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The Papua New Guinea Tourism Promotion Authority (TPA) attended the 2024 Global Bird Fair (GBF) on Friday 12 to Sunday 14 July to showcase Papua New Guinea’s exceptional birding potential in Rutland, Oakham, UK.
TPA’s participation in this B2B trade fair event provided a valuable platform for connecting with international birding tour operators, travel agents, and conservation organizations.
The event was highly productive, with over 50 qualified leads generated through meetings and discussions with potential birding tourism partners, including tour operators, travel agents, conservation groups, media representatives, photographers, and bird watchers. This engagement led to increased awareness of Papua New Guinea as a premier birding destination among key industry players, established valuable connections for future travel packages, and sparked media interest in PNG’s birding industry.
The presence of professional PNG bird photographer Dustin Chen, whose high-resolution images and expertise also drew considerable attention, effectively directing sales to Papua New Guinea-based tour operators.
A TPA representative who attended the event, Product Development Officer, David Monai, said that the PNG booth was one of the main attractions.
“Our booth was a focal point at the event, featuring high-quality photographs of Papua New Guinea’s diverse birdlife and birding destinations, with informative brochures, maps, and promotional materials. The booth also offered one-on-one and small group information sessions, providing a personalized approach for attendees.
The connections made at the GBF have opened doors for potential partnerships and future initiatives to promote responsible birding practices and community development in Papua New Guinea. Our plans now are to maintain communication with interested parties, provide further
information and support to potential tour operators, and explore collaboration opportunities with conservation organizations,” said Monai.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of PNG’s presence at the GBF.
“The success at the event highlights the growing demand for bird watching from the UK and European markets. To capitalize on this, we start preparing ourselves early for next year’s Global Bird Fair. After a hiatus of 5-6 years due to Covid-19 restrictions, the post-Covid bookings and travel plans secured at this year’s fair emphasizes the need for continuous participation.
Proper training and capacity building for PNG birding industry stakeholders are crucial to meet market demands. This includes standard compliance, bird identification, constructing hides near leks, placing bird feeders, and using bird box solar-powered cameras,” said Uvovo.
Uvovo commended his team for their participation in this year’s GBF.
“Our participation in this year’s Global Bird Fair was a resounding success, providing a strategic platform to showcase our exceptional birding potential and establish vital connections within the global birding tourism industry, which will ultimately lead to empowering our local and rural communities in PNG,” said Uvovo.
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A Papua New Guinea Tourism Promotion Authority (TPA) employee has joined more than 15 other participants from across the Pacific who have become eligible to graduate with a Certificate IV in Climate Resilience from Fiji’s prestige university.
TPA’s Product Development Officer, Lemban Kaki recently returned from Fiji, where he completed his final presentation assessment for the Certificate IV in Climate Resilience at the University of the South Pacific (USP). The assessment, conducted from Saturday 22 to Sunday 30 June 2024, has qualified him for graduation in September this year at USP’s Laucala campus in Suva, Fiji.
The Certificate IV in Climate Resilience is a six-month course designed to equip participants with essential knowledge and skills to tackle climate challenges. The program focuses on practical applications and policy frameworks crucial to strengthen resilience in vulnerable communities and effectively addressing climate change issues.
Lemban Kaki thanked TPA for its continuous support towards upskilling its employees.
“I am truly humbled and would like to thank TPA who recognized the importance of this course and granted me approval to take leave for my participation. The knowledge and experiences gained will be integrated into my work, particularly in marine projects,” said Kaki.
The course covers four key topics: Vulnerability and Risk Assessment, Resilience Projects, Institutional Frameworks in Resilience, and Hazards and Sustainable Practices in Resilience. The programme is sponsored by the Pacific-European Union Marine Partnership (PEUMP) Program, jointly funded by the European Union (EU) and the Government of Sweden, and delivered by USP through its Pacific Technical and Further Education.
The program’s purpose is to address the impacts of climate change, which have become a global concern, particularly for developing nations like the Pacific Island Countries (PICs). The course aims to build capacity for mitigating climate challenges and implementing adaptation strategies, aligning with international agreements like the Paris Agreement.
The topics covered in the course align with the goals and requirements of Papua New Guinea’s Environment Act (2000) and Climate Change and Development Act (2015). Implementing climate initiatives in accordance with national laws and international agreements also aligns with the TPA’s Environmental and Social Management Framework and the Papua New Guinea Tourism Sector Development Plan 2022-2026.
TPA’s Executive Manager for Partnership & Product Development, Kennewton Kennedy, emphasized the importance of the knowledge gained through the programme.
“Understanding climate change and reducing disaster risks is crucial and will be mainstreamed into our Products and Development Projects. This integration will ensure our initiatives are socially, environmentally, economically, and climate-friendly, thereby enhancing resilience, promoting eco-tourism within the green industry space, and setting a positive example as a tourism authority in the country,” said Kennedy.
During his week in Fiji, Kaki engaged in educational exchanges and delivered an interactive, practical presentation that was considered the best among all groups. His presentation combined theoretical knowledge with practical examples, demonstrating a strong understanding of the course concepts and effective mitigation strategies.
TPA’s CEO, Eric Mossman Uvovo, congratulated Lemban on his achievement commending him on his dedication towards his studies.
“His successful completion of the Certificate IV in Climate Resilience is a testament to TPA’s commitment to capacity building and sustainable development. The skills and knowledge he brings back will undoubtedly contribute to the advancement of climate resilience projects in Papua New Guinea, aligning with national and international climate goals.
I am confident that the knowledge gained and experiences learned from the university will be translated and integrated into his work,” said Uvovo. ◼️
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The Papua New Guinea Tourism Promotion Authority (TPA) honoured two exceptional graduates from the University of Papua New Guinea (UPNG) with the TPA Academic Excellence Award at a ceremony held on Tuesday 2nd July, Port Moresby.
Harmson Waliya and Rendy Ono, both recipients of the prestigious award, expressed their heartfelt gratitude for TPA’s unwavering support in their careers in tourism.
The event saw attendance from UPNG’s Head of Division Tourism and Hospitality Management, Dr. Joyce Jazmin-Rayel, along with her lecturers from the School of Business & Public Policy, and TPA staff.
Harmson, who graduated in Business Management majoring in Tourism Hospitality Management, highlighted the positive impact of such initiatives on aspiring tourism professionals.
“Such initiatives motivate us, the students. I also see that the future of this industry is secure when partnerships and collaborations between the industry and institutions occur. As a student, I have noticed that there has been a missing link that needs to be connected. The industry has been functioning on its own, and students have been studying independently. Additionally, some of the things taught in class are different from what is happening in the industry. This initiative of coming together for a shared goal suggests that the industry is sustainable and growing, but it needs more effort,” said Waliya.
Harmson excelled during his studies, achieving top grades in the Tourism and Hospitality Management curriculum. He served as Events Manager for the 16th UPNG Tourism Convention, was a student leader in his church known for his strong moral character, and exhibited exemplary behaviour, setting high standards for classmates. He also completed an industry immersion at TPA, demonstrating his dedication and commitment to his field.
Rendy Ono, Professional Studies & Business Management Tourism & Hospitality (PSTHM) graduate, described the program as a blessing.
“I come from a teaching background and studied science, but entering tourism was a new experience for me. I struggled at first, but as I progressed, I learned a lot. I thought, if I had taken tourism in my youth, it would have been much better for me. But it’s not too late, and I’m very happy for my second chance,” said Ono.
Rendy consistently topped the PSTHM cohort. Transitioning from a teaching background, he demonstrated strong tourism research skills, organized the 2nd UPNG Tourism Industry Seminar, and volunteered during the PNG Update 2022-2023.
Head of Division Tourism and Hospitality Management at UPNG, Dr. Joyce Jazmin-Rayel, praised the award recipients.
“I’m so glad and proud of both men, because the TPA Academic Excellence Award honors outstanding graduates in tourism and hospitality management from the university. Both men have demonstrated exceptional academic achievements, strong leadership qualities, and exemplary behaviour throughout their studies,” said Dr. Jazmin-Rayel.
TPA’s Executive Manager for Corporate Affairs, Clair Kupo, highlighted the importance of the program and acknowledged the graduates.
“As part of the economic sector, we strive to do our best despite cash flow limitations. We are grateful for the program and our partnership with UPNG, which builds the capacity of tourism operators and those interested in tourism and hospitality management, including our own staff, said Kupo. ◼️
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Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
The Papua New Guinea Tourism Promotion Authority (TPA) and the Department of Agriculture and Livestock (DAL) have entered a Memorandum of Understanding (MOU) to develop agritourism in Papua New Guinea.
The MOU signed on Thursday 27 June in Port Moresby, marks a step towards utilizing the country’s rich agricultural heritage to boost tourism and forge a partnership between two key economic sectors of PNG.
Key objectives of this collaborative effort include the development of a National Agritourism Policy, to guide investment and establishing agritourism pilot projects in the Eastern Highlands, Milne Bay, East New Britain, and Morobe Provinces.
TPA’s CEO, Eric Mossman Uvovo said that Agritourism Steering Committee (ASC) and Agritourism Technical Working Group (ATWG) will be subsequently formed to guide the implementation of the MOU between the two parties. In addition, it is most likely that the committee will expand in the future to make room for relevant stakeholders who are involved in the space such as Food and Agriculture Organization (FAO), Fresh Produce Development Agency (FPDA), to ensure a sustainable and inclusive agritourism sector is developed.
“Agritourism is an emerging niche tourism product that has great potential; the concept of agritourism provides an opportunity for local farmers such as Honey Bee producers, trout fish farmers or coffee growers, for example, to develop tour itineraries that are centred around their commodity or cash crop. By doing so, it provides local farmers the opportunity to develop a tour package that proudly showcases the farm site, process from raw material to a finished product and allows for branding of local PNG products or local dishes and cuisine.
The MOU partnership with DAL will provide the policy and planning advisory support and co-financing of an integrated work plan, we are setting the foundation for a sustainable agritourism sector. This collaboration will ensure that we harness the full potential of our agricultural and tourism resources to drive community empowerment, economic growth and cultural preservation,” said Uvovo.
Left to Right: Department of Agriculture & Livestock Secretary (DAL), Dr Sergi Bang with the Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo during the signing of the MOU between TPA and DAL in Port Moresby.
It is anticipated that following the endorsement of the National Agritourism Policy, the parties will work together to facilitate investment in the agritourism sector. This includes the development and marketing of existing agritourism products to create niche markets and attract tourists.
The Secretary for the Department of Agriculture and Livestock, Dr. Sergie Bang, has hailed the recent Memorandum of Understanding (MOU) with the Papua New Guinea Tourism Promotion Authority (TPA) as a significant milestone for the agriculture sector. He emphasized that the collaboration aligns with the newly launched National Agriculture Sector Plan 2024-2033, which aims to transform subsistence farming into commercial farming and entrepreneurship.
Dr. Bang noted that agritourism development will play a crucial role in achieving these objectives by providing additional revenue for farm owners and strengthening self-sustaining, resilient communities.
During the event, Dr. Bang highlighted the shared commitment to facilitating regional consultations and comprehensive stakeholder engagement in the policy formulation process. By collaborating with relevant agencies, the partnership aims to efficiently achieve the MOU’s objectives and drive the transformation of the agriculture sector to empower healthy and prosperous agricultural communities.
The MOU is set for an initial period of three years, setting the stage for a path to harness Papua New Guinea’s agricultural potential to boost tourism. Through this partnership, both TPA and DAL are committed to developing a vibrant agritourism sector that will contribute significantly to the country’s economic development.
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The Papua New Guinea Tourism Promotion Authority (TPA) and the National Capital District Commission (NCDC), along with more than 20 PNG participants from the public and the private sector, have concluded a seven-day international China roadshow to promote PNG as a prime tourism destination.
A total of 21 participating organizations, including four government agencies and 17 tourism operators, reported successful engagements and promising leads. The productive interactions throughout the event showed a strong interest for collaboration between PNG and Chinese tourism stakeholders.
Participants included representatives from PNGTPA, the National Capital District Commission (NCDC), the National Gaming Control Board (NGCB), Beijing Kumul Consular, Air Niugini Hong Kong GSA, and various tour operators and accommodation service providers. This diverse group worked together to showcase PNG’s tourism potential and establish strong connections with Chinese agents and wholesalers.
The China Ready Roadshow, held in the cities of Shenzhen and Guangzhou, received overwhelmingly positive feedback from a total of 117 Chinese agents and wholesalers, with 45 visitors in Shenzhen on Tuesday 18th June and 72 in Guangzhou on Thursday 20th June during the B2B exchange events.
The event commenced with a presentation led by TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo and TPA’s Videographer, John Vaii, who highlighted the unique attractions and experiences PNG offers – pertinent to Papua New Guinea’s destination brand – A Million Different Journeys, simultaneously capturing the attention of the Chinese audience.
Participants on the roadshow also experienced cultural and city tours around Shenzhen and Guangzhou, which strengthened cultural ties and enriched their overall experience. These tours allowed the participants to immerse themselves in the local culture and landscape, enhancing the connection between the two countries.
China Travel Online’s CEO, Dr. Marcus Lee, who is a facilitator of the China Ready program emphasized the invaluable lessons learned during the event.
“The China Ready Roadshow has taught valuable lessons on market entry and positioning. If a destination is China Ready, then they are ready for any market,” said Dr Lee.
Dr. Lee also commended the efforts of TPA and various other organizations who ensured that the event was a success.
“With strategic planning, effective execution, and continuous follow-up, PNG is poised to unlock its tourism potential,” said Dr Lee.
TPA’s Executive Manager for Marketing and Promotions, Joel Keimelo, shared his insights on the event’s impact and future prospects.
“The China Ready Roadshow not only promoted PNG as an attractive tourist destination but also laid the groundwork for future partnerships and growth in the Chinese market. Focus was also given to Port Moresby as the gateway to the country and with direct flights from Guangzhou (with China Southern Airlines) and Hong Kong (with Air Niugini) respectively, we will certainly see Chinese travellers to PNG.
The Chinese market, characterized by a preference for leisure and soft adventure activities, presents vast opportunities for PNG. However, addressing specific needs such as visa requirements, direct flight routes, and cost-effective airfares remains crucial and also ensuring translation services and meeting Chinese tourists’ preferences are vital steps toward a successful market entry,” said Keimelo.
Keimelo further elaborated on the structured approach adopted by PNGTPA.
“The China Ready Program, adopted by the Papua New Guinea Tourism Promotion Authority (PNGTPA), is making significant strides in preparing PNG for an influx of Chinese visitors. The program follows a four-stage process: Destination Audit, Industry Workshop, Accreditation, and Distribution. This structured approach is designed to ensure that PNG becomes visitor-ready not only for the Chinese market but also for other international tourists,” said Keimelo.
Addressing one of the key challenges faced during the roadshow, Keimelo highlighted the team’s efforts to overcome the language barrier.
“One of the key challenges addressed during the roadshow was the language barrier. To overcome this, the team organized translations of brochures and business cards and ensured that translators were available at each table during the B2B sessions. This initiative facilitated clear communication and helped Chinese agents better understand PNG’s tourism offerings,” said Keimelo.
TPA’s CEO, Eric Mossman, highlighted the significant progress and future steps for PNG’s tourism industry.
“Through these strategic efforts, TPA is effectively positioning Papua New Guinea as a prime destination for Chinese tourists, ensuring that the country meets the specific needs and preferences of this growing market,” said Uvovo.
He emphasized the importance of understanding and catering to the unique requirements of Chinese travellers to enhance their experience in PNG. Uvovo also outlined the roadmap for maintaining this momentum.
“Following the successful roadshow, the next steps involve nationwide destination audits, workshops, and accreditation to ensure comprehensive readiness across PNG. Establishing a Destination Marketing Representative (DMR) office in China is under consideration to maintain connections and support ongoing promotional efforts,” Uvovo explained.
Looking ahead, TPA’s focus will be on several key initiatives. Firstly, the organization is committed to implementing a comprehensive China Digital Marketing Plan to effectively reach and engage Chinese travellers.
Secondly, exploring the establishment of a dedicated TPA China Office to strengthen PNG’s presence and support in the Chinese market. Additionally, TPA will also be implement a PNG-CHINA Tourism Year 2025, marking the 50th anniversary of Papua New Guinea’s independence. This initiative aims to celebrate PNG’s cultural richness and strengthen bilateral tourism ties between PNG and China. ◼️
📸 Above banner image: Papua New Guinea tourism roadshow participants in Guangzhou, China, June 2024.
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Papua New Guinea Tourism Promotion Authority’s (TPA) CEO, Eric Mossman Uvovo (centre left) and TPA’s Deputy Board Chairman, Mr Andrew Abel (centre right) with members of the Tourism Sector Development Plan Implementation Steering Committee (TSDP-ISC) following their first meeting for this financial year at the APEC Haus late last month.
Papua New Guinea Tourism Promotion Authority (TPA) announces its first successful Tourism Sector Development Plan 2022-2026 Implementation Steering Committee (TSDP-ISC) meeting held on Wednesday 22 May at the APEC Haus, Port Moresby.
The quarterly meeting is crucial to drive the Tourism Sector Development Policy (TSDP), a structured and strategic framework designed to coordinate and facilitate the growth and sustainability of tourism in Papua New Guinea.
This meeting marks the first for this year, facilitated by TPA’s Policy and Strategic Planning Division, chaired by TPA’s CEO, Eric Mossman Uvovo. In attendance were TPA’s divisional Executive Managers, Senior officers, and officers from TPA’s Policy and Strategic Planning and Monitoring and Evaluation teams.
The TSDP-ISC serves as a vital reporting mechanism to track the progress of deliverables outlined in the TSDP 2022-2026. Mr. Uvovo began the meeting by presenting the minutes from the previous session held in 2023, setting a comprehensive agenda for the current meeting. Following this, TPA’s respective Executive Managers provided updates on their achievements, challenges, and plans moving forward for the financial year and the work plans for 2024.
A key highlight of the meeting was the presentation and endorsement of the Terms of Reference for three crucial subcommittees: PNG Cruise Development, Agritourism, and Kokoda Trail Development. These subcommittees are designed to address specific areas within the tourism sector, ensuring focused and effective interventions.
Three specific terms of reference were discussed during the meeting:
The TSDP aims to coordinate and facilitate growth within the tourism sector by establishing subcommittees to guide specific objectives and timelines. These subcommittees are made up of representatives from both public and private sectors, and the Chair is responsible for reporting their outcomes and progress directly to the TSDP-ISC,” said Uvovo.
Although the TSDP 2022-2026 does not specifically mention sustainable outcomes, many identified projects aim for sustainability. The plan provided insights that contributed to the review of the National Tourism Policy, which prioritizes Environmental Sustainability and Cultural Heritage Preservation and Protection.
The TSDP 2022-2026 is aligned with the Medium-Term Development Plan (MTDP) III, ensuring a structured monitoring and evaluation process, this plan is scheduled to undergo a mid-term review to align milestone objectives to the recently launched MTDP IV. The TSDP-ISC meetings provide a platform to identify and address issues impeding the tourism sector, facilitating the achievement of the plan’s deliverables.
TPA’s CEO, Eric Mossman Uvovo emphasized the importance of tourism in Papua New Guinea as a cross-cutting sector that requires a coordinated approach for development and sustainability.
“The TSDP 2022-2026 was crafted using a comprehensive sector-wide approach, emphasizing development through timely interventions in both primary and enabling subsectors. These subsectors encompass the international and domestic tourism sectors, suppliers and providers, product & service, regulations & standards, critical enabling sectors, and leadership and synergy coordination,” said Uvovo.
Uvovo also said that TSDP relies heavily on the support of various stakeholders.
“We face a major hurdle, which is the adequate and timely release of funds for the implementation of the TSDP 2022-2026. The way forward involves working together in partnerships among key stakeholders to achieve mutual sector goals and national strategic plans,” said Uvovo.
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Balancing work and pursuing academic excellence can be a daunting experience to many, yet Samantha Iyapeng has balanced her role with the Papua New Guinea Tourism Promotion Authority (TPA) and has accomplished her academic goals.
Samantha, a 35 year old woman from Galeoale Village in Hoskins, West New Britain Province and a proud graduate from the University of Papua New Guinea’s (UPNG) with a Bachelor of Business & Management Professional Studies in Tourism & Hospitality Management program (BBMPS – THM).
She began her journey with the PNGTPA in 2015 as a receptionist. Armed with a diploma in Information Technology (IT), she embraced the opportunity with dedication, “I really didn’t mind, as long as I had a job, sometimes stepping in to perform simple IT duties,” said Samantha.
In 2021, Samantha was sponsored by PNGTPA to pursue her studies at UPNG. However, her educational pursuits were halted by the passing of her mother. Despite this, Samantha remained focused on her goal.
“It was a very difficult time for me, yet I remained committed to my professional development and completed the program,” she affirmed with a smile.
“Balancing my role as a student at UPNG with my responsibilities at PNGTPA presented both challenges and rewards, making it a journey filled with many fond experiences,” Samantha reflects.
Resuming her studies in 2022, Samantha encountered numerous challenges – from balancing work responsibilities at PNGTPA with academic coursework to managing household chores amidst late-night studies. Yet, fuelled by her passion for the tourism industry and a relentless desire to advance her career, Samantha pushed through.
“Effective time management and flexibility were key with the support from friends, colleagues and supervisors who helped me navigate the workload. Obviously, sacrifices were made, but the experience enriched my understanding of the tourism industry and enhanced my skills,” said Samantha.
Her passion for travel and cultural exploration, with a vision for positive change, were the key motivators as she proudly received her bachelor’s degree in the industry which she proudly claims as one of the best.
“As a recent graduate, several aspects of my education are highly applicable to my role at PNGTPA,” Samantha notes.
“From strategic planning to marketing and promotion, Samantha’s academic endeavours aligned with her responsibilities as a Business Development Officer.
Douglas Keari, Executive Manager for Research & Business Development at PNGTPA, speaks highly of Samantha’s dedication and potential.
“Samantha is a keen learner and always willing to take on challenges. Her commitment to professional development is commendable, and I am confident that the degree will enhance her understanding of her role, said Keari.
Samantha’s passion for her job has given her the responsibility to spearhead the “Tourism MSME Training” initiative, a project aimed at developing entrepreneurship and promoting sustainable tourism development across Papua New Guinea. By conducting training sessions in different regions, Samantha ensures broader participation and engagement from local communities, thereby spreading the benefits of tourism more evenly across the country.
“The project demonstrates PNGTPA’s commitment to maximizing the potential of PNG’s tourism sector. It’s an exciting endeavour that has the potential to make a positive and lasting impact on the tourism landscape of the country. This is why I love my job and the industry that I proudly serve,” said Samantha.
Samantha’s vision for her future is clear – to advance into leadership roles, drive innovation, and champion talent development within the organization. Her experience as a sponsored student has given her a deep appreciation for education and professional development, motivating her to support initiatives that empower others within the tourism sector to thrive and succeed.
“To the young graduates aspiring to work in the PNG tourism sector. Find your passion, embrace challenges, make an impact, and believe in yourself. Your passion and determination will carry you far in this dynamic and rewarding industry,” said Samantha with her heartfelt advice.
PNGTPA’s CEO, Eric Mossman Uvovo also commended Samantha and many other employees who have graduated with their Bachelor’s Degree in Tourism Hospitality Management from the University of Papua New Guinea.
“I extend my heartfelt congratulations to all of our PNGTPA employees for their outstanding accomplishment in achieving their career development. Their commitment to furthering their education while balancing each of their responsibilities at PNGTPA is truly commendable,” said Uvovo.
Left to Right: Joline Kavo, Verolyn Yeme, TPA’s Product Development Officer for Culture, Jessy Pundu, TPA’s Personal Assistant to the CEO, Lynette Buseh, Muriel Gerari, Talianne Oki and TPA’s Senior Policy and Planning Officer, Daphne Galore during their graduation last year at UPNG with their Bachelor’s Degree in BBMPS – THM, under TPA and UPNG’s collabotive program.
“We are proud to have sponsored six TPA employees through this program so far. It is a testament of our commitment to investing in the professional development of our team members and empowering them to reach their full potential.
We believe that investing in our employees’ education not only benefits them individually but also contributes to the overall success and sustainability of our organization,” Uvovo affirms.
The BBM PS – THM is UPNG and PNGTPA’s joint program, which is tailored to meet the needs of working professionals in the tourism sector. It provides a pathway for individuals like Samantha and many other employees, who have extensive experience in the industry but lack formal academic qualifications, to obtain recognized degrees.
The inclusive nature of the program, accommodates individuals with various educational backgrounds and levels of experience, ranging from graduates with secondary school certifications to those with existing diplomas or degrees in relevant fields.
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Standing from left to right: TPA’s Accountant, Emilia Jeffrey, TPA’s Data Entry Officer, Wari Ricky, TPA ’s Senior Marketing Officer, Simon Pih,an officer from the Melanesian Safari Ltd, the General Manager for the Melanesian Safari Ltd, Glynn Iruru Seated left to right: Air Niugini’s Business Development Manager–NWS -AU, Marie Ozaltin and Air Niugini’s Executive Manager for Sales & Distribution, Charlie Wanma, during the SPTE event in Fiji.
The Papua New Guinea Tourism Promotion Authority (TPA) participated in the South Pacific Tourism Exchange (SPTE) to strengthen tourism ties and promote PNG’s attractions to the Pacific Islands and beyond earlier this month in Nadi, Fiji.
The event took place on Saturday 4 to Sunday 5 May with a total of eight TPA staff who attended various programs during the SPTE, reflecting PNG’s commitment as a member of the Pacific Tourism Organisation (PTO) and aligning with tourism-related objectives.
SPTE is organized by the PTO, formerly known as the South Pacific Tourism Organisation (SPTO), is a premier trade event that serves as a platform for Pacific Island partners to showcase their tourism attractions to international buyers from key markets.
With a mandate to market, promote, and develop tourism in the Pacific region, SPTE provides a vital opportunity for PNG’s local tour operators, hoteliers, airlines, and travel logistics providers to engage directly with international buyers, building their networking and conducting business.
TPA’s Chief Executive Officer, Eric Mossman Uvovo, commended members from the PNGTPA who attended the event in Fiji.
“Active participation in the South Pacific Tourism Exchange, organized by PTO, serves as a premier platform to showcase our nation’s tourism attractions to international buyers from key markets.
The face-to-face meetings facilitated at SPTE will allow us to effectively promote PNG as an iconic tourist destination, renowned for our pristine landscapes, rich cultural heritage, and unique experiences. It’s a chance for us to showcase the best of what our country has to offer,” said Uvovo.
Participation in SPTE aligns with TPA’s objective to establish and nurture partnerships within the tourism and hospitality sector. The event serves as a platform for building lasting relationships and exploring opportunities for future collaboration and growth.
Uvovo reiterated the importance of PNG’s participating in global tourism events strengthening PNG’s brand as a premier tourism destination.
“Our presence at SPTE reaffirms our dedication to showcasing PNG’s tourism potential and forging international cooperation in advancing our country’s tourism industry. Through initiatives like SPTE, we continue to position ourselves as a leading destination for travellers seeking authentic experiences in the South Pacific,” said Uvovo.
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The Pacific Tourism Organisation (SPTO) in collaboration with the Papua New Guinea Tourism Promotion Authority (PNGTPA) conducted a week-long in-country workshop (May 13-17) focused on data initiatives and the Digital Measurement and Benchmarking Dashboard under the Pacific Digital Transformation project. A crucial project focused on collecting and analysing tourism data to make informed decisions for sustainable tourism development.
The PTDI project supports evidence-based planning and decision-making. Its components include the creation of a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) report. These reports offer crucial insights into community awareness and attitudes toward tourism.
Papua New Guinea is among the ten countries (including Niue, Cook Islands, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap) under the PTDI project aimed at collecting and analysing tourism data, funded by the New Zealand Government. The Digital Measurement and Benchmarking Dashboard Programme plays a vital role in SPTO’s monitoring and evaluation function, which is carried out in three components and sets standards for marketing and sustainable tourism indicators in the Pacific region.
Hosted at the Citi Boutique Hotel, Port Moresby, the workshop drew the participation of fifteen individuals who will be armed with the necessary tools to drive insightful research outcomes within PNG’s tourism sector.
In opening the workshop, PNGTPA’s Executive Manager for the Corporate Affairs Division, Claire Kupo, emphasised the importance of data and research in making informed decisions and developing public policies that contribute to sustainable tourism development in the region.
PNGTPA’s CEO, Eric Mossman Uvovo reiterated the significance of the collaboration with the Pacific Tourism Organisation (SPTO) on initiatives like the Pacific Tourism Data Initiative (PTDI) project.
“The recent week-long in-country workshop focused on data initiatives and the Digital Measurement and Benchmarking Dashboard shows the importance of collecting and analyzing tourism data for informed decision-making.
By working together with SPTO and other stakeholders, we are committed to using data-driven insights to drive sustainable tourism development in Papua New Guinea and across the Pacific region. Through initiatives like the PTDI project, we aim to enhance our understanding of visitor behavior, preferences, and trends, ultimately shaping a vibrant future for tourism in our country and the region,” said Uvovo.
Echoing similar sentiments SPTO Chief Executive Officer, Christopher Cocker also stressed the importance of weaving together the power of data to contribute to informed decision-making and shape a sustainable and vibrant future for tourism in the Pacific.
“SPTO has been very fortunate to conduct an in-country visit to PNG to enhance the proficiency of research officers in utilising statistical analysis software (Survey Monkey, SPSS & NVIVO) through funding from the New Zealand government,” Mr. Cocker said.
“The workshop is pivotal for driving insightful research outcomes within the PNG tourism sector and data collaboration is key within the Tourism Industry Stakeholders in the implementation of the Digital Measurement and Benchmarking Dashboard.”
Workshop participant PNGTPA Research & Statistics Officer Abigail Pangwinyen mentioned that the four-day workshop has greatly enhanced her skills in data analysis in the travel and tourism industry which has enabled her to understand customer behavior, preferences, and trends using the statistical analysis software.
Through conducting workshops and fostering collaborations with local partners, SPTO reaffirms its dedication to advancing sustainable tourism development in both PNG and the broader Pacific region.
Image: Standing from left to right: PTO’s Research & Statistics Manager, Prashil Parkas, TPA’s Research Officer for Domestic, Abigail Pangwinyen, PNG Air’s Marketing & Media Coordinator, Dalai Thomas, TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava, TPA’s Planning & Project Officer, Murray Variambu, Leo Ameua from the Central Provincial Office, TPA’s Data Analyst, Jephet Keako, PTO’s Senior Research Officer, Rovarovaivalu Vesikula,TPA’s Policy Analyst, Faith Kaupa and Air Niugini’s Executive Manager for Sales and Distribution, Floyd Smith.
Seated from left to right: Executive Manager for PNGTIA, Joybertina Piasinu, Lucy Miro from Kokoda Track Authority, Lavinia Fine Naivalurua from SPTO, Henna Esela from POM Business College, Imelda Atu from UPNG and Monalisa Kamuri from POM Business College during the conclusion of the workshop in Port Moresby.
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Left to right: Kovelo village leader, Alfred Amuli, Kokoda Track Authority’s (KTA) CEO, Julias Wargirai, Oro Provincial Administrator, Trevor Magei, KTA Board Chairman, Jack Deia, KTA Board Member, Jimmy Toroi and TPA’s Senior Partnerships & Industry Liaison Officer, Clare Atava following the peace-keeping ceremony at Kovelo Village.
The Kokoda Track Authority (KTA) hosted a peace-making ceremony with villagers of Kovelo who had constructed a barricade to block off people entering the track.
The event held at Kovelo Village, Oro Province, on Sunday 12 May comes in the wake of mounting tensions among landowners. A Barricade had been erected at the gateway to the Kokoda Track marking one of the first checkpoints trekkers encounter as they embark on their journey along the historic trail.
The peace-making ceremony, attended by esteemed dignitaries including board members of the Kokoda Track Authority, village leaders from Kovelo Village, Oro Provincial Administrator Trevor Megei, and members from the Papua New Guinea Tourism Authority (TPA), served as a gesture of unity and progress for the villagers.
Oro Province’s Provincial Administrator, Trevor Magei, reminded the people that the government is committed to strengthening community projects aimed to promote their wellbeing.
“The recent visit of both the Australian and the PNG Prime Minister marked a special moment for the people and the Kokoda Track, signalling a renewed commitment to addressing the grievances of landowners and strengthening sustainable developments for the community.
The allocation of funds by the government represents a positive step towards progress, demonstrating a collective effort along the historic Kokoda Track and the people,” said Magei.
Following the event, Julius Wargirai, CEO of KTA, met with village leaders where he urged them to collaborate with the government to create a five-year plan for community development. He emphasized the importance of allowing the flow of tourists visiting the Kokoda Track, highlighting its significance as a beacon of historical and cultural heritage.
Wargirai also said that KTA would actively engage with each of the eight proclamation wards and their councilors to craft individualized five-year plans, tailored to the unique needs and aspirations of the respective communities.
Papua New Guinea Tourism Promotion Authority’s (TPA) CEO and the Deputy Board Chairman of KTA, Eric Mossman Uvovo, reiterated the importance of working together with landowners to create a sustainable and beneficial tourism avenue in Kokoda.
“As we all embrace the promise of a brighter tomorrow, KTA and TPA reaffirms our unwavering commitment to safeguarding the Kokoda Track, to make it sustainable for many generations to come.”
The peace-making ceremony at Kovelo Village marks a significant moment in our journey towards unity and progress along the historical track,” said Uvovo.
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