The Papua New Guinea Tourism Promotion Authority (TPA) is preparing to launch a Tourism Crisis Management & Destination Recovery Plan aimed at strengthening the resilience of the nation’s tourism sector during times of crisis.
The plan outlines key actions based on four pillars: Reduce, Ready, Response, and Recovery. It is designed to support TPA, the leading tourism body in Papua New Guinea, in its efforts to anticipate and respond to crises effectively.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the plan to protect and build resilience in the tourism sector of the country.
“This initiative aims to safeguard the tourism industry, a critical driver of economic development in Papua New Guinea, contributing significantly to job creation and revenue generation. Tourism plays a vital role in showcasing Papua New Guinea’s rich culture and natural treasures, promoting unity and cultural exchange. However, the sector is highly susceptible to various crises, including natural disasters, health emergencies, political instability, and economic downturns. These crises can bring significant challenges to travel and tourism, making it imperative for the sector to be well-prepared,” said Uvovo.
It is anticipated that by September, Papua New Guinea will have a new Tourism Crisis Management Strategy ready to be implemented, marking a significant step forward in protecting, safeguarding and sustaining the nation’s vital tourism industry. ◼️
For further information, email: info@papuanewguinea.travel
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