. The plan provided insights that contributed to the review of the National Tourism Policy, which prioritizes Environmental Sustainability and Cultural Heritage Preservation and Protection.
The TSDP 2022-2026 is aligned with the Medium-Term Development Plan (MTDP) III, ensuring a structured monitoring and evaluation process, this plan is scheduled to undergo a mid-term review to align milestone objectives to the recently launched MTDP IV. The TSDP-ISC meetings provide a platform to identify and address issues impeding the tourism sector, facilitating the achievement of the plan’s deliverables.
TPA’s CEO, Eric Mossman Uvovo emphasized the importance of tourism in Papua New Guinea as a cross-cutting sector that requires a coordinated approach for development and sustainability.
“The TSDP 2022-2026 was crafted using a comprehensive sector-wide approach, emphasizing development through timely interventions in both primary and enabling subsectors. These subsectors encompass the international and domestic tourism sectors, suppliers and providers, product & service, regulations & standards, critical enabling sectors, and leadership and synergy coordination,” said Uvovo.
Uvovo also said that TSDP relies heavily on the support of various stakeholders.
“We face a major hurdle, which is the adequate and timely release of funds for the implementation of the TSDP 2022-2026. The way forward involves working together in partnerships among key stakeholders to achieve mutual sector goals and national strategic plans,” said Uvovo.
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Balancing work and pursuing academic excellence can be a daunting experience to many, yet Samantha Iyapeng has balanced her role with the Papua New Guinea Tourism Promotion Authority (TPA) and has accomplished her academic goals.
Samantha, a 35 year old woman from Galeoale Village in Hoskins, West New Britain Province and a proud graduate from the University of Papua New Guinea’s (UPNG) with a Bachelor of Business & Management Professional Studies in Tourism & Hospitality Management program (BBMPS – THM).
She began her journey with the PNGTPA in 2015 as a receptionist. Armed with a diploma in Information Technology (IT), she embraced the opportunity with dedication, “I really didn’t mind, as long as I had a job, sometimes stepping in to perform simple IT duties,” said Samantha.
In 2021, Samantha was sponsored by PNGTPA to pursue her studies at UPNG. However, her educational pursuits were halted by the passing of her mother. Despite this, Samantha remained focused on her goal.
“It was a very difficult time for me, yet I remained committed to my professional development and completed the program,” she affirmed with a smile.
“Balancing my role as a student at UPNG with my responsibilities at PNGTPA presented both challenges and rewards, making it a journey filled with many fond experiences,” Samantha reflects.
Resuming her studies in 2022, Samantha encountered numerous challenges – from balancing work responsibilities at PNGTPA with academic coursework to managing household chores amidst late-night studies. Yet, fuelled by her passion for the tourism industry and a relentless desire to advance her career, Samantha pushed through.
“Effective time management and flexibility were key with the support from friends, colleagues and supervisors who helped me navigate the workload. Obviously, sacrifices were made, but the experience enriched my understanding of the tourism industry and enhanced my skills,” said Samantha.
Her passion for travel and cultural exploration, with a vision for positive change, were the key motivators as she proudly received her bachelor’s degree in the industry which she proudly claims as one of the best.
“As a recent graduate, several aspects of my education are highly applicable to my role at PNGTPA,” Samantha notes.
“From strategic planning to marketing and promotion, Samantha’s academic endeavours aligned with her responsibilities as a Business Development Officer.
Douglas Keari, Executive Manager for Research & Business Development at PNGTPA, speaks highly of Samantha’s dedication and potential.
“Samantha is a keen learner and always willing to take on challenges. Her commitment to professional development is commendable, and I am confident that the degree will enhance her understanding of her role, said Keari.
Samantha’s passion for her job has given her the responsibility to spearhead the “Tourism MSME Training” initiative, a project aimed at developing entrepreneurship and promoting sustainable tourism development across Papua New Guinea. By conducting training sessions in different regions, Samantha ensures broader participation and engagement from local communities, thereby spreading the benefits of tourism more evenly across the country.
“The project demonstrates PNGTPA’s commitment to maximizing the potential of PNG’s tourism sector. It’s an exciting endeavour that has the potential to make a positive and lasting impact on the tourism landscape of the country. This is why I love my job and the industry that I proudly serve,” said Samantha.
Samantha’s vision for her future is clear – to advance into leadership roles, drive innovation, and champion talent development within the organization. Her experience as a sponsored student has given her a deep appreciation for education and professional development, motivating her to support initiatives that empower others within the tourism sector to thrive and succeed.
“To the young graduates aspiring to work in the PNG tourism sector. Find your passion, embrace challenges, make an impact, and believe in yourself. Your passion and determination will carry you far in this dynamic and rewarding industry,” said Samantha with her heartfelt advice.
PNGTPA’s CEO, Eric Mossman Uvovo also commended Samantha and many other employees who have graduated with their Bachelor’s Degree in Tourism Hospitality Management from the University of Papua New Guinea.
“I extend my heartfelt congratulations to all of our PNGTPA employees for their outstanding accomplishment in achieving their career development. Their commitment to furthering their education while balancing each of their responsibilities at PNGTPA is truly commendable,” said Uvovo.
Left to Right: Joline Kavo, Verolyn Yeme, TPA’s Product Development Officer for Culture, Jessy Pundu, TPA’s Personal Assistant to the CEO, Lynette Buseh, Muriel Gerari, Talianne Oki and TPA’s Senior Policy and Planning Officer, Daphne Galore during their graduation last year at UPNG with their Bachelor’s Degree in BBMPS – THM, under TPA and UPNG’s collabotive program.
“We are proud to have sponsored six TPA employees through this program so far. It is a testament of our commitment to investing in the professional development of our team members and empowering them to reach their full potential.
We believe that investing in our employees’ education not only benefits them individually but also contributes to the overall success and sustainability of our organization,” Uvovo affirms.
The BBM PS – THM is UPNG and PNGTPA’s joint program, which is tailored to meet the needs of working professionals in the tourism sector. It provides a pathway for individuals like Samantha and many other employees, who have extensive experience in the industry but lack formal academic qualifications, to obtain recognized degrees.
The inclusive nature of the program, accommodates individuals with various educational backgrounds and levels of experience, ranging from graduates with secondary school certifications to those with existing diplomas or degrees in relevant fields.
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Standing from left to right: TPA’s Accountant, Emilia Jeffrey, TPA’s Data Entry Officer, Wari Ricky, TPA ’s Senior Marketing Officer, Simon Pih,an officer from the Melanesian Safari Ltd, the General Manager for the Melanesian Safari Ltd, Glynn Iruru Seated left to right: Air Niugini’s Business Development Manager–NWS -AU, Marie Ozaltin and Air Niugini’s Executive Manager for Sales & Distribution, Charlie Wanma, during the SPTE event in Fiji.
The Papua New Guinea Tourism Promotion Authority (TPA) participated in the South Pacific Tourism Exchange (SPTE) to strengthen tourism ties and promote PNG’s attractions to the Pacific Islands and beyond earlier this month in Nadi, Fiji.
The event took place on Saturday 4 to Sunday 5 May with a total of eight TPA staff who attended various programs during the SPTE, reflecting PNG’s commitment as a member of the Pacific Tourism Organisation (PTO) and aligning with tourism-related objectives.
SPTE is organized by the PTO, formerly known as the South Pacific Tourism Organisation (SPTO), is a premier trade event that serves as a platform for Pacific Island partners to showcase their tourism attractions to international buyers from key markets.
With a mandate to market, promote, and develop tourism in the Pacific region, SPTE provides a vital opportunity for PNG’s local tour operators, hoteliers, airlines, and travel logistics providers to engage directly with international buyers, building their networking and conducting business.
TPA’s Chief Executive Officer, Eric Mossman Uvovo, commended members from the PNGTPA who attended the event in Fiji.
“Active participation in the South Pacific Tourism Exchange, organized by PTO, serves as a premier platform to showcase our nation’s tourism attractions to international buyers from key markets.
The face-to-face meetings facilitated at SPTE will allow us to effectively promote PNG as an iconic tourist destination, renowned for our pristine landscapes, rich cultural heritage, and unique experiences. It’s a chance for us to showcase the best of what our country has to offer,” said Uvovo.
Participation in SPTE aligns with TPA’s objective to establish and nurture partnerships within the tourism and hospitality sector. The event serves as a platform for building lasting relationships and exploring opportunities for future collaboration and growth.
Uvovo reiterated the importance of PNG’s participating in global tourism events strengthening PNG’s brand as a premier tourism destination.
“Our presence at SPTE reaffirms our dedication to showcasing PNG’s tourism potential and forging international cooperation in advancing our country’s tourism industry. Through initiatives like SPTE, we continue to position ourselves as a leading destination for travellers seeking authentic experiences in the South Pacific,” said Uvovo.
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The Pacific Tourism Organisation (SPTO) in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA) conducted a week-long in-country workshop (May 13-17) focused on data initiatives and the Digital Measurement and Benchmarking Dashboard under the Pacific Digital Transformation project. A crucial project focused on collecting and analysing tourism data to make informed decisions for sustainable tourism development.
The PTDI project supports evidence-based planning and decision-making. Its components include the creation of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report. These reports offer crucial insights into community awareness and attitudes toward tourism.
Papua New Guinea is among the ten countries (including Niue, Cook Islands, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap) under the PTDI project aimed at collecting and analysing tourism data, funded by the New Zealand Government. The Digital Measurement and Benchmarking Dashboard Programme plays a vital role in SPTO’s monitoring and evaluation function, which is carried out in three components and sets standards for marketing and sustainable tourism indicators in the Pacific region.
Hosted at the Citi Boutique Hotel, Port Moresby, the workshop drew the participation of fifteen individuals who will be armed with the necessary tools to drive insightful research outcomes within PNG’s tourism sector.
In opening the workshop, PNGTPA’s Executive Manager for the Corporate Affairs Division, Claire Kupo, emphasised the importance of data and research in making informed decisions and developing public policies that contribute to sustainable tourism development in the region.
PNGTPA’s CEO, Eric Mossman Uvovo reiterated the significance of the collaboration with the Pacific Tourism Organisation (SPTO) on initiatives like the Pacific Tourism Data Initiative (PTDI) project.
“The recent week-long in-country workshop focused on data initiatives and the Digital Measurement and Benchmarking Dashboard shows the importance of collecting and analyzing tourism data for informed decision-making.
By working together with SPTO and other stakeholders, we are committed to using data-driven insights to drive sustainable tourism development in Papua New Guinea and across the Pacific region. Through initiatives like the PTDI project, we aim to enhance our understanding of visitor behavior, preferences, and trends, ultimately shaping a vibrant future for tourism in our country and the region,” said Uvovo.
Echoing similar sentiments SPTO Chief Executive Officer, Christopher Cocker also stressed the importance of weaving together the power of data to contribute to informed decision-making and shape a sustainable and vibrant future for tourism in the Pacific.
“SPTO has been very fortunate to conduct an in-country visit to PNG to enhance the proficiency of research officers in utilising statistical analysis software (Survey Monkey, SPSS & NVIVO) through funding from the New Zealand government,” Mr. Cocker said.
“The workshop is pivotal for driving insightful research outcomes within the PNG tourism sector and data collaboration is key within the Tourism Industry Stakeholders in the implementation of the Digital Measurement and Benchmarking Dashboard.”
Workshop participant PNGTPA Research & Statistics Officer Abigail Pangwinyen mentioned that the four-day workshop has greatly enhanced her skills in data analysis in the travel and tourism industry which has enabled her to understand customer behavior, preferences, and trends using the statistical analysis software.
Through conducting workshops and fostering collaborations with local partners, SPTO reaffirms its dedication to advancing sustainable tourism development in both PNG and the broader Pacific region.
Image: Standing from left to right: PTO’s Research & Statistics Manager, Prashil Parkas, TPA’s Research Officer for Domestic, Abigail Pangwinyen, PNG Air’s Marketing & Media Coordinator, Dalai Thomas, TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava, TPA’s Planning & Project Officer, Murray Variambu, Leo Ameua from the Central Provincial Office, TPA’s Data Analyst, Jephet Keako, PTO’s Senior Research Officer, Rovarovaivalu Vesikula,TPA’s Policy Analyst, Faith Kaupa and Air Niugini’s Executive Manager for Sales and Distribution, Floyd Smith.
Seated from left to right: Executive Manager for PNGTIA, Joybertina Piasinu, Lucy Miro from Kokoda Track Authority, Lavinia Fine Naivalurua from SPTO, Henna Esela from POM Business College, Imelda Atu from UPNG and Monalisa Kamuri from POM Business College during the conclusion of the workshop in Port Moresby.
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Left to right: Kovelo village leader, Alfred Amuli, Kokoda Track Authority’s (KTA) CEO, Julias Wargirai, Oro Provincial Administrator, Trevor Magei, KTA Board Chairman, Jack Deia, KTA Board Member, Jimmy Toroi and TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava following the peace-keeping ceremony at Kovelo Village.
The Kokoda Track Authority (KTA) hosted a peace-making ceremony with villagers of Kovelo who had constructed a barricade to block off people entering the track.
The event held at Kovelo Village, Oro Province, on Sunday 12 May comes in the wake of mounting tensions among landowners. A Barricade had been erected at the gateway to the Kokoda Track marking one of the first checkpoints trekkers encounter as they embark on their journey along the historic trail.
The peace-making ceremony, attended by esteemed dignitaries including board members of the Kokoda Track Authority, village leaders from Kovelo Village, Oro Provincial Administrator Trevor Megei, and members from the Papua New Guinea Tourism Authority (TPA), served as a gesture of unity and progress for the villagers.
Oro Province’s Provincial Administrator, Trevor Magei, reminded the people that the government is committed to strengthening community projects aimed to promote their wellbeing.
“The recent visit of both the Australian and the PNG Prime Minister marked a special moment for the people and the Kokoda Track, signalling a renewed commitment to addressing the grievances of landowners and strengthening sustainable developments for the community.
The allocation of funds by the government represents a positive step towards progress, demonstrating a collective effort along the historic Kokoda Track and the people,” said Magei.
Following the event, Julius Wargirai, CEO of KTA, met with village leaders where he urged them to collaborate with the government to create a five-year plan for community development. He emphasized the importance of allowing the flow of tourists visiting the Kokoda Track, highlighting its significance as a beacon of historical and cultural heritage.
Wargirai also said that KTA would actively engage with each of the eight proclamation wards and their councilors to craft individualized five-year plans, tailored to the unique needs and aspirations of the respective communities.
Papua New Guinea Tourism Promotion Authority’s (TPA) CEO and the Deputy Board Chairman of KTA, Eric Mossman Uvovo, reiterated the importance of working together with landowners to create a sustainable and beneficial tourism avenue in Kokoda.
“As we all embrace the promise of a brighter tomorrow, KTA and TPA reaffirms our unwavering commitment to safeguarding the Kokoda Track, to make it sustainable for many generations to come.”
The peace-making ceremony at Kovelo Village marks a significant moment in our journey towards unity and progress along the historical track,” said Uvovo.
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) presented a cash donation of K5,000 to the University of Papua New Guinea’s (UPNG) Journalism Student Society (JSS) to support the development of aspiring journalists who will play a crucial role in promoting tourism in the country.
The cheque presentation took place during the World Press Freedom Day celebration on Friday 3 May at the UPNG campus, Port Moresby.
PNGTPA’s Acting CEO and Executive Manager for Research & Business Development, Douglas Keari, was invited as a guest speaker for the World Press Freedom Day celebration where he delivered a compelling presentation to the eager journalism students centred on the theme of, Building Resilience: Mitigating the Impact of Traumatic Events on Tourism in Papua New Guinea.
“Young journalists, we need your help to shape Papua New Guinea’s reputations, our narrative is crucial for our nation’s growth and development,” said Keari.
He emphasized the importance of resilience in overcoming challenges faced by the tourism industry and encouraged students to explore innovative solutions to safeguard the sector against adverse events that may tarnish the country’s reputation.
In light of recent traumatic events that have affected tourist destination in PNG, Keari urged the young journalists to help reshape the narrative surrounding the country’s tourism industry. He highlighted the importance of showcasing the country’s unique attractions, cultural diversity, and warm hospitality to attract visitors and boost tourism revenue.
As part of PNGTPA’s efforts to build a better reputation for Papua New Guinea as a travel destination, Keari encouraged the young journalists to use the power of journalism in telling compelling stories, advocating for positive change, and engaging with international audiences.
The donation demonstrates PNGTPA’s commitment to cohesion and partnership in supporting educational initiatives and empowering the next generation of journalists.
Through financial assistance and knowledge-sharing, PNGTPA aims to equip aspiring journalists with the skills and resources needed to contribute positively to the promotion of tourism in Papua New Guinea.
“Our support demonstrates our long-term collaboration with our journalists in the country, and as future storytellers, student journalists have a unique opportunity to shape the narrative of Papua New Guinea and showcase its beauty to the world.
It reflects our belief in the power of journalism to inspire, educate, and promote positive change. By empowering student journalists, we are investing in the future of Papua New Guinea’s tourism industry and paving the way for a brighter future. It is through their words and images; they have the ability to captivate audiences and open the world’s eyes to the wonders of Papua New Guinea,” said Keari.
President of the Journalism Students Society (JSS) at UPNG, Kristoffa Tapungu thanked PNGTPA for its timely donation.
“This year, we’ve planned a range of events, including motivational nights and fundraisers, to support journalism and provide valuable opportunities for our members. With PNGTPA’s generous support, we can make these initiatives a reality and make a positive impact on our members’ education and professional development.
On behalf of the entire JSS team at UPNG, I want to express our sincere gratitude to PNGTPA for their generous donation and unwavering support. Thank you, PNGTPA, for investing in the future of journalism in Papua New Guinea,” said Tapungu.
PNGTPA’s donation to the UPNG Journalism Student Society reflects its ongoing commitment to supporting education and promoting Papua New Guinea. Through collaborative efforts with future journalists, PNGTPA aims to create a new narrative that highlights the country’s strengths and promotes tourism as a key driver of economic development and cultural exchange.
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More than 60 tourism service providers, including air service providers, car rental companies, and clothing retail outlets, received their certificates after completing the China Ready workshop on Thursday 25 April at the APEC Haus, Port Moresby.
This initiative is in partnership with the Papua New Guinea Tourism Promotion Authority, NCDC Government and the Chinese Government aimed to make Papua New Guinea a premier destination ready to cater to the needs of Chinese tourists. PNG is the 51st country to adopt this globally recognized program, following 50 others nations across six continents, representing 25% of global destinations.
The China Ready Program, established in 2002, is the largest of its kind, ensuring destinations and service providers meet Chinese hospitality standards. Operated by CBISN and exclusively issued by the China Outbound Tourism Research Academy (COTA), the program is endorsed by the Chinese Ministry of Culture and Tourism.
Peter Kerua, Trans Niugini Tours’ Port Moresby Operations Manager, joined many participants from the workshop expressing his enthusiasm about the potential of the Chinese market for PNG.
“I am thrilled to learn about this exciting market. China is the fastest-growing economy in the world, and I see many benefits in terms of tourism for PNG to start attracting Chinese travellers to come and experience our amazing country,” said Kerua.
Hon. Isi Henry Leonard, Minister for Arts & Culture, highlighted the potential of tourism in the country.
“Tourism is an emerging economy in Papua New Guinea, presenting significant opportunities for growth and development. The China Ready program can enable us to make PNG China Ready.
Having the workshop is a guide to us on understanding the Chinese Market and identifying what we can offer to China. This is the first step towards building a robust relationship with this key market,” said Leonard.
Dr. Marcus Lee, CEO of China Travel Online and facilitator for the China Ready workshop, provided insights into the program’s objectives.
“Our primary objective is to enable Papua New Guinea to tap into the vast potential of the Chinese Market. We’ve completed our audit, and the essence of the China Ready concept is to guide destinations and stakeholders on welcoming Chinese tourists. More importantly, it’s about delivering services and products that meet Chinese standards,” said Lee.
Lee encouraged the government to work closely with PNGTPA to make PNG China Ready.
“After the China Ready workshop, I urge all stakeholders, including the government and PNGTPA, to implement the Insights gained to make Port Moresby and PNG truly China Ready,” said Lee.
The workshop aimed to equip tourism industry players with the latest market updates, insights into the post-COVID-19 Chinese traveller, and effective strategies tailored for the evolving Chinese market. With direct flights connecting China to PNG and the recent visit of the Chinese Foreign Minister, Hon Wang Yi, strengthening bilateral ties, there’s an evident opportunity for PNG to boost its tourism sector.
PNGTPA’s CEO, Mr Eric Mossman Uvovo described the initiative as a historical milestone for the country’s tourism.
“This marks a historical moment where we position ourselves to welcome one of the biggest economies in the world in terms of tourism. The workshop was a pivotal moment for stakeholders and all of us to be ready for the outbound Chinese Market,” said Uvovo.
For further information, email: info@papuanewguinea.travel
Papua New Guinea Tourism Promotion Authority (PNGTPA) and Air Niugini have signed a Collaborative Agreement to strengthen PNG’s tourism in an official ceremony on Tuesday 22 April, Port Moresby.
Air Niugini and TPA’s partnership is aimed to raise awareness and interests in PNG’s unique culture and natural beauty. This partnership also seeks to stimulate the growth of tourism in the country.
TPA’s Chief Executive Officer, Mr Eric Mossman Uvovo described this partnership as a necessary tool to promote the country as a tourist destination.
“Today marks a significant milestone in our efforts to elevate Papua New Guinea as a premier destination.
Through this collaboration, we aim to improve the quality and diversity of our tourism products and services, as well as our infrastructure and connectivity, to realize the country’s full potential,” said Uvovo.
Both Air Niugini and PNGTPA recognizes the importance of sustainable tourism in PNG, which creates positive impacts for local communities, the environment, and the country’s rich heritage. This initiative strengthens the potential of tourism development in driving the country’s economy and social progress, generating income and employment.
Market intelligence and customer feedback will be shared between Air Niugini and PNGTPA to create effective marketing strategies. Collaborative efforts will result in attractive brochures, flyers, videos, and other materials showcasing Papua New Guinea’s diverse destinations and experiences.
Air Niugini’s Acting CEO, Gary Seddon reiterated the importance of the partnership between TPA and Air Niugini.
“At Air Niugini, we recognize our pivotal role as one of the largest players in tourism, and we are fully committed to leveraging this position.
Through this partnership, we aim to address the core challenges and drive significant development gains in the tourism sector,” said Seddon.
Seddon also introduced Air Niugini’s plan to bring in more aircrafts to drive tourism throughout the country.
“With the introduction of our new fleet, both wide-body and narrow-body aircraft, we are poised to connect tourists from around the world to the breathtaking seas and mountains of PNG. We are laying the groundwork now to reap the benefits in the future,” said Seddon.
Air Niugini will also offer special incentives to media representatives, travel agents, tour operators, and influencers promoting Papua New Guinea. The airline will also support PNGTPA in organizing trade shows, roadshows, familiarization trips, and other events to raise awareness among potential visitors and industry stakeholders.
Travelers booking flights to Papua New Guinea through Air Niugini’s platforms will also enjoy special fares, packages, and deals, along with relevant travel tips to enrich their journey. Additionally, Air Niugini aims to expand its network and connectivity to key source markets, ensuring flight schedules meet traveller demands.
To address concerns regarding law and order, the collaboration will support campaigns promoting a positive image of Papua New Guinea, building confidence and trust among potential visitors.
Port Moresby, April 17, 2024 – Honourable Governor of the National Capital District (NCD) joined Papua New Guinea Tourism Promotion Authority (PNGTPA) to make Port Moresby a prime destination for Chinese tourists through a pre-cocktail reception at the APEC Haus on Wednesday 17 April, Port Moresby.
This exclusive event serves as a precursor to the upcoming China Ready Workshop and provides an opportunity for industry stakeholders to come together and engage in discussions vital to the future of tourism in Port Moresby.
The China Ready initiative, spearheaded by the NCD Governor and PNGTPA since July 2023, aims to position Port Moresby as a premier destination for Chinese tourists. Through a comprehensive approach encompassing cultural enrichment, infrastructure enhancement, and targeted promotional campaigns, efforts are being made to elevate Port Moresby’s allure to Chinese travellers.
Collaborations with local and national tourism industries, along with a partnership with Guangdong Province, aim to establish Port Moresby as a pivotal hub for tourism and business, fostering sustainable growth and global connectivity.
The pre-cocktail reception aims to facilitate networking and dialogue among stakeholders from various sectors of the tourism industry. Attendees will have the chance to connect with key players and exchange insights on strategies to prepare Port Moresby for the rapidly growing Chinese tourism market.
NCDC Governor, Honourable Powes Parkop said that the event attended by various stakeholders shows commitment in forging relationships with Chinese travellers.
“Today’s pre-cocktail reception underscores our commitment to ensuring that Port Moresby is ready to welcome Chinese travellers with open arms. The China Ready Workshop represents a crucial step in our journey to prepare Port Moresby for the burgeoning Chinese tourism market. This initiative underscores our commitment to fostering economic prosperity and forging enduring partnerships for the benefit of our city and our people,” said Parkop.
CEO of PNGTPA, Mr Eric Mossman Uvovo reiterated the importance of the upcoming China Ready Workshop.
“The workshop represents a pivotal moment in our efforts to capitalize on the immense potential of the Chinese tourism market. Through informative sessions and interactive discussions, stakeholders will gain valuable insights into how we can collectively prepare and promote Port Moresby as a top-tier destination,” said Uvovo.
The China Ready Workshop, scheduled for April 25th, will delve into key topics such as market updates, post-COVID19 traveller insights, and effective strategies for attracting Chinese tourists and businesses to Port Moresby. Certified participants will receive a Certificate of Completion and an ID number for 12 months of continuing education.
Together, let us pave the way for an amazing future for tourism in Port Moresby.
See: China Ready NCD Tourism Program
For further information, email: info@papuanewguinea.travel
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The Papua New Guinea Tourism Promotion Authority (PNGTPA) successfully concluded a four-day showcase of Papua New Guinea’s cruise destinations and tourism opportunities at the 2024 Seatrade Cruise Global event in Miami, Florida, in the United States.
Executive manager of PNGTPA’s Policy & Planning Division, Ingrid Kuman, attended the Seatrade Cruise Global event, and expressed the incredible value of promoting Papua New Guinea at such a prestigious event.
“Over the years, Papua New Guinea’s presence at this prestigious travel trade event has helped pave the way for significant developments in the country’s cruise tourism industry, especially through high-level networking with cruise professionals from all over the world,’ said Ms. Kuman.
The PNGTPA’s decade-long commitment to investing in cruise tourism has seen a momentous increase in cruise liner and expeditionary ships visiting the country between 2014 and 2024.
In 2023, over a hundred tourist ships visited Papua New Guinea. The most recent being the MS Nautica that arrived in Port Moresby in early April 2024. PNG’s 2023 Visitor Arrivals Report recorded a total of 31,321 visitors who arrived by cruise vessel into Papua New Guinea in the previous year.
Ms. Kuman said, “Cruise tourism in Papua New Guinea will continue to be nurtured by the PNGTPA, and our partner agencies and stakeholders.
While here at the Seatrade Cruise Global, my team and I are proudly exhibiting our country’s cruise destinations to the world, and meeting with a diverse range of cruise professionals who are keen on helping us grow our cruise tourism.”
Papua New Guinea’s exhibition booth displayed stunning imagery, videos and information brochures about the cruise destinations in Milne Bay, East New Britain, East Sepik, Morobe, Port Moresby and the Autonomous Region of Bougainville.
The Seatrade Cruise Global was a success and provided a massive opportunity for Papua New Guinea to pique the cruising interest of more than 11,000 attendees, as well as the 2,700 plus Cruise Line Executives at the event.
The PNGTPA is a member of the prestigious Australian Cruise Association, one the largest and most well-connected cruise tourism organisations in Oceania, in which fellow members include Tourism Fiji and New Zealand Travel.
For further information, please email: info@papuanewguinea.travel
Sydney, Australia – 8 April 2024: Papua New Guinea (PNG) and Australia have embarked on a collaborative endeavour to honour war memorials and enhance tourism prospects.
This initiative follows a Memorandum of Agreement signed last year 2023 between the Papua New Guinea Tourism Promotion Authority (PNGTPA), National Capital District Commission (NCDC), and Canada Bay City Council in Sydney.
A significant discussion has been initiated among the PNG Tourism Promotion Authority, NCDC, and Canada Bay City Council in Sydney to jointly develop war memorial sites in Port Moresby.
This collaborative effort aims to honour war legacies and promote War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
The initiative is spearheaded by Canada Bay City Council, PNG Tourism Promotion Authority, NCDC, and Network Kokoda Australia.
Driven by a vision to preserve the lessons of World War II, Canada Bay City Council has invested substantially in projects such as the Kokoda Trail Memorial Walkway.
This collaboration aims to strengthen bonds between nations, including the United States and Japan, while emphasizing the historical significance of the Kokoda Campaign to both Australia and Papua New Guinea.
Through this partnership, historic sites in NCD, including Paga Hill, Wardstrip, and Sabama, will undergo development, eventually extending into Central and Oro Provinces with support from provincial governments and Network Kokoda Australia.
Under the agreement, both nations will jointly develop war memorial sites in Port Moresby, reflecting their shared commitment to preserving the legacies of the Second World War and promoting the War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
This trip seeks to establish a work plan for 2024-2025 to develop war memorial sites and promote war pilgrimages in NCD, Central, and Oro Provinces, with the ultimate goal of creating a tourist product stretching from Paga Hill to Buna.
A stakeholders’ meeting, scheduled during this trip, will bring together participants across Australia to garner support for the initiative. Minister of Tourism, Arts & Culture, Hon. Isi Henry Leonard, MP, and NCD Governor, Hon. Powes Parkop, MP, LLB, LLM, will address the stakeholders and finalize the work plan for implementation. Plans also include the establishment of Network Kokoda PNG and pushing for the transfer of the Kokoda Track Authority to PNGTPA.
“The collaboration between PNG and Australia to develop war memorials and promote tourism is a testament to the enduring friendship between our nations and the shared commitment to honouring our war heroes. This initiative will not only preserve historical legacies but also create opportunities for economic growth, education, and cultural exchange,” said NCD Governor, Hon. Powes Parkop, MP, LLB, LLM.
The visit to Sydney marks a pivotal step in solidifying the partnership between PNG and Australia. Through joint efforts, both nations aim to create a lasting legacy that honours the sacrifices of past generations while paving the way for a brighter future through tourism, education, and cultural exchange.
This collaborative endeavour underscores the importance of international cooperation in preserving historical narratives and fostering mutual understanding.
The National Airports Corporation (NAC) and the Papua New Guinea Tourism Promotion Authority (PNGTPA) have officially signed a Memorandum of Understanding (MOU), solidifying their collaboration in various initiatives aimed at marketing and promoting Papua New Guinea’s tourism potential both domestically and internationally.
The MOU outlines key areas of cooperation between both organizations which involve;
At the MOU signing ceremony, NAC’s Acting Managing Director and CEO, Mr Dominic Kaumu, expressed optimism about the partnership: “Airports play an important role in tourism development and vice versa therefore, we believe this collaboration is an important step taken by both our organizations toward supporting tourism growth, and we eagerly anticipate the opportunities it brings.”
Mr Eric Mossman Uvovo, CEO of PNGTPA, emphasized the importance of working together: “Through this partnership, we can utilize the unique strengths and positions of our respective organizations to unlock the potential of PNG’s tourism industry and showcase our country to the world.
The signing of the MOU signifies a commitment from both NAC and PNGTPA to work hand-in-hand towards the common goal of promoting PNG as a premiere tourist destination while enhancing the overall traveller experience.
Over 400 tourists from the United States arrived in Port Moresby to embark on a half-day tour on Good Friday 26 March.
Arriving early in the morning, the tourists were aboard the MS Nautica, an expeditionary vessel owned by Oceania Cruises.
The tourists embarked on a journey through Port Moresby, visiting unique sites that showcased the diverse beauty of the city.
From the greenery of Port Moresby Nature Park to the House of Parliament, the journey also included stops at the National Museum, the World War 2 memorial, and the Tubusereia Village. For the adventurous tourists, a hike through the rugged trails of Varirata National Park offered breathtaking views of the areas around Port Moresby.
The MS Nautica, which had previously visited Samoa, Fiji, and Australia, has a reputation for specializing in bringing tourists to some of the most exotic destinations in the world.
Oceania Cruises’ Destinations Manager, Antonia Goffredi, said that Papua New Guinea holds a special attraction for travellers seeking an adventure.
“PNG is a very exotic destination for tourists. It’s one of those unique places where tourists want to visit. Despite the negative perceptions sometimes portrayed in the media, when you actually come here, you’re enchanted by the beauty of the country,” said Goffredi.
Goffredi emphasized the overwhelming interest among passengers aboard the MS Nautica to explore PNG.
“More than 80% of the passengers onboard wanted to see Papua New Guinea, and I believe more tourists will come once they experience the country firsthand,” said Goffredi.
Echoing this sentiment, Mr. Eric Mossman Uvovo, Chief Executive Officer of the PNG Tourism Promotion Authority, highlighted the significant contribution of cruise tourism to the country’s economy.
“Cruise tourism is an essential part of Papua New Guinea’s tourism industry. In recent years, we’ve witnessed a substantial increase in the number of visitors arriving via cruise ships.
With strategic marketing efforts, we aim to further boost tourism numbers and position PNG as one of the most beloved tourist destinations in the world,” said Uvovo.
The visit from MS Nautica marks its inaugural visit to Port Moresby. Another planned visit to the country is scheduled for November to Alotau.
For further information, email: info@papuanewguinea.travel
More than 70 Czech tourists embarked on a full-day Port Moresby tour on Saturday 23 March marking one of the largest tour groups to traverse through the city.
Arriving on a private Boeing 737 on Friday 22 March, the group comprising of ESO Travel’s staff and tourists embarked on a full-day exploration around the city, visiting the National Museum, the house of parliament and the Port Moresby Nature Park.
The visit of this large group was made possible through the collaborative efforts of Trans Niugini Tours and ESO Travel, a leading Czech travel agency renowned for its specialization in exotic destinations.
Tomas Ruzicka, Marketing Director at ESO Travel, expressed his enthusiasm for PNG as a prime tourist destination.
“PNG is such a culturally diverse location, and this is the major attraction for our customers. It’s the authenticity of this destination that makes it one of our most exotic destinations in the world.
“The last time we brought tourists here, there were only around 20 people, now there’s more than 70, I think it will continue to increase as PNG becomes one of our most loved exotic destinations, “said Ruzicka.
Ruzicka emphasized the importance of government support in building the tourism sector in PNG’s economy.
“For the future of tourism in PNG, I think the government has to prioritize tourism as one of the key contributors in the country’s economy,” said Ruzicka.
Trans Niugini Tours’ Quality Assurance Manager & Operations Coordinator, Rachel Lare, said that she was pleased to be a part of the tour in Port Moresby.
“ESO Travel has been sending tourists to Papua New Guinea annually. However, due to the challenges posed by the COVID-19 pandemic, their operations were temporarily halted. This year’s visit, organized as a private charter, marked a significant return for both ESO Travel and tourism in PNG,” said Lare.
Lare also said that she is hopeful to continue working with ESO Travel and PNG Tourism Promotion Authority to promote PNG.
“2024 is our return to tourism and I am happy to work with all stakeholders to ensure that every tourist leaves Papua New Guinea with unforgettable memories and a deep appreciation for our country’s natural beauty and vibrant culture,” said Lare.
Eric Mossman Uvovo, CEO of the Tourism Promotion Authority, said that the visit of the group not only shows the growing interest in PNG as a unique destination, but also highlights the immense potential for development within the country’s tourism sector.
“The visit of the Czech tourist group is a testament to the allure of Papua New Guinea’s cultural and natural wonders. As more travelers discover the beauty and cultural richness of PNG. the future of tourism in Papua New Guinea appears increasingly promising,” said Uvovo.
Uvovo emphasized the importance of collaborative efforts between public and private stakeholders in driving the growth of the tourism industry.
“Tour operators such as Trans Niugini Tours and ESO Travel has played a pivotal role in bringing about an influx of visitors to Papua New Guinea. These collaboration between our local operators and international travel agencies strengthens the country’s position as a global tourist destination,” said Uvovo.
The PNG leg of the tour group’s itinerary is a part of their 26-day global hopping adventure, with Philippines and Hong Kong as their next destinations.
For further information, email: info@papuanewguinea.travel
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The Tourism Promotion Authority (TPA), through the International Visitor Survey (PNG IVS 2023) has reported a total of USD 120 million (PGK 400 million) generated by visitors travelling into Papua New Guinea last year.
TPA’s 2023 Visitor Arrival Report and PNG International Visitor Survey Report revealed a notable surge in tourism, a 116 percent increase from the previous year (77,291) with an influx of more than 140,000 visitors travelling into the country via sea and air.
Among the key highlights of the reports is a breakdown of visitor purposes which includes, employment-related visits (34 percent), followed by business trips at 20 percent. Cruise ship visitors contributed to 22 percent of the country’s visitors while Holidaymakers accounted for 11 percent. Tourists visiting friends and relatives (VFR) and events such as Meetings, Incentives, Conferences, and Exhibitions (MICE) collectively made-up 7 percent of arrivals.
The surge in arrivals is particularly evident in air and sea transportation. Air arrivals grew from 5,675 visitors to 16,113, marking a substantial increase. Likewise, cruise visitors surged, rising from 2,600 in 2022 to an impressive 31,321 in 2023, demonstrating an increase of 184 percent.
Despite this encouraging growth, PNG’s tourism recovery rate remains a topic of consideration. While the 2023 figures reflected a promising growth, the rate of recovery stands at 61 percent lower than pre-pandemic levels in 2019. This rate also slightly lags behind the average recovery rate of 64 percent observed across the Asia Pacific region.
PNG TPA’s Chief Executive Officer, Eric Mossman Uvovo described the country’s tourism as an evolving industry.
“As we review the outcomes of the 2023 Visitor Arrival Report and PNG International Visitor Survey Report, it is evident that PNG’s tourism landscape is evolving, with notable shifts in visitor demographics and market trends. A particular significance is the increasing prominence of the
“Chinese market, which has emerged as the second-largest source of holiday visitors to our country.
“This development shows the diversification of PNG’s tourism market and highlights our country’s potential with tourists. The growing interest from Chinese travelers signifies PNG’s growing appeal and the effectiveness of our promotional efforts in key global markets,” said Uvovo.
Uvovo also said that the 2023 reports showed emerging trends and reaffirmed the resilience and potential of PNG’s tourism sector, despite the challenges posed by the global pandemic.
“Moving forward, the Tourism Promotion Authority remains committed to driving sustained recovery and enhancing strategic market positioning. Through initiatives and collaborations, we aim to promote PNG’s natural beauty and cultural richness to further strengthen our status as a premier tourist destination in the Asia Pacific region.
“I am confident that PNG’s tourism sector will continue to thrive, offering memorable experiences to visitors while contributing significantly to our nation’s economic growth and development,” said Uvovo.
For further information, email: info@papuanewguinea.travel
In a significant development for tourism along the historical Kokoda Track, Tourism Promotion Authority’s (TPA) Chief Executive Officer, Eric Mossman Uvovo, was sworn in as the Deputy Chairman of the Kokoda Track Special Purposes Authority’s (KTA) Management Committee during a ceremony held at Stanley’s Hotel on Tuesday, March 19, Port Moresby.
The swearing-in ceremony witnessed the appointment of a total of 10 committee members, representing government agencies, Local Level government representatives, and Landowner leaders. Among the notable appointments, Jack Deia, the Landowner Representative of the Koiari people, was elected as the Chairman of the KTA committee following a vote by committee members.
The event was attended by dignitaries including the Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard, and the Governor of Central Province, Rufina Peter, along with representatives from government bodies, Kokoda Landowners, KTA members, and the Conservation and Protection Authority (CEPA).
Addressing the gathering, Honourable Minister, Isi Henry Leonard, emphasized the crucial role of the KTA in promoting tourism.
“The Kokoda track is one of this country’s largest tourism attractions, not just because of its historical significance, but also its natural beauty that attracts many to this iconic site,” said Leonard.
Governor Rufina Peter echoed Minister Leonard’s sentiments, congratulating the newly sworn-in committee members and stressing the importance of prioritizing the interests of the landowners.
“I’d like to encourage you all to listen to the landowners and the people – Landowners must be happy,” Governor Peter remarked.
She further emphasized the economic potential of tourism, highlighting its role in providing a sustainable alternative to mining and ensuring the preservation of the Kokoda Track’s cultural and environmental heritage.
Tourism Promotion Authority’s (TPA) Chief Executive Officer, Eric Mossman Uvovo, highlighted the significance of Kokoda Track tourism emphasizing the need to showcase this iconic site to the global audience.
“Kokoda is one of our most important tourism products, and we should be driving this product to the world.
When you talk about conserving the environment and the lush ecosystem at Kokoda, when you talk about sustainability for the landowners and for their many generations to come, then we have to really start talking about tourism for Kokoda,” said Uvovo.
Uvovo’s appointment as Deputy Chairman of the KTA Management Committee signifies a collaborative effort towards enhancing tourism management and sustainable development along the Kokoda Track. With the collective expertise and dedication of committee members, the KTA is poised to play a pivotal role in advancing tourism initiatives and preserving the cultural and natural heritage of this iconic site for future generations.
The Tourism Promotion Authority (TPA) awarded Marissa Siwa with its Award for Academic Excellence at the Divine Word University’s graduation ceremony on Friday 8 March in Madang.
Tourism & Hospitality Management (THM) graduate, Marissa Siwa, achieved the highest cumulative GPA among her cohorts, earning her this distinguished accolade from TPA.
TPA’s award is an esteemed recognition presented to graduating students in the Tourism & Hospitality Department who exhibit exceptional academic performance. Marissa’s outstanding performance earned her a commemorative plaque, a mobile phone, and a cash prize of K2,000.
Dr. Fiona N’Drower, Head of the THM department at DWU, thanked TPA for its ongoing support towards the department’s educational initiatives, highlighting its unwavering support spanning over two decades.
“PNGTPA’s contributions extend beyond financial sponsorship, including the establishment of special awards during graduation ceremonies and serving as the primary sponsor for the Liklik Diwai Tourism Expo (LDTE), an annual event hosted by final year Tourism & Hospitality students,” said N’Drower.
Dr. N’Drower also reflected on PNGTPA’s significant impact on shaping tourism education in Papua New Guinea, dating back to the introduction of the PNGTPA award in 1999/2000.
“DWU emerged as a trailblazer in recognizing the need for promoting tourism and hospitality education, leading to the inception of the Diploma in Tourism & Hospitality program in 1998, followed by the Bachelor program in 2006.
PNGTPA’s active involvement in academic events not only showcases the potential of tourism in PNG but also underscores the employment and entrepreneurial opportunities within the Tourism & Hospitality industry, thus promoting the Bachelor of Tourism & Hospitality program at DWU,” said N’Drower.
Ingrid Kuman, Acting Chief Executive Officer at TPA, presented the award to Marissa Siwa during the graduation ceremony and commended Marissa’s dedication and hard work, which were evident in her remarkable academic achievements.
“The prize provided to the student is in recognition of their hard work and academic commitment to the THM program and is a testament to their perseverance to achieve their goal,” said Kuman.
Marissa Siwa’s exemplary performance serves as an inspiration to aspiring students in the field of tourism and hospitality, reaffirming the importance of academic excellence and dedication in shaping future leaders in Papua New Guinea’s tourism sector.
More than 30 female employees from the Tourism Promotion Authority (TPA) came together to celebrate International Women’s Day on Friday 8 March in Port Moresby.
The event was a vibrant and empowering event, celebrating the crucial role that women play in promoting tourism in the country.
Both men and women were adorned in their special purple attire, which showcased unity and solidarity, emphasizing the significance of this year’s Women’s Day through inspiring inclusion.
The highlight of the event was a special cake-cutting ceremony dedicated to the female employees. The occasion was marked with inspiring remarks aimed at supporting and empowering the women who contribute significantly to the tourism sector in Papua New Guinea.
Claire Kupo, TPA’s Executive Manager for Corporate Affairs, delivered a poignant message during one of the activities at the event. She described women as “incubators for change,” acknowledging the transformative power they hold in various aspects of life.
Kupo expressed her admiration for the resilience and creativity of women, emphasizing their ability to turn ordinary things into extraordinary outcomes.
“You give women a grocery list and they give you a meal, you give women a seed and they give you children; women are miraculous in our way,” said Kupo.
Kupo also took a moment to commend her male colleagues present, expressing gratitude for their continuous support. She acknowledged the collaborative efforts of the entire team, emphasizing that the success and growth of TPA are only made possible through the unwavering support received from both men and women working together.
Daphne Galore, TPA’s Senior Monitoring & Evaluation Officer with twenty-seven years of experience in the business, emphasized the significance of supporting women in the field of tourism. Galore highlighted the positivity and resilience that women bring, despite the challenges they often face in their pursuit of recognition within society.
“Supporting women in the tourism space is crucial, as it not only empowers them to advance into leadership roles but also enables them to contribute significantly to decision-making processes. This, in turn, positively impacts various aspects of society, such as improved health outcomes, increased economic growth, and poverty reduction,” said Galore.
Galore encouraged young aspiring women in the Tourism & Hospitality Industry to have passion for their careers in the tourism industry.
“I believe having a genuine passion for people is paramount. In our line of work, we interact with diverse individuals, irrespective of their backgrounds. This genuine passion enables us to create memorable experiences for all, “said Galore.
Galore also highlighted the existing gap between tourism graduates and professionals in the workforce, stressing the importance of bridging this divide through the importance of continuous learning and growth in the ever-evolving tourism sector.
The celebration not only marked a day of recognition for the female employees but also served as a reminder of the importance of fostering a supportive and inclusive work environment. TPA’s commitment to gender equality and empowerment was evident throughout the event, reflecting a positive step forward in ensuring that women continue to thrive in the field of tourism and hospitality.
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Atlanta, Georgia, March 11, 2024 – The Papua New Guinea Tourism Promotion Authority (PNG TPA) is thrilled to announce its participation in the upcoming Travel Adventure Shows in Atlanta and San Francisco. As a proud advocate for the captivating beauty and cultural richness of Papua New Guinea, the PNGTPA is eager to showcase the wonders of this unique destination to adventure enthusiasts, travel professionals, and curious explorers.
This is PNGTPA’s inaugural participation in the prestigious Travel Adventure Shows. This marks a significant milestone in the North American market as it is the first time PNG is attending this exceptional Business-to-Consumer and Business-to-Business event in Atlanta, Georgia, and the anticipation is high for another great show in the San Francisco Bay Area.
Mr. Joel Keimelo, Executive Manager of the Marketing & Promotions Division at PNGTPA, expressed great satisfaction with the outcome of the first show day.
“We are excited to showcase the wonders of Papua New Guinea to the American audience,” said Keimelo.
“Atlanta, being one of the affluent cities in America, provides an excellent platform for us to connect with travel enthusiasts, trade and media.”
Event Details:
Ms. Pamela Aupae, Senior Marketing Officer (International/Domestic), will be present alongside Mr. Keimelo. Additionally, Mr. Wako Napasu, Director of Country Tours, will represent the PNG Tourism Industry as a valuable partner. Visitors to the PNG booth will have the opportunity to learn more about this captivating destination directly from the PNGTPA team.
They can also engage with a reputable inbound tour operator to book their dream vacations to Papua New Guinea.
“Many visitors were pleasantly surprised to discover that there is a place in this world called Papua New Guinea,” shared Ms Aupae. “While Australia, Indonesia, and Fiji are well-known, PNG offers a unique and unexplored paradise.”
Dr. Marilyn Johnson, the brilliant mind behind The 49 Days Fabulous Formula, visited the booth and expressed her eagerness to explore the captivating wonders of Papua New Guinea.
As a first-time discoverer of this intriguing destination, she is undoubtedly in for an unforgettable adventure.
The allure of Papua New Guinea lies in its unspoiled beauty, rich cultural heritage, and the promise of unique experiences. From dense jungle to mesmerizing gorges, pristine lagoons, and awe-inspiring volcanoes, PNG offers a tapestry of natural marvels waiting to be explored.
We extend a warm invitation to Dr. Johnson and all curious travelers: Come and immerse yourselves in the magic of Papua New Guinea. Whether you seek adventure, cultural encounters, or simply a break from the ordinary, PNG promises to leave an indelible mark on your heart.
Country Tours Director expressed sincere gratitude to PNGTPA for breaking barriers and making North America accessible to PNG’s inbound tour operators and the PNG Tourism industry. The North American market, previously limited for dive and scuba enthusiasts, is now open for exploration. Mr. Napasu has already confirmed Country Tours’ participation in the 2025 shows.
Mr. Keimelo extended his thanks to the Chief Executive Officer Mr. Eric Mossman Uvovo for unwavering support in breaking new ground in the area of feasible market access for the Papua New Guinea Tourism Industry.
About Papua New Guinea: Papua New Guinea, with its thick jungles, gorges, lagoons, and volcanoes, is one of the South Pacific’s most intriguing destinations.
Join us on an Intrepid adventure to discover the rich cultural heritage and natural beauty of this unspoiled paradise.
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Port Moresby, Papua New Guinea – The Papua New Guinea Tourism Promotion Authority (PNGTPA) strongly condemns the recent attack on tourists at Roku Beach, Central Province, including the brutal killings in the Upper Highlands region, and the kidnapping of a helicopter crew in the Hela Province.
These heinous acts not only devastate communities and local service providers but also have significant repercussions on the tourism sector in Papua New Guinea.
“PNG has faced a torrent of negative publicity, not only from these incidents, but also from the ‘Black Wednesday’ civil unrest that caused an inferno of international media coverage casting a shadow over the entire country, and painting an inaccurate picture of Papua New Guinea as an unsafe destination for travellers,” says Mr. Eric Uvovo, CEO of the PNG Tourism Promotion Authority.
Since the January 2024 riots, the PNGTPA research team have been monitoring travel advisories and media coverage from key source markets, and reports show that Papua New Guinea has since been flagged as an extremely high security-risk destination, particularly for travellers from America, Australia and China.
The tourism industry is already being affected by the publicity concerning the burgeoning law and order issues in the country. Two major cruise liners expected to visit the country this year, had to cancel their PNG cruise itineraries due to the January civil riots and looting.
“In light of the serious law-and-order issues traumatizing our country’s economy, we seek immediate intervention by the PNG Government to curb the surge in violent crimes. Normalcy must be restored to encourage consumer confidence in PNG as a tourist destination. Papua New Guineans must also be responsible law-abiding citizens, demonstrating respect, duty-of-care and national pride – all this contributes to a safer society – not just for tourists, but for everyone residing in Papua New Guinea,” Mr. Uvovo said.
“In the meantime, the PNGTPA commends the government for continuing to have our country’s borders open, we also commend our tourism industry who have shown an incredible amount of resilience during these difficult times.”
“For those still planning to visit our beautiful country, we encourage you to book your travels with reputable tour operator in the country. If International visitors require further information about tour operators, please contact our marketing and promotions division to verify.”
“PNGTPA acknowledges the urgent need for collaborative action to address this issue and restore confidence in tourism for Papua New Guinea. We are committed to working closely with relevant authorities, including law enforcement agencies, provincial governments, local communities, and tourism stakeholders, to implement effective strategies aimed at improving safety and security for visitors.
PNGTPA will also be setting up a 24-hour emergency helpline for tourists, which will be available in the coming weeks,” concludes Mr. Uvovo.
CEO Mr. Uvovo, also appealed to the media to reach out to the PNGTPA and the tourism industry to discover the positive stories that PNG has about its beautiful and awe-inspiring destinations and proactively share positive stories and experiences of tourists – both local and international, to counter negative perceptions and showcase the country’s rich cultural heritage and natural beauty.
The PNG Tourism Promotion Authority remains steadfast in its commitment to promoting Papua New Guinea as a safe and attractive tourist destination.
We urge all stakeholders to join us in our efforts to address the challenges facing the tourism sector and rebuild confidence in tourism for the benefit of our communities and economy.
Thank you for submitting your registration for the PNG Tourism Sector Legislation Review!
Spaces are limited per consultation, so only registered participants will be contacted.
Kind regards,
The Papua New Guinea Tourism Promotion Authority
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